Rebuild 2005

Chapter 704 [704] Stealing luck from Samsung note
Yu Chengdong was naturally concerned about the latest progress of the wine, and motioned, "Tell me."

"Jiangjin Liquor is increasing in price offline and in all third-party channels, and it is more than when it was first sold. Generally, the price increase is between 500 and 800."

Yu Chengdong thought for a while and asked, "Are they engaged in hunger marketing again?"

"Based on what we know so far, no."

The other party answered in one breath, "Gushici seems to want to quell this price increase, but the market demand has suddenly risen, and the supply can't keep up... This may be related to the official sale of Samsung Note and further development of the large-screen market."

Yu Chengdong turned his head and looked over with an unbelievable expression: "You mean, the sales volume of this phone is better than what Wei Qingfan and the others originally expected? Maybe the Gushi phone has stopped at the price of 3000?"

"According to the current trend, if there are no large-scale quality problems and no other surprises, there is a high probability of this."

Yu Chengdong was silent for a while, before saying: "... I see, you can go and find out the specific situation."

He returned to his office, came to the window with a complicated expression, and quietly looked at the sky and the city outside with a solemn expression.

After accepting Huawei's consumer business, he made drastic changes, with a lot of moves and more pressure, and besides himself, almost no one in the entire team had confidence.

——The high-end road of Huawei mobile phones, government-enterprise cooperation is a point that is easily overlooked, but it is very important. The public impression is often dominated by these people.

The oil crisis in the 70s led to the Great Recession of the global economy. During this period, Toyota Motor explored a new production management method, known as the TPS management method, which has become popular all over the world at this time.

But why did it suddenly catch fire?

"Continue to follow up the investigation..."

After figuring out the general situation, Wei Qingfan felt a lot more at ease, and then there was a surge of relief and joy: such things as robbing luck, of course, have to "rob wealth" to have a sense of accomplishment.

Moreover, the biggest competitor, the Samsung note series, has always been in stock. If you can’t buy it, you can’t even buy it at the original price. Most of them will turn to buy Samsung notes.

What is the meaning of always grabbing Xiaomi's luck?
It's cool to grab Samsung!

Originally, Wei Qingfan was quite satisfied with the performance in the early stage, but who the hell would have thought that the market demand would suddenly explode?
In the past two days, everyone in the company has been very happy, only the supply department has been working hard overtime.

Huang Zhang exhaled a smoke ring and said, "Did all the blood go into Jiu's body?"

Of course, there are also negative effects. For example, for a long time, everyone thought that Huawei users are equal to middle-aged and elderly men. Part of this is because of Huawei’s design, especially the system interface design, and another part is the inherent impression brought about by government-enterprise cooperation.

"Therefore, when we stock up and produce, we think more about continuity and stability. We didn't stock up a lot at the beginning, which led to a surge in demand in a short period of time, and we couldn't provide enough spot stock..."

"The mainland market is the only one that has dropped prices so quickly!"

Even Li Shuqing sent a message, expressing that he wanted to give away some mobile phones, which had never happened in the days of Guci mobile phones.

Although Huawei has been in the mobile phone business for many years, the OEM mobile phones in the business hall are completely different from the current market, and Yu Chengdong is a complete layman.

"Very likely! This little brat is very cunning..."

"I still suspect that they are engaged in hunger marketing, maybe in a more subtle way."

"It seems so."

Then the cooperation in the provincial capital also made progress.

As of the end of October, the wine will be on sale for 10 days, and the total sales volume has reached 17 units, which is more than one-third of the total expected sales volume of 35 million units.

——Because the target groups targeted by advertisements and selling points are mainly business people. After these people find that this mobile phone is not easy to buy, many people subconsciously start to use their connections to get it.

And if it weren't for production constraints, this figure would probably be even higher.

A few days ago, Huang Zhang was very excited when he learned that the price of the wine would fall back to the original price. However, he was slapped in the face two days after he finished speaking. Not only did he sell well, but he was still shipping normally. In the case of the premium again.

The previous Guci mobile phone is also in this mode, but it is much rougher. If the Gushici company wants to continue to go to a higher place, the management method must be further refined and precise. The mobile phone that will enter the wine is such an attempt.

The shipment volume of Samsung Note has not been found out, but it is roughly estimated that it must be more than 50 units, which is still much higher than the expected sales volume.

Perhaps because of this upsurge, or because of the good cooperative relationship between the ancient poetry company and the local government after its establishment, before the end of October, the political and business cooperation promoted by Wei Qingfan made a breakthrough, and Beijing decided to purchase a batch of customized mobile phones.

"First, after the launch of Samsung note, because of Samsung's stronger brand influence, the market for large-screen smartphones has further expanded, and the demand for large-screen mobile phones has increased;
"Second, our first batch of users had a good experience, and the word-of-mouth has brought a certain degree of enthusiasm, which has also been transformed to a certain extent into the demand for mobile phones that will enter the wine;
"Third, we are a domestic brand. Although it is a disadvantage in some people's eyes, for the offline market as a whole, on the premise of touching the mobile phone and having a good experience, there is a bonus of patriotism among mass consumers;

"It can't be sold without lowering the price!"

Based on experience, the current Huawei mobile phone team is far behind Meizu, Xiaomi, and even Gionee, not to mention the ancient poems that "dare to teach the sun and the moon to replace the sky" with a bold and grand pattern. cut.

In this era, except for Apple, almost all brands do not have a clear direction for the development of smartphones, and they are all groping, and even Apple, the leader, has learned a lot from the market and peers.

