musicians of old

Chapter 269 Dream Interview Method (4.8K [-] in [-])

"Art title?"

"A new field of art?"

"What kind of gameplay?"

The concept proposed by Fan Ning was very novel, as if he had never heard of it before, and even Director Humphrey, who was present as a witness, couldn't help asking.

Everyone is waiting for his explanation.

"A business model that combines art and the market." Fan Ning explained with a smile, "Well, although this has a commercial nature, I guarantee it will be 'very elegant' and 'very culturally tasteful'."

He took out several draft letters of intent for cooperation and asked his attendants to distribute them.

Fanning's explanation and characterization made the gentlemen and ladies who took over read it with great interest.

"Let me briefly explain to you some of the main sections."

In the first part, Fan Ning summarized the class and artistic taste of owners of Kent cars;
The list of competing car brands of Kent Motors was sorted out;
The group of guests who often attend artistic occasions such as concerts or art exhibitions is analyzed.

It also analyzes various exposure channels of relevant art activities.
In the second part, Fan Ning listed a series of rights that the company can enjoy after accepting the "art naming" cooperation.

The most important thing is to prefix the brand name "Kent Night·" in front of the concert project name, and require the media to maintain this format when reporting;
Then, for example, set up an "art partner" display area for at least one year in several eye-catching positions in the Turner Art Hall.

For example, in the ticket checking hall of the concert hall, a luxury model of the Kent Motor Company is shown to the audience, and the company can arrange an interpreter to analyze its artistic concept and cultural origin from the perspective of industrial design.

For example, the concert tickets, posters, and track lists will carry their own company's trademark;
For example, their old customers can get free tickets and invitation letters with Fanning's signature, and can enjoy the exquisite tea break during the intermission;

Big customers can get limited qualifications to be invited to watch the rehearsal of artists on stage.
……

The tricks played by Fan Ning stunned the family executives of the Kent Motor Company on the opposite side.

Their original intention was to prepare a sponsorship fund to establish relationships with great artists in the name of "commercial cooperation".

But talking with Fan Ning, these people suddenly realized that it is not certain who "sponsored" this matter!

Big chaebols care about reputation and taste, but expanding profits is still their instinctive thinking, and their leaders are not fools.

The marketing and publicity resources provided by Fanning are much more effective than throwing money like a fool and putting in those damn subway, radio or commercial building advertising spaces!

The audience accuracy of this kind of publicity, and the improvement of cultural taste and brand image are not at the same level as before!
Compared with the company's annual bottomless pit of marketing funds, the money invested is really not much, and there is a high probability that it can be earned back from future market growth!
The idea of ​​"art naming" proposed by the conductor Fanning is really fucking interesting!

Why does he want to play art, why doesn't he go into business! ! !

The executive of the Kent Motor Company family originally planned to provide 5000 pounds to the Old Symphony Orchestra in the name of the company, and in the name of the second daughter of the family, Fan Ning, the art director, was given a luxury car of similar price. , that is, the total value of the sponsorship is about [-] pounds.

As a result, Fan Ning played a little different "fudge" for a while, and when he finally walked out of the negotiation room, what he signed was replaced by a stack of preliminary cooperation letters of intent.

The core money involved is to use 30% of the total box office value as an artistic title for the concert of the former symphony orchestra.

What Fanning told her about her plan wasn't cheap.If the total box office is 30000 pounds, Fan Ning can directly recover the cost of 9000 pounds before each concert is sold.

And the two parties signed all the games of the opening season at the end of the year!
A full ten games! !
When they came out, these people were smiling, and they looked like they had made a lot of money and climbed high.

The next two negotiating partners are Gugova Group and Piodo Winery Group.

Choosing these three chaebols as potential naming brands for the old symphony orchestra took a long, long time to consider.

First of all, the "compelling" of the brand should be high.

The brand tone of the Kent Motor Company is somewhat similar to that of Mercedes-Benz in the early days of modern Europe. If compared with the purchasing power of contemporary currency, the price is even higher.Since automobiles have not yet entered the stage of large-scale industrial production, they are rare objects that are half handicrafts and half industrial products, and only citizens in several big cities can often see them. Luxurious car models are undoubtedly bulk industrial products that can demonstrate the status of the upper class.

Gugova Group is a world-renowned luxury goods group. It started with the manufacture of daily necessities such as men's suits, pocket watches, walking sticks, and belts.

As for the several high-end red wines of the Piodo Winery Group, the circulation prices in the noble circle of Tiolein remain high. As long as it is a family with a little strength, there must be a few bottles of the old Piodo collection in the wine cellar of the manor. .

In short, the partner must be a brand that meets the luxury needs of the upper class, not coal mines, chemicals, smelting, grain and salt, etc. Although these are the lifelines of the economy, they always sound a little "unrefined" or "incongruous". .

