Actually I just want to act

Chapter 1237 Unskilled Scientific Researcher
When the news that China's new mobile phone will be launched soon spread to the industry, many friends and businessmen couldn't sit still.

Because the oppressive force China puts on its friends and merchants is too strong, not only has its own system, but also its own chip and storage technology, which are lacking in domestic friends and merchants.

Foreign businessmen are also very concerned about China Mobile, because they have discovered that China Mobile represents a trend—once China Mobile is released, as long as it adopts new concepts and new functions, it will probably become popular all over the world.Even if the bald head hidiao got stuck in the way of bundling the Shenzhou mobile phone with the operator, the Shenzhou mobile phone still has sales of hundreds of thousands of units, which is enough to prove the excellence of the Shenzhou mobile phone.

Whether it is the Toro mobile phone of Bald Eagle or the Likua mobile phone of the column, there is a kind of performance that is "dwarfed" by high-end phones.This is unbelievable. It is obvious that the other party's technology is not very advanced, but they dare to use the latest technology, which makes foreign friends a headache.

"Hey Rhett, look at this supply chain list."

At Toro headquarters, one executive took the list given by the supplier and handed it to another executive.

"This list seems to be no different from the supply chain of the last China mobile phone?"

The executive named Ruide made a careful comparison before saying, "It's just that there is an extra gravity sensor. Why do you need this for a mobile phone?"

"Red, you are an expert, can you predict what the Shenzhou mobile phone will do next?"

The executive Reid thought for a while and said, "I guess it's about the same as the last one. You see, the exact same parts are still purchased here, and the quantity is huge. It doesn't seem like it's just a mobile phone."

In fact, there are such judgments in the industry.

Not only Toro, Likua has also had heated discussions many times.

"Resistive screen is the trend of future development, this must be recognized!"

"Touch screen phones are nice, but typing is too cumbersome, and you have to admit it. So, I think it's better to add a keyboard."

"Why can't we be more radical and produce mobile phones without keyboards one step faster than Shenzhou?"

"Then there is no aesthetic feeling, and I am against it."

"Consumers are used to using keyboards. Can you imagine how difficult it is to use a mobile phone without a keyboard?"

"I think the push cover design is the best design!"

"Why not put a sliding lid design, a touchscreen and a keyboard in everything?"

……

When the last voice sounded, the design department of Likua Company suddenly fell silent.Yes, the seemingly moderate answer is surprisingly innovative.Although Likua's new mobile phone has been released, it does not affect the world's top mobile phone brand to come up with a perfect industrial design solution within three months and put it into production.

"Push cover? And touch and keyboard, oh my god, this design is crazy!"

"How can a mobile phone with a cover be combined with a touch screen? And a keyboard?"

"Can the screen be touched and clicked after the keyboard is pushed up?"

"I have a good idea, why don't we try to push the keyboard sideways?"

"This is a good idea, but in this way, the system also needs to be fine-tuned..."

……

It has to be said that there are too many talents in Likua mobile phone. They brainstormed and quickly came up with an excellent design plan.It's just that people have limitations. They insist on using keyboards because they firmly believe that everyone wants to use "convenient" keyboard input instead of so-called "handwriting" input.

As everyone knows, the built-in keyboard can perfectly solve this seemingly difficult problem.

This is the misunderstanding that we entered only after believing in the so-called consumer survey.

In fact, as Jobs said, many consumers do not know what they want.They choose keyboard phones not because they are easy to use, nor because they really need keyboard phones, but because they are used to them.The power of habit is powerful, but in the face of new things, the power of habit is vulnerable.

Because in addition to habitual psychology, people also have a psychology called curiosity.

Yes, curiosity is the most important psychology of human beings, and it is also the reason why human beings can stand at the top of the food chain in just a few million years.Curiosity drives people to explore the world.Even the extension of curiosity is called liking the new and disliking the old.In other words, as long as your product is enough to arouse people's curiosity and desire to explore, then this product is definitely a success.

If the product is novel enough and full of charm, people will abandon their original usage habits and explore new products instead.

It's a simple truth, a child always wants newer and cooler toys.In addition to being curious, this product can give him the capital to show off to his friends.Therefore, people still have the psychology of showing off.As long as your product is cool enough, there will be consumers who are willing to try it and quickly spread the product by showing off.

Word of mouth, it's that simple.

The premise is that your product is good enough.

For the discussion of China's new mobile phone, basically every friend has had it.Except for some mobile phone manufacturers who do not seek to make progress, they only want to live a day-to-day life, because they are on the verge of bankruptcy and have long been unable to recover.Fangda mobile phone can be regarded as one of them.

After Professor Guan Nan came back, he had cut off the new mobile phone that was going to be put into production, because in Professor Guan Nan's view, such an assembled product seemed to have a lot of profit, but in fact it was not good for the entire company.Professor Guan Nan, who returned to the board of directors, rejected the design with all his strength, and then planned to use half a year to develop a mobile phone with certain intellectual property rights.

Professor Guan Nan's approach is naturally very hurtful, but now that Professor Guan Nan has the power to research and develop, if he says he can't do it, he can't do it.

"It's better when Mr. Chen is here. How can we use it like this? We work overtime every day, and we don't know what we are doing..."

"Don't talk about it, haven't you seen Guan Dong's ruthlessness? If we can't do it, we don't want to relax."

"It's good, why do you have to make your own system?"

"Not only the system, but also the chip. Can our Fangda Group support such a huge scientific research project?"

"I heard that many companies that make chips are full of thunder and little rain."

"Have you heard that a while ago, Professor Guan Nan helped that Li Decheng in Zhongguancun develop chips. Didn't he also close the project?"

"I heard that it was because the cost was too high..."

"Fart, Li Decheng used the money to build a building, where is the money to invest in chips?"

"I'm not stupid. It's a few million streams at a time. It's okay to say it's successful, but it's not successful? Do it all over again, it's terrible."

"What are millions of dollars? Every design link requires money to verify. Every link consumes astronomical figures. If a chip is really successful, it must be supported by systems and software. Fangda Group, can you do this?"

……

It's not that Fangda Group's scientific researchers have no confidence, but that they have no technology!
(End of this chapter)