Winners in life: starting from the street writer

Chapter 157 Buy Buy Buy

On the American side, Tom Ford was stunned on the spot when he received the news.

"what?"

Tomford watched in disbelief as Domenico De Sol, one of his most trusted people, had single-handedly built his eponymous brand into a multi-billion dollar market.

Compared with Tomford, who is more beautiful, De Sol is more like a doer. The cooperation between the two has always been praised by the outside world.

Regarding the sale of the brand before, De Sole did not agree with Tom Ford asking for such a high price.

But Tom Ford insisted on going his own way, knowing the sore point of the cosmetics business of the summit group's brands that are not resistant to fighting, and wanted to eat a fat man with one bite.

But he never dreamed that Shen Hao was really not used to him, and directly threw their offer into the trash can, and withdrew from the acquisition of Tom Ford.

There are very few brands that are interested in Tomford.

It can even be said that only Kering and Summit Group have expressed interest.

Compared with when I left Gucci when I became famous, if I was acquired by Kering Group, I would inevitably be ridiculed by my peers.

Therefore, when the price is similar, Tomford is more willing to invest in the summit group.

But now, Tom Ford is sitting on wax.

The Peak Group didn't care about them at all, and chose to go it alone and reopen Prada's make-up business, intending to use Prada's popularity to play big.

To say anything else, Tom Ford dare not be too confident.

But the makeup business, that's my housekeeping skill.

It's not that Tom Ford boasted that he could make Tom Ford from being unknown to a market value of billions of dollars. His research on beauty makeup is definitely a leader in the fashion circle.

Prada?
Tomford dismissed it. It was just an old-fashioned luxury brand, and it was not their opponent at all.

Moreover, the five major beauty giants will not let Prada steal their cakes, and will definitely counter it.

The so-called five giants refer to L'Oreal Group, Estee Lauder Group, LVMH Beauty Department, Chanel Beauty, and Coty Group.

Among them, Tom Ford's beauty business is in cooperation with Estee Lauder Group, relying on their mature R&D, supply chain and channel capabilities to reduce risks.

The reason why Kering Group intends to acquire Tomford's brand is also for their cosmetics business.

As early as 08, Kering Group sold YSL's make-up business to L'Oreal Group for 11.5 billion euros.

Facts have proved that L'Oreal Group picked up a big deal at the beginning.

With the current income of YSL's cosmetics business, it is no problem to double the purchase price several times.

Because of the original decision-making mistakes, L'Oreal Group refused to sell YSL's make-up business.

Kering Group intends to discuss specific acquisition matters with Tom Ford, a former traitor.

Originally, Tom Ford had a good plan to let Summit Group and Kering Group bid, so that he could choose the one with the highest bid for cooperation.

After Summit Group announced to the outside world that it would withdraw from the acquisition of the Tomford brand, Kering Group was the happiest.

In a good mood, Pinot Jr. opened a bottle of 30-year-old fine wine.

Because of such an announcement from Summit Group, Kering Group can slowly concoct Tomford and acquire him at a very low price.

Tom Ford is also out of breath. A genius like him playing in the fashion circle is very conceited.

The current behavior of Summit Group can be said to slap him in the face madly, discrediting him in the fashion circle, no less than forging a death feud.

Tom Ford even publicly dissed Summit Group on social media, but he could only accept the purchase price offered by Kering Group.

What?
You said Richemont Group?

Sorry, Richemont Group is doing very well in the field of hard luxury, so why get involved in this muddy water?
……

For Tom Ford's clamor, Shen Hao didn't bother to pay attention to this guy who only knows how to market sex and gay men.

At this time, he himself came to Switzerland and was inspecting Patek Philippe's new factory.

It is said that it is a new factory, but it has actually been in use for four or five years.

This new factory, located on the outskirts of Geneva, took five years to complete, and I really have to complain about the speed of construction by foreigners.

The new factory built can not only meet the production business of all Patek Philippe watches, but also serve as the headquarters’ daily office location.

In addition to this new factory, Patek Philippe's dial manufacturing plant is still located in Saint-Ymir, and the famous Patek Philippe Museum remains in Geneva.

The total investment is as high as 6 million Swiss francs, and the annual production capacity is 62000 watches. There will be little need for major renovations in the next 30 years.

