Rebirth 79: I opened a bank in the United States

Chapter 471
As the saying goes, if you don't talk, you don't know, and you will be shocked when you talk.

Regardless of the period of the Republic of China, Coca-Cola's Shanghai factory is the largest international factory outside the United States.In the new era, Coca-Cola is actually the first foreign-funded enterprise to enter the Chinese market.

How early is this time?

On December 1978, 12, in the BJ's Hotel.On one side is the negotiation venue for the establishment of diplomatic relations between China and the United States, and on the other side, it is next door to the negotiation site between Coca-Cola and COFCO
On December 12, the joint communiqué was issued, and on December 16, Coca-Cola announced its entry into the Chinese market
That was a cooperative relationship established long before the establishment of diplomatic relations!Even before Coke’s bottling plant was established, the business relationship was started by consigning COFCO.
This action can not be described as unpleasant!

While Carter was surprised, Goizueta was a surprise!
When he learned that Carter had also invested in the hotel business in China, and the initial rollout volume could be called huge, Goizueta grinned happily:
"Hahaha, good, good, good! It's really great! Let's cooperate again, how about it? In your hotel in China, Coca-Cola will provide you with standard room accessories for free, and send two bottles of Coke to each room every day! How about it? Temporarily Set a two-year cooperation period, not a one-year cooperation period, and after one year, according to the current situation, if there is still an effect, then discuss the cooperation details again?"

"Why? Hahahaha, of course it's for the sake of the brand! To be honest, I sometimes wonder if Mr. Austin has misjudged this time. Coca-Cola's performance in China is not good. In 79, it only consumed [-] boxes of inventory. , even this year. After the BJ Wulidian bottling plant is put into operation”

"According to the cooperation agreement signed with COFCO at that time, the 1200-bottle-per-minute production line we presented to them has not been used at all until today. The actual output efficiency is not even a quarter of the production line. arrive."

"Although the agreement also stipulates that COFCO needs to purchase 30 US dollars of Coca-Cola concentrate every year regardless of market sales, but it is definitely wrong to idle production capacity at this level! Coke, which is popular all over the world, has no reason to be in Waterloo in China. Plus We have also equipped the BJ factory with a reverse osmosis water purification system, the investment cost of this system and production line is not low, only relying on a fixed purchase of 30 US dollars, obviously the payback period is too long!"

"Of course, we have also studied the Chinese market. As far as BJ is concerned, the mainstream soda in the market is a small brand called Arctic Ocean, which costs 0.15, while our Coke is three times more expensive than it. Maybe there is It is also possible that COFCO has the idea of ​​protecting local brands. In short, if there is no other way to assign value to Coca-Cola, then at this stage, the Chinese market is almost a pure input for us, and the output is low. Considering political factors, some Marketing methods, we are not very easy to use."

"However, if you have mid-to-high-end hotels investing there, that would be great! I believe this will be a good cooperation. The Coca-Cola we provide you for free can make your hotel customers feel more value-for-money. Similarly, Coca-Cola’s price of 0.45 can also be promoted with the help of mid-to-high-end hotels. It should be said that the guests staying in these hotels are promoted! I heard from Wilson that the current Chinese people who can live in hotels are at least middle-class! Although I always think that, Coke should be a mass product, but at this stage, if you want to restore that market, I’m afraid you can only start with this group of middle-class people.”

A bottle of Coke is currently priced at [-] cents in China, and a room comes standard with two bottles, which is worth [-] cents on paper!Think about how much your room is priced?
For hotels in the urban area, according to the plan, the unit price per customer is only one yuan two to one yuan four!
It seems that this is a bit like Coca-Cola taking advantage of its popularity in the Chinese market.Use the mid-to-high-end hotels that people have to live in to highlight the quality of Coca-Cola, but on the contrary, why can’t I use the gimmick of free Coke when staying in to consolidate the dominant position of my own hotels in the current Chinese market? !
This incident was also a surprise for Carter!
In this negotiation of intent, the ZOPA between the two parties is ridiculously high!Of course, there is nothing to talk about.
After swinging the club, we talked about a few things in one breath.The process was so smooth that Carter once wondered if he was the Son of Destiny? !

Talk about a sponsorship?It just so happens that Coca-Cola has just been strangled by black people, and I really don’t want to give it to black people, but I have to give Coca-Cola to Yale
At least try to feel happy, it's almost a matter of course!Plus the god assist of that exclusive territorial protection act.
When he said he was here to solicit sponsorship, Carter suddenly felt that he was here to give Kekou a solution? !

As for his own co-sponsorship, it is nothing more than advancing HT's plan to expand to the northeast, which is harmless at all.After all, although taco bell is now owned by PepsiCo in New York, their headquarters are in California, the Southwest!It is still the most southwestern corner of the United States, and it is thousands of miles away from the Northeast!

It can be said that there are not many obstacles for HT to enter the Northeast region at this time.The pressure of competition is not great, and the past is over!

As for the final hotel business cooperation, it was purely a surprise.After all, even though Carter did a lot of homework before visiting Goizueta, he really did not expect that Coca-Cola had such an embarrassing history when it first entered the Chinese market
After talking about the general intention and direction in a few words, my own value has been reflected.Even if they were chatting about the life at Yale, Carter could clearly feel the intimacy of the other party.

Or, sincerely!
Compared with the superficial smile when we first met, Goizueta is really much happier now.From time to time, I asked Carter about his studies. When he heard that Carter had followed some teachers he knew before, he laughed and told Carter the dark history of these professors, embarrassing anecdotes, and the lively atmosphere continued until dinner time.

Carter was worried about whether Goizueta would accept his dinner invitation, but now he doesn't have to think about it!
After coming to the restaurant, when Goizueta saw the dishes on the table, especially the sugarcane juice at hand, he couldn't help but give Carter a higher evaluation:
"You have a heart! It's very well prepared, um~ especially this sugar cane juice, this thing is called Guarapo in Cuba. You know, we in Central and South American countries have different names for many things, but we usually don't peel it very much. Peel. I remember my breakfast when I was young, it was often a cup of Guarapo, with fried bananas called Tostones, or fried corn balls.”

"There is also this roasted pig. Roasted pig is Cuba's national dish. Usually, if you want to eat it, you have to order it in advance. Even my dad used to be a Cuban nobleman. Huh? This is not the way of Cuba, but it is very delicious!"

"Lobster. God?! What the hell is this?? Sigh~ It's so spicy, so spicy, it's too bad, you're ruining the ingredients! You damn kid."

(End of this chapter)