In Tiolein, which has entered the industrial age, there are many groups with strong financial resources, but the partners who can bind together elements such as concerts, art exhibitions, and art salons cannot be the "Great Gordifer Coal Mine Company" or "Swine Slaughterhouse", huh?

So a certain Earl Gardner who has been trying to contact Fanning has been ruthlessly rejected.

Then, the second condition must also be met:
It cannot be a completely monopolized industry!

It is normal for the Tiolein Railway Company to use a small amount of money to sponsor artists, but it will never invest a large amount of advertising dollars to promote people to take his train or subway.

Do people have a choice?

Such companies have no real concept of "customer" at all.

There must be peer competition for the primal motivation to seek publicity exposure to be strong.

Last but not least: your partners should belong to different industries, and there should be no direct competition.

You can't collect money from several parties and let them fight each other, right?

Luxurious cars, collections of red wine, jewelry, perfume pocket watches and other luxury goods. Under the positioning of the above three conditions, Fanning's selection work is very precise.

The effect will come out completely.

On the one hand, these things are inherently artistic in design or cultural heritage. For Fanning himself, their appearance in Turner Art Hall will not lower the image of the old symphony orchestra.

Some media are keen to ridicule commercial activities in the art field. Once artistic activities are associated with money, they shout "destroying purity", as if artists don't want to eat, and art careers don't burn money.However, these elements selected by Fan Ning, through the appropriate expression carrier, will only make the external environment of the art hall more elegant, and bring music fans and guests a better experience.

On the other hand, for these chaebol groups chasing fame and fortune,
With the investment of this "art naming", the style of its own brand will be bound together with key words such as concerts, art exhibitions, art salons, etc., and the high-end image and cultural taste will be further clarified.

More importantly, their existing or potential customers have a high degree of overlap with the upper-class groups who come and go to art venues!
They are treated with courtesy, and customers are treated with courtesy.Their image becomes elegant, and the client's image seems to become elegant with it.

In fact, this is not the case, but the psychology is so subtle.

Just imagine a kid from a rich family who vacillates between several major car brands.
Or an aristocratic lady who is planning to buy other luxury brands
After listening to a concert, they suddenly discovered, what's going on! ?Why does it have "Night of Kent" in front of the name?Why does the owner of the Kent car have an invitation letter and a free ticket from the old symphony orchestra, as well as the signature of the conductor Fanning?Why are those ladies who own the Tiffany satchel brand owned by Gugova invited to the exquisite tea break area to socialize and enjoy drinks and snacks during the intermission?
We are all luxury consumers, why are they more elegant?
For the upper-class people who pursue nobility and decency, the impact of this consumption choice is very interesting!

"People's new venues cost money for the atmosphere, but you charge money for the atmosphere, so people can't fault it, and even the sponsors also benefit. Maybe a certain public school in Tiolein should hire you again as a business management graduate Honorary Professor."

Director Humphrey, who acted as a witness, sighed during the meeting after learning about the cooperation proposal drawn up by Fan Ning.

The orchestra received substantial sponsorship;
The atmosphere for music fans to enjoy music and watch exhibitions is more elegant;
The style and turnover of the chaebol can be improved;

Customers get a noble courtesy.

Quartet benefit pattern.

In the second and third meetings, the person in charge of the other party showed more and more interest, and was eager to try another wave of title cooperation of "Night of Gugova" or "Night of Piodo".

This will not only be an art investment that is said to be a good story, but also a pioneering luxury marketing case!

Fan Ning suppressed the rhythm of cooperation.

What he conveyed was that it was still early.

The opening season at the end of the year has already been negotiated with Kent Motor Company, and the performance plan for the first and second quarters of the new year is reserved for these two companies.

After this "testing the water" years ago, he will adjust the follow-up cooperation method according to the market response of both parties.

The price will be optimized, and of course, the various benefits after the brand name will be expanded more and more.

It's all a good thing. With experience, the effect will definitely get better and better in the future. The representatives of the Gugova Group and the Piodo Group readily agreed, and kept emphasizing keeping in touch before leaving.

When Fanning stepped out of the office building of the Ministry of Culture and Media, twilight fell again.

"The luxury goods industry already relies on price premiums to grab high profits. Now I can help you improve the so-called 'sense of taste' and 'sense of nobility' again. If you have more premiums, please share with me."

"You can't just grab the wool of your companions when you are short of money. These chaebols are so rich, it doesn't matter if you spend a little more."

"We can't let Xilan worry about the orchestra running out of money every day, right?"

Sitting in the rental carriage, Fanning smiled, admiring the flowing street scene to relieve his fatigue.

In the evening, there was a dinner hosted by the Adair family, and for Lu's sake, Fanning did not refuse.

In the morning of the next day, Fan Ning started to visit or accept appointments again. This time, he was dealing with several well-known investors, publishers or collectors in the art circle.
During the past few days in Fort Santaram, apart from recording records and learning the piano on the first day, Fan Ning has only one feeling: tired.

