Rebuild 2005

"Brother, I have good news for you."

"You have?"

"roll!"

"what is that?"

"Shu Yun sent me a message, saying that she finally saw that a foreign student bought General Wine 3 in Ugly Country, and it was a collector's edition. Of course, the overseas version is Q3Pro!"

"It's good news that no one around here buys it until now?"

"This is her personal perspective. It's normal. Do you think how many people in our country use BlackBerry phones? And this is a zero breakthrough."

"Okay, since my family Miaomiao said it's good news, it must be good news."

"Hmph, that's good news."

"exactly."

"Also, brother, the pressure sensitivity level of that stylus has not changed, it is still 1024 level pressure sensitivity."

"correct."

"Then why did the price increase by 100?"

"It has been redesigned, it has become so much bigger, and charging has become more convenient."

"Bah! Is charging directly into the charging port of the tablet also called an upgrade? It seems so strange..."

"You just said it's convenient or not?"

"But it's so strange."

"Did you just say it's convenient?"

"I don't care about you anymore."

……

"Brother, I found that there is still a big gap between this stylus and the real one. It feels completely different."

"We must continue to upgrade and continue to accumulate experience."

"Then you still lie to me that I can learn paperless in the future?"

"Ten years will be the future."

"Hate!"

"How is your review copywriting going?"

"It's almost finished. I'm going to start filming in two days. Where do you think I'm going to shoot?"

"in China?"

"[beating] [beating]"

"Okay, in the study?"

"I also think it's better in the study, so I'll go back and tidy up."

"Ah."

"Then which platform should I send it to? Can I make money?"

In the original history, the mobile Internet exploded in 2013. In 2014, Youku launched an "original video revenue-generating platform", mainly through advertising sharing, fan sponsorship and value-added services;

On the contrary, Bilibili, which has gone further in original videos in later generations, did not launch a creative incentive plan until 2018.

However, Youku, which has been renamed "Youku Tudou", is more focused on competing with iQiyi on the mobile side.

Although 4G has not yet arrived, the speed of the 3G network is fully capable of watching videos, and because of the emergence of ancient poetry companies, the explosion of domestic mobile Internet traffic has been advanced by more than a year. At this time, "Youku Tudou" has already advanced Started the "original video income platform" program.

ZEALER, a pioneer in the domestic digital evaluation circle, was based on Youku in the early days.

However, because of Wei Qingfan’s investment, Station B has developed faster, and it is already preparing for transformation at this time, and there is also a plan for creative incentives.

Luoshen Video, and even Luoshen Music, also have similar plans, but they are still in internal evaluation, and the longer-term impact should be considered
——There is a high probability that I will give up in the end, because the gain outweighs the loss, which conflicts with the positioning of Luoshen Video and Luoshen Music.

However, this is not the same as the early positioning of Lingxi, and it has also come to the intersection of destiny.

The difference is that whether it is music or video, it is not an ordinary money burn!

Of course, there are also advantages, that is, domestic copyrights are generally not paid enough attention to, and Luoshen Music and Luoshen Video can act first, taking advantage of the current opportunity that copyright fees are not so expensive to acquire copyrights.

For example, Mr. Wei understands this very well. He even bought the copyrights of impressive works such as "Three-Body Problem" and "Ghost Blowing the Lamp" in advance.

"You can try posting it on Youku first. There is a high probability that Luoshen videos will not follow the original route. If you want to post songs, you can go to Luoshen Music instead."

"Where's your Bilibili?"

"It hasn't been decided yet. I don't interfere with the operation, and the traffic is not too big now. Let's go to Youku first."

"Okay, I'll shoot it first and then talk about it."

Wei Qingfan chatted with Li Miaoyu for a while, then pondered for a while, and then called the person in charge of Luoshen Music and Luoshen Video respectively, and had a conversation.

The success of Lingxi has given him a lot of confidence. He no longer thinks that Tencent is invincible. Even if WeChat has been killed, he is afraid that he will not be able to compete with Tencent Video and QQ Music?

What's more, in the original history, the domestic video and music platforms were not unified, and they were far from the strong dominance of WeChat.

Nowadays, the research and development pressure of the ancient poetry company is very high, but for now, it is still possible to squeeze a little money for Luoshen Music and Luoshen Video.

"Our current weakness lies in the computer side. Compared with traditional computer video sites such as Youku Tudou and PPS, there is a big gap, but we still have a lot of advantages in the mobile side, especially on our own system. , the user activity is very high..."

The person in charge of Luoshen Video is named Yu Shenggui. He joined Gushi Ci in 2011 and was one of the initial directors of the Luoshen Video project.

Also because there are examples of two independent operating subsidiaries of Lingxi Communication and Yishan Games, this one is also a little jealous and wants to follow suit.

His definition of Luoshen Video is to benchmark against iQiyi.

This has a high probability of success, because everyone can see that the mobile terminal is the general trend of the future.

"I personally think that the original platform that Mr. Wei said is very promising, and the users are very sticky. We can completely build our own music ecosystem..."

The person in charge of Luoshen Music is a young woman just over 30 years old, named Min Qiuling. She was promoted to the person in charge of Luoshen Music by Mr. Wei because of her boss' resignation and her outstanding performance at the beginning of this year.

The development situation of Luoshen Music is much brighter than that of Luoshen Video, because the current users are very considerable, and it can already compete with the two major music platforms of Tiantiandongting and Kugou on the mobile terminal.

