I really can't act

Chapter 307

Fang Yi and his party stayed in Shanghai for two days, and spent almost all of their time on the road show.There is an obvious aggregation effect in the current film market.The movie box office of the four major cities of Beijing, Shanghai, Guangzhou and Shenzhen can account for one-third or even more than half of the country's total.

The economic level is of course one aspect, and the more decisive reason is the construction of theaters.

The construction of movie theaters is a typical asset-heavy project, which requires considerable commercial supporting facilities, and it often needs to be in a comprehensive community to have enough popularity to maintain operations.The total investment of the new store opened by China Film in the capital is equivalent to the global box office of the two "Love Has After Life".How long will it take to recover the cost?

If calculated according to the 20 yuan single ticket price of China Film’s opening bonus, multiplied by one-tenth of the attendance rate, ignoring the income of popcorn and Coke, this time the return time is negative, and the longer you do it, the more you will lose.

Who earned it?

realtor.Because this place has a cinema, which represents city life.

Groups like Yida and Baoli are very smart. They make huge amounts of money in other places and support them to develop theater chains at a loss, making most companies unable to compete with them in terms of cost and losing ground.Now only China Film, which has received funding and monopolized contributions from Hollywood, can hold on to its basic market.

The ticket price of non-3D films is too low is also a reason. When "Avatar" was released, not to mention the IMAX giant screen with a ticket price of hundreds of yuan, the average cost of an ordinary laser 3D theater was 97 yuan, and the supply was in short supply.

Seven days after the National Day, the box office of "Love Letter" is still strong. On the 8th and 9th, both received more than 3000 million yuan.Behind this is that the platoon rate has soared to more than 40 points, and the average attendance rate has dropped from the previous highest one-third to 17 points.

In this case, how to get the box office up?
One is to delete the last two Easter egg chapters of "Love Letter", and the movie has changed from 110 minutes to 100 minutes, increasing the number of scenes in a single day. The other is more tried and tested, and China Film has indeed chosen this path.

This is raising fares.

Raising ticket prices can't be like when "The Great Earthquake" was released, stupidly assigning ABC three grades to all cities in the country, and violently raising prices.China Film's approach is more shrewd.

When Fang Yi and Liu Tianxian went to the last road show theater, they discovered a strange phenomenon.

He came in and found that the screen size was wider than usual, "Why did I come to the 3D hall?"

The person in charge said, ""Inception" has been screened, and the 3D hall is free. Doesn't "Love Letter" have some special effects shots, and they are made with more care than those domestic special effects blockbusters."

"It's not like going to a 3D movie theater. Just those few special effects."

"Director Fang, we dare to do this because the audience is willing, and the 3D hall viewing effect is good. And this is also a great thing for us."

Fang Yi was puzzled, "What's so good about it? Even if you earn five or ten yuan more from each viewer, the 3D screen is expensive to maintain. The screen has a lifespan, and it will age as soon as it is connected to the electricity. ; These costs are included, isn't it for nothing?"

The host didn't know what to answer for a while, so he could only apologize to him.

Fang Yi waved his hand, "I'll find out by myself later, don't worry."

So he and Liu Tianxian watched the movie again—they had watched it many times these days, and they knew the plot by heart.The two chatted quietly, and Liu Tianxian said, "The box office of the movie is so complicated, and there are pitfalls everywhere. You seem to be very dissatisfied with this arrangement. Are you going to file a complaint with President Han of China Film Group?"

"The publicity is not in my control. I'm not crazy enough to question China Film's arrangement. I'm just curious about the way. Have you seen the way?"

"I can't tell. I think Mr. Han likes you very much and is willing to support you in this way."

"impossible."

There is a snowball fight scene in "Love Letter". In that scene, in order to show the DJ's skills, the frame is not only 21 to [-], [-] to [-], but [-] to [-].

The screen in the movie theater is adequate.

Seeing the white eyes, all the audience couldn't help rushing forward to look at it, making a "wow" sound.

In addition, there are speakers in the front, rear, left, and right sides of the 3D hall, which makes the sound effect of this section particularly good-you can hear which direction the snowball is flying from.

Really awesome.But is it worth the extra ten bucks in 2010?
After watching the movie, Fang Yi knew the reason for the audience's irrational choice when passing by other theaters:
The common room was locked.

Can only buy 3D.

He was interviewed by reporters after the film ended:
"Director Fang, now the box office of "Love Letter" is 4 million yuan, and the final domestic box office may reach [-] million, a whopping [-] million -- no matter what, it can't compare with "The Great Earthquake", but you must exceed the total box office. "The Great Earthquake," because you have an Asian market."

The reporter spoke quickly and quickly asked, "From the box office of the single market, you are the top few. From the box office of the world, director Zhang Yimou is the first. From the box office of Asia, you may become the Chinese director No. .1—because the box office in Japan broke [-] million."

"Wang Zhonglei from Huaxia Film and Television said that they can only be compared in the mainland market. You are not as good as them? How do you respond to him?"

Fang Yi shook his head: "Let him go. He has flexible market choices, and he will carefully select places with good data, because he is no longer responsible for film and television, but for capital."

"—So, what about director Zhang Yimou? He said that you are still far behind him, and you are just taking advantage of the expansion of the total number of screens."

Fang Yi was taken aback, "Did the national teacher say it? Director Zhang Yimou? I will really verify it. Are you...the media of Fengxing Studio?"

This studio is very familiar. Where did Fang Yi hear it from?

The national teacher is quite humble.Almost inoffensive.Back then when Zhou Jielun was filming "The Unspeakable Secret", the national teacher went to support Zhou Jielun and praised him disgustingly.

He is unlikely to step on Fang Yi - assuming he is really that bad, "The Hawthorn Tree" has already hit the market, and there is no need for him to hype it up.

Sure enough, the reporter said, "It's... Director Zhang's partner, Zhang Weiping said it."

Fang Yi: "Don't believe a word he says, and don't ask me."

As soon as the interview was over, Fang Yi immediately contacted Han Sanping. He told what he had seen before, pretending that Han Sanping didn't know about it, and left him room.

But Han Sanping was too lazy to be polite to him: "I asked someone to do it."

"why?"

Fang Yi thought about many possibilities, and even thought that the accelerated aging 3D screen could get more rebates. The only thing he didn't expect was San Ye's answer.

"In this way, the box office is counted in the newly built 3D cinema, which shows that the 3D cinema is quite popular, and the people's spiritual and cultural consumption level has risen to a new level. Fang Yi, this is obvious from the data. Take something to report."

"What about the box office?"

"The box office is incidental. It's good for me, good for you, and good for the audience—they see the 3D hall at a price close to ordinary tickets, and they don't suffer. Why don't we do it."

Fang Yi laughed dumbfounded, feeling that he had glimpsed a funny scene in this market.

(End of this chapter)