Rebirth starts from e-commerce

Chapter 536 The Huge Wave of New Consumption
Li Xiyue posted the latest video on the Internet.

Fans quickly discovered that this video was a bit different from her usual style.

Most of the time in previous videos, she was the only one on camera.

The selected environment is also the kind of beautiful scenery, which makes people feel like a fairy living in a paradise.

But now this video has more different people going abroad.

Farmer, fisherwoman, child, old man...

They live in poverty, but they are full of hope for life.

In the video, Li Xiyue also rolled up her sleeves and worked with the farmers.

The optimism of the farmers was obviously due to Li Xiyue's arrival.

After watching this video, fans suddenly realized why she wanted to make her own food brand.

"I said why Li Xiyue, who has never done business and advertised, suddenly started a business. It turned out to be for poverty alleviation."

"Other Internet celebrities are busy live broadcasting goods and making quick money, and only Li Xiyue can calm down and do these things. It's really amazing."

"Instead, I hope she will not be so tired and save more energy to update the video."

"I can't do anything else. In short, ten boxes of snail noodles have been ordered."

……

Li Xiyue's snail noodles quickly became popular on major e-commerce platforms.

Later, she launched a series of activities called "Looking for the Taste of Hometown", aiming to commercialize more hometown delicacies and sell these delicious hometown delicacies all over the country through e-commerce.

For example, the hot sauce in a certain place is very famous, but it lacks promotion.

After Li Xiyue found it, she made more people aware of the product through her own video and collected user opinions.

The next step is to open a local factory for modern production.

In the end, while making money by myself, it also drives local industries and helps local farmers get rid of poverty.

As a result, Li Xiyue has been awarded the title of "Poverty Alleviation Ambassador" by more and more township governments.

It's just that she is relatively low-key personally, and she is unwilling to appear on camera for interviews.

It is very tiring to keep developing the market, and the whole team has to work overtime almost every day until late at night.

But everyone is motivated and passionate about their work.

Of course, they would also complain of suffering and tiredness, but on the second day, they were full of vitality again.

This is mainly because the project is progressing smoothly, sales are increasing every day, and a large bonus will be allocated at the end of the year.

And they always believe that they are doing something very meaningful.

Being able to make a fortune and help a large number of farmers get rid of poverty is naturally full of enthusiasm.

The same is true for Li Xiyue, who increasingly thinks her work is too meaningful.

She had just finished shooting a video, and she was sitting on a chair, reading a letter from a fan, with the corners of her mouth slightly raised.

After the assistant Huahua saw it, she couldn't help but tease and said, "This is another love letter from an infatuated fan? Didn't you never read it before?"

"Look for yourself." Li Xiyue handed over the letter paper in her hand.

Huahua took it over and took a look, and saw a few lines of writing crookedly written on the letter paper, obviously written by a child:

"Hello, Sister Xiyue! Thank you for making the pickled vegetables in our hometown famous. My parents no longer have to go out to work and can stay in their hometown to grow Chinese cabbage. I don't have to be a left-behind child. The village is also lively. We My life has also changed for the better. I wish Miss Sister will always smile and be beautiful forever! I will always like your little potato."

After reading it, Huahua couldn't help covering her mouth and laughing: "It turned out that it was a thank you letter sent by Little Tudou. I remember that when I first saw him, I was very shy, and I would just hide behind my grandpa's buttocks, quietly asking grandpa if that was a fairy." .”

Li Xiyue nodded: "Well, I remember that there are only old people and children left in their village. The young people have gone out to work, and now many young people have returned."

"It's all thanks to you, Yueyue."

"It's mainly due to Luo Xiu. Strictly speaking, even I am just a product of him."

"Yueyue, it's not right for you to say that. Without you, he wouldn't be able to do these things. It's still more due to you."

Li Xiyue didn't argue with her, she got up and continued to shoot the next set of material.

……

The "Li Xiyue" food brand quickly became famous all over the country, leaving many time-honored brands behind.

Many people who make brands exclaimed: the monstrous wave of "new consumption" is coming.

Because before this, no one could have imagined that a new brand could knock down a long-established brand so quickly.

Before that, the formation of a well-known brand required not only the accumulation of time, but also a large amount of advertising expenses in various channels.

Brand barriers are very deep, big brands have money and channels, it is difficult for new brands to challenge the status of big brands.

And now the cutting-edge brand has completely subverted the cognition of brand people.

They do not need to distribute goods in major offline shopping malls, nor do they need to advertise in major media.

It only needs to use the influence of Internet celebrities and online channels to sell products to all parts of the country.

However, all this is like a colored soap bubble.

It's big, it's beautiful, but it's also easy to break.

An article in the Old Beijing News was the thorn that pierced this beautiful bubble.

"alert!Internet celebrity pickles contain carcinogen nitrite, which can cause gastric cancer! ! ! "

Although the newspaper did not mention the names, the words "Internet celebrity pickles" clearly pointed to Li Xiyue. Apart from her, no other Internet celebrity made this product.

Immediately afterwards, a large number of self-media began to forward the news.

These self-media did not have such scruples, and directly changed the title to: "Experts say Li Xiyue's pickled vegetables contain carcinogen nitrite, which can cause gastric cancer!" ! ! "

For self-media, the three words "Li Xiyue" are the traffic password, and with these three words, people will click in to read it.

Almost overnight, the news that "Li Xiyue's pickled vegetables cause cancer" grabbed the headlines of major platforms.

The word of mouth accumulated before also changed 180 degrees overnight.

The comments below the news are almost all abusive.

"People are so good-looking, I didn't expect their hearts to be dark."

"What kind of poverty alleviation ambassador, it turned out to be just a slut who made black-hearted money."

"I don't believe in any internet celebrity brands anymore, they are all rubbish."

……

The brand people who shouted "the huge wave of new consumption is coming" now changed their tune and said: "Building a brand is not that simple. Facts have proved that one bite can't make you fat, and it still takes time to accumulate."

"If the same problem happens to a big brand, it can be easily solved, but in this new brand, it is destined to be unsolvable."

"A real big brand has encountered all kinds of problems in the process of growth, and has solutions, so it will not be easily knocked down. However, this new brand that is blown up by balloons is destined not to withstand a little bit of pressure. hit."

(End of this chapter)