my tech museum

Chapter 213 Why Not This Time
He Jianwei is not optimistic about the virtual cinema of future technology. He believes that the user group with holographic terminals cannot support the box office.

At the same time, he was even more complacent about rejecting Zhang Xia's cooperation.

After all, if you really put your own movie in the virtual theater for the premiere, I'm afraid you won't even be able to recover the cost.

It doesn't look like it has achieved good box office results now.

But due to the popularity of the movie Dead on Mars, everyone on the Internet is talking about virtual theaters, and some film and television producers have even begun to try to get in touch with future technologies.

I want to take the opportunity to embrace the thick legs of future technology.

However, doing so will inevitably affect the stable operation of the traditional offline cinema model.

Now that Ali Pictures has successfully obtained benefits in offline cinemas, they will definitely take the initiative to maintain the industry's environment.

Avoid harming your own interests.

Therefore, after He Jianwei learned about the tricks of certain film and television companies from his assistant, he decisively contacted the theaters to give them suggestions.

In the end, several major theater chains issued a joint statement.

As long as you choose to cooperate with the virtual theater, all film projects of this company will not be released in theaters in the future.

All in all, it's a mandatory choice.

Originally, those film and television companies who were exposed to virtual theaters wanted to take advantage of the current heat and throw their backlog of unpopular movie projects to test the waters.

It's nothing to lose money, as long as they achieve profitability, it is definitely a happy thing for their company.

However, now that the theater company has issued such a statement, other people naturally lose the idea of ​​cooperating with the virtual theater.

Otherwise, if the movie cannot be released in the future, the company will basically lose its vitality. After all, even if the virtual theater of future technology can set off a wave of trends in the eyes of everyone, it still cannot be compared with the traditional theater model.

Flowers are indeed beautiful when they bloom, but unfortunately they don't last.

In the eyes of many people, the virtual cinema of future technology is the blooming flowers.

It is true that Die on Mars is very popular now, but as time goes by, how much heat is left.

The essential.

It is the fatal problem of future technology pointed out by Ho Jianwei.

The holographic intelligent quantum terminal of Future Technology is a real high-end product because of its price.

This is also doomed to fail to achieve universalization.

Without enough users to support the box office, film and television companies cannot earn the desired income. In this case, who would choose virtual theaters.

Is it because virtual cinema is a project of future technology.

This is obviously unrealistic.

Future Technology is not a philanthropist, and it is impossible to pay back money for every movie.

of course.

There are exceptions to everything.

Some people still choose virtual theaters.

Although there is a desire to curry favor with future technology in order to achieve their own goals.

But what is more surprising is that it also includes Penguin Holdings.

……

Shenzhen.

Penguin headquarters building.

In the chairman's office, Ma Teng had already forgotten about the new era. When he learned that Future Technology had suddenly launched a virtual theater project in holographic terminal equipment, he had a very detailed understanding.

Speaking of which, he has been dealing with Xu Lei for a long time, and so far, Future Technology has not had any failed projects, so he attaches great importance to this virtual theater.

I always feel that the information I have is limited.

In this case, they Penguins must have something to do.

Otherwise, watching the opportunity slip away from my hands, even if it will become a lifelong knot, I will regret it every time I mention it in the future.

What's more, since the advent of the holographic screen, their games have completely lost their competitiveness.

If you want to solve this problem, you can only curry favor with Future Technology to show your sincerity to the other party.

In the past, Ma Teng made a very wrong choice in the matter of future technology, which caused the company to spend a large part of the authorization service fee every year, which can be described as annoyed.

So this time, no matter what, do it right.

"How many unreleased film projects do we have at the moment?"

He secretly made up his mind, only to hear Ma Teng suddenly ask the subordinate in charge of the film and television business in front of him.

As the person in charge of the department, he was nervous when faced with inquiries from the big boss, but he dared not waste any time.

Quickly give an accurate answer.

"Report to the chairman."

"There are still two films that have been produced but have not been officially released yet."

After listening to this answer, Ma Teng made a final decision and said, "Just two movies. You should immediately contact the person in charge of the virtual theater of Future Technology. Both movies will be shown in the virtual theater."

"Shown in a virtual theater?"

When the subordinate heard this sentence, a little surprise flashed in his eyes, and he repeated it in disbelief.

As the person in charge of the film and television business, he is very aware of the quality of the company's two films. If they are released in offline cinemas normally, they will definitely win hundreds of millions of box office.

These are some of the more important projects of the company.

