Rebirth of Hong Kong - 1978

Chapter 2347 Development Media
The media has always been a sharp weapon for publicity. As long as you control the media resources, you can gain a certain right to speak.

If Lin Daoqiu wanted to deal with Fei Peng, he had to use the media to do so.

But if the newspapers and magazines are only developed in Xiangjiang, this kind of influence will only be in Hong Kong at most, which will not have much impact on Fei Peng.

Since he wants to fight Fat Peng, Lin Daoqiu must develop the media industry, not only in Xiangjiang, not only in Asia, but to become a world-renowned media company.

In the previous life, there was a person named Lin Daoqiu who had heard it many times, and that was the media tycoon Murdoch.

This guy can be said to be in control of the world's most famous media company, and he uses the influence of the media to control many European and American politicians to speak for him. It is not an exaggeration to say that once the media under his banner is in operation, it can reach the point of pointing at a deer as a horse.

So what Lin Daoqiu has to do next is actually very simple, that is to follow Murdoch's path.

In terms of financial resources, Lin Daoqiu is definitely not as good as Murdoch, but fortunately, he still has more than three billion US dollars in his hands, leaving a few hundred million for filming, and the rest can be used Build his media empire.

Before Lin Daoqiu bought "Reader Weekly", it was not for the purpose of expanding the media business, it was just his temporary behavior.

But now Lin Daoqiu has to join the media industry in order to cope with the immediate crisis, because he must control the right to speak in public opinion.

If he didn't do this, it would be impossible to fight against Fei Peng, and he could only be invaded by the opponent all the time, and he couldn't even pay back his hands.

Hong Qide is the only media person that Lin Daoqiu can use and can trust for the time being. Now he is in charge of the overall affairs of "Reader Weekly".

But if Hong Qide alone wants to build a large media company in Xiangjiang, it can basically be said to be impossible.

After all, Hong Qide's ability is here. It is okay for him to manage a medium-sized magazine, but if it is a big newspaper like "Sing Tao Daily" and "Ming Pao", Hong Qide's ability may be slightly insufficient.

For Lin Daoqiu, the best way now is to spend a lot of money to acquire a large newspaper. "Sing Tao Daily", "Ming Pao", "Oriental Daily", "South China Morning Post" are all well-known newspapers in Xiangjiang.

If Lin Daoqiu wants to buy one of the newspapers, it will be of great help to his start in the media industry.

But "Ming Pao" is Jin Yong's newspaper, and his old man should not sell "Ming Pao" casually, and even if Jin Yong wants to sell "Ming Pao", it depends on whether the successor is suitable.

As for Hu Xian of "Sing Tao Daily", it is basically impossible to sell the newspaper founded by her father unless it is because of funds.

Lin Daoqiu, the two newspapers of "Oriental Daily" and South China Morning Post, was not very interested.

After thinking about it, even if he really bought "Ming Pao" or "Sing Tao Daily" now, it seems that it is not so cost-effective for Lin Daoqiu.

After all, these newspapers are at most famous in Xiangjiang, but in other parts of the world, it can be said that not many people know about them, and even if they know, they are only limited to the Chinese circle.

Lin Daoqiu doesn't just want to be a newspaper and magazine that only Chinese people know, what he wants to be is a media company with global influence.

According to Murdoch's approach, he integrated newspapers, TV stations, and film companies to complement each other to form a trinity media communication circle.

Now Lin Daoqiu has New Oriental Pictures, MGM, East TV, and the Asian cinema chain under construction.

But apart from MGM and Moli Studio, Lin Daoqiu's other businesses don't actually have much influence internationally.

After thinking about it for a while, Lin Daoqiu set his sights on North America, because if he wants to become a world-renowned media company, he must establish a world in North America, and one company has already been chosen by Lin Daoqiu.

…………

Just when Fei Peng was planning to use Xin'an to attack Lin Daoqiu, Lin Daoqiu took Fang Jinsheng away from Xiangjiang and went to North America.

This trip to North America was not to make a movie, but to acquire a rising media company.

After arriving in LA, Richardson personally went to the airport to greet Lin Daoqiu.

Although he felt very strange about Lin Daoqiu's sudden appearance, he didn't need to explain to him what Lin Daoqiu was going to do, so Richardson couldn't ask much.

After resting in the hotel for a day, Lin Daoqiu came to the headquarters of MGM.

"The purpose of my trip to North America is to acquire Bloomberg."

"You want to buy Bloomberg?"

Regarding Lin Daoqiu's idea, Richardson was so surprised that he couldn't speak for a while.

Because Bloomberg is a media company that mainly provides financial transaction information, and its head is Bloomberg, a former gold medal broker on Wall Street.

Richardson didn't know whether Lin Daoqiu planned to enter the financial industry or the media industry, but the idea of ​​Lin Daoqiu buying Bloomberg still shocked Richardson.

"Whether it is a series of publicity work such as New Oriental Pictures or MGM in the future, if there is no professional media company to operate it, it will be difficult to achieve the best results."

Naturally, Lin Daoqiu would not tell Richardson that the reason why he wanted to develop the media industry was to deal with Fei Peng.

However, Lin Daoqiu's explanation made Richardson sound reasonable. After all, he has been in the film industry for so many years, and Richardson knows better than others how much a good publicity can help a movie.

If Lin Daoqiu really buys Bloomberg and makes Bloomberg grow stronger, it will be a great boost to Lin Daoqiu's film and television industry.

So after Richardson thought about it for a while, he immediately agreed with Lin Daoqiu's idea.

However, as far as Richardson knows, Merrill Lynch is the major shareholder of Bloomberg. It bought 3000% of the shares of the predecessor of Bloomberg, Innovation Market Systems, for US$[-] million. He does not understand the composition of the remaining shares.

If Lin Daoqiu wants to buy Bloomberg and become the major shareholder of the media, he must control more than [-]% of the shares.

"Merrill Lynch [-]% of the shares, and then buy more than [-]% of the shares from the shareholders of Bloomberg, then you can become the major shareholder of this media company."

Richardson thought about it for a while, and if he gave his own suggestion.

If it is just to buy Bloomberg, Lin Daoqiu actually does not need to spend a lot of money.

Because at this time, Bloomberg is not the media company that dominates the global financial market in later generations.

Although after Merrill Lynch acquired a 40% stake in Bloomberg, the company has grown at a rapid rate of [-]% every year.

Calculated in this way, if Lin Daoqiu wants to buy Bloomberg, it will not exceed [-] million US dollars at most, but it depends on whether he is willing to spend the money.

(End of this chapter)