Song Tan's Notes

Qiaoqiao enthusiastically recommended large peaches during her live stream.

When people opened the live stream, they were greeted by a huge basket piled high with green, pointed, and slightly reddish cherries.

Large, round, and plump, they looked especially tempting under the dappled sunlight.

And what about Qiao Qiao?

He was speaking loudly and indistinctly: "Kids—crunch—I'll teach you how to eat a pineapple—crunch crunch crunch—I like to start from this pointed corner—mmm crunch—so sweet! The red parts are sweet too, crunch crunch..."

Studio:……

Teacher Qiaoqiao, have you forgotten that you taught us how to eat this peach last year?

[Teacher, I haven't learned it yet. Please don't teach me yet. Give me one to practice first.]

I'm a poor student; it would take me ten tries to learn this!

[You shameless people! I'm different. I'm the best student, and the teacher gives me a hundred awards!]

Please stop eating this, I can't stop drooling! Can you please put it on the shelves first?

At that moment, Qiaoqiao had just finished eating half of the peach.

"Kids, do you see this? It's so delicious! It's really delicious!"

He emphasized, "But we won't sell them right now. We'll show them to you first. My sister said the peaches are very expensive, and we need to give you some time to raise the money..."

He became distressed: "Making money is so hard. It's more cost-effective to buy rice than this, or noodles, or I might as well buy those other things."

Teacher Qiao Qiao was genuinely offering advice, but contemporary netizens are primarily driven by a rebellious spirit:
Not selling? What's the difference between this and giving a lecture without assigning homework?

Exactly! Do you still want to help us solidify our grades?

[Ha! You think you can control everything, but now you're telling me what to do with my money? I'm buying luxury goods—give me ten!]

[Thank you, I'm the peach tasting manager. If you don't sell me a hundred peaches, I'll look down on your peaches!]

Thank you for your thoughtfulness, sister. I'll mortgage my property and sell a hundred of them tonight. Could you give me half a day?

Teacher Qiao, what you said makes a lot of sense, but I've never liked rice or noodles, so I survive on peaches.

To be honest, I'm currently at the foot of the Five Elements Mountain. Without peaches, I won't be able to face the Great Sage...

Regular bullet comments no longer attract streamers, so netizens are coming up with all sorts of tricks, taking advantage of the fact that Qiaoqiao doesn't have the habit of reading bullet comments, and daring to say all sorts of bold things.

Party Secretary Xiao Zhu and the other leaders stared at their phones, speechless with shock at the message that flashed by so quickly yet remained so prominent.

After a long silence, the leader sighed softly, "The trend of younger cadres is unstoppable."

People his age often don't understand the internet memes anymore. But the world ultimately belongs to the young, and they are the main consumers.

If you can't grasp the mindset of young people, how can you make targeted decisions?
But then Village Party Secretary Xiao Zhu thought about those village party secretaries who were doing live-streaming e-commerce... *cough*

If showing off your abs can really boost sales, then she can too! She has a very round and thick abs!

It's a pity that Yunqiao Village had such a strong foundation that it didn't give her that kind of opportunity at all.

Secretary Wang asked curiously, "These aren't for sale, but they're being streamed live. Is this some kind of pre-launch promotion?"

Just like the pre-sale launch of many products, first, they raise people's expectations and budgets to the maximum, and then the sales soar to the top.

Party Secretary Xiao Zhu: ...

She wanted to say yes, but the reality was—

"These peaches are actually easy to sell."

"The Song family currently has three channels. One is supplying a boss in the mountain city—he offers very reasonable prices, with a pound of tea costing six figures."

"There's also a local specialty fruit and vegetable store, which is a friendly supply, and the quantity isn't large. After all, Yuncheng is a small place, and the market willing to spend money is limited."

"The last option is online sales—but as you leaders have tasted these peaches, with the purchasing power of today's netizens, these peaches will find an audience no matter the price. Therefore, they have always been in short supply." "But for the Song family, this price means they have to cover labor, transportation, and subsequent losses, so they actually earn more by supplying directly to offline stores."

"Therefore, selling peaches online is more like a benefit for fans. The quantity is not large, and there are purchase limits. The price is reasonable for this quality."

She explained the situation in detail, which only confused Secretary Wang even more:
"If there's a supply shortage, why bother with all the effort and pre-launch promotion?"

The leader seemed thoughtful: "Could this be a kind of scarcity marketing strategy for building a brand?"

Party Secretary Xiao Zhu: ...

She told the truth: "Because I needed to reach the required livestream duration."

"What?" The leader didn't understand for a moment.

Party Secretary Xiao Zhu sighed: "Qiao Qiao has signed a contract with this live streaming platform, and the annual signing fee is eight million."

Once you receive the money, there are naturally certain requirements, such as a certain amount of live streaming time each month or quarter.

"Therefore, sometimes we go live for no other reason than to maximize the duration."

When this answer was given, the leaders fell silent.

He paused, opened his mouth, but the words caught in his throat, so he changed the subject: "An 800 million signing fee?"

"Hmm." The leader is in his fifties or sixties and is busy with work every day, so he can understand why Secretary Zhu is a little behind on internet trends.

Her dad was like that too.

Therefore, she explained in detail: "Qiao Qiao has a million fans—now it's close to 1.5 million."

"This number of followers may not be particularly outstanding on Douyin, but all of his followers are active fans. He didn't buy followers, and there are no followers who follow and never come back. The stickiness rate is basically over 80%."

"Most importantly, his fans have a very high conversion rate in purchasing power—this is related to their insistence on selling only their own high-quality products. As a result, anyone who watches the live stream will find that they can't buy anything, and no one will be unmoved."

“Such a top streamer plays a very important role in attracting new users to the platform—so it’s normal for streamers like him to be invited by the platform and even offered a signing fee.”

The leader and Secretary Wang gradually understood.

However, they had another reason for asking this—

"So, according to you, he's very careful in cultivating his reputation. If he were to easily bring in other goods, wouldn't that damage his reputation?"

"Or, I've heard that livestreamers get a commission for selling products. Is that commission very expensive?"

Secretary Zhu's heart skipped a beat.

After careful consideration, she said, "Qiaoqiao has also helped the village's live-streaming room sell products and attract traffic, and the results were excellent. But all of this is based on the premise that the product quality is excellent."

She looked at her supervisor and asked, "Do you want to ask him to help sell the products?"

She spoke frankly: "Song Tan loves her younger brother very much, so she probably won't agree."

The leader sighed: "Baiyu County, a suburb of Ningcheng, planted large areas of Shine Muscat roses last year following the county's guidance. They strongly supported the policy and put in a lot of effort to create high-end quality."

However, the original buyer was in debt and unable to pay according to the contract, and the high costs made it difficult to open up sales channels locally.

The merchants attracted by investment promotion efforts from various regions are all trying to take advantage of the grape ripening season to drive down prices.

……

……

……

……

High-quality Shine Muscat roses are priced at approximately 60 yuan per jin (500g). They have a strong rose aroma and a very rich fruit flavor, quite different from those in the low-end market. This has been reported in detail by CCTV Agriculture. Many prices and basic information in this article are based on CCTV Agriculture and personal agricultural experience. (End of Chapter)