Rebirth 79: I opened a bank in the United States

"Ning Li? Do you think this person can win the gold medal?"

Before the sports event is held, it is good to sign the endorsement of the athlete or the trademark.
This operation is now available.

Anna is no stranger, but compared to well-known athletes from European and American countries that people are familiar with.The "Li Ning" that Carter said made Anna a little confused.

Even if you know that this younger brother's social circle is a bit wide, but... you are exaggerating too much, right? !I haven't seen you have any sports hobbies. Why do you even know people in the sports world?
Moreover, a large group of well-known athletes were left untouched.Look specifically for that. Chinese athletes who are not much different from African barbarians in the eyes of most Americans these days sign up
"Of course, I heard about him when I was in China. I also went to see some of his live performances! I have a lot of confidence in him"

Barely making a reason to deal with Anna, Carter's mind was running fast.

For the Los Angeles Olympics in 84, apart from Xu Haifeng, the first Chinese Olympic gold medalist, Li Ning may be the biggest winner of this Olympic Games, except for Peter Uberroth!

Three gold medals, two silver medals, one bronze medal, and six Olympic medals for one person, not to mention the emergence of the domestic sports brand Li Ning since then.Even now, he is the athlete with the most awards in this Olympic Games!

If it weren't for the existence of Li Ning, Carter would not have known much about the 1984 Los Angeles Olympics.
Signing him, Carter's goal is naturally Li Ning, this brand!

Of course, Carter's goal is not Li Ning in China, but the later "China Li Ning"!
At a time when a large number of Americans do not understand China, it is the easiest time to build brand value!

Because, unfamiliar!
If you want to rely on luxury products or light luxury products, you need not only a good story, but also the accumulation of celebrity effects.The most critical point is not to leave a stereotyped impression on customers!
This is like Bosideng's down jacket
A Canada Goose down jacket, which is not made of so-called Canada Goose down at all, sold for more than [-] yuan and was snapped up by people.And Bosideng, which uses better materials, sells for [-] yuan, but it is almost sprayed by consumers as if it is autistic.
Bosideng, which started out in the early years by cultivating the mass parity market, already has a value anchor of "parity" in consumers' minds.If he raises the price, people's first reaction is: the food looks ugly!
Correspondingly, Bosideng's down jackets are on the foreign market.Although it is a little difficult to make high-end products, the market response is very good in the sales of mid-end down jackets, even if the price is higher than that in China!
Carter, who suffered from "down jacket anxiety" before time travel, also thought about this issue. In addition to the reason that most Chinese companies do not know how to make brands, Carter thinks that the existence of poor information is equally important!

As an unfamiliar brand, when the value anchor has not been formed, it sells expensively.Consumers will still think about why it is so expensive
Having said that, it is time to make a brand similar to "China Lining"
The information is poor, with it!

No one has seen this brand before!Let alone the Americans, even the Chinese don't know that there is such a thing!

Completely a blank sheet of paper, it depends on how you paint!

Brand story: It sounds like brand history and culture, but it sounds like a bragging gimmick
Mysterious oriental culture!Modest and introverted oriental philosophy ah! 5000 years of historical inheritance!
Just blow it!Anyway, most people don’t know if there is any so-called philosophy, culture, or history in your place.
Add some decorations and the like, and play with the so-called national trend. In this era of pursuing individual liberation, there are many basic audience groups!
Celebrity: The most awarded athlete in the 1984 Olympic Games, this is the beginning!At least in the beginning, many people have heard of the name Li Ning!Many people will know that this is an athlete!
As for the follow-up, Carter needs to find resources!
For example, send two pieces to Comrade Renzong?For example, give Lao Bu two pieces?For example, send two pieces to Gates?for example
Counting his current circle of friends in detail, Carter suddenly looked forward to the scene when all these people became famous in the future.

Just like Comrade Guan Hai brought the New Balance brand popular, adhering to the concept of "send, send, send", when celebrities from all walks of life, more or less, are photographed wearing the clothing of this brand.
This brand value, this compelling style, won't it go up all of a sudden? !
Taking another [-] steps back, even if the brand is not well established, as long as this thing can gain a firm foothold, I can be regarded as finding a big job for myself in the prison industry system!
Taking OEM orders from other brands, how can it be cool to create your own brand and produce your own things?
What's more, the technical difficulty of shoe and clothing processing and shoe and clothing manufacturing is not high!The cost of opening up a shoe and clothing manufacturing supervision area is much lower than that of the production and assembly supervision area of ​​the computer components that we are engaged in today!
"Okay, I'll remember. Is there a price request?"

Another familiar excuse!

Anna sighed slightly. It was not the first time that Carter's explanation was obviously perfunctory, but he acted confidently and proved feasible in the end.

"Can't you believe me? Just watch and talk. Before the competition starts, how high can it be?"

Carter, who was awakened from his dream, smiled slightly.

Objectively speaking, Carter himself is not suitable for price negotiation.

Some layouts of this generation are okay, but it involves the use of future information to guide current behavior.
While talking about consumer psychology, there are generally value anchors, but why doesn't Carter himself have one?Referring to the value of the future, even if the opponent's lion opens his mouth, in Carter's view, it seems to be drizzle~
"Jenny, I'm back!"

After more than an hour's drive, Carter pushed open the somewhat unfamiliar door, but yelled the phrase "I'm back" in his mouth very naturally.
"Understood! Come and sit down, there are fruits on the table! School is busy this year, right? I haven't even made a few phone calls with my family"

"It's true that I'm a little busy. I was negligent. Are you still used to living here?"

Smiling and sitting on the sofa, Carter didn't see Melis.
"It's definitely a lie to say that it's a habit, but it's not bad! The atmosphere in California is more open, and there are more young people on the street than ours! Well, there are many people of different ethnicities! Moreover, there are gangsters here. The phenomenon of dwelling!"

Holding the hand of her son whom she hadn't seen for a long time, Jenny called a nagging.
"There is a black family next door to us. Really"

"At first, I thought we were cheated by the damn intermediary. We bought a house in a chaotic neighborhood at such an expensive price. But after getting to know each other slowly, I feel that the family is not bad, and they are with me. No Negro Douglas ever met. Very polite."