Rebuild 2005

Chapter 951 [950] Crucifying Nokia
Even though the birth of the ancient word mobile phone has changed the pattern of the domestic smartphone market to a large extent, in 2012, the domestic smartphone market is still growing rapidly.

This is true of the market, and so is the manufacturer.

In order to cope with the changes brought about by Guci mobile phones, Xiaomi had to launch more product lines and sell them at lower prices, so as to develop under the suppression of Guci mobile phones.

Meizu has not changed much from the previous life. It is said that the MX2 will be released earlier than the previous life, but it has not been seen yet.

The four traditional domestic manufacturers of China, China, Cool, and United have been hit by the dimensionality reduction of Internet thinking earlier. However, except for Huawei, it is still unknown how much they can awaken.

Even for Huawei, Yu Chengdong is still leading the mobile phone team to explore the doorway of the consumer business at this time, and has to grit his teeth and carry his own cheating processor HiSilicon K3V2 to move forward with difficulty.

OnePlus has not yet been established; the Hammer system has not yet been seen, and the mobile phone is even further away.

OPPO and VIVO have begun to make efforts in the offline market, transforming from traditional mobile phones to smart phones, but they are still exploring, and their business and sales models are single and fixed.

The other miscellaneous fish that rushed out of the wind did not deserve much attention.

In this year, only Samsung, HTC and Gushici are the only smart phone manufacturers that can cover all price segments of high, medium and low price segments and sell in volume.

However, the peak period of HTC has passed, and the new HTC ONE in 2013, the peak of the product, has not yet come out, but the entire mobile phone business has begun to decline, especially in the domestic market.

The high-end can’t beat Apple, Samsung, and Gushi, and the low-end can’t beat Guci, Samsung, Xiaomi, Meizu, Zhonghua, Ku, and Lian.

The online market, even with the development of ancient words and Xiaomi, is still an emerging market at this time. Many people still have a natural distrust of buying mobile phones online, which is a "big item", and offline is still the absolute mainstream.

Even if JD.com has spent a lot of manpower, material and financial resources for this e-commerce festival, there are not many mobile phone manufacturers that officially participate in this e-commerce festival, and most of them are third-party stores.

But even so, counting third-party stores, the only real competitors that can compete with Gushici companies are Apple, Samsung, Xiaomi and Meizu.

The iPhone is another race track, a detached existence. If the price is the same, it will be difficult for the public to bring any competitiveness to Android smartphones.

Only the open system of Android, as well as Samsung Note and Gushi will enter the wine, can rely on the difference of large screen and large battery to compete and win the favor of some target consumers.

In this case, the real bayonet in the high-end market is the ancient poems will enter the wine, the birdsong, and the benchmark Samsung note and S3.

iPhone4S于今年1月13号在中国内地市场上市，首发价格16G版本4988元，815电商节价格4799元，降了不到200元；
三星S3于今年6月9号在中国内地市场上市，首发价格16G版本4999元，815电商节价格4299元（原历史上4599，因古诗词出现降了300）。

三星Note于去年11月11号在中国内地市场上市，首发价格16G版本5999元，815电商节价格3180元。

古诗将进酒于去年10月14号在中国上市，首发价格16G版本（起步8G版本）3299元，815电商节官方价格2999元，第三方价格最低2799元，8G版本的价格则分别是2699元和2549元。

古诗鸟鸣涧于今年3月6号在中国上市，首发价格16G版本2999元，815电商节官方价格2888元，第三方价格最低2688，8G版本则分别是2488和2350元。

In terms of preservation rate, the two flagship products of Gushici beat Samsung, which can be compared with iPhone 4S. In terms of real-time sales price, they are also cheaper than iPhone and Samsung.

However, in terms of actual sales, they still can’t compete. The influence of major international brands still overwhelms ancient poetry with a shallow foundation, which will take time to settle.

Fortunately, users of the "cost-effective" track are more pragmatic.

临江仙的三个版本，价格分别从首发的1999、2199、2499，正式降到了1799、1999、2299，与小米2的价格持平，在第三方的价格还可以便宜100元左右。

It has been 2 months since Mi 4 was released. At this time, large-scale shipments have just started, and the price has been reduced accordingly. The prices of the three versions have been reduced by 100 yuan, 1699, 1899, and 2199. The price is still lower. Price against the ancient word mobile phone.

Mi 2 has already started to be shipped on a large scale, but third-party manufacturers have very little supply, and basically rely on Xiaomi's official shipments.

The shipment of Guci mobile phones has been affected to a certain extent, but not too much, because although Guci Linjiangxian and Mi 2 have the same main configuration, there are still differences.

The screen size, battery life, texture, appearance, and camera are all ahead of Jiangxian in all aspects, which is enough to be called the official price difference, not to mention that third parties have lower prices.

Then, the two families fought happily, and Meizu's defense was broken.

In the previous Internet war, after Lei Jun counterattacked, Huang Zhang admitted his cowardice as decisively as in the original history, and then deleted all his related posts.

After the release of Linjiangxian, Meizu MX directly cut the price by 700 and sold it at 2299. After the scolding and confession, Huang Zhang did not cut the price again, but the sales volume was even worse, because Lei Jun was not as smooth as in the original history, implying a Fan, causing his popularity plummeted.

After finally surviving until now, Huang Zhang took advantage of this e-commerce festival to cut the price again by 300 yuan, and directly started selling it in 1999, which was 1000 yuan higher than when it was first released.

However, it still failed to sell.