The building has a total of 10 floors, and the basement occupies 4 floors, all of which are multi-functional garages, which are quite luxurious.

After all, Patek Philippe does not have a large number of employees, and the underground area that can accommodate up to 635 cars is a bit of a waste.

The top floor is extravagantly used as a canteen, which can cater for 880 people at the same time.

For the inspection of the new boss, most watchmakers still applaud for their face. Unlike China, foreign employees will not humble their knees.

Especially for experienced watchmakers, they don't have to worry about leaving home at all.

Shen Hao also had a few conversations with several watchmakers who have worked for Patek Philippe for more than 20 years. They generally welcomed the arrival of Shen Hao, the new boss.

But watchmakers are not equal to designers.

Except for the Nautilus, Patek Philippe has no particularly eye-catching explosions.

Regarding this point, several old people from Patek Philippe seemed worried.

Their feelings for Patek Philippe are even better than the Stern family who previously held shares in Patek Philippe.

For these craftsmen, Shen Hao respected them quite a bit, and he didn't put on any airs, acting very amiable.

The high-complexity series production workshop that Shen Hao is more interested in has 60 watchmakers and 6 restorers.

Different from the PP5 grinding workshop responsible for the production of movement parts, the parts here are polished by the same person in every step, instead of being processed in an assembly line.

The person in charge of quality inspection has sharp eyes, who can tell which part is made by who made it, and will find the specific person who handled it if a problem is found.

Under such rigorous and meticulous production, a high-complexity series of watches will be available.

But now there is also a more embarrassing problem. Patek Philippe has lost many watchmakers over the years, some were poached by Rolex, some were poached by LVMH, and most of them went to Richemont Group.

In the field of hard luxury, LVMH, which Richemont can beat, is looking for teeth everywhere. Its watch brands such as Vacheron Constantin and Jaeger-LeCoultre are even more vertical and horizontal, making Patek Philippe have to stay away.

With the strength of the Stern family, it is not easy to keep Patek Philippe running.

The primary problem facing Shen Hao is to retain talents.

In the world, the most effective way to retain talents is to increase salary!
After visiting the new factory, Shen Hao directly issued instructions that all employees, from the most senior to the apprentices who just joined Patek Philippe, will receive a 20% salary increase.

In the early years, Patek Philippe, as a benchmark in the watch industry, had the strictest training for apprentices in the industry.

From getting started to being a teacher, it takes ten years.

But now, with the advancement of technology, a qualified watchmaker only needs about five years to become a teacher.

The annual income of a watchmaker who is a teacher will not be less than 45 Swiss francs, which is equivalent to about [-] RMB.

This is only the basic salary, and every time a qualified watch is produced, a certain performance reward can be obtained.

Like those watchmakers who have been employed for more than 15 years, the basic salary alone will not be less than 15 Swiss francs, and there will be various additional subsidies.

But even so, Patek Philippe is still short of people. It takes time to train new watchmakers, but experienced watchmakers are constantly losing.

In the long run, Patek Philippe will also be in jeopardy.

Now that the salary is increased by 20%, ordinary watchmakers can get a basic salary of 12 Swiss francs. Counting performance, it is not a big problem to earn [-] to [-] Swiss francs a year.

Shen Hao is not very worried about the shortage of watchmakers.

In addition to being able to exchange for perfect-level talents, Shen Hao can also reversely exchange for experts-level and even elite-level talents.

Industry elites, that is, the best among ordinary watchmakers.

Expert-level watchmakers correspond to those powerful go-getters with more than 10 years of watchmaking experience, and they are also the most precious talents of various watch brands.

1 top-level talent recruitment coupon = 5 expert-level talent recruitment coupons = 25 industry elite talent recruitment coupons!

During this time, because Wolf Warriors made a lot of money, the stock price of Yuanmeng Film and Television has also risen a lot, not too much, but it can also be exchanged for five top talent recruitment tickets.

If all of them are exchanged for elite watchmakers in the industry, 125 people can be recruited!
There is one thing to say, and the truth is a bit exaggerated.

Industry elites, in today's era, also require various brands to spend a lot of money and painstaking efforts to cultivate them.

Take out a top talent recruitment roll, use it to recruit a watch designer, and inject a little vitality into the lifeless Patek Philippe.

Designers are the soul of watch brands.

