Winners in life: starting from the street writer

Chapter 153 Banknote Ability

Southampton.

Early in the morning, many reporters appeared at the airport, most of them were eating bread and chatting with each other.

Tourists who don't know, think that some European and American superstar is coming.

Soon after, a private plane landed slowly and finally stopped.

As the plane landed down the spiral staircase, Shen Hao took a few bodyguards and left first.

Simens, who was waiting in advance, has already arranged a car to meet him.

The convoy will split into two directions.

Shen Hao's family members will be sent to the local Hyatt Hotel.

As for Shen Hao himself, he followed Simens to the Southampton club.

When several black Range Rover vehicles drove out of the airport, the reporters who were surrounded immediately took pictures.

Many British people are most willing to watch gossip news about these rich people.

During this year's transfer period, Southampton won the championship without any suspense.

The joining of powerful stars and even superstars has really made countless fans look at this big team with admiration.

Especially in the port city of Southampton, Shen Haoren has not yet met, but he has become a great boss in the eyes of the fans.

But with the burning of money, the pressure is not small.

Not to mention the transfer fee, the installment payment for a season is close to 2 million euros, which is enough to overwhelm most teams.

Player salary expenditure is not a small amount.

With so many stars joining, it is naturally impossible for Southampton to rank fifth in the Premier League in terms of salary expenditure.

2.5 million pounds!
This is just the salary expenditure of the first season!

If the players perform well, after the salary increase, the team's salary expenditure will be increased by another amount.

Take the team's top salary Nkunku as an example, with a weekly salary of 20 pounds, which is also ranked in the top ten in the Premier League. This is also the top salary in the Southampton team.

After all, Nkunku's worth is on the line, [-] million euros is no joke, and it is really unreasonable not to give a maximum salary.

Nkunku is also very satisfied with this annual salary. In Leipzig, he only has an annual salary of 700 million euros. After coming to the Premier League, his annual salary has almost doubled.

The other main players basically start at 10 pounds.

Coupled with some substitute players, the annual salary alone will cost about 2.5 million pounds.

For a club with low commercial value like Southampton, it is simply astronomical.

Even if the football market is booming and broadcasting fees are added, the big bosses have to inject capital to afford the salaries of these stars.

On the way to the club, Shen Hao had almost talked with Simmons.

Hyatt Hotel will win Southampton's chest advertising sponsorship for the next five seasons, and the sponsorship fee will reach [-] million pounds per year.

In addition to the chest advertising sponsorship, Prada, Zegna, and Jianjia Automobile will appear in Southampton's list of sponsors for next season as sponsors, and it is estimated that they will provide sponsorship fees of no less than 9000 million pounds per year.

These are all companies wholly owned by Shen Hao himself.

Even if everyone knows that Southampton's commercial value is not so high, but people are willing to spend money, who can say anything?
With this operation, Southampton's commercial income has increased by 1.6 million pounds per season, jumping to the forefront of many clubs in the Premier League. This is the charm of money-making ability!
……

When I arrived at the Southampton Club, apart from the lush training base, there were really no highlights.

Perhaps in the eyes of local fans, this training base represents their history and tradition.

But in Shen Hao's eyes, it was a product that should have been eliminated.

Shen Hao said directly to Simmons: "Martin, is there any progress regarding the application for the stadium site?"

Simmons quickly replied: "Boss, I just wanted to report to you. At present, the city government has approved the application we submitted, but we are still discussing the demolition issue."

"Money is not a problem. The residents who should be demolished should be settled as soon as possible. I hope to see the construction of the new stadium as soon as possible."

What Shen Hao is looking for is the top design team in the industry, and he is planning to spend [-] million pounds to build the stadium.

"Okay, I will communicate with them again and try to start construction as soon as possible."

Simmons also knew that his boss was not short of money, so his tone was relatively relaxed.

For those politicians, there is no reason to miss a big project with an investment of at least [-] million pounds.

"Boss, there is one more thing that makes it difficult for me."

Simens walked with Shen Hao in the club, and said cautiously: "Our club's jersey sponsor used to be the Danish sports brand Hummel, but the previous sponsorship has expired, and the jersey sponsor for next season has not yet been found. Their offers are too low and far less attractive than those offered by brands like Adidas, Nike and Puma."

