Actually I just want to act

Chapter 1335 Movie Ticket Subsidy

Without Fang Jiming, the entertainment circle seems to be a bit silent.

On June 6, the movie "Fork in the Road" invested by Bright Media was officially released.This film is a feature film, and it has assembled several famous actors in the film industry, and its box office performance is not bad.However, everyone thinks that movies like "Fork in the Road" will be boring to watch, so even though word of mouth is not bad, the box office does not seem to have a big improvement.

Huang Licheng was also puzzled, given the highest ranking, why the box office didn't seem to be as strong as expected?

"Is the film market just a false boom?"

Huang Licheng couldn't help but think so, because the whole movie circle thought so.

What is hot is not the movie market, but the Spring Festival stalls.

In other words, the hot ones are only comedy movies, nonsensical comedy movies.Because it is very strange that the comedy movies imitating Fang Jiming are all on the street.However, there are several ingenious comedy movies that have been successful.The film circle is also reflecting on what is a commercial film.

In fact, "Fork in the Road" also has commercial considerations, and many acting movie stars were invited to come.Not the highest paid, but the acting is good.

However, due to the problem of the subject matter, the overall tone of the film is dark, and naturally not many people like it.

On the first day, the box office of "Fork in the Road" was more than 3 million, and on the second day, the box office was left with more than 2 million. After three days, it is no problem to break the box office of [-] million, but compared to investment , still lacks surprises.No wonder Huang Licheng was dissatisfied. With such a lineup, such investment, and such a schedule, the box office and attendance were not ideal. Any investor would be unhappy.

The most embarrassing thing is that in a few days, "Once Upon a Time: Top Gun" will be released.

The movie produced by Oriental Dreamworks has attracted the attention of the entire movie circle.

The film schedule of some theaters has also begun to make slight adjustments.

The original 18% of the film schedule quietly went to 20%, just to bet on the quality of the films produced by Oriental DreamWorks.There is no way, the movie theater also needs to make a profit. Since the performance of "Fork in the Road" is not satisfactory, it is better to lower the schedule a little to make way for the new movie.Among other things, the weekend attendance rate is only about 50%, and many people in the industry are not very optimistic about "Fork in the Road".

The story is good, and the editing is smooth, but I always feel that the movie is missing something in order for the audience to accept it.

Huang Licheng also felt this way, but he didn't quite understand it.

How can I make a movie for a lifetime without knowing what the audience wants to see in the end?Isn't this ridiculous!

But the facts are in front of him, and Huang Licheng has to admit that it is true.The most difficult thing is that because movie tickets are more expensive, the number of moviegoers has been reduced.This is fatal. At this time in 2005, a movie ticket of more than 18 yuan in first-tier cities was indeed a bit expensive.As for "Huang Feihong: Top Gun", there is an agreement with the theater, and Pingping.com offers a discount for every movie ticket, saving a full 6 yuan.

In other words, even in first-tier cities, you can watch a movie for 12 yuan.

In second- and third-tier cities, you can watch movies for only 10 yuan.

If it is a fourth- and fifth-tier city, it will be great, and there will be a movie ticket for 8 yuan.

This is the trick used by Alima and Tencent Ma back then, and they began to spend money to cultivate the market.Of course, that's nice to say.The real argument should be that burning money occupies the market.Because in addition to Pianping.com, there are other ticket-buying softwares that appear, and there is already competition in the market.

The only good news is that Pianping.com can pay with AliPay, which is simple and fast.

Other ticketing software can only be transferred through UnionPay, which is incomparable in efficiency.

"Fork in the Road" invested by Bright Media did not participate in the ticket price subsidy, and the ticket price remained high, which made some vacillating consumers cancel their thoughts of going to the cinema to watch movies.No way, the high ticket price is not something everyone can afford.Take the first-tier cities as an example, a considerable number of young people these days earn a salary of 1800-2000 or even lower.And a movie ticket removes [-]% of the income.

If a man and a woman are in love, they need two tickets, as well as snacks and drinks.This time, it will cost more than 40 and 50 yuan.You know, this is the price of eating out for a meal, maybe it doesn't cost so much.It is reasonable for this movie theater to be cold.

The only exception is the pre-sale of "Once Upon a Time: Top Gun", because the ticket price is low, and the screenings on the first day are basically sold out.

The ticket price seems to be the key to whether the audience buys it or not.

Huang Licheng saw it in his eyes and was a little bit clear.

"Is it too late now?"

Huang Licheng was smoking a cigar, weighing his gains and losses.After thinking about it carefully, Huang Licheng felt that it could still be done.Because of a movie ticket, the investor's dividend is about 30%, that is to say, for a movie ticket of 18 yuan, the dividend can be 5.4 yuan.Both Xuanfa and the movie theater offered a discount of two yuan, and the investor also gave a discount of two yuan, which can increase the attendance rate by more than [-]%. This deal is still a good deal.

At the very least, it is the most sensible thing to discount as much as possible to increase box office revenue while paying back the cost.

So, Huang Licheng called Fang Jiming: "Hi, Director Fang, I'm Huang Licheng..."

Fang Jiming listened to Huang Licheng's words, and said with a smile: "Director Huang also wants to join the ranks of movie ticket subsidies?" Yes, there are certain theaters.If box office subsidies are provided, Huang Licheng will suffer the most losses.

"Fang Dong, this attendance rate makes me feel distressed. It's less than [-]% and it's still declining..." Huang Licheng really couldn't bear it anymore. This was indeed a blow.Huang Licheng thought that he would not be able to win the annual box office champion, but at least he can win the top five, right?But the reality is that he can't even get into the top three now.

Not to mention, there are still several Hollywood blockbusters waiting to be released.

In such a situation, even the top ten might be a bit precarious.Can Huang Licheng not be in a hurry!

If Chinese films cannot stop the offensive of Hollywood blockbusters, then the country will not support domestic films so hard.At that time, some important movie schedules will allow Hollywood blockbusters to enter. In this case, the last private land of domestic movies will be completely lost.

The consequences of this are very serious, because under the law of the jungle where the strong are always strong and the weak are weaker, if you can't stand up, people will continue to step on you.

So in any case, the most important thing is to keep the overall situation of the domestic film.

"Fang Dong, you also know that some things still need to be done." Huang Licheng said seriously, "This is the mission of our generation."

Fang Jiming thought about it. Huang Licheng's words were so high-sounding, probably because he was afraid that "Huang Feihong: Top Gun" would steal all the limelight.But in fact, Oriental DreamWorks really didn't make any money from the movie "Once Upon a Time: Top Gun", and the movie theater made most of it.There is no way, whoever makes the movie theater have the confidence, and you will be determined by your appearance.

(End of this chapter)