Just like Patek Philippe's Nautilus, Audemars Piguet's Royal Oak, and Rolex's gold watch, they all come from a designer named Zunda.

Being able to hand over many classic series designers who have been sung endlessly one after another, with a proper top talent ceiling, is just a little bit short of becoming a perfect talent.

The designers rewarded by the system have completely inherited the talents and abilities of Zunda, and their talents in watch creation are amazing.

Lu Da was also an avid fan of Swiss designer Zunda before, and relying on his amazing talent, he gradually inherited Zunda's creative talent and unconstrained imagination.

It can be said that with Lu Da in charge, Patek Philippe will definitely have no shortage of popular classics in the future.

Shen Hao sat at Patek Philippe's global headquarters and issued a new order to cancel follow-up cooperation with all expired dealers.

In China, Patek Philippe will successively open four authorized sales centers, which are what many domestic watch fans call Yuandi.

At present, only Beijing and Shanghai have authorized Patek Philippe sales centers in the mainland, but this is far from meeting the purchase needs of consumers across the country.

Among the four first-tier cities, Shencheng and Guangzhou are also planned.

In addition to these two first-tier cities, Yudu and Hangzhou are also among the pre-selected cities for Patek Philippe's retail stores.

Seoul and Jianye will also be included in the backup plan.

Try to ensure that there is a Patek Philippe authorized sales center in Southwest China, South China, North China, and Central China.

In the future, Patek Philippe will focus on direct sales, gradually eliminate the dealer model, and strive to increase profits.

In addition to 1 top designer, 5 expert watchmakers, and 75 industry elite watchmakers filled Patek Philippe's watchmaker team, strengthening Shen Hao's control over Patek Philippe.

With so many watchmakers joining, Patek Philippe's production capacity can also increase a bit, and it is not a big problem to break through 8 yuan a year.

Compared with Geneva, it is not a big problem to establish a Patek Philippe branch in China.

But these days, many consumers blindly believe in foreign brands. If they know that watches are assembled in China, they will definitely complain about the high price.

Therefore, in the short term, Patek Philippe will not invest in domestic factories.

The current new and old factories add up, and the production capacity is completely sufficient.

The Summit Group has not been idle, buying the Mulberry store on Bond Street from the Al Cashlock Group for 2.7 million pounds.

At the beginning, the Al Cashlock Group spent 2.3 million pounds, but now it has made 4000 million pounds, which is not a loss.

When the property rights here changed hands, the original two tenants, the famous British brand Mulberry and the American clothing brand Ralph Lauren, were also notified to move out as soon as possible.

There are four floors above this set of shops, which will serve as Prada's flagship store, including VIP dressing rooms, beauty bars, etc.

The shops on Bond Street are among the most expensive in the world.

Even a luxury giant like Chanel couldn't afford the skyrocketing rent every year, so they simply chose to buy it.

The price close to 3 million pounds shows the high value of the shops on Bond Street!
Patek Philippe had previously rented a shop on Bond Street, but it was located on New Bond Street, which was not as outrageous as the rental price on Old Bond Street.

The so-called old and new Bond Street, geographically, Old Bond Street is closer to the south than New Bond Street.

In particular, Old Bond Street is listed as a listed building and has become even more sought-after.

In addition to this set of shops, Summit Group bought the No. 2.2-2 shops on Old Bond Street at a price of 5 million pounds from Lai Yongtao, a senior real estate investor in Xiangjiang.

The building is about 2161 square meters, including the shops on Bond Street and the office building upstairs.

The current tenants are the Italian shoe and bag brand Todds and the famous British clothing brand Alexander McQueen.

If this store is taken down, Ferragamo and Zegna will take over the two brands and complete the decoration of the new store.

Boss Shen treats Patek Philippe equally.

No. 43-44, New Bond Street, covers an area of ​​about 1088 square meters, including the shops on Bond Street and the office building above.

After the renovation is completed, Patek Philippe will also move away from the store purchased by Rolex and have its own freehold store.

It may not be accurate to say that it is a permanent property right.

However, the summit group spent 8000 million pounds and obtained a lease term of up to 999 years. It is not yet known whether the earth will perish at that time.

Based on the annual rent of 250 million pounds, if it is based on a 30-year lease term, it is not as cost-effective to buy a shop.

(End of this chapter)