Song Tan's Notes

To be honest, the leaders of Baiyu County never expected that the grapes would sell so quickly.

Only two hours!

Even if the buyers come to the orchard themselves, two hours is only enough time for them to take a quick look around, pick and choose, and negotiate prices...

It's very likely that they won't be able to reach an agreement!

But what about the streamer?
Good heavens! Just by looking at how people from half the county are busily working in the orchards, and how people from nearby villages and suburban counties are flocking over to help, you can tell that these large orchards will be working non-stop tonight.

The leader was overjoyed.

These days, people are constantly going back and forth between the orchards, either arranging to fetch water or shouting out lunchboxes. In short, the farmers aren't sleeping, and neither are they, for fear that one day they'll open their eyes and find it's all a dream…

So efficient!

too fast!
Is this what the influencer era and e-commerce business are all about? It's amazing!
In short, the higher-ups don't have the authority to call directly to deliver the good news. But that doesn't stop them from calling Director Wang first.

Once they're done with things here, they'll carefully select a few bunches of good grapes from the orchard and personally visit the orchard.

Putting everything else aside, the achievements of Baiyu County this year must be truly understood by the leaders!
Meanwhile, Secretary Wang was in the car, the sound from his phone playing on speaker echoing continuously in the enclosed cabin.

The joy coming from the other end of the phone was so infectious that both he and his boss couldn't help but relax their brows and smile as well.

However, despite his joy, he still wanted to know the details:

"What's going on? Even e-commerce platforms don't have this efficiency. Have you implemented any marketing strategies?"

When this was mentioned, the leaders of Baiyu County adopted a tone of shame:

"Director Wang, we don't have time!"

They did their homework on e-commerce and researched which livestreamers were best at selling products.

Even the Baiyu County account has been registered; if all else fails, these officials will also step in.

I heard that the village officials even took off their clothes to sell persimmons.

They're so old and weathered, they're not really suited to this path, are they?

But besides that, no one really knows how else to market it.

Turning around, I heard that the live stream had started, and like Tao Zhuangzhuang, I decided to watch it carefully and learn from it.

He opened the live stream with a sigh, while simultaneously frowning as he listened to the young, popular streamer's marketing rhetoric—

"Director Wang, you have no idea! The tricks of online marketing are really sophisticated these days!"

"In our opinion, when we sell grapes online, we should definitely praise how good our county's grapes are, how good the soil is, how ripe the fruit is, and how scientific our management is..."

"Who knew that the young livestreamer wouldn't say anything, just that the fruit was expensive and not as good as theirs. Ugh, I was so angry at the time..."

It really is!
They were demoted and demoted repeatedly, until their hearts clenched with fear.

Some even wondered if the big streamer was deliberately using them as stepping stones to put them down!
If it weren't for Director Wang's introduction, they would have rushed into the garden upon hearing that series of derogatory remarks.

Unexpectedly!

That's what I said, and as soon as it was put back on the shelves, it was all gone in the blink of an eye!
The reason why people didn't react immediately was because everyone was questioning each other:

"Is this a sales figure that was bought?"

"That's right, you can't place an order here and then request a refund there. Fresh produce can't be returned!"

Everyone was both nervous and worried, while watching the various comments on the screen praising the price and saying they wanted to try it...

The leaders jutted out their chins, furrowed their brows, narrowed their eyes, and held their phones at a distance.

That's right!

Whether you're nearsighted or farsighted, you read that right!
A string of these for 150 is considered cheap?!
No wonder the boss recommended this top streamer; he's really talented! He's so good at selling!

Everyone in Baiyu County expressed their gratitude to Secretary Wang, making him unable to suppress the smile on his face.

Looking again at the leader who kept his achievements hidden, he tentatively asked in a low voice:

"You arranged this..."

The leader shook his head: "Wang Qing, I do have this intention, but you're responsible for arranging all the follow-up investigations and communications. You're also aware of the situation in Baiyu County. In two years, if I leave Ningcheng, you can't keep following me around like this..."

The driver, Niu, drove quietly beside him, knowing that Secretary Wang's future was secured; the leader was reassuring him!

Secretary Wang was even more so, and at this moment he solemnly said:

"Rest assured, the issues of agriculture, rural areas, and farmers have always been the most important matters in our Central Plains region. No matter what, I will not slack off."

At the same time, we need to visit Yunqiao Village more often.

Second-generation seeds, propagated by cuttings or grafting, or shared in the same way...

The success of Yunqiao Village must have had several important factors.

Even if it cannot be replicated elsewhere, having such a sample in the past can at least give us some insight into where the market is now and where the consumer range is.

After all, in his view, every place has its own unique characteristics when it comes to success.

In some places, village officials have achieved great success selling goods through live-streaming, while in others, no one is interested. These examples should not be blindly copied.

We should adapt to local conditions, develop within our capabilities, and proceed steadily and surely.