The paying user group is the only one on the Chinese Internet.

Around Wei Qingfan, most people use Luoshen Music to listen to songs, but not many people use Luoshen Video to watch videos, only himself, Jiang Qinghuai, and parents who don't know how to use other video software.

However, her idea is completely different from Yu Shenggui's, because she can see the cost of music copyright and wants to build her own ecosystem in the music industry.

The idea is somewhat similar to NetEase Cloud Music.

Wei Qingfan was still a little hesitant about the planning of Luoshen's video, but agreed with Min Qiuling's idea, mainly because she had obviously experienced careful consideration, and the planning of all aspects should be more detailed and reliable.

At the end of the conversation, he basically determined the development direction of Luoshen Music, and gave a "full support" evaluation in his heart;

And Luoshen Video is more cautious "you can try".

"I think it's pretty good, and I even think it's a bit late to make such a decision now."

Although Jiang Qinghuai didn't listen in, he could ask him directly to make a decision afterwards. After learning about it, he said with a smile, "Luoshen Music is really useful, especially the comment section. I sometimes watch it when I have nothing to do. Basically every song There are so many touching stories.”

"..."

Wei Qingfan curled his lips, not commenting.

As the founder of the "Music Comment Area", Luoshen Music is based on this. After forming a community culture, it will produce a lot of high-quality content in the early stage, just like the development track of all online forums.

There is no way to get rid of the inherent laws in the future development trajectory. It is estimated that in a few years, "Luo Shen Music" will become "Bao Arsenic Yin Music".

"In terms of Luoshen Video, there are still not many movies and TV shows to watch..."

Nowadays, video copyright is not so important, but it is not without it. Luoshen Video has consciously acquired some movies and TV shows, mainly of the "childhood memory" type, but there are still many that cannot be watched.

Jiang Qinghuai was talking about the advantages and disadvantages of Luoshen's video. After talking for a long while, Wei Qingfan didn't say a word, and seemed to be thinking about something seriously. He couldn't help being a little strange, and asked, "What are you thinking?"

"I'm thinking, if this is the case, can Lingxi, Yishan Games, Luoshen Music, Luoshen Video be packaged into one company, and then go public..."

This path is definitely feasible. Among the four subsidiaries, only Luoshen Video is relatively weak, and Lingxi even has the capital to go public independently.

Wei Qingfan is not worried about whether it can be listed, but considers the impact after listing.

"I think it's okay. You hold on to the shares of Gushici Company too tightly. If these four subsidiaries are packaged and listed, the shares must be divided out. This can relieve a lot of pressure..."

Wei Qingfan has made many enemies because of the shares of Gushici Company, because Gushici Company is certainly a company he founded, but with the rise of Gushici Company, too many interests have been involved in the upstream and downstream of the entire industrial chain.

People close to him inside and outside the company, including Li Wanyi, Li Miaoyu, Jiang Qinghuai, etc., have actually persuaded him more or less, there is no need to cover it up so tightly, but Wei Qingfan has never been in order to better promote the "dividends for all employees". regress.

Putting the company's communications, games, and audio-visual sections on the market is a compromise strategy that can help him share a lot of pressure.

Especially Consonance.

With the popularity of "Lingxi Official Account", Lingxi's monopoly position in the communication industry is even more difficult to shake, and QQ has been difficult to compete, and because of the popularity of the official account, the importance of this software in social life has further increased.

Relevant units have discussed this issue several times.

"I think so too."

In the evening, Jiang Qinghuai went home to eat, secretly told Wei Qingfan about his idea to Li Wanyi and Li Miaoyu, and immediately got everyone's unanimous consent.

Even the parents agree and try to convince their son to do the same.

They are very satisfied and content with their current life, and what they are afraid of is that their son is too rich, causing others to be jealous and causing disasters.

Their understanding of listing and splitting shares is very simple, that is, "earn together if you have money". If this is the case, those who make money together are all friends, and they will help if anything happens.

This way the son is safer.

To a certain extent, this is true, especially for Wei Qingfan's current situation.

"What you are worried about is that it will affect the company's strategic development, but as long as the company has always held the control of the subsidiary, there will be no problems, and after the listing, there will be more funds for development. The financial pressure of Gu Shici It can also be smaller..."

Li Wanyi develops from the perspective of his strategic development, and Li Miaoyu is more concerned about "pragmatic" things: "After the merger of the four sectors, what is the name of the company?"

Wei Qingfan was a little amused, and asked, "What do you think is a better name?"

"Of course I think it's better to call it 'Miaomiao'..."

Li Miaoyu rolled her eyes, "For example, 'Miaomiao Media', doesn't it sound nice?"

"It sounds good, it sounds good."

Wei Qingfan nodded copingly, and naturally he didn't take it seriously, "I'll think about it again, and go back to the Strategy Office to discuss it."

The next afternoon, he brought it up at a meeting in the strategy office, and then...

All agreed, even Zhang Yuanping agreed.

This matter went so smoothly that Wei Qingfan almost had the illusion that he was digging a pit, but after a detailed discussion, there was basically no objection that the advantages of this matter outweighed the disadvantages.

In terms of financing, it is more smooth and messy.

As soon as the company heard the news, four or five big capitals came directly to the door, including Baidu and Ali.