Mi 2 is already priced at 1699. If you buy Meizu with a price difference of 300 yuan, what upgrades can you buy?
In terms of processor, Mi 8064 equipped with Qualcomm APQ2 quad-core processor wins;

论屏幕，魅族是4寸640p分辨率，4.3寸720p分辨率的小米2胜出；

In terms of battery life, Meizu is the TV with 1700 mAh, and Mi 2000 with 2 mAh battery wins;

Both of them are rubbish for taking pictures, they are not as good as the ancient words;
The only thing that Meizu is better than Mi 2 is texture and aesthetics, but this happens to be the least important thing for online cost-effective users...

In the original history, Meizu couldn't beat Xiaomi. After Wei Qingfan messed up, Meizu, who didn't adjust in time, couldn't beat Xiaomi even more, and was directly pressed to the ground and rubbed.

In addition, there is also Sauvignon Blanc with the same reduced price. This series of products is aimed at the offline market, but on the 815 E-commerce Festival, the official price of Gushi directly dropped to 1799, and the third-party price even hit 1600 or even more. Low.

Originally, many online netizens who disliked the "IQ tax" and "poor performance" of Sauvignon Blanc instantly became very fragrant.

According to statistics after the e-commerce festival, the shipment volume of Sauvignon Blanc is higher than that of Linjiangxian!

Of course, a large part of the reason for this is that offline merchants purchase goods online in order to increase shipments. This is what major mobile phone manufacturers and distributors often do in the future e-commerce festivals.

The real sales volume is still higher for Linjiangxian, but the gap is not that big.

Manufacturers such as OPPO and VIVO, which hardly participate in the online market, suffer because of the online promotion of Sauvignon Blanc and Manjianghong, which drives offline prices to follow suit.

Especially Manjianghong, the original price of 799 has already been a blow to dimensionality reduction. The official e-commerce festival Guci only dropped 50 to lose money, and the third party only dropped 100. However, after the offline price cut, the 699 brand-name smartphone Mobile phones are simply price butchers, pushing them all the way.

The inexperienced and unresponsive OV channel dealers were stunned in an instant. For more than two weeks, the sales of each company jumped like an avalanche.

And when August is coming to an end, when all major colleges and universities are approaching the start of school, the shipment of Guangman Jianghong's mobile phone has reached a terrifying 8 million units in the past half month.

The total shipment of Manjianghong exceeded 2500 million units, and it took less than 9 months. The sales volume of the entire life cycle is likely to exceed 4000 million units.

In addition, there is also the Redmi mobile phone whose initial price was directly lowered to 749. This time, it also gritted its teeth and followed up with a price reduction of 699 yuan. , Hua, Cool, Lian and the market share of those counterfeit manufacturers.

In the original history, most of these manufacturers really fell down in 14 or 15 years. It was because of Redmi and the crazier Gionee that they died completely, but because of Wei Qingfan, because of Man Jianghong and With the emergence of Redmi mobile phones, their coffin boards were nailed earlier.

There is absolutely no possibility of fraudulent corpses being crucified with a mahogany sword.

Of course, Huawei is not among them. It is in Nirvana, but it is more difficult than the original history, but it is also easier.

In the original history, Huawei spent a lot of energy to explore how to high-end, but in this world, this exploration task is completed by the ancient poetry mobile phone, and Huawei can follow behind to "cross the river by feeling the reed".

Entering September, the dust of the 9 E-commerce Festival has gradually settled, but before the various channel operators and mobile phone manufacturers have completed the summary and learning of the experience of this e-commerce festival, on the morning of September 815, the official website of Gushici Company released a A brief message.

Wei Qingfan then forwarded the news, which instantly shocked the entire industry, and the disturbance even spread abroad.

The content is just two lines:

Thanks to the love and support of consumers, Gushici has sold more than 8 million mobile phones in the past 4300 months, and completed the annual target ahead of schedule. Thank you everyone!
4300 units!

The employees and fans of Gu Poetry Company were surprised by the news and were naturally happy, while the industry insiders were all stunned.

This data is amazing.

This is a company that has just been established for four years. The sales volume of 2700 million units last year was already surprising. It was only eight months ago, and the shipment volume has already exceeded 4300 million units.

Even if a mobile phone is not sold in the next four months, the growth rate will exceed 59%, close to 60%!
And everyone knows that the future sales of Gushici will only be even more terrifying, because there will be new wines and new products, and the entire series of products that have been released before have just experienced price cuts, and the sales in the next four months will be even higher.

According to this trend, Gushici's total shipments this year will exceed 6000 million units!

This is enough to make this "small company" that has just been established for four years appear on the sales list of mobile phone manufacturers all over the world!
"Really?"

During the break at noon, Wei Qingfan, who was eating, saw Li Miaoyu Aite's own reminder in the group, and then saw her inquiry after forwarding this message: "Then the company's valuation should also increase? This year's Forbes Ranking, where will you rank?"

"How would I know that?"

Wei Qingfan complained, "The valuation is not estimated by me, and the ranking is not ranked by me, and no matter how high the valuation is, it is meaningless. I will not sell the company, and I will get a dead salary every year, even dividends. nothing."

"It's definitely useful."

Jiang Qinghuai, who was eating with her, used her mobile phone to read the news in the group, then raised her head and smiled at him, "It sounds different. When I become a secretary, my status will also increase."

Wei Qingfan lowered his voice and laughed, "If you want to raise the tide, there is an easier way."

Jiang Qinghuai glanced at him with clear eyes, as if wondering if he had some kind of conspiracy, but hesitated for a moment, and asked, "What way?"

Wei Qingfan smiled and said, "Let me get up early with you."

Jiang Qinghuai's face turned red, and he kicked him under the table, but he didn't speak, just lowered his head to eat, and after a while, he said coquettishly: "I hate it~"

I don't know if I hate him for teasing me, or if I hate him for teasing me only.

(End of this chapter)