I really can't act

Chapter 503 F1 Race
There are not many endorsements of this level in China, to be precise, none.

Since Mercedes-Benz entered China, it has cooperated with several mainland stars: Huang Xiaoming in 07, Lu Yi, Zhang Hanyu in 10; female stars include Fan Meiren, International Zhang, Li Bingbing, etc.They are all top stars in the mainland.

However, none of these people are spokespersons. At best, they can only be called collaborators, or ambassadors of the Chinese special edition.It's not that they didn't work hard themselves. In fact, there were not only the factors that the personal commercial value of the stars was not global enough, but also the factors that the economic influence of the mainland was not enough at that time.

Can Vanuatu produce world-class superstars?

Of course not.

A person's destiny depends on self-struggle, but the process of history must also be considered.

The marketing teams of these stars, in order to promote themselves, use the information gap at home and abroad to intentionally or unintentionally shape the image of "global spokesperson", but in fact they are not.It is very simple to distinguish whether it is a spokesperson or a special edition spokesperson. One is to look at the manufacturer’s official website materials and whether it has announced the news of this "new spokesperson" to Europeans and Americans.

The other is simpler, look at the signing fee.

For example, when Li Bingbing cooperated with Mercedes-Benz, the endorsement fee at that time was 200 million Continental Dollars for two years.Fang Yi's endorsement fee is 2000 million US dollars for five years, which is obviously different.His endorsement fee actually refers to the contract of another Mercedes-Benz global spokesperson Federer (tennis player), who received a ten-year contract worth 500 million U.S. dollars last year.

So Fang Yi's signing of the contract did not shock the fans too much. The fans are already used to him getting high endorsement fees. It is the industry insiders who are really shocked, especially the above-mentioned celebrities.One side is equal to seventy li, what kind of concept is this?Not one-dimensional at all.

The image building of spokespersons by giant car companies is far more than just advertising, and a series of top marketing activities that follow, which is why many stars are vying for big contracts.

On June 6th, Fang Yi parachuted into the F4 race in Shanghai as a special guest to watch the race.More than 1 viewers flooded in that day, and CCTV Sports Channel called the helicopter to record the grand occasion.Looking down from a high altitude, the F26 racing cars are as small as model cars, and only the staggered tracks, the dark crowd of spectators, and the super LED giant screen used for broadcasting in the center can be seen.

However, under such circumstances, the organizers organized a "random screening of audience projection" session before the game, and then "lucky audience" Fang Yi was selected, and his upper body was projected on the giant screen.

On that day, he was wearing a Mercedes-Benz support suit, showing his Mercedes-Benz Trident logo just right, and then gestured to turn the steering wheel, which caused the audience to burst into laughter.Great atmosphere.

The Central Five Channel broadcast the top game in Shanghai, and the commentator immediately said: "Fang Yi is stronger than I thought. I... don't watch many movies. To be honest, I thought he was greener in my impression. He is still a teenager, so he is not really suitable for this kind of high-competitive and intense sports. You know that a racing driver loses a few pounds after a game, and the whole person will be dehydrated... But you can see that he is very strong, I feel like it fits right now, he's a man."

Not long after, the host flipped through the information, and added: "Ah! Interrupted a digression... I just found out that Fang Yi drove a racing car before and ran a quasi-professional level on this track, so he is doing his best to support the racing car." He is a truly high-level audience in our cultural and sports sector! No wonder he was invited to watch the game live, and we CCTV will interview him after the game and look forward to his wonderful response."

The F1 race was originally held by several European auto industry countries. Because it is exciting and attractive, and it can promote the technical update of related manufacturers, it quickly became the stage of the auto industry powerhouse. Only the top teams and top drivers are accepted here.The mainland is also the main production place of automobiles, but the technology is relatively weak, and the cultural atmosphere of automobile racing is also poor. F1 events, and spent huge sums of money to build venues that meet the relevant requirements.

It will take a certain amount of time for this kind of investment to bear fruit, and it is still in a developmental period, neither the car nor the driver.So the commentator of CCTV was very happy after reading the information, he felt that at least one thing was done: the audience.

The commentator said emotionally: "I know there are some harsh comments overseas, saying that our place is a desert of car culture, but I believe that as long as we are given enough time, we will definitely return ten times and a hundred times. The Chinese are no better than other people. Weak, my friends, we must have this confidence."

——During the whole game, Fang Yi, the spokesperson, was quite conscientious, always cheering for the home team of Mercedes-Benz.It may be due to metaphysics. This race really did not disappoint him. Mercedes-Benz won the championship in the end. The racing driver Rosberg came to the stage and shook champagne to celebrate wildly, saying, "Magic is my luck!"

Rosberg won the championship by defeating Schumacher, Hamilton and others... This is big news in the fan circle, but outsiders don't know it. They can only pay attention to this event by accident because of Fang Yi.Therefore, after interviewing Rosberg, Channel 5 went straight to Fang Yi and asked for a short one-minute interview with him, which will be broadcast live in real time.

The photography team put on earphones for Fang Yi, and the host asked in the studio here in the capital: "Fang Yi, just now the German racing driver Rosberg said that Magic City is his luck. I don't know if today is your luck." Day. Because I learned that you signed a Mercedes-Benz super contract, I know a little bit more, I know that as a Chinese, you must have other official activities to do next, to promote... But I want to ask you love Race car?"

"Of course." Fang Yi shrugged.

"With all due respect, I don't think your character has anything to do with racing from the media impressions."

"An explosion at one point is a firecracker, and racing is a sport in which reason controls passion."

"A very good summary. It seems that the weather today is very good, and the audience in Shanghai is also very enthusiastic. They have been showing signs of love behind your back. I don't know if it is for you or for this event-what do you want to say to the audience? Is it? Because of your influence, the current audience of our program must not only be the race audience, although I didn’t go to count, but there must be many audience friends who are exposed to F1 for the first time.”

Fang Yi smiled and said: "I am also an audience, so I can't make any big sense. I saw this German racing driver beat many former superstars and won the championship. I thought of a Chinese saying, the waves behind the Yangtze River push the waves ahead. You know I am the spokesperson of AMG. What I am saying is that the car I endorse surpasses the previous generation of competing products. I am also talking about our influence on the car. I think there will be a large number of Chinese drivers and Chinese engineers in F1 in the future. ...that day won't be long, we just need to be patient and not give up hope."

"I like your summary. Then this is CCTV 5's live interview with the audience of the event, Fang Yi. Friends, we will see you next time."

(End of this chapter)