Rebuild 2005

Chapter 1005 [1004] Far ahead

"What's the matter?"

"Isn't the back-illuminated camera the best?"

"Sounds great"

"Unknown Jue Li"

"Is it the one released by OPPO last year?"

……

Most of the audience at the scene and in the live broadcast room were dumbfounded when they heard the name, and many fans were also a little confused. Only some senior fans and media reporters had some impressions.

"Compared to the back-illuminated sensor, the stacked sensor uses a chip with a signal processing circuit to replace the supporting substrate of the original back-illuminated image sensor, with smaller area, stronger performance, and higher pixels..."

Wei Qingfan began to introduce the advantages of the stack camera, and before everyone fully digested it, he threw out the next selling point: "In order to obtain better photo effects and better meet the photo needs of our Niaosingjian mobile phone, we have cooperated with Sony United, exclusively customized a stack sensor, we named it IMX166!"

索尼早在iPhone4S的时候就已经在给苹果独家定制传感器了，且那款IMX145从iPhone4S一直用到了iPhone6，只不过从今年秋季的iPhone5S开始就从背照式换成了堆栈式。

"Fuck, can the camera sensor also be customized?"

"Boss Wei is awesome"

"What's the use of taking pictures? If you don't take pictures, I feel that this part is so boring."

“Not sure how much it will cost”

"It's good enough"

“It's nice to have money”

"It took a lot of money"

There was another discussion on the scene and in the live broadcast room. Although I don't quite understand the use of stacked sensors and what is the meaning of customization, "exclusive customization" sounds very powerful.

"Our custom IMX166 sensor has a 1/2.9-inch outsole and 1.22um large pixels..."

Wei Qingfan continued to introduce the customized sensor. Gu Shici did spend a lot of money for this sensor, but such a sensor needs to be polished for at least two or three years, and then it will be distributed to mid-range products. There may be seven or eight models equipped with it before and after. Surely you won't lose money.

He introduced the basic concept, compared it with the 5/145-inch bottom of the IMX1 on the iPhone3.2, hung it up, and then said:

"In addition, we should have all had this experience. When taking pictures or videos, if you hold it with your hand, if you don't hold it firmly, the picture will not be taken well. Sometimes if you take a snapshot, you may miss this moment forever.

"In order to solve this problem, we have installed optical anti-shake technology on all series of Birdsong Jian 2 mobile phones..."

What he introduced at this time are all the updates on the standard version, mainly the stacked sensor, optical image stabilization, and f2.2 large aperture, all of which ensure that the hardware foundation of Birdsong Jian 2 is ahead of its contemporaries.

"Hardware is the basis of the experience, but it is not all. In order to better release the powerful camera hardware capabilities of Birdsong Jian 2, we have joined hands with Leica to achieve two innovations in the software of mobile phone imaging... "

After talking about the hardware, Wei Qingfan started to talk about the software, "First, we need to define the needs of mobile phone photography, that is, what kind of photos we want to take. We divide this demand into three levels."

The picture description and introduction appeared on the big screen, "They are clear, beautiful, and higher art... It is the most basic requirement to take a clear picture of what you want to shoot!
"After the shots are clear, we still need to make them look good and beautiful!
"After satisfying the needs of good-looking and beautiful, we also want to make the photos we take be as artistic as those taken by master photographers.

"However, most ordinary people have never been exposed to how to take pictures, nor do they have the time and energy. In the past, our smartphones could not solve this problem, but starting today, our Niaosingjian mobile phone can do it! "

Wei Qingfan raised his voice again, looking very confident and confident, and said with a smile: "This is the Leica color that we jointly launched with Leica on mobile phone photography. It allows you to take a picture and it will be a blockbuster!

"Next, we invite the CEO of Leica Group, Mr. Alfred Schopf, to introduce Leica Color to us!"

This Alfred Schopf has been the CEO of Leica Group since 2010, and he stepped down in 2015. His successor is Oliver Kaltner. In the original history, Oliver Kaltner attended Huawei's 2016 P9 conference.

The fundamental reason for the joint name of mobile phone manufacturers and camera manufacturers is that it is too difficult to grasp the color. Apple is standing on the shoulders of giants. Experienced practitioners.

If it really doesn’t work, if you are interested in a company and need its technology, you can buy it directly.

It can be said that Apple's product and technical barriers are just out of money, simple, rude, direct, and effective.

Domestic mobile phone manufacturers have no way to do this, because there are too few domestic related practitioners, as scarce as giant pandas, and it is too difficult and too slow to train themselves, so they have to spend money to find camera manufacturers to learn.

The most direct result of the joint name of Gushici and Leica in mobile phone photography is this set of Leica colors!
Alfred Schopf introduced the origin, effect, and excellence of this set of colors. Wei Qingfan came to the stage again, shook hands and thanked, and continued his speech:

"In addition to Leica Color, we have brought another innovation, the Professional Mode!

