Rebirth starts from e-commerce

Chapter 480 Takeaway Battle
In history, the rapid development of the food delivery industry was brought about by the food delivery war.

Before Du Niang announced to join, many users still did not have the habit of ordering takeaway.

But now that 5 yuan is a fast food, and 9.9 yuan can be eaten casually, it is difficult for most people to refuse this temptation.

The same meal costs 15 yuan to eat in the store, and only 5 yuan to order takeaway. Who would want to eat in the store?
When users get used to eating takeaway and no longer bother to cook by themselves, or move to the restaurant to eat, the takeaway battle is almost over.

The price is slowly rising back, without subsidies, the deduction point is getting higher and higher...

Things that can be eaten for 15 yuan in the past cost 20 yuan or 25 yuan through takeaway.

But the price does not rise in one step, but the frog is boiled in warm water.

When users react and find that their monthly food expenses are getting more and more expensive, they have lost the power to resist.

Everyone has accepted that 30 yuan for a fast food is a normal price.

However, from the perspective of the platform, all these achievements did not come out of thin air.

There were losers who lost billions and left, and winners also paid a great price.

Whether to harvest users in the future is not what Luo Xiu has to consider now.

The first consideration is not to be a loser.

……

Du Niang's takeaway deserves to be rich and powerful.

After it went online, it quickly eroded the market, forcibly gnawing a big bite between Fantuan and Ele.me.

From two strong contenders, it became a three-legged confrontation.

Of course, users are also happy to see such subsidies, and they are full of praise.

"Starting today, the school cafeteria will be goodbye."

"With Du Niang's takeaway, I no longer have to see my aunt in the dining hall shaking her hands."

"Office workers say that Du Niang's takeaway is really delicious, and they no longer need to bring food from home."

"I want to ask you why you can order a takeaway for 5 yuan, but even if I receive a subsidy, I still need more than a dozen yuan."

"This is a discount for new users!"

"Isn't the discount for new users only once per person?"

"You can spend one yuan online to buy a new mobile phone number, register a new user, and receive a new user subsidy every day."

……

The students don’t have a lot of living expenses and are willing to research new things. They can always find the most favorable way to order food and enjoy the maximum subsidized price.

Soon, more and more people discovered the loopholes of this subsidy, and many merchants began to use the loopholes to defraud the subsidies.

For example, through swiping orders, a large number of false orders are generated every day. In fact, these takeaways are not actually sold, but they are also subsidized by the platform.

Merchants earn a lot of Du Niang's money through these subsidies.

I even heard that within themselves, some people use this method to make money.

A large number of subsidy fees are not really subsidized to users.

But the number of new users in the background is increasing every day, and the number of orders is also increasing every day. The situation is very good.

In fact, although the data is not completely accurate, they have still achieved great results with their overflowing money investment.

A recent data survey shows that:
The market share of rice ball delivery dropped from 59% to 41%.

Ele.me's market share dropped from 38% to 24%.

Du Niang’s takeaway surpassed Ele.me’s, rising to 33%, catching up with Fantuan takeaway.

And with its growth rate, experts predict that Du Niang’s takeaway will surpass rice ball takeaway and become the number one in the market within half a year.

As the third oldest player in the industry, Ele.me is likely to withdraw from the stage of history.

The data performance is good, and the user reputation is good.

More and more people think that Du Niang will win this battle.

On the 36 Krypton website, netizens’ comments on these three companies are also one-sided.

"It seems that the food delivery war will end soon, and the rich side will still win."

"The Internet is the law of the jungle, which is the law of the jungle. It has not changed from beginning to end."

"It's always been winners take all and losers out. Now Fantuan and Ele.me want to make a comeback unless they can bring in capital that can compete with Du Niang."

"It's a pity for Fantuan. If their boss hadn't been a guarantee for his father-in-law some time ago and was bound to the same boat as his father-in-law, it would have been easy to get financing."

"Now the capital is also afraid that the ship will sink, so they dare not give Qian Luoxiu easily, so that he will not be able to leverage in this subsidy war."

"I hope that the other two companies will also work harder, so that this subsidy war will last longer, and our users can enjoy a few more days of cheap takeaway."

……

Facing Du Niang's offensive, Ele.me couldn't sit still.

Although we agreed to fight against Cao together, we couldn't resist, and we became No.3 and were eliminated.

So they began to actively contact financing and get in touch with major capitals.

Among them, the other two companies of BAT intend to enter the field of food delivery and get a share of it.

If they can get the support of Ali or Penguin, at least financially, they will have the capital to compete with Du Niang.

Faced with the departure of comrades-in-arms, Fantuan is also full of worries.

"Boss, I heard that Ele.me has accepted Ali's investment and plans to expand the intensity and scope of subsidies. What should we do?"

"How about we find Penguins? An enemy's enemy is a friend. As long as we join forces with Penguins, we don't have to be afraid of them when it comes to burning money."

"Give the stage to BAT, and let the three of them fight to the death."

"Aren't Penguins competing with us for the mobile payment market now? They won't join forces with us, will they?"

After hearing what they said, Luo Xiu clasped his hands on the table and did not speak.

After the battle really started, it was much more tragic than he had imagined beforehand.

Although in the process of burning money, Du Niang has no experience in this area, which caused a lot of waste, and a lot of money was not burned.

But when the money reaches a certain amount, even if there is a loss in the process, the power still exceeds his estimation.

Just like an atomic bomb explosion, even if it is not well designed and the energy is not fully utilized, it is enough to destroy everything.

Although it is overkill to kill a chicken with a sledgehammer, it does not mean that a sledgehammer cannot kill a chicken.

Now it seems that it is still necessary to pull the penguins into their camp, otherwise it will be difficult to win this battle.

Luo Xiu nodded and said to everyone: "Although we are at war with Penguin in the field of mobile payment, it does not mean that we cannot join forces with Penguin in the field of food delivery. As long as it is in the interests of both parties, we can do anything, and we can also chat with Penguin." Let's talk and hear what they think."

Li Shan said, "Penguin's investment department has approached me many times. If Brother Xiu has this idea, I'll arrange a meeting for everyone."

"No problem, you can arrange it!"

Luo Xiu had always held the equity of Fantuan Takeaway in his own hands before, and did not raise too much money. What he was waiting for was this big battle.

(End of this chapter)