"Hummel?"

Shen Hao asked with interest: "Is this like German?"

Simens replied: "Yes, the German means Bumblebee. Earlier, it was a sports brand created by a German named Albert Massimo. He created the world's first pair of football shoes with studs. , Unfortunately, poor management, not as good as Adidas and Puma, which developed later, were finally acquired by a Danish businessman and became a Danish sports brand.”

"At present, the Danish national team is sponsored by them. In addition, some underdogs in the five major leagues also have their sponsorship. Among the Premier League teams, only our club and Everton are sponsored by them. Our sponsorship fees have previously It's only £500 million a year, and the last offer they made was £1500 million a year."

Shen Hao also shook his head, "1500 million pounds? It's too low. This price is not worthy of our investment."

"Yes, but after all, they are only a very small Danish sports brand, and they are not comparable to the strength of brands such as Adidas and Nike."

Simmons spread his hands helplessly, "Even if the 1500 million pounds is the limit price they gritted their teeth, and brands such as Adidas and Puma, the starting price is 2000 million pounds, and there is still a lot of room for negotiation."

"Forget about these brands, I'm not interested."

Shen Hao was thinking that he could definitely buy this brand.

In the past few years, the domestic sports shoes and clothing market has been rising steadily, so there is no reason not to get involved.

"Okay, you don't need to worry about this matter, get it done with the city government as soon as possible. I hope that the new stadium will officially start before the start of the new season."

Shen Hao had already made a decision in his heart, and after watching the stadium, he returned to the hotel where he was staying.

One word from the boss, the next one will break his leg.

Following Mr. Shen's imperial edict, the group of think tanks under him began to work and investigate Hummel.

That's when the first takeover offer showed up in the office of Hummel CEO Alan Nelson.

Nelson looked at the price.

3 billion euros?
What a joke, Hummel is worth at least 5 million euros in his heart!
But the problem is, he is just a professional manager.

The ownership of Hummel is in the hands of a very powerful private company in Denmark.

The real boss is the legendary Danish businessman Christine Studley.

Old Studley, of course, was out of business, and now his son, Thor Studley, was in charge of the large private conglomerate.

After being reported by Nielsen, Thor did not immediately reject the acquisition from Summit Group.

He is naturally interested in cooperating with this large luxury group with a global market value of tens of billions of dollars.

But the quotation of 3 million euros is still too low.

In the past few years, Hummel has realized that simply selling jerseys and sneakers will not make much money at all, and began to test the trendy brand field.

Several branch lines have been opened in the island country one after another. Some of them are not popular, but some of them have gained a certain reputation.

But as long as you don't directly refuse, the difference is only money.

Shen Hao's instruction to the think tank is that he can accept no more than 6 million euros.

In the end, after nearly a month of negotiations, Thor decisively sold Hummel, which the family had held for nearly 5.6 years, to Summit Group at a price of 40 million euros.

The summit group's acquisition of Hummel also surprised the outside world.

After all, in the final analysis, Hummel is just a niche sports brand, and it still surprised the outside world by giving such a high purchase price.

But soon, many domestic sports brands began to be vigilant.

Especially in these years, relying on Fila's agency rights, Anta, which has been flourishing, is the most fearful.

After all, Fila relies on their refined operation and hype, which has become the main brand of their group today, and the contributed turnover accounts for half of Anta's revenue.

However, Fila's previous influence may not necessarily be stronger than that of Hummel.

But now, Summit Group, which owns multiple luxury brands, has acquired Hummel. If Hummel is brought to the domestic market, wouldn’t that be a blow to dimensionality reduction?
What made Anta even more restless was that the boss behind Summit Group was the same person as the boss of the largest film and television company in the entertainment industry.

After that, how can they compete with Hummel for the spokesperson?

After all, all they can give is some cash.

What Hummel can give is not only money, but also many film and television resources that stars can't get.

Sure enough, after the rapid acquisition, Shen Hao immediately arranged for several top talents to enter Hummel.

Among them, Hummel will split off a separate trendy brand hummel HIVE, which will directly compete with Fila and focus on the young sports market.

Some product lines have a more fashionable sense, and some product lines have a more sporty sense, which are combined according to different age groups, situations, sports, etc.