"Most consumers may not know much about photography technology, and we need to provide shooting solutions, and we will continue to work hard to continue to optimize our solutions.

"However, there are also some consumers who know how to shoot and have their own ideas and needs. We open the powerful hardware of Niaosingjian to these consumers. Through the professional mode, they can choose different camera parameters..."

Demonstration on the big screen, but most of the audience is not interested in this, they can't even understand the professional mode interface.

Wei Qingfan also understood this, so after a brief introduction, he continued: "What I just said is available in the standard version of Niaosongjian 2, and our standard version of Niaosingjian 2 has already surpassed the peers in taking pictures!"

On the big screen behind you, there is a comparison of the photographing effects of Niaosongjian 2, iPhone 5, and Samsung Note in different photographing scenes. It is obviously clearer and better-looking, especially in this era when mobile phone photographs are still "average". The impact and surprise of Leica colors are too great.

This directly magnifies the hardware advantages that the original ancient poetry mobile phone could not fully utilize by several times.

"Oh oh oh!"

"Whoa Whoah"

Once again, warm cheers and applause erupted at the scene. Some people screamed excitedly, and several foreign media in the front row also applauded excitedly. They were amazed and excited by the photo effect.

Most of them do not understand Chinese, and only a few were photographed because they understand Chinese. The ancient poems here specially arranged one-on-one translation. After several times of dealings, they are more familiar with each other, and they are by the side like friends. Presentation and discussion.

"We also have a collector's edition."

After introducing the lead of the standard version, Wei Qingfan smiled slightly, and began to introduce the collector's version with better camera effects, "Our standard version has already taken very good photos, and it is far ahead of the most powerful flagship phones in the same industry!

"However, we are not satisfied with this. On the basis of the standard version, we have made an even better collector's version!"

The parameter introduction of the Collector’s Edition camera appeared on the big screen, “Before us, some of our peers have adopted dual cameras, but they went in the wrong direction.

"In terms of mobile phone photography, the biggest limitation is the volume. The thickness, size and structure of the mobile phone severely limit the hardware of the mobile phone camera. In order to obtain a greater amount of light, we added a Black and white camera.

"This black-and-white camera also has 1200 million ultra-high pixels and is also equipped with our customized IMX166 sensor, but because it is a black-and-white camera, the amount of light entering it is 300% higher than that of the main camera!

"Through this black and white camera, we can take clearer photos in dark light environments, and then through our self-developed multi-image fusion imaging technology, we can obtain clearer color photos..."

Color + black and white is the research and development direction of Huawei in the early stage of image exploration. P9, P10, and P20Pro are all equipped with black and white cameras. After Mate20 and P30, black and white cameras are canceled, but the accumulated technology is not wasted. In addition to being used in other fields , It was also used on the P50Pro after the tightening of Tiandao punishment.

Relying on the excellent performance of the black-and-white camera, the P50Pro uses more backward hardware, and the photos it takes are even better than the P60Pro with better hardware and algorithms. Can't go on (as of 2023.6, many scenarios are still far ahead).

Wei Qingfan’s main reason for installing a black and white camera is whether he wants the camera to protrude, or whether he wants Apple to take the lead and then follow. If there is no way to use a super outsole, the black and white camera is naturally more useful.

Multi-camera fusion imaging technology will be widely used in the field of mobile phone photography until 2023.

"Because of the addition of the black and white camera, the camera effect of our Niaosongjian 2 Collector's Edition is stronger than that of the standard version, let alone compared with the peers, you can take a look at the comparison chart..."

On the big screen, there are comparison pictures of each scene with iPhone5 and Samsung note2, and the gap can be seen at a glance.

"By day, our standard editions are ahead of them, and our collector's editions are way ahead!"

When Wei Qingfan said these words at the press conference, he really felt elated, "In the dark environment, our advantage is even greater!"

"Whoa Whoah"

"Oh oh oh"

The atmosphere at the scene was even more enthusiastic, because the contrast on the big screen was too obvious, especially in the dark environment, the Samsung Note 2 could no longer be read, the iPhone 5 was also rubbish, and the photos of the Collector’s Edition of Bird Song Jian 2 were clearly ahead, with a great advantage .

This is a real slap!
From hardware to software, from experience to finished film, all-round sling!

Not only did Wei Qingfan speak with high spirits, but the fans and audience at the scene and before the live broadcast also had a sense of pride. These are two of the most powerful international brands in the smartphone industry today!
A domestic mobile phone manufacturer can achieve such an achievement, which naturally makes everyone proud.

"Through the black and white camera, we have also developed more different photo modes, such as large aperture...Through two cameras, we can achieve a blur effect close to that of a SLR camera, which is very natural...

"Through the two cameras, we can also focus faster. Even for complex scenes and long-distance scenes that our peers have no way to focus on, we can also accurately focus..."

The principle explanation and scene demonstration continued to be displayed on the big screen, and the iPhone5 and Samsung note2 were hanged on it repeatedly.

(End of this chapter)