This will play a decisive role in subsequent rural arrangements.

……

At the entrance of a small shop in Baiyu County, the proprietress was sweating profusely as she stuffed bottles of beer and mineral water into the freezer.

Because the supply was simply insufficient and the freezing speed was too slow, even the refrigerator at home had to be cleared out.

While she was busy, she looked outside and saw three men squatting side by side under a big tree at the entrance of the village.

It was getting dark, and night was gradually falling, but the temperature didn't drop much.

From a distance, only the outlines of the three people could be seen. A cigarette butt flickered on the fingertip, and there was nothing under their buttocks. One of them was simply sitting on the ground.

There was no other way; even the stools and benches were insufficient, so everyone contributed whatever they could to give to the workers.

As for these buyers—oh dear, who cares?
The three of them finally stubbed out their cigarettes on the steaming dirt, and sighed:
"Third brother, I'm afraid your niece isn't cut out for this."

The buyer panicked: "My niece said they were high-level online trolls, and they didn't say anything bad about me."

Actually, he just wanted something simple and straightforward, but he couldn't say it in front of his niece.

Hey!
Young people don't understand the cutthroat world of business, nor the difficulties adults face in doing business. What if she senses something's wrong while we're talking, and then grumbles about it at home...

That's not a good matter.

In short, he was now forced to save face:

"Well, it takes time to receive the goods, and with some negative reviews—we won't get feedback until tomorrow, right?"

"tomorrow?"

The oldest one raised his voice, holding his phone in one hand and tapping away in the air with the other.

Judging by that fierce determination, if I accidentally poked the screen, I really wanted to smash this blurry screen to pieces!
"Look, the broadcast started at 5 o'clock, and by 5:30, that Mr. Tao's 100-acre garden was sold out. And now? It's 8 o'clock!"

"Eight o'clock! In just three hours, two-thirds of the grapes in the entire county have been sold! What will we sell tomorrow? Grape stems?"

I'm afraid we won't be able to harvest the grape stems.

The acquirer said hesitantly:

"Well, there's nothing we can do about it. We can't offer that price. People are practically begging those livestreamers to sell it, willing to pay them 5 yuan per pound..."

Meanwhile, he was also thinking about the grape yield in Baiyu County, and his eyes were red with envy.

"But I've also inquired, and they don't sell to individual investors. At worst, we can just buy those later, since it's not easy to do live streams with individual investors' products."

...Song Tan also values ​​the quality of the live stream.

Each link will indicate whose website it is.

Tao Zhuangzhuang's family, Da Liang's family, the village secretary's family...

The village's vineyards, which are of a certain size, are all connected to it.

Those small gardens less than one mu (approximately 0.16 acres) are not included in this 600 mu (approximately 115 acres).

After all, with such a small production volume, it's difficult to maintain quality control.

The grapes on this small plot of land in front of the house can be sold out by setting up a stall myself, so there's no need to bother sorting out the few remaining Grade A bunches...

It's not even as troublesome as Song Tan's linking.

But right now, the orchard is right behind the house, so only a single layer of low stakes has been erected—which is no match for the villagers who are talking loudly outside:

"Liang Er, tell him that I have several thousand catties of grapes on my mu of land, which is quite a lot. Why won't they let us sell them?"

"Exactly! We weren't in a rush to sign the contract before, because we didn't know it would sell so quickly. We didn't mean to back out!"

"Yes, yes, I was just thinking of discussing it with the master tonight and talking about it tomorrow... I didn't expect to miss it!"

Liang Er was so annoyed that he was covered in sweat. He made an excuse that he had to go and keep an eye on the packing, and then turned around and went back into the garden.

Unfortunately, when it was his turn, there were no security guards available to watch over him.

As fellow villagers, all he could do was tighten the fence gate, making his refusal very clear.

But while Qiaoqiao's live stream was still going on, someone tried to rush over there.

Song Tan frowned, took two steps forward, and lightly pressed down on the person's shoulder.

Before the other person could understand anything, their body involuntarily moved backward, groaning twice, and was pushed far away by her force.

Lu Chuan looked up and then said to Qiao Qiao:

"Qiaoqiao, it's getting late, and the children should rest and do their homework. Otherwise, let's end the broadcast here for today."

Qiao Qiao didn't feel tired. His live streams were different from other streamers. He didn't talk or shout all the time. Instead, it was more like exploring and learning in the garden.

During the several hours of the live stream, he even caught several large, adorable bean caterpillars (a type of soft, plump green caterpillar) on the grapes and played with them.

They even tried to grab a basketful to take home for the big red pheasant, the big white pheasant (which they didn't eat), the common merganser, and the long-tailed pheasant.

Upon hearing Lu Chuan's suggestion, he asked, "What about the rest?"

“There’s not much left,” Lu Chuan said, ignoring the noise outside, only smiling gently.

