How did I become an old artist?

Chapter 203 Acquisition of Song Brocade Factory?Windfall!

Suzhou.

As the saying goes, there is heaven above, and Suzhou and Hangzhou below.

As a famous historical and cultural city in China and a scenic tourist city, this city has developed very well and has a profound cultural heritage.

Suzhou is connected to the Zhejiang River in the south, and is not far from Hangzhou. It only takes more than an hour to take the high-speed rail, and it is very convenient to drive.

Zhao Chen drove into Suzhou City and stayed here.

The next day, he went straight to a Song brocade factory in Suzhou that he had contacted.

Li Xiao, the owner of the Song Brocade Factory, received him personally.

This song brocade factory is called "Yiyang Song Brocade Factory". It is a medium-sized song brocade factory, and it can also be ranked first in Suzhou.

However, the owner Li Xiao's eyebrows were obviously a bit sad.

"Master Zhao, forgive me, the profit of the factory is not very good recently, and the sales volume is declining. I really have a headache." Li Xiao explained to Zhao Chen with a wry smile.

"Is the income not good? Suzhou is the hometown of brocade and silk, and the color of Song Brocade is gorgeous, so logically speaking, the income should be very good." Zhao Chen doubted.

Li Xiao replied: "In fact, the craftsmanship of mechanical works is not bad, but in the ranks of high-end luxury goods, traditional items are becoming more and more difficult to sell."

"A piece of top-notch Song brocade will cost close to [-] yuan from labor to materials. If we sell it more expensive, many people will scold us."

"We also can't figure it out. Those who buy foreign luxury bags with hundreds of thousands of dollars think it's normal, but many people can't accept domestic things that are a little more expensive."

"But the top-level Song brocade craftsmanship is really complicated!"

Hearing this, Zhao Chen nodded.

This involves the issue of brand effect.

The workmanship and design of foreign luxury goods are very careful, but they have opened up the top fashion market, so there will be an additional premium.

In addition, there are indeed many companies in China that cheat their own people under the banner of patriotism, which arouses the disgust of netizens.

This is not without a solution.

"It only needs to be publicized in the fashion circle. The top luxury goods are niche culture."

"For example, Ferrari's advertisements are rarely placed on TV, but are placed in first-class magazines on planes and international fashion magazines. This is the reason."

"You have to find the right users."

Zhao Chen said something.

"Master Zhao, if only it were so easy, have you seen embroidery in top fashion occasions? Most of them are foreign luxury goods holding fashion exhibitions, we simply can't enter that circle."

Li Xiao shook his head helplessly.

Hearing this, Zhao Chen didn't say anything more.

He remembered that Balenciaga held a fashion exhibition on porcelain culture some time ago.

In addition, some top catwalk platforms abroad have begun to add Chinese ancient style elements.

China's culture is so excellent that it cannot be promoted by itself, but foreigners like it very much.

For example, in "Kung Fu Panda", Kung Fu belongs to China, and pandas belong to China, but Kung Fu Panda belongs to foreign countries.

Cultural confidence.

This sentence is not for words.

"It will get better slowly." Zhao Chen said with emotion.

Then, Li Xiao took Zhao Chen to visit the cicada breeding site, silk processing site, and silk weaving site of this Song brocade factory.

The two came to the handicraft factory. Li Xiao came to a silk weaving machine and introduced to Zhao Chen:
"This is the best Song brocade weaver here, Wang Xiumei, who has the rating of a super weaver."

"She made Song Jin perfectly."

"Master, here is a piece of her work."

When Wang Xiumei saw Zhao Chen and Li Xiao coming, she didn't pay much attention to it, but concentrated on her work on the silk loom.

Zhao Chen took the Song brocade sample handed over by Li Xiao, and gently stroked it.

Song Jin!
The clothes he was wearing at that time were Song Jin.

Touching these familiar patterns, Zhao Chen felt a sense of kindness.

The dusty memories came flooding back again.

He quietly admired it for a while, feeling a little nostalgic, and then sighed again.

The material of this Song brocade is very good, which shows that the weaver's craftsmanship is fine, but there are big problems in the artistic design of the pattern.

Song brocade pays attention to geometric patterns, and fills it with eight treasures or eight immortals, which are auspicious.

Eight treasures are made of ancient coins, piano, chess, calligraphy and painting, etc.

The Eight Immortals are fans, swords, gourds, cypress branches, flutes, lotuses, etc.
The eight auspicious signs refer to treasure gourd, flower umbrella, Falun, Baijie, lotus, and Pisces.

This sample does not have the elegant and antique feeling that Song brocade should have.

After that, Zhao Chen and Li Xiao visited other crafts together.

Li Xiao hopes that Zhao Chen can live broadcast the explanation here, and at the same time, he can also promote his company.

"Director Li, are these the only weavers? It feels like there are very few people."

Zhao Chen looked at the workshop and asked.

"Ah!" At this point, Li Xiao was stunned for a moment, and then said:

"Master, there is something I didn't tell you. My Song Brocade Factory is about to change hands, and all the weavers have been dismissed."

"lay off?"

"I can't help it. The business of the factory is in a downturn."

Hearing Li Xiao's words, Zhao Chen's eyes seemed to brighten a little, and he immediately regained his composure.