"That is to say, after a few days of the original price of this phone, it suddenly started to pay a premium again, and even reached the price of 4000?"

At this point, as long as there are no large-scale quality problems, the mobile phones of the Jinjiu series have been successful.

He really didn't understand, why did he suddenly become angry?
The same situation has appeared in almost all of the peers who are actively concerned about the sales situation of the incoming wine.

For these people, a mobile phone is not a big deal, but closer to a daily interaction.

"Even if the reduction is three thousand, we still have a lot of profit, the most important thing is sales!"

Today's ancient poetry mobile phone faces Samsung, even in the domestic market, it is just a fledgling challenger who is not afraid of tigers.

Consumers are not in a hurry, but salespeople are too.

In Meizu's office, Huang Zhang lit a cigarette depressedly, "What's the name of this bitch? The Samsung Note is on sale, and it's going to set the wine on fire?"

"Fourth, our product is similar to Samsung Note in terms of overall experience, or even better, but the price is cheaper. These four reasons together lead to a rapid increase in the market demand for drinking wine after Samsung Note is launched!
"Fifth, this is the last reason, and it is also the most important reason: We investigated and understood in advance, and we know the difference between offline sales channels and online markets, and you have been emphasizing this matter, Mr. Wei.

"Yes, the sales volume must not lose... Our brand and our channels are not comparable to them..."

In simple terms, TPS is to sell while producing, reduce inventory, reduce risk, and reduce cost, because the more inventory, the greater the risk, and the cost of materials will decrease over time.

"Online sales pay more attention to parameters, and sales at the initial stage of sales account for a large proportion of total sales, requiring a large amount of stock; while offline sales pay more attention to appearance and texture, and the proportion of total sales in the initial stage of sales is not much, and the sales curve It is relatively smooth, belonging to the curve of "fine water and long flow"...

"Note has no competitors in other regions, and it is such a strong opponent"

At least for now, that's not a bad thing.

Most of the manufacturing industries in later generations basically adopt this kind of production method, especially mobile phone manufacturers. The best representative among them is Apple, and only Apple dares to indicate "how many days are expected to ship" when it goes on sale - this is simple. Behind one statement is the terrifying ability to control the entire supply chain and production chain.

Wei Qingfan can swear that this time he is really not engaging in hunger marketing!

And the long time and process of polishing and testing before the release made Wei Qingfan full of confidence in the quality of the mobile phone.

Samsung’s China headquarters also had disputes or even quarrels over this matter, “The price of drinking wine is already 800 premium, and there are still people who buy it... I said at the time that the price of 5999 was too high. There is no shortage of rich people in China, but the overall The market cannot support such a high price!"

Everyone is groping and trying in the dark.

Jiangjinjiu is mainly facing the offline market, and there are two sales models: online and online. It has been out of stock and no one will wait to grab it. If it is out of stock here, other products will be filled in the next second.

Meizu used two generations of products, M8 and M9, to gain a firm foothold in the price range of 2000-2500. Originally, it was very disapproving of the move that the ancient poems dared to sell for 2999 when the wine was released, and they were not optimistic.

----

In the long run, even if there is no accident of note7, Samsung’s decline in the domestic market is inevitable. This is the result of the rise of domestic brands and crazy involution in the base camp. Note7 is just the last nail nailed into the coffin by Samsung itself. .

But this does not mean that Samsung is weak. It covers the upstream and downstream of the entire industry chain with its own strength. In addition, it has been operating in China for many years. great advantage.

In the next two days, the hot sales of Jinjiu further fermented, and people around Wei Qingfan began to seek connections to get their mobile phones

The success of entering the wine - if it succeeds, it means that someone in the dark has lit a light to illuminate the direction, but at the same time, after the Huawei mobile phone goes in the right direction, it will inevitably face the pressure and pressure of that powerful opponent attack.

Moreover, in any case, the wine will be released and launched before the Samsung note, and there is a high probability that it will be able to compete with Samsung in the domestic market. The title of the "big-screen mobile phone" pioneer should be in your hands.

Bai Yongxiang next to him was also very depressed, "Besides, the Samsung note fell below the initial price just after its launch. The latest price this morning is less than 5000, a drop of 1000!"

However, on the morning of Monday, the marketing department still gave the complete process and clear reasons for this matter:
"There are five main reasons for this incident:

"Just went public, but we fell below the initial price of 1000, and the opponent increased by 800... How do I report to my work?"

Therefore, after discovering this abnormal incident, he didn't even have time to think about the reason. After confirming the authenticity of the incident, after the offline was indeed a fire and the supply could not keep up, he rushed to urge the goods as soon as possible. The small inventory was sent out, and on the other hand, the OEM was urged to step up production.

The company's expected sales volume of this mobile phone is 100 million units, but it does not mean purchasing so many components at once, but purchasing and producing them batch by batch, and trying to ensure that the process is as stable as possible.

But this is good news enough to cheer everyone up and down the company.

Entering November, the autumn atmosphere in Beijing became more and more obvious. In view of the smooth work of various departments in the company in the past year, and there is still some time for the Manjianghong press conference at the end of the year, Wei Qingfan took the opportunity to organize a team building without taking a break.

Each department is divided into batches, and the projects are also different. The president's office, the finance department, and the software department went to the hot spring resort to play together.

As one of the only two members of the President's Office, Jiang Qinghuai naturally went to the hot spring with Mr. Wei.

(End of this chapter)