For him, a decent and extensive social life is something that can be done but needs to be maintained deliberately. He cannot enjoy this process from the bottom of his heart like some people.

Sometimes he fantasizes that he also has a family background with strong financial resources, so that he can purely pick and choose the interesting parts of the music career by his own temperament.

But the reality is that the opening of the museum is imminent, and there are many joints that need to be opened up in advance, and the daily operation of the huge team, the high-level platform promised to followers and companions, their own artistic concepts and popularization plans. They all require a lot of money.

Not exactly fun, but I did pretty well.

The most important thing about art is high-quality works and performances, but art management also pays attention to people's sophistication. Many people are poor in life and find their value after death. If possible, Fan Ning does not want to be a tragic figure. He is a mixture of idealism and realism. In terms of body, the progress of artistic career is the desire to control, and the breakthrough of artistic creation is the sense of mission, both of which are needed.

It has been a week since I returned from Santa Ramborg.

During this time, led by Sheeran, Joan, Roy, Lu and Kaplan, and assisted by several outstanding former principals who have graduated from the Saint Lania Symphony Orchestra, the screening of the received resumes was basically completed. Work.

As soon as Fan Ning came back, he began to organize the first round of interviews relying on the school's temporarily rented venue.

Those performers who passed the preliminary examination, or those who applied for administrative positions, received a mysterious final notice.

That night, Fan Ning fell into a dream and recited the prayer about the "Endless Fugue". His spirit body penetrated the astral world and landed lightly on the wooden platform of Qiming Church.

He walked down the stage, passing through the strips of mahogany benches separated by columns, with rows of candles on the porch on both sides.

The right hand was raised slightly, the thread of inspiration delineated the small area of ​​the candle wick, and the other end reached out to an existence outside the skylight of the dome.

He imagined that he pulled the distant light and heat here, and the raised palm moved slowly.

bang -- bang -- bang --

Candles ignited golden flames one by one, and in the light and shadow of each circle of candlelight, Fanning "saw" different reminders of dream scenes, and distinguished the different spiritualities of the protagonists.

But what they have in common is that these dreams all echo with some acoustic background with Fanning's own characteristics.

Breathing Motive, Field Theme, Birdsong Motive, Jacques Brothers, Devil Motive, Chant Motive.
The applicants who received the final notice all followed the above requirements and strengthened their recall hints of the "Giant" segment of Fanning's "No. [-] Symphony in D Major" before falling asleep.

"It shouldn't be a problem if the burden does not exceed 30 people." Fan Ning thought carefully, "Well, I have to drag Xilan and the others into United Dreams to help me evaluate the reference. Enter in three batches, so that there will be no chain loss in the middle."

Fan Ning, who had already made a plan, flicked his fingers, and first casually threw the thread of inspiration into the flames of a candlestick.

At night in the Purshol district, in the boudoir on the third floor of a small villa, a girl with fluffy blonde hair is lying on her side in a soft sleeping blanket and breathing evenly. She graduated in the same year as Fanning and participated in the "First Symphony" harpist Enid at the premiere.

The girl's sleeping group is full of fragmented things such as lake water, breeze, sprouts, morning fog, etc., and there is the sound of the wilderness theme in the "First Symphony". At a certain moment, she suddenly felt something, Squatting in a field of flowers and smelling the fragrance, when she stood up again, she was already on the dark wooden stage.

In the dream, Enid looked around the church in surprise.

The golden mist envelops the atmosphere solemnly and peacefully, and the jumping candlelight makes the shadows of the thick hanging curtains flow on the curved pillars.

The next moment, her eyes fell on Fanning.

He was wearing a white shirt, sitting in the middle of the first row in the empty auditorium, and was leisurely looking at himself on the podium.

"Hi, Professor Fanning, late. Good evening?" Enid shyly raised her hand to greet the scene and atmosphere alone.

This sense of unreal fantasy convinced her that Mr. Fanning was indeed an extremely powerful official mystic.

"Hello." Fanning smiled at the blond girl in a nightgown, "Welcome to the interview. I was very impressed by your performance at the premiere of "Symphony No. [-]."

Great!This is definitely a plus!Thinking that she was one step closer to this unrealistically high-paying job, Enid's inner excitement overwhelmed her nervousness.

"Why, how to interview? What do I need to do?" But she still asked weakly.

"As soon as everyone is here, you can first follow the prompts and imagine the appearance of your best instrument." Fan Ning said.

After a few breaths, the outline of a harp emerges from the golden mist, and gradually becomes clear, stable, and full of texture.

"Please sit down." Fanning held up his hand, and the seat and music stand appeared next to Enid.

The girl carefully sat down in front of the harp, and when she tried to dial out a series of crystal clear arpeggio cadenzas, she couldn't help covering her mouth and exclaiming:
"I'm not dreaming!"

(End of this chapter)