Rebirth starts from e-commerce

Chapter 462 Countdown Advertising Auction

The next first bid is the third position, with a starting price of 5200 million.

That is to say, on the basis of the 5100 million for the fourth position, add another 100 million starting bid to ensure that the price of the third position is at least 100 million higher than that of the fourth position.

The same is true for the first two positions. On the basis of the next position, add 100 million starting bids.

Therefore, companies that want to participate in the auction have many factors to consider.

"5300 million!" The representative of Xiaomi raised his placard first.

Everyone's eyes are cast in the past.

The host also immediately shouted: "Xiaomi bid 5300 million, is there a higher bid?"

Everyone knows that the advertising effect of the top three positions is much higher than that of the No.4 and below positions. Now Xiaomi only offers 200 million more, which can only be said to be a tentative offer.

"6000 million!"

Another company raised a placard and directly raised the price to 6000 million.

"LeEco's bid is 6000 million, is there a higher price?"

"6000 million for the first time!"

"6000 million second time!"

"6200 million!" Xiaomi called out the offer again.

"6500 million!"

LeEco's representatives immediately quoted a new price, showing their determination to win this position.

"6500 million for the first time!"

"6500 million second time!"

"6500 million for the third time!"

"Deal! Congratulations to LeTV for becoming the sponsor of the Spring Festival Gala!"

As soon as the host's voice fell, the scene burst into applause.

The price of 6500 million is very worthwhile, and LeEco's strategy of resolutely pursuing this position has obviously worked.

Many companies have begun to regret not raising the price just now.

There are two positions left, which means that the bidding will be more intense.

Moreover, Midea and Pinru Group did not make a move, which shows that they want to grab the top two positions.

"The bidding for the second position is now started, and the starting price is 6600 million."

"7000 million!"

It was JD.com who called out the offer, but it was immediately raised by other companies.

After several rounds of bidding, it has reached 8600 million.

Most powerful companies have already quoted their prices, but the representatives of Luoxiu and Midea still haven't raised their placards.

Many merchants behind have begun to discuss in low voices.

"It seems that Midea and Pinru are going to grab the countdown advertising space. The bidding of these two companies must be very fierce, and there will be a good show."

"If you don't want to leave empty-handed, hurry up and grab the second position!"

"Now it depends on whose hands the second position falls into."

"Most merchants dare not stay until the end and compete with those two for the first place. It seems that the price of the second place will not be too low."

"Thinking about it now, the third position can be won for 6500 million, which is really a bargain!"

……

Although the representatives of Midea have never raised their cards to grab the second place in the auction, they are also very tormented.

What they most want to see is that Luo Xiu can raise his hand to take the second position now, so that no one will compete with him for the first place.

But Luo Xiu remained steadfast, showing a confident look.

Several representatives of the United States hesitated, or simply give up the first place to the other party.

Winning the second position, although not achieving the expected goal, can be regarded as a gain, and it is better than returning empty-handed.

That Boss Lin wanted to raise his placard several times, but in the end he restrained himself.

"9800 million for the first time!"

"9800 million second time!"

"9800 million for the third time!"

"make a deal!"

"Congratulations to Jingdong for becoming the sponsor of the Spring Festival Gala!"

After the hammer fell, the Jingdong representative let out a long breath.

Being able to win the second position at this price has already met their expectations.

They plan to go public next year and urgently need a Spring Festival Gala advertisement to build momentum for them.

If the second position is not won, if you want to stay in the competition for the first position, you will need to spend more money.

This is also a bit of pressure for JD.com, which suffers huge losses every year.

"My friends, let's take a 10-minute break, and then immediately start bidding for the most valuable advertising space today."

These 10 minutes are for those representatives whose boss did not come to the scene to call back to ask for a maximum bid.

It is also to make this auction more intense and sell at a higher price.

Many brand representatives who wanted to win the first position, or to see if there was a chance to miss it, ran to the corner to make calls.

And more merchants who just want to stay and watch the excitement do not have this pressure.

They get together and express their opinions.

"Which brand do you think will get the advertising space for the countdown?"

"It must be beautiful. From 04 to now, almost every year has been theirs. For them, the time advertisement has become one of their obsessions."

"Not necessarily. Didn't you see Luo Xiu sitting in the town in person? And he has not bid before, obviously for the final big one."

"Compared with Midea, Pinru Group can only be regarded as an upstart, and in terms of market value and assets, it is far from comparable to Midea. Why should it grab this position?"

"Just because he is an upstart, Internet companies are more willing to spend money than traditional industries. In order to occupy the market, they are willing to invest in advertising regardless of cost. Do your industries dare to do this?"

"Your Internet company is the best, right? Without industry support, the Internet is nothing but a fart."

"I didn't say that Internet companies are the best. Why are you so impatient?"

……

The two families involved were still sitting peacefully, but the people watching behind them started arguing instead.

10 minutes passed.

The host signaled everyone to keep quiet, and then announced the start of the final round of bidding.

"The bidding for the time-telling advertising space is now started, and the starting price is 9900 million."

"1 million!"

The representative of Midea held up the sign in his hand blankly and bid first.

This price increase also represents their determination to win this position.

When the representatives of the merchants at the scene heard the price, they couldn't help but let out a burst of uproar.

At this time, the people behind all stood up and looked at Luo Xiu's position, hoping to see his response.

It is human nature to eat melons and watch the excitement, even this group of people with countless resources is no exception.

However, facing the last round of bidding, Luo Xiu didn't seem to be in a hurry to bid, and was still whispering to his girlfriend beside him.

"Are there any more than 1 million?"

"1 million, the first time!"

"1 million!" Someone shouted again.

This price did not come from Luo Xiu's seat, but from Gree.

They didn't participate in the countdown to the Spring Festival Gala in the past. Will they come to join in the fun this year?
"Gree is bidding 1 million now, is there a higher bid?" the host shouted.

"1 million!"

The representative of the United States made another shot.

Every time there is a price increase of 1000 million, and the atmosphere on the scene is getting stronger and stronger.

……

……

(PS: I checked a lot of information about the Spring Festival Gala advertisement bidding, and tried to keep it as real as possible, and made a certain artistic treatment. I don’t intend to offend any brand. If there is any infringement, please contact me to modify it.)
(End of this chapter)