I really can't act

Chapter 505 Preview ([-])

Throughout June, Fang Yi has been filming commercials and returning favors.

The advertising and marketing of Mercedes-Benz is not accidental, and the second half of the season will soon be, which is the traditional peak season for consumption in mainland China.Starting from December of the previous year, generally speaking, the first quarter is the best quarter for the annual consumption data, the second quarter is the opposite, and the third and fourth quarters are steadily climbing.The upcoming July to September is the "graduation season" for young people, and it is also the time for major stars to take turns in new season advertisements.

Interestingly, if it is not suppressed, the performance of the film market is basically in line with this "low consumption season", which once again proves that the film itself is biased towards consumer goods rather than works of art.

Although sometimes it can be both.

Fang Yi is even more special. He is about to enter a three-month weight loss period, and finally achieves a body shape that is close to the real face of the volunteers on the screen. This is contrary to his commercial advertisements, because the advertisers must They don't want him to be haggard, thin, and talk about "higher, faster and stronger". They need an extremely healthy image of youth.

then what should we do?

The only way to do this is to take the later commercials and shoot them now.

Fortunately, he has a big position now, and he can force many advertisers to form a team to come to Shanghai to tailor-made for him.

"Beautiful moments, directed by one hand."

This is a Nikon ad.

"Wonderful and fertile, connecting the world."

This is an advertisement for a prepaid card.

This ad song is high and low, and the effect is not very good.Apparently the Chinese are still not very accepting of Yanggege, and the Brits are not too happy about the way the Swiss play the game of finding a son-in-law, making an oriental man the son-in-law of the British Empire—even if it is advertised?
Both ends are not pleased.

After learning from the painful experience, Rolex decided to find an actress with a similar position for Fang Yi. Asians care about Asians, but that's the problem, they can't find it.

Are there any actresses in Asia who can match Fang Yi?
The commercial value of a male star of the same level is higher than that of a female star.

According to the old calendar, in late June, the Swiss made a list for Fang Yi to choose from: this includes Jun Ji-hyun from South Korea, Yui Aragaki from Japan... only Japan and South Korea can be selected, and there is no spending power in other places.

In the end, Fang Yi didn't choose any of them, because he had Xiao Jiujiu in his heart and planned to help his girlfriend to the top.Liu Tianxian's Tissot contract is still two years away, and it looks like he wants to join him.In case Fang Yi chooses a Korean or Japanese first... Once the five-year and ten-year contracts of Rolex are signed, this matter is a certainty, and Mr. Liu will not have a chance.

Rolex is not stupid either. After Fang Yi refused twice, he immediately realized that he was going to take care of his girlfriend.

It's human nature.Besides, Liu Yifei is not bad either.

In order to get this piece of fat, Sister Zhen is already helping Liu Tianxian to set up a "watch-loving" personality. Recently, I often see the news that she spends a lot of money to buy watches in Wangfujing. Occasionally, she also shows off her collection on the scarf. , to share some insights on the watch - exactly the same as Fang Yi's operation back then.

As for the big luxury brands that Fang Yi endorsed, due to the particularity of clothing brands, the clothing designers for the second half of the year have not yet been made, and the horoscope has not been written yet, so we have to take a step at a time.These designers hope that Fang Yi will be as thin as a smoker, so that he can fit into their clothes that are always one size smaller.

In the middle, he also participated in the Modu Film Festival, the premiere of Chen Kaige's new film "Search" and other miscellaneous things. By July, Fang Yi was finally free and escaped the human relationship.

Do the right thing.

In early July, the main creators of the original "Zodiac" gathered in Beijing to participate in the trial screening of the film at the Beijing Central Cinema Line.

What is a "trial screening"?
It takes a long time for a film to be released, ranging from months to years.Commercial blockbusters are even more troublesome, because you have to spend a lot of money for post-production. This is a terrible gamble, and it is a complete silent cost. How do you know if the money you spend is useless?
Now the audience's tastes are changing rapidly, if your three tricks don't work, won't you lose your underwear?

Therefore, various methods of cheating and sneak attack were born. For example, director Chen Kaige, his operation mode is mystification, telling you not to know anything before entering the theater, and locking comments and lock-up sessions to prevent any rumors from being leaked until The ignorant audience instinctively realized that when this was a bad movie, the ticket money would be lost, and they would get nothing but a sip of urine and bad memories, and it was too late to regret.

Chen Kaige is not fighting alone. In fact, Zhang Yimou and Feng Dapao have done similar things. If the film is bad, they cover their mouths and don't let you talk about it. Since 10, the majority of audiences can't take it anymore, and they have launched a proposal to implement a "refund system", which means that if the movie is too bad, the audience can refund the ticket after meeting certain conditions.

When it came to jobs, none of the directors supported him, not even a little bit of empathy.

However, the audience's opinion, if you never bird, the result is quite bleak, and the above director's career evaluation has gone from bad to worse.So Fang Yi learned from the experience of Hollywood and Hong Kong, and jointly tried the "trial screening" system with China Film.

This is a bit higher than "Dianying". "Test screening" means that the rough-cut version of the movie is taken to the theater, and some movie lovers and industry insiders are invited to watch it, and based on the feedback, it is decided whether to make minor revisions, or even major revisions.

If it is too bad, so bad that it is heinous and hopeless, the movie may be sealed and announced that it will never be released.In order to avoid more serious consequences after the release, such as triggering an avalanche of stock prices of film and television companies.

Going back to the film "Zodiac", the purpose of today's trial screening is to let people other than the main creator give an evaluation of the plot, see where the coolness is, and where the urine is, and then accurately spend money on the post-production.

Everything speaks with data.

Eldest brother Cheng hasn't seen Fang Yi for a while, he was busy wiping Qilin'er's ass in jail, he was wearing a Tang suit today, and he looked even better, I wonder if he knows that his son's career is hopeless in this life Thinking about it badly, he let go instead.

He said: "I heard that you are shooting a new film recently. Wow, many people have asked you through me. With so much money, what kind of film do you want to make?"

Fang Yi: "I haven't filmed yet. Now it's in the preparatory stage. I had a meal before, and now I'm training each other. The shooting will start in September at the earliest when winter enters."

The eldest brother Cheng said: "You are different from me. You are short in filming, but long in preparation. I am preparing while filming—so I say you have already filmed."

"That's fine."

The eldest brother Cheng asked again: "I heard that it is a group drama, so many roles are needed? Are there any vacancies? I wonder if I can recommend someone."

"The main characters have all found good people, and the rest are of course... It's not worth asking yourself, brother."

The eldest brother Cheng wanted to say something, but the invited audience had gradually entered the arena, so he could only keep it in his heart and talk about it later.

(End of this chapter)