Actually I just want to act

Chapter 1005 M&A?

Doco's faltering, in fact, did not give any inspiration to domestic manufacturers.

Fang Jiming was also emotional, as expected, most people would not shed tears when they saw the coffin.Doco's failure is really just a failure of channels?That is absolutely not.

Consumers are not stupid, how can they give up a good mobile phone because they can't buy a mobile phone?
The biggest reason is that apart from being expensive, there is no technological content.

Consumers are the most intelligent beings. They cannot buy an expensive electronic product without technological content, because electronic products are synonymous with high technology, and buying electronic products is equivalent to paying for high technology.This is the psychology of consumers. If you fail to grasp the psychology of consumers with a mobile phone brand, you will naturally be cast aside by consumers.

The times abandon you without even saying hello.

Just like what Nokia said when it went bankrupt, we don't know what we did wrong, but we lost.

The reason is such a reason, no matter how many bells and whistles you have, it is useless, and the product is more effective than anything else.Without a product base, no matter how many marketing tricks you have, they are all castles in the air, mirages, seemingly gorgeous, but in fact they will break at the touch of a touch and are useless.

Of course, it doesn't mean that it is enough to do a good job of the product alone, and it will not work without marketing.

No matter how good the product is, what's the use if it can't be sold?

Therefore, the marketing of China Mobile is also doing very well.In addition to TV advertisements, it is also actively sinking to the village and county level, and wall advertisements are placed on the side of the road.Even their own flagship store has opened in the county town.Because Shenzhou not only sells mobile phones, but also sells computers, MP3, MP4, point readers, learning machines... so many products.Therefore, it is necessary to open flagship stores all over the country.

Even after more than ten years, the role of flagship stores is still obvious.

Even though many consumers have the habit of online shopping, they still prefer to buy big-ticket items offline, especially electronic products.After all, in addition to reliable after-sales service, it is more important to be able to get the product on the spot without waiting.

From this perspective, flagship stores are very necessary.

Especially in the role of the brand, it is irreplaceable.

It's like some Internet mobile phone brands in the previous life, they disappeared after doing it.

why?
It's very simple, except that you can see it online, there is no physical store offline, how can you tell others to believe you?
The most important thing is, if the mobile phone is broken, I don’t know where to take it for warranty. Send it back to the manufacturer?What about the shipping cost? ...

There are a lot of such problems. If you save the flagship store, you have to accept various product problems at the headquarters.As a result, work efficiency will be greatly reduced.This is actually a causal relationship, there is a reason for every drink and peck.Take XX Mi as an example. If it does not transform itself, opens XX Mi Home, and has a plan for thousands of stores, then it will be a question of whether XX Mi can survive the brutal competition.

Look at other brands, such as Coolpad, Chili, LeTV, 360, even if they sell very well, they cannot escape the fate of decline.

The reason is worth pondering.

The most important point is that there are more than one flagship store in China in every city, and all the stores are bought.Taking advantage of the fact that stores were not expensive during this period in 2004, they frantically accumulated real estate.With these stores, there is basically no other expenditure except for employee salaries and water and electricity.This is helpful for the future development of China.

Among other things, even if there is a shortage of funds in the future, you can still sell the store and get back the funds, which can make a lot of money.

Under the influence of the flagship store in China, the brand image of China began to take root in the hearts of the people.Coupled with Su Kexin's endorsement and Fang Jiming's personal endorsement, he has accumulated a lot of fans.The most important thing is that the product is novel, practical and of good quality, so consumers are willing to pay for it.

According to statistics, in 2003, the domestic shipments of Shenzhou mobile phones ranked among the top five domestic mobile phones, while the profits ranked first.

why?
Many friends and businessmen are silent.

They began to look for the experience of China, hoping to learn from it.

But except Hanfeng, no one can learn the essence of Shenzhou mobile phones.

In fact, the essence of Shenzhou mobile phone is very simple, that is, innovation.There are only a handful of manufacturers that can do it!Even Fang Da has more than enough heart but not enough energy.As a result, Chen Dalei was depressed, and his friends and businessmen were depressed.It is foreseeable that in the field of mobile phones, it is basically impossible for Fangda to surpass Shenzhou.

Therefore, Fang Da is going to create a greater advantage based on his own advantage - computer!
At the same time, news came out of IBM's personal computer business, because IBM's failure in the layout of the personal computer business affairs department made it a drag on IBM's overall development in the later stage of enterprise development, so IBM was preparing to sell the personal computer business.Anyone familiar with IBM knows that IBM has always had the tradition of divesting businesses with low growth potential, so that it can focus more energy on areas that can earn more revenue.

As soon as the news came out, the whole world was shocked.

You know, IBM computers can be said to have a great reputation, which is equivalent to the existence of the ancestor level of the computer industry.However, such a company has announced that it will sell its personal computer business. What does this mean?It shows that IBM's computer business is losing money.In order to stop the bleeding, coupled with the low technical threshold and low entry barriers in the PC field, it is destined to be a very competitive market. Due to the rapid development of compatible machines and vicious competition at low prices in the market, the profit margin of the PC industry has dropped sharply. IBM has long served organizations in its development history, lacks sensitivity to individual consumer needs, and has lost the favor of mainstream consumers.

The brutal price war became the last straw that overwhelmed IBM's higher R&D expenditure.From 1997 to 2003, IBM's personal computer global market share fell from 8.6% to 5.3%.You know, during this period, the sales of personal computers have increased by more than ten times? !

Therefore, Fang Da reacted quickly and sent a team composed of general manager Liang Qinyuan to Bald Eagle to prepare for the acquisition of IBM's personal computer business.The most important thing is that Fangda also wants to get the IBM x86 server business, so that Fangda can become the third largest supplier in the global x86 server market, second only to Huihuipu and Daier.

Xu Zhuhua was a little panicked when he got the news, and immediately called Fang Jiming.

After Fang Jiming heard the news, he was silent for a while, and then suddenly said with a smile: "Haha, God help me, Fang Da is trying to die!"

"Death?! How could it be death?"

Xu Zhuhua was a little confused, how could it be death?Even if the global share of IBM personal computers is not as large as above, the combination of the two is not as simple as 1+1!At that time, Fang Da could still break into the bald eagle market...

Fang Jiming explained: "Think about it, how strong is Fangda compared to IBM?" This is a soul-crushing question. Why did Fangda Group acquire IBM?Although it is only IBM's personal computer business!
(End of this chapter)