musicians of old

Chapter 645 The Past Three Months

For the art world or people who pay attention to art, many new concepts or things that have emerged around the world in the summer of 916 in the new calendar may have a profound impact on the future.

For example, the "explosive" popularity of radio music occurred in the three months of June, July and August.

The eight regional radio groups in Theolian have introduced this technology from Turner Hall. Most of them are grouped into 8-2 adjacent administrative counties, but there are also single-listed ones like the imperial capital Santarna.

Janus had four radio groups, and even Lydia, a country with a very conservative cultural atmosphere, and the South Continent, which was in the reconstruction period, each established one.

Along with it, several "xx Radio Symphony Orchestras" were established with the intentional promotion of cultural departments and radio companies. They were all formed by integrating resources on the basis of original professional orchestras, and have a repertoire reserve and depth of interpretation that is in no way inferior to the first-class ones.

There are even more smaller and more flexible columns such as "xx Personal Piano Channel", "xx Radio Chamber Orchestra", "xx Small Symphony Orchestra", and "Today's Art Songs".

During the trial operation, they all achieved very good results.

Musicians have gained a large amount of additional revenue, and the "uneven busy and idle" situation during the traditional live concert season has been compensated and adjusted.

The continued growth of the general paying population, the commercial advertisements inserted between broadcasts, the paid political propaganda business, and the broadcasting fees of smaller local radio stations have made these group companies earn a lot of money.

Many people in the industry believe that the birth of the record industry was the first to break the time and space limitations of music. "It liberated the relationship between performers and audiences from paper media or face-to-face interactions, and moved towards the possibility of a 'second type of communication media.' Today, radio broadcasting technology has enabled people to have a 'second type of media' in the full sense, that is, 'music communication' or 'music of communication'."

Recorded music meets the audience's demands for "privacy, anytime, and repeatability", but records record historical events.

Radio music brings people "what will happen in the next second".

They are different and all have a wide range of needs.

  So naturally, people can't help but wonder, as a technology provider, how much profit has Master Fanning, who is in charge of the Turner Cinemas headquarters, made from this round of market changes?

Of course, even before his return, the master Fanning exuded the charm of "attracting money", but now it is even better than before: it is normal for an outstanding composer, conductor, and pianist to deal with many government agencies, orchestras, churches, venues, publishing houses or record companies, but it is abnormal to "break the circle" and reach more companies in other industries - many people have privately counted the Turner Hall's cooperation list, and there are more than ten companies that can be called chaebol groups, and more than fifty companies that are top companies in their respective industries!

Since we have mentioned Master Fanning, it is also worth talking about the art magazine "New Moon" promoted by him and officially established on June 6.

  In just less than three months, the distribution and reading numbers of "New Moon" reached a level that shocked industry insiders, thanks to its low price, "not cheap" quality, and Turner Cinemas' well-established channels at all levels!

The extent of this is outrageous!

People who know the business know that some journals on the market are profitable, while other journals are difficult to make direct profits and are purely used to create momentum for promoting ideas.

At first they thought that New Moon should be considered the latter. After all, Fanning himself actually admitted this in some semi-public occasions, and indeed invested a large sum of money in its start-up work, almost burning money.

But people later discovered that in July, August, and September... it was hard to say whether this "New Moon" made a loss or a profit!

  Its distribution is so wide, and it has a strong penetration into small cities, towns and even villages. Then, it has some small advertising pages!

There are musical instrument brands, phonograph brands, music stands, strings, rosin, trumpet oil and other consumables brands involved, biweekly inventory of "good performances" around the world, and corporate culture or public welfare calls for publicity of major partners.

So the key question is, is its content really so widely read? After all, it is an art journal compiled by the leading serious music venues today.

It is certain that the upper class or the middle class can understand it, but will the common people who got New Moon from grassroots cinema channels at a low price, or even half-sold and half-given, really read it? Even read part of it?

  But the fact is, they really read it! And they like it very much!

Anyone who has an "interest in music" and can read will read it!

  Because only 40% of the content of each issue of "New Moon" is professional articles such as art reviews or industry information.

Another 30% of the content is "Music Life", which includes many musicians' artistic life or anecdotes, written by the theater publisher in the form of interviews or travel notes, and has a strong storytelling nature;

As for the other 30% of “Music Fans Say”, they are more readable. They are all ordinary listeners’ own sharing of their feelings and experiences. Some people even contributed some “small knowledge popularization” or “internal jargon”!

  Strange nicknames for pianists and conductors, strange terms used by record collectors or opera circles, strange abbreviations for famous works, "car accident scene", "exploded pipe", "radiator ticket", "viola joke", or "stalks" made from some famous events in the past.

From aristocrats, professors, and music students to the middle class, ordinary citizens, and ordinary laborers, everyone loves to read!

"But it's strange. Didn't he hint at the time that he wanted to explore 'all modern art'? Now it's the fifth issue, and I haven't seen him start writing."

Klimt, the chairman of the Polish Secession, was sitting under a street umbrella next to the door of a "bookstore cafe" in Santa Ana.

He hung his hat aside, drew a few street sketches in his sketchbook, and then read the new issue of "New Moon" with relish.

After reading it, he rolled it up as usual before putting it back on the table, then took a sip of the hot bitter coffee.

Klimt was surprised by the popularity of New Moon.

Naturally I am envious.

  But what puzzled him was that many emerging art groups had been invited to contribute articles to the New Moon, and his own Secessionists had also written two articles, each of which, of course, promoted its own ideas.

“But I don’t see any connection between what Fanning, the ‘first editor of the journal’, wrote and what it has to do with modern art.