Rebirth starts from e-commerce

Chapter 523

It has been almost three years since Zhiyin was established.

I have been burning money to buy copyrights, sign contracts with singers and record companies, promote and attract traffic...everything costs money.

And the only income is the membership income of a few dollars per month.

And the payment rate has always been very low, because current users are used to listening to songs for free, and cannot accept paying to listen to songs.

Mandatory fees will only cause users to lose to other platforms.

If Zhiyin wants to develop now, the best way is still to raise funds, drag down competitors, and then take all the market, and then slowly increase the charging standard.

At the beginning, I received 4 yuan a month, and then increased to 5 yuan, 6 yuan, 7 yuan... until more than a dozen yuan.

Boiling frogs in warm water, users unconsciously develop the habit of paying for music.

And at that time users have no other choice but to be forced to accept.

But this time the opponents are Ali and Penguin. Fortunately, Ali said that they have never done well in the entertainment industry, but Penguin is too strong in this industry.

Even if you can win in the end, it can only be a miserable victory.

The second way is, when the competition among Ali, Penguin, and NetEase Cloud Music is the most intense, they are up for grabs, and when the copyright reaches the highest price, sell it to make a quick profit.

Anyway, it was the price of cabbage when I bought it, and after two years of selling it, it will not be a problem to easily increase it by dozens of times.

But neither of these two paths was what Luo Xiu wanted to choose.

He holds these copyrights, and most importantly, he authorizes them to be used by the Douyin platform.

Even resources such as fan dramas, animations, and movies on station B, as well as anchors on the Douhu platform can be transferred to Douyin.

The biggest shortcoming of Douyin is that there are too few copyrights, and a few divine songs are boring to hear, and more good songs cannot be commercialized.

Many accounts that make movie selections also face the risk of being accused.

There is a huge amount of traffic in the sky, but there is no means of realizing it.

That's why Luo Xiu arranged for music, live broadcast and video websites early on.

Even if these three platforms don’t make money in the end and are always at a loss, they can become the fertilizer of Douyin and help Douyin grow faster.

As long as Douyin can get up, the future will be a three-point role with Penguin and Ali.

Moreover, Luoxiu also has an absolute controlling stake, instead of only holding less than 10% of the group's shares like the two horses.

At that time, it is not impossible to compete for the position of the richest man.

It's just that no one knows Luo Xiu's plan now, let alone how brilliant the short video will be in the future.

……

Yang Chen had just finished arguing with Luo Xiu, and not long after, he ran over with a salivating face, and continued to lobby for bosom friend to go public.

There are only interests between adults, no matter how upset you feel, you can only endure it.

Make money, not shabby.

The friendship between children is still relatively pure. Today I say I won’t play with you anymore, and tomorrow I will be good friends again.

"I'm really a little too hasty about the bosom friend. I hope you don't blame my brother, Xiao Luo."

Yang Chen could also see that Luo Xiu was a person who took the soft but not the tough, so he changed his tone to a familiar one.

The ultimate goal is to let Zhiyin start the listing plan as soon as possible.

Luo Xiu is indeed a person who eats soft things but not hard things, especially the soft rice of rich women.

"Mr. Yang, you are being polite. Everyone is doing it for the bosom friend's money. There is no right or wrong, it's just that the directions are different."

"My brother has also consulted with someone these days. If Zhiyin can be listed, Xiao Luo, you will firmly enter the top ten in the domestic wealth list, and you are only 25 years old now, right?

Entering the top ten of the wealth list before the age of 30 is not only the only achievement in China, but also rare in the world. "

Yang Chen knows that even if young people don't like money, it's hard not to be tempted by the list.

This is the glory recorded in economic history, and few people can resist this temptation.

"If it's only in the top ten, I'm almost there now." Luo Xiu smiled and continued, "If Zhiyin's listing can make me rise to the first place, I will be there now."

"First? What do you think?" Yang Chen couldn't help curling his lips, "If I remember correctly, you started your business in 08, and it's only been six and a half years, and you want to become the richest man? How long have you worked hard for the position? Do you know how old Ma was when he sat in this position for the first time?"

Although he didn't say it explicitly, his tone was clearly tinged with sarcasm.

If it wasn't for the consideration of the other party's face, Yang Chen really wanted to say: Wake up, stop dreaming.

Luo Xiu smiled, "Youth is not a bad thing."

Before his rebirth, the founders of Pinxixi and Byte were all born in the 80s, and they all showed the potential to reach the top when they were very young.

Especially the latter, holding most of Byte's shares in his hands, as long as he is willing to go public, he can easily top the list.

"Young is of course not a bad thing. Since Mr. Luo said so, then I wish you an early ascent to the summit. When the time comes, there will be wine to celebrate. Don't forget to give me an invitation."

He said so, but the sarcasm on his face was hard to hide completely.

After that, the two of them had nothing to talk about.

Luo Xiu quickly got up to see off the guests.

……

After Yang Chen went back, the partner asked him: "Has that Luo Xiu's attitude changed? How about I go over to talk to him next time? You play bad face, I play red face."

"It's not necessary. I see that Luo Xiu's attitude doesn't seem to value this little money."

"What does he mean? If he didn't rely on Uber to cash out, get back a sum of money, and solve the debt crisis, he can live so easily now?"

"It can only be said that Uber made him eat too much in one bite. After young people have some money, they are easy to drift away. They don't even look up to the top ten in the wealth list. What is the difference between the first and the tenth? It seems that he can It's like getting first."

"Is it really that easy to be number one? There is no good end to being number one before. He can't avoid it, and he is still rushing forward?"

"Guan Wenyan doesn't teach him either. If anything happens in the future, I don't think his father-in-law can protect him."

"Let's wait and see. If he can really take the number one position, I'll give him a shout out."

……

These two people were also outspoken, consciously or unconsciously, they spread the news that Luo Xiu was going to be the richest man in the small circle of investors.

This kind of thing, after word of mouth, the taste changes.

"I heard that Luo Xiu will become the richest Chinese man before the age of 30. I don't know if it's true."

"I heard that Luo Xiu is going to punch the old king and kick the two horses."

"Luoxiu said that Bill Gates has passed away, Buffett is old, and the position of the richest man in the world needs to be replaced by someone else."

"Luo Xiu said that it's meaningless to stay on Earth, and he wants to build the largest palace on Mars."

The news quickly reached the ears of the person concerned, making him dumbfounded.

If it continues like this, some people may say that he wants to lead the earth to counterattack the Trisolarans.

……

……

(PS: It’s really hard to have a quiet coding environment at home during the Chinese New Year. I’ll try my best to update it these days. Please forgive me if it’s not updated for a day or two.)
(End of this chapter)