Rebirth 79: I opened a bank in the United States

Chapter 618 The Essence of the Entertainment Industry: Mobilizing Dopamine
When you hear the word casino, in the traditional concept, including in the eyes of Carter, it has always been an extremely profitable business. No, it should be said to be a business of stealing money!
Whether it is film and television works or novels, casinos are described as a business that is almost guaranteed to make money.But here comes the problem
In a political system like the United States, as Carter asked Benjamin:
Since New Jersey can legalize gambling in the state through a collective referendum of [-] citizens, why can't we do the same?Why don't other states do this?
You know, New Jersey is actually not a very poor state in the United States. It is much poorer than Texas. Why don't others do it?

The source of the information about the casino is undoubtedly from an unnamed guy who loves to wear little red hoods.In his words, the reason why he wants to participate in the casino business is that on the one hand, he invests in a hotel-style casino, and the focus of his business is not entirely on the casino.If the casino business is not doing well, just cut it off and become a hotel, which is the old business, there is no conflict at all
On the other hand, the location in New Jersey is relatively easier to attract customers from the east coast.In addition to his circle of friends in New York, for a small hotel-style casino, he does not need too many guests, and their support is basically enough. Prepared with both hands.

At that time, Carter asked him curiously:
"Aren't casinos very profitable?"

"Huh? Make money. You haven't seen Las Vegas in the past few years. It's all a loss! The Sands Group has lost hundreds of millions a year. Not only Las Vegas, but also your casino in Connecticut. , haven’t you seen it? The free casino buses that can be seen everywhere in New York give you 20 dollars for gambling when you get on the bus. If they make money, is it worthwhile for them to spend so much money to attract customers?”

"There are casinos in Connecticut? Isn't gambling here illegal?"

"Illegal in Connecticut, but legal on Indian reservations in Connecticut"

Red Hood stretched lazily:

"New Yorkers usually go to Connecticut if they want to play, but as the saying goes, no matter how good things are, they will get tired of them after a long time. Although the casinos on the Indian reservation have that kind of quaint charm, they lack a little passion. Therefore, I feel like this is my chance!"

"If you also want to get involved in the casino business, you must remember that you must not expect this to make a lot of money! Or you will be brainwashed by some movies and think that every guest in the casino is an immortal gambler! You are completely It can be regarded as a business like an entertainment club, guests come in”

"Whether it's gambling, drinking some drinks, or watching performances, [-]% of the guests in the casino come to relax and have fun! As long as you can do this well, your traffic will increase, and you will make money Hope. The more people there are, the higher the chances of meeting a real gambler will be!"

Recalling in his mind what Red Hat said during the chat, it reminded Carter of a point of view he had seen at Xiaopozhan:
The so-called gambling is really addictive, not winning money!It's the kind of satisfaction brought about by the desire to explore the unknown, the high-intensity secretion of dopamine.And after gambling, the intensity of dopamine secretion is reduced, which brings the sense of decadence and decay, that is, uncomfortable depression.This kind of contrast will make people eager to return to the state of high-intensity dopamine secretion
If a gambler keeps winning money, it might be fun at first, but gradually, it becomes a streamlined job.There is nothing new, no change, dopamine will no longer be secreted for this, and people will become more and more boring.The game is the same, open a plug-in, rattle and kill at the beginning, it is so cool, but after half an hour.
Except for gambling, almost all addictive behaviors are accompanied by a strong secretion of dopamine.For dopamine, what it pursues is almost everything that people need to survive:
Explore all substances that may bring energy to human existence.
This is the functional role played by this substance in the human body during the process of biological evolution.In the process of completing this function, it will be curious about various unknown things and secrete them in large quantities to encourage people to explore and try.
When you are curious, dopamine is released in large quantities.It brings tension, excitement and some pleasure and satisfaction to people.
If you say that cigarettes are addictive, it may be because of nicotine; alcoholism is addictive because alcohol itself is an addictive psychoactive substance, just like nicotine.Then gambling, this is not affected by any drugs or substances, it is purely the process, addictive
Thinking along this line of thought, the business core of the entertainment industry seems to have surfaced:
Whether it is a performance or an entertainment project, in the process, when designing, we must pay attention to some suspense design, use more contrasting or attractive things as bait, and induce the rapid secretion of dopamine.
When there is more dopamine, people are happier!On the contrary, after they leave here, they will not be happy!

If you want to pursue happiness, you can only come back
Then, be happy yourself!
perfect!

The casino business is not easy to do. The purpose of doing this is to attract traffic to the city of Douglas.And if you want to achieve the effect of drainage, you must at least have a burst point, and the scale cannot be small.Otherwise, there are only a few casinos that are as small as beer halls, and others are willing to travel so far to gamble here, come to you to play?

As for the investment in big casinos, compared to the risk of return
Carter himself doesn't want to touch this. On the one hand, he instinctively rejects gambling; on the other hand, he has played in nightclubs anyway, but casinos are really amateurs!
If you give up the casino business, you have to find some way to make up for it, right?

Otherwise, as a person who has inside information, and even the planner of this strategy, I will not get any benefits, isn't that funny? !
That's it, Carter's eyes turned around, and the next industry immediately came into view: nightclubs
Nightclubs can only be regarded as a general term, and strip clubs, disco bars and the like can all be included in this category.So which one to do is debatable.
"Jenny, I may have to go first. Before going back to school, I'm going to Japan, and I need to see some things."

"Dear Mr. Alison, welcome to Tokyo!"

When Carter's figure appeared in the arrival passageway of Haneda Airport, two men in suits and leather shoes outside the passageway, wearing a purple lavender pin at the neckline, immediately made an exaggerated ninety-degree deep bow.

After the action that was already eye-catching, this group of people is still not finished.
(End of this chapter)