It's better to come early than to come by coincidence.

Now catch up!
Although this song brocade factory is a bit old, it has all the equipment.

Zhao Chen was thinking just now that he could also open a brocade factory, so that he could produce the brocade he needed.

Unexpectedly, Li Xiao would say such a thing.

It can only be said that fate has arrived, and it can't be stopped.

Of course, Zhao Chen also knows that doing business can't be just for fun. If it's [-]% loss, he must do it himself and worry about it.

But he's used to being a hands-off shopkeeper.

You just need to find a reliable manager.

Afterwards, Zhao Chen directly discussed the acquisition plan with Li Xiao.

Li Xiao was very excited. After all, his factory didn't have many people who were willing to accept it, that is to say, another big Song Brocade Factory was willing to accept it.

This is mainly because of the face of super weaver Wang Xiumei.

Because Wang Xiumei has more personality, she only chooses to work in this song brocade factory because it is close to home.

Her home is just across the street from the Song Brocade Factory, and other factories can't hire her at all.

Therefore, a big factory is planning to buy Yiyang Song Brocade Factory, just to buy Wang Xiumei's technology.

Zhao Chen and Li Xiao began to communicate about buying and selling.

Finally, the transfer transaction price of Song Brocade Factory was 600 million.

This amount of money is not too much for Zhao Chen.

Then, Zhao Chen began to learn more about this Song brocade factory.

The first thing he did was to rehire all the dismissed weavers.

The weavers were very excited and grateful to him.

The person in charge of marketing and sales in the factory is called Chen Xiangyang, he is not bad, so Zhao Chen stayed.The accountant was the brother-in-law of former factory director Li Xiao, Zhao Chen directly asked him to pack up and leave, and then hired two new accountants.

There are a total of twelve people in the whole factory, five weavers, two technicians, two people from the sales department, two accountants, and one factory manager.

Chen Xiangyang is 30 years old this year. He is a very thoughtful person. He has been in this industry for many years, but Li Xiao didn't use him very much before, and Li Xiao's brother-in-law pushed Chen Xiangyang out, so he didn't do so well.

After everything was sorted out, Zhao Chen gathered everyone and held a meeting in the conference room.

Chen Xiangyang said: "Director, I think the business of a handmade Song brocade workshop like ours is not doing well, so it's best to transform."

"I still have two transformation plans here."

Hearing Chen Xiangyang's words, Zhao Chen became interested and said, "Say it."

"First, like domestic e-commerce companies, we do 9 yuan and 9 free shipping services, such as making handkerchiefs, rags, glasses cloths, etc., to reduce costs and increase volume, and we will definitely sell a lot."

"The second is that we do subcontracting, cooperate with some big factories, and take orders from big factories."

Hearing Chen Xiangyang's words, the weavers all turned pale.

Zhao Chen glanced at him, slightly disappointed.

Song brocade is one of the three famous brocades in China, even though the factory is in a downturn, it's not like that!

In some factories in Huaxia, the labor cost has been greatly reduced, and those weavers work very hard every day.

However, they have been engaged in this industry for more than ten years or even decades, and have devoted their whole lives to this industry.

How could the factories spoil their craft so badly.

Sensing Zhao Chen's emotional changes, Chen Xiangyang added: "Factory Manager, I know you don't like to hear this, but now the handicraft industry is very troubled, and we can't help it."

Zhao Chen shook his head, and said: "The plan you said is to subcontract and work for others. This is completely different from what I thought."

"My idea is to create a top Song Brocade brand and to carry forward Song Brocade."

"Where is the market, you don't need to look for it, I will develop it."

"I just need you to use the best materials and give full play to your craftsmanship to make products."

"As long as you can meet my requirements, I will give you the best treatment."

Hearing Zhao Chen's words, everyone in the factory was a little surprised.

Zhao Chen looks very young, he doesn't look like a person who is smart and calculating, and everyone knows that Zhao Chen is a porcelain artist and a great anchor.

Some people even think that Zhao Chen came here to experience life.

Seeing that everyone was silent, Zhao Chen took out a few blueprints, put them on the table, and said:
"Here are some design drawings of Song Jin that I designed. What I need you to do is to make the product."

Top embroiderer Wang Xiumei took the drawing and looked at it carefully.

When she saw the design drawing provided by Zhao Chen, her eyes widened.

The first design picture is an elegant cheongsam with intertwined lotus and double fish.

The silk weaving process of cheongsam is very complicated and can only be realized by hand.

However, this cheongsam can be called a work of art no matter from the overall aesthetics or artistic point of view.

Top luxury, above all design.

In a way, design is more important than craftsmanship.

Zhao Chen is not proficient in silk weaving technology, nor does he know how to use the silk loom.

However, he can design the Song Brocade effect he wants.

Seeing these design drawings, Wang Xiumei looked at Zhao Chen with admiration.

"The materials should be top-notch, and I have also written the specific details."

"I'm just asking, can it be done?"

Zhao Chen looked at Wang Xiumei and asked.

Wang Xiumei put down the design drawing and said solemnly:

"Factory manager, don't worry, I promise to make exactly the same as the drawing."

(End of this chapter)