Rebirth starts from e-commerce

Chapter 418
With merchants providing service support, there must be users.

Otherwise, if your QR code is hung in the store, but no users use it, then everything will be in vain.

But it is not so easy for users to change their original habits and switch from cash payment to scanning code payment.

People in the future will get used to mobile payment and will never go back to the era of cash.

But for those still in the cash age, the future is one they cannot imagine.

You say that scanning codes is more convenient, but why do people believe you?

Don't look at the advertisement, look at the curative effect.

Only when users have experienced it for themselves will they believe that paying by mobile phone is more convenient and faster than cash.

The most direct way to gain user experience is to send money to users.

Luo Xiu had already thought up a plan.

Play a series of advertisements on major social platforms:
"Thursday Meiyijia Ice Cream Day, use Fantuan APP to scan the QR code to pay, only 1 cent."

"Friday, the whole family has a big discount, use the Fantuan APP to scan the code to pay, and get 10 yuan off when you spend 5 yuan."

"Saturday 7-11 Fish Ball Festival, use Fantuan APP to scan the QR code to pay, 1 yuan per serving."

……

For seven days in a row, there is a special promotion every day, which is like giving away money.

But there is no doubt that this is the fastest way to increase the number of users.

Even if one user sends 5 yuan, 5 million users will only spend [-] million yuan, which is really a bargain.

At this stage, the cost of spending money to acquire users is the lowest. After you get used to spending in the future, even if you spend an average of 50 yuan per person, you may not be able to achieve the same effect.

No matter what marketing means, the effect is the best when used for the first time.

In the first two or three days of Fantuan’s marketing this time, many people still didn’t believe it, and not many people participated.

But on the fourth day, word of mouth fermented rapidly, and people flocked to participating convenience stores.

Even for a discount of a few dollars, there was a long queue at the door.

In the eyes of many people, if you don't take advantage of 5 yuan, it may be more uncomfortable than losing 50 yuan.

They saw that others took advantage of it, and bought ice cream for 1 cent, but they didn't take advantage of it. That's a big loss.

People who missed out on the deals in the first three days started getting crazier on the fourth day.

At the end of the last day, millions of people have opened code scanning payment, and the total number of transactions has exceeded 1000 million.

This data caused an uproar in the industry.

In the financial industry, those old people who occupy important positions are more conservative in their thinking and hold a skeptical attitude towards such data.

"Scan code to pay? Is this thing safe?"

"Is there a relevant legal system? The state will not support it."

"They're messing around, testing the edge of breaking the law."

"There is no shortage of non-cash payments in this world. Card swiping is obviously safer, more secure, and more in line with the existing system."

"Western developed countries are all using credit cards to pay. We have only developed half of the credit card development. It is far from popular in the West, so we started to scan codes. Can it work?"

"It's like a child who wants to fly before he can walk, and is doomed to fall badly."

Old people are not smart enough.

They just don't want to change, they don't want to take risks, they don't want to lose what they have now.

In the eyes of some enterprising people, what they see is a whole new era.

They saw an opportunity in it.

They want to make changes more, and they want to challenge the current system.

Among the many voices of opposition, there were also those who objected quietly:
"It's a revolutionary product."

"Although POS machines are used in developed countries, for small merchants, POS machines are obviously not as convenient as scanning code payments."

"Luo Xiu is a very extraordinary person, and he is really not afraid of death."

……

Luo Xiu directly blocked these two voices from the industry.

He doesn't need people in the industry to tell him whether this thing will work or not, and whether it has any prospects.

In contrast, he pays more attention to the feedback of ordinary consumers.

When he is free, he goes online to read the evaluations of ordinary consumers and discovers the shortcomings of the products.

Most of the first batch of people who used code scanning to pay were young people.

They are also smartphone users.

The age of 4G and smartphones has just arrived, and there aren't many apps for them yet.

Just like the future 5G era, users are actually eager to try 5G applications.

They don't want to turn on 5G, it can only be used to test the network speed.

After young people buy a new mobile phone, in addition to playing watermelon cut and plants vs. zombies, they are also eager to have life-changing applications.

With the emergence of scanning code payment, in addition to being attracted by preferential red envelopes, this new thing is immediately sought after by young people.

"I'm a wool party. Mr. Luo should tell me in advance if there is any event next time. I'll collect some more wool."

"It's really cool to squeeze the wool, but then again, even if there is no wool to squeeze, I'm still willing to use the QR code to pay at the convenience store."

"Yes, for me, the biggest feeling is that I no longer have to find a bunch of coins when I go to a convenience store."

"That's right. My piggy bank is full. This thing has only one function at home, and that is to take up space."

"Every time the convenience store near my house gave me a few candies that I didn't like when I gave change, I would rather he gave me coins."

"Now I habitually take out my wallet, then silently put it back into my trouser pocket, and pay with my mobile phone instead."

……

After reading these comments, Luo Xiu finally let out a long breath.

I took the first step right.

But this is only the first step, and it is far from the time to celebrate.

In the original history, Luo Xiu still had about a year to develop his own mobile payment.

But history will change. The emergence of Fantuan Payment will definitely stimulate opponents, allowing them to enter this field in advance and compete with Fantuan Payment.

Although those old-timers in the financial industry are not optimistic about this kind of Internet scan code payment, it does not mean that everyone is not optimistic.

At least two big sharks have smelled blood and are approaching quietly.

They are powerful, bloodthirsty, and aggressive.

Sitting in his office, Luo Xiu often felt chills on his back, as if he was being targeted by a large predator.

He knew who the two hunters were and how powerful they were.

Luo Xiu has been carefully avoiding them, wandering on the edge of their hunting.

But the Internet is so big, and they are endlessly expanding their territory.

As long as you do Internet business, it is impossible not to conflict with them.

Now Luo Xiu had to think about how to deal with the two big sharks coming.

If we use the Three Kingdoms as an analogy, in the field of online payment, Ali is Cao Aman, a good wife... No, [Holding millions of people, coercing the emperor to command the princes, this sincerity cannot be competed with. 】

Because Ali itself had a good network payment foundation in the PC era, he is Cao Cao in the field of network payment.

Scanning payment itself is born out of online payment.

If Ali is Cao Cao, then Penguin is Sun Quan in the field of online payment.

[According to Jiangdong, there have been three generations. The country is dangerous but the people are attached to it. The sages can use it for it. This can be used as a aid but not a plan. 】

Although Penguin is far inferior to Ali in the basis of online payment, as long as he has QQ and WeChat, it is an invincible natural danger.

No matter what kind of business he wants to develop in the future, he has a geographical advantage.

Luoxiu's rice balls can only be Uncle Liu Huang, asking for a third of the world.

(End of this chapter)