"The rest can be put on the link and listed in the online store for everyone to buy. Anyway, we won't be able to finish packing them all tonight."

"OK."

The items they usually quietly listed in their online store would be silently bought up. Qiaoqiao nodded in agreement, and now, glancing at the live stream, she waved happily, ignoring the screen full of pleas to stay.
"Kids, your brother said it's too late to broadcast today, so we're not going to broadcast anymore. If you want to buy it, go buy it yourselves! We've clearly stated which brands are available..."

In short, true to his usual style, the live stream ended quickly.

Liang Er was extremely anxious in the garden, and no longer caring about anything else, he started complaining that the villagers were deliberately causing trouble—

"Why was it taken off the air so soon after it was released?!"

"I...I..." He was extremely anxious: his link hadn't sold out yet!

Lu Chuan reassured her:

"It's okay. Qiaoqiao's live stream replays always get a lot of views. Fans who see the replays will naturally continue to place orders. You can continue packing as usual."

Looking up again, he saw Song Tan returning from outside. He took two steps forward and asked, "How are you? Are you alright?"

"fine."

Song Tan shoved the man's shoulder with all her might, and before he could finish speaking, he was shoved outside in a daze.

Before he could say anything more, Song Tan turned his head and said, "The live stream is over. Everyone go home. The rules were made clear from the beginning."

Before the other person could say anything more, they saw another gasp from the viewers watching the live stream:
"Hey, why did you end the broadcast?"

"Exactly! With so many people looking, why not sell more while it's still popular?"

"What about my family? The next family to be affected will be next!"

Everyone got anxious and was busy running around in circles.

After hearing Lu Chuan comfort Qiao Qiao, Song Tan turned around and went directly to the leaders of Baiyu County.

The other party followed us all the way from the orchard, and needless to say, they took on the task of quality control and inspection themselves.

Now, seeing the same live stream, and witnessing Song Tan pushing someone out, he quickly frowned and came forward to apologize:
"Sorry, sorry, we're just a bit short-handed today and can't keep up. If we're going to do a live stream tomorrow, we'll definitely make sure to tell everyone..."

"Need not."

Song Tan's expression was slightly indifferent. "Didn't we agree at the beginning that we would sell the goods for those with the largest quantities and those who had signed contracts?"

"How do you manage such a small, isolated area?"

A mu of land can yield several thousand jin of fruit, while a three-tenths of a mu can produce seven or eight hundred jin. From there, grade A fruit is selected, and the produce is sold out in one or two orders.

Let's make a separate link; it's just for one order.

If we don't make it separately, and the taste is different, wouldn't that make it inconsistent with other stores?
“Besides,” she raised an eyebrow, “everyone knows about the yield and quality of these small-scale grape production, right?”

The leader from Baiyu County said awkwardly, "Yes, we did say that at the beginning..."

Not to mention Song Tan and his team, even when they were compiling statistics on households facing sales difficulties, these scattered households were not included.

why?

Because if small, individual households try to manage things scientifically, the costs will be very high.

Moreover, this method of planting wasn't originally intended to produce high-quality products, so the yield per acre is actually higher than that of large orchards.

What's the use of being tall?

The quality speaks for itself. When I arrived this afternoon, I did some testing and randomly selected two small gardens. They were about the same quality as those in the supermarket.

How much will it cost?
Therefore, these are distinguished from others from the very beginning.

They were also blinded by the sales figures, and now, looking at Song Tan, who didn't seem too happy, they felt a little embarrassed.

At this moment, Lu Chuan also came over:

"Leaders, it's not that we don't want to help, it's just that the broadcast has been going on for so long and the netizens are exhausted."

"Continuing to broadcast live won't change sales much, so it's better to stop broadcasting, let everyone calm down, and go to the store to take a look. Maybe they'll just buy something..."

That's pure nonsense. The most impulsive thing to do is always to make a deal on the spot.

But the total online sales of the entire Baiyu County couldn't even compare to a single finger of Qiaoqiao's, so naturally whatever he said went.

"And also," Lu Chuan pointed to Qiao Qiao, who was humming a song as she packed up her phone stand, power bank, and other items in the distance:
“Look at my younger brother, he’s only a teenager, and he’s been playing TV from five o’clock to eight o’clock straight. He doesn’t even dare to drink too much water, afraid of having to go to the toilet and being late. You can’t just keep using it on people like that…”

Song Tan glanced at him, thinking to herself that those who work with words are the best at speaking.

It's not that Qiaoqiao is reluctant to drink more water.

I was so full from tasting grapes at the beginning that I couldn't eat or drink anymore.

As for not being able to eat—

Oh dear, he's not hungry at all!
Instead, he was so moved by the villagers' tears and their praise that he felt like he was floating on air.

It's clear that he already knows how to enjoy the sense of accomplishment that comes from doing good deeds. (End of Chapter)