Now suddenly going to cooperate with the virtual theater of the future technology, no matter how you look at it, it is a loss-making business.

Maybe even the cost of shooting can't be recovered.

Although I don't know why the chairman made such a seemingly wrong decision, but to be an employee who thinks about the company, he must stand up and raise objections at this time.

"Chairman."

"These two films are the company's top projects this year, and the box office forecast is at least one billion or more."

"At present, the user base of virtual theaters is limited. If we choose to show in virtual theaters, it may cause us a lot of losses."

"Several other major theaters have issued a joint statement."

"If you cooperate with virtual theaters, then other film projects will not be allowed to be shown in theaters in the future."

"Do we need to think long-term about this?"

Hearing all the words of the subordinate, Ma Teng's face couldn't help but look ugly.

He naturally knew the joint statement issued by several theater chains, and he knew better that Ali Pictures was behind this matter.

It can only be said to be extremely disgusting.

After all, this mandatory choice between the two does not comply with the regulations in some respects.

But in fact, the release of such a statement by the theater chain is true because of Ali Pictures' fanning the flames, but it is not the most critical factor.

If other companies launch this virtual theater project, then the theater chain will definitely not be too nervous.

Because they have sufficient trust in themselves, they believe that the theater industry, which has been tested by all aspects of the market for many years, will never be replaced by virtual theaters.

But the problem now is that it is the future technology that initiated this project.

Thinking carefully about what happened to Traspingo and the others before, it is inevitable that there will be a feeling of being a shadow of a snake.

Therefore, in order to ensure that their own interests would not be lost, they directly killed them at the very beginning, obviously not intending to let the virtual theater continue to develop.

Although Ma Teng is dissatisfied with this statement, he still has to face a choice right now.

But to be honest, facing the future technology, Ma Teng has some shadows. In his eyes, the development of future technology in the past few years is constantly creating miracles.

Since it was able to create miracles before.

Why not now.

He thinks Penguin needs to take a gamble.

Anyway, they can bear this loss.

When the thinking reached this point, Ma Teng didn't hesitate anymore, and just repeated what he said just now.

"Choosing to cooperate with the virtual theater is an important plan for the group's future business development. Just follow my instructions."

"But the chairman..."

"Okay, the group will take care of what you're worried about."

Seeing that the other party was still about to say something, Ma Teng interrupted him first, with a hint of impatience on his expression.

Speaking of this place, the subordinate didn't know that the chairman had made up his mind, and it was not something he could change his mind with just a few words.

Knowing that this matter cannot be done, it would be a bit annoying to continue to persuade.

So then he didn't say anything more, nodded to Ma Teng honestly, and immediately turned and left the office.

"It's the chairman, I'll get it done as soon as possible."

Until the figure of the other party completely disappeared from sight, Ma Teng murmured a few words thoughtfully.

"Future technology, you shouldn't let me down this time!"

……

……

And just when the popularity of virtual theaters and death on Mars has become more and more popular, causing all parties in the industry to take action, Future Technology is reporting last night's box office results.

Binjiang City.

Longhu Hi-Tech Park.

In the office, Zhang Xia handed a data file to Xu Lei, the excitement visible to the naked eye on her face.

"Mr. Xu."

"The data for paid viewing yesterday has come out."

"According to statistics, a total of 200 million people have purchased Die on Mars, and the favorable rate has almost reached [-]%."

Today, the company has only sold a few million holographic smart quantum terminals worldwide, and the number of paid payments on Mars has reached 200 million in just one night, which is definitely a very good result.

Although it can't compare with the box office of hundreds of millions of theaters, it is at least a very good start.

Because Xu Lei had already known the detailed data from Xingtong, his face was calmer when he heard Zhang Xia's report.

"It's all due to your hard work that this kind of achievement can be achieved."

He nodded affirmatively, and then asked about another more important matter.

"correct."

"After our virtual theater went online, did anyone come to seek cooperation?"

Hearing Xu Lei's question, Zhang Xia, whose face was still full of joy, suddenly turned cold, and then responded to the matter with a little dissatisfaction.

"After the results of Death on Mars were announced to the public, some film and television companies indeed sought cooperation, but soon after the major theaters released the joint statement, there were not many left."

"This is the approximate list of film and television companies that have just been drafted."

As she spoke, Zhang Xia took out another paper document and respectfully put it on Xu Lei's desk.

Xu Lei expected the theaters to issue a joint statement. After all, it was to protect their own interests. However, when Xu Lei focused on this document, he was very surprised by a name on it.

(End of this chapter)