Rebirth of Hong Kong - 1978

Chapter 979 The main force is the students

"Have you seen the movie "Happy Ghost"?"

"Happy Ghost? Is it scary? I don't like watching ghost movies."

"It's not a ghost movie, it's very interesting, and the ghost is not scary, I like Lin Jingjing the most."

"Lin Xiaohua is the most beautiful..."

Before the arrival of the Lunar New Year holiday, a piece of "Happy Ghost" set off a wave of enthusiasm in Xiangjiang.

And it was not adults who brought up this trend, but a group of middle school students.

Originally, when "Happy Ghost" was released, many students came to watch it, but the word-of-mouth did not spread immediately.

But later, as more and more people watched the movie, they began to share "Happy Ghost" with their friends at school.

Because I heard that "Happy Ghost" was about to end, everyone rushed to see it, which directly led to the continuous increase of the box office.

On the last day of the second week, the box office of "Happy Ghost" returned to 180 million on the first day, which completely fell through everyone's glasses.

The movie "Happy Ghost" is basically going on a swing-style box office trend. At this time, it has accumulated 500 million box office.

And Lin Daoqiu's decision to let "Happy Ghost" show for an extra week made everyone feel that there is absolutely no problem with "Happy Ghost" breaking through 2000 million box office.

As for the other "Listen to the Government", because the box office has been reduced to less than 50, it was successfully released. In the end, the box office failed to break through 2000 million, but it also reached 900 million.

Li Hanxiang's two works "Burning the Old Summer Palace" and "Hanging the Curtain to Listen to the Politics" together reached a box office of 4000 million. It can be said that Li Hanxiang is definitely one of the big winners this time.

The episode of "Happy Ghost" did not have much impact on New Art City.

Not long after the decision to postpone for one week was made, Xiangjiang Cinemas started to prepare for the 1984 Lunar New Year.

Mai Jia, who had been bored at home, had to show up at this time, because the drama "Best Partner" was the most important drama of the year for New Art City.

Not to mention that this drama is also related to the first Lunar New Year competition between Xiangjiang Cinemas and Baocheng Cinemas, so it is naturally impossible for Maijia to stay behind closed doors.

…………

Mai Jia, Huang Baiming, and Teddy Robin gathered in the conference room of New Oriental.

I am here today for matters related to the promotion of "Best Partner 3 The Queen's Secret Order".

Li Maowen sat at the lower left of the main seat, and Mai Jia and the others sat opposite him.

"Congratulations to New Art City, "Happy Ghost" broke 2000 million this time, it must be a certainty."

Before Lin Daoqiu came, Li Maowen chatted with Mai Jia and others about the movie "Happy Ghost".

"I have to thank Manager Li for helping "Happy Ghost" increase the number of shows in time, otherwise "Happy Ghost" wouldn't have gotten such a good result."

Li Maowen helped "Happy Ghost" in time, so that the film would not end early.

"You're welcome, it's the right thing to do. In fact, it should be Mr. Lin who Screenwriter Huang wants to thank."

If it weren't for Lin Daoqiu's relationship, Li Maowen would not have looked at the drama "Happy Ghost" differently.

And it was Lin Daoqiu who made the decision to postpone "Happy Ghost" by one week, and Li Maowen didn't dare to take the credit.

"Of course, if it weren't for Mr. Lin's unique vision and extra budget for "Happy Ghost", the final effect of this drama would not be as good as it is now."

In Huang Baiming's opinion, Lin Daoqiu is definitely the biggest contributor to "Happy Ghost".

If Lin Daoqiu hadn't passed by at the beginning, Huang Baiming even felt that this drama might not even break the tens of millions, let alone sit and watch it now.

"You flatter me too much. This movie was shot so well. It has nothing to do with me. I just invested some money. The credit goes to the crew of "Happy Ghost"."

At this time, Lin Daoqiu pushed the door open, and he didn't take the credit for "Happy Ghost" on himself.

Seeing Lin Daoqiu walk in, all the people in the conference room stood up at once, if they looked at it respectfully, Mr. Lin.

"Let's sit down, don't make it so formal, we are all old acquaintances."

Lin Daoqiu pressed his hand down, then walked to the main seat and sat down.

"Since we talked about the movie "Happy Ghost", I would like to take this opportunity to talk to you about movies about youth campuses."

Originally, the main purpose of coming to this meeting today was to talk about the promotion of "Best Partner".

But before that, Lin Daoqiu turned the topic to "Happy Ghost".

As the planner, screenwriter and starring role of this drama, Huang Baiming actually didn't think carefully about the movie about youth campus.

After all, most of the audience in Xiangjiang who bought tickets to watch the theater at this time were adults.

Basically, no one will pay attention to their part of the market.

"The success of "Happy Ghost" is not only the quality of the film itself, but also many other factors. For example, there is no rivalry between strong films, and it also has a good schedule."

The success of a movie, in addition to the quality of the movie itself, also needs an additional factor to achieve it.

"Happy Ghost" had a good time this time.

Mai Jia and the others listened carefully, because Lin Daoqiu rarely talked with them about this, and they also wanted to know what the other party was thinking.

"I sent someone to do a simple survey. Most of the people who bought tickets for this show were students, and they contributed [-]% of the box office."

Mai Jia and others never expected that students accounted for [-]% of the box office of "Happy Ghost".

According to current estimates, "Happy Ghost" can finally reach a box office of 2000 million, and the students can contribute at least 500 million.

"As for how to make a movie, everyone here has their own ideas. I don't need to say anything, but next time, I plan to make this kind of youth-themed movie. It's best to release it in July."

Mai Jia and the others are smart people, and they all know the meaning of Lin Daoqiu's words.

July is when students have summer vacation and they have a lot of time.

So going to the theater to watch movies has naturally become one of their pastimes during the summer vacation.

If someone can target the student population and make a movie that interests them, they will naturally make a lot of money.

Huang Baiming was actually ready to shoot the sequel of "Happy Ghost" before, now he heard what Lin Daoqiu said, and he directly set the schedule of "Happy Ghost" in July.

After talking about "Happy Ghost", the next thing to talk about is "Best Partner".

Just a few days ago, the ticket price of Xiangjiang Movies was raised again, from 13.5 yuan last year to 16 yuan this year, and the increase of 2.5 yuan has reached the highest level in history.

And the ticket price of 16 yuan may mean that this year's Lunar New Year file in Xiangjiang is very likely to produce a movie with a box office of over 4000 million.

(End of this chapter)