These so-called foreign brands are all produced and sold domestically, but they just continue to wear the skin of foreign brands and continue to harvest the IQ tax of Chinese people.

Looking carefully at the financial reports of those sports brands, there is very little contribution from overseas markets.

But now, there is one more powerful player to grab the market.

Even Anta and Li Ning can't sit still, not to mention other companies such as 361 and Xtep.

It is not a secret that Hummel has invested and built factories in China, and there is no need to pretend to be high-spirited.

Today's young consumers are relatively sensible and not as easy to fool as before.

Unless your product really appeals to them, it will be difficult to get them to buy it.

The funds for the acquisition of Hummel are also paid in installments.

Mr. Shen's annual start-up subsidy is about 18 billion US dollars, and the acquisition of Hummel is still very easy.

What's more, the stock lifting period of Yuanmeng Film and Television has passed.

If he had played harder, he could have cashed out with a one-time pledge of stocks.

But if you do that, the stock of Yuanmeng Films will also avalanche.

After Hummel became his wholly-owned brand, Shen Hao's first order to Nelson was to provide Southampton with a new jersey sponsorship offer, with the annual sponsorship fee increased to 8000 million pounds.

Such sponsorship offers are quite high in the Premier League.

No matter how high it is, there is no need for that.

If you really play too much, you will inevitably be focused on by UEFA.

Even so, Southampton's commercial income next season will reach 2.7 million pounds.

If the record is good, the broadcast fee can also earn 1.3 million pounds, and the match day income can reach about 4000 million pounds.

The total income of next season will reach a terrifying 4.4 million pounds!
With such an operation, even with so many signings, Southampton can barely achieve a balance of payments.

Many Southampton fans have become numb, looking at the sponsorship fees that they never dared to think of before, and the luxurious lineup that is a bit extravagant.

How happy is kryptonite?

They are experiencing it now.

The approval process for the new stadium has also gone through all the procedures.

Among them, the new stadium is expected to cost 8 million pounds, and the new training base will also cost 2 million pounds. It will be built at the confluence of the Test River and the Itchin River. It will also be the world's largest offshore football stadium.

Designed by the Herzog & de Meuron design firm in Switzerland, the new stadium will cover an area of ​​30 acres, have 60000 seats and 2500 boxes, and cost 8 million pounds.

In addition, Southampton will also have the most luxurious training base in the world.

Such a top stadium, for Southampton fans, is almost only a dream.

With a new boss, all dreams will eventually become reality.

Shen Hao also felt very refreshed. The happiness of this kind of real-life FIFA game is much more interesting than making money.

At his level, no matter how much money there is, it is just a string of numbers. Even if you wait to die, you can't spend it all in your life.

So, let yourself be happy and spend some money.

Southampton's market value has also jumped from less than [-] million US dollars at the beginning to more than one billion US dollars.

After the new stadium is completed, it will not be a big problem to win a few championships and break through 20 billion US dollars.

But all of this is inseparable from Shen Hao's input.

Shen Hao also took the time to meet with the politicians of the city government, and received an honorary citizen badge by the way.

Back and forth, he spent so much money in Southampton, just a badge, which is not trivial.

The completion of this stadium alone is expected to provide no less than 5000 jobs, which is not a small achievement for these politicians.

However, the construction period of the new stadium is expected to take four years, which is too long.

Shen Hao simply spent one billion dollars to shorten the construction period of the new stadium from 1200 days to 200 days.

No matter how short it is, I'm afraid there will be problems.

Moreover, 200 days, that is, before the start of next season, the new stadium can be put into use.

Seeing the sharp decrease in the construction period, Shen Hao also showed a satisfied smile. Who said money can't buy time?
It's a pity that there aren't any good players in the country. Otherwise, if it's your own team, it won't be full of attention?
But even so, Southampton has become the focus of many domestic fans.

Star-studded, successive large-scale investment, this is more addictive than when many fans were fans of Abramovich.

There are even many fans who are not addicted to just reading the news. They directly set up Southampton and build this lineup in reality. Even if they simulate the whole process in the Premier League, they can steadily enter the top four.

If you are lucky, you can even win the championship trophy.

(End of this chapter)