Entertainment: The opening and the official announcement of the national goddess

Chapter 662 I'm too hasty, I don't understand the rules at all

In addition to promoting it on video sites, Cable Company also hired a large number of sailors to crazily publicize "Thunder Explosion" on major websites, and even offline supermarkets, parks, subway stations, airports and other public places, overnight. All have a large number of "Thunderbolt" posters.

With the support of huge funds, this movie quickly appeared in front of people across the country, and even old men and women who had never watched movies already knew the existence of this movie.

Sonoda truly fulfilled Tanabe's instructions, as long as there are people, there will be posters for "Thunder Explosion".

"It's too ruthless!" Yang Mi put down her phone, looked at Zhang Xiao and said, "Husband, I feel that Cable Company has invested at least [-] million US dollars in such a strong publicity campaign."

Reba next to him exclaimed after hearing the words: "My God, with a hundred million US dollars for publicity in China, does Suo Li really have money and no place to spend it?"

At this time, Zhang Xiao, who was holding his daughter, said: "This also shows one thing from the side, that is, Suo Li's emphasis on the movie "Thunderbolt" is far higher than what we expected before. And it’s still much higher.”

Yang Mi said: "Honey, if this goes on like this, I feel a little bad!"

Zhang Xiao said with a smile: "Hehe, are you scared by their propaganda offensive?"

"Indeed!" Yang Mi nodded irresistibly, and said, "Suo Li's publicity is really too fierce, our "Zhu Xian" has been completely covered by the other party, if this continues, I am worried that those movie fans will forget "Zhu Xian", and our pre-sale box office will also be greatly affected by then."

"Then what do you want to do?" Zhang Xiao asked with a smile.

Yang Mi said: "Of course we have stepped up publicity to compete with "Thunderbolt" for attention."

Zhang Xiao smiled and said: "Don't worry about this matter. There is a saying that things must be reversed when they are extreme. There is still more than a month before the release date, and they have started such crazy publicity. Don't you think they are a little too hasty?"

"To put it simply, the poster is pasted in front of our house. On the first day you see it, you may feel a little novel and even excited, but on the second day, because the poster is very passionate, you may take a second look. But definitely not as exciting as the first day."

"On the third or fourth day, I guess I don't even want to watch it."

"After a month, you've gotten used to it, so why don't you go and see some shitty poster, you'll feel like throwing up when you see it."

Hearing Zhang Xiao's words, Reba nodded in agreement and said: "Brother-in-law is right, it is indeed the case, but, brother-in-law, haven't you thought that people will keep changing posters?"

Zhang Xiao smiled, and said, "Even if he changes one every day, the movie fans won't feel anything new."

"Stop talking about those useless things." Yang Mi directly interrupted Zhang Xiao's desire to pretend, and said, "Speak directly, what are you going to do."

"Do nothing." Zhang Xiao shrugged and said, "Wait until the last week before the release, and I want the promotion of "Zhu Xian" to surpass that of "Thunder and Fire."

"Originally, I just planned to bring back the overseas promotional film and change it before releasing it. Now after seeing the battle of Suo Li, this way is obviously not feasible."

"After a while, I will re-edit two 1-minute trailers, one will be released when the pre-sale channel opens, and the other will be released on the third day before the movie's release. I believe that it will definitely attract to the eyes of fans."

"In a word, all the publicity will be until the last week. That's the best time for us to exert our efforts. I want to award at all costs. Fans' expectations for "Zhu Xian" will be maximized."

Yang Mi said: "Is that burning money?"

Zhang Xiao nodded, and said, "That's right, at least [-] million U.S. dollars, but it must be a lot cheaper for such a long line of "Thunderbolt"."

Reba smiled and said: "Sister, I think if we look at the current situation, the most uncomfortable ones are definitely not us, but the crew of "Battle of the Red Cliff", they will be released on July 24th, and the cost of publicity is not much , and now it is directly covered by the strong publicity of Suo Li's "Thunder Explosion", it is estimated that Huayi is about to go crazy!"

Zhang Xiao nodded when he heard the words, and then said with a smile: "Then I can only wish them good luck."

···
Reba's guess was not wrong at all. Wang Jun and Chen Gang were really upset after seeing Suo Li's crazy publicity.

There are still three weeks before the release of "Battle of the Red Cliff", which is the best time for them to promote, but they never thought that "Thunderbolt", which was nearly 20 days later than their release, would be released so early Such a big fight.

As far as this propaganda is concerned, the opponent is at least ten times stronger than them.

The pole patted the table and said angrily: "Damn, these days are crazy!"

Wang Jun's face was also extremely gloomy at the moment, and he said: "It seems that Suo Li really regards "Thunderbolt" as the key to their foothold in the world film industry since they started promoting regardless of cost so early!"

Chen Gang said: "Mr. Wang, it won't work if we go on like this, we have to find a way!"

"Don't worry!" Wang Jun shook his head and said, "Suo Li has just entered this industry, and he doesn't seem to understand that the best time for publicity is the last week before the release and the first week after the release. It would be too hasty to do so.”

Chen Gang said: "Mr. Wang, the problem is that Suo Li is not short of money at all. They are fully capable of continuing the current promotional efforts until the release. In the critical two weeks, they can definitely increase the promotional efforts. This little money is no problem for them at all!"

Wang Jun smiled wryly when he heard the words: "Then they are using a conspiracy to defeat the enemy with an upright and upright teacher. Our Huayi is weak now, with a small family and a small business. I am afraid that we are not even qualified to compete with others. No."

Chen Gang said indignantly: "This Suo Li is even more hateful than Zhang Xiao!"

Wang Jundao: "Looking at the current situation, Zhang Xiao is the only one in the world who has the ability to play a propaganda role with Suo Li."

Chen Gang asked: "Then what about our "Battle of the Red Cliff"?"

"Step by step!" Wang Jundao: "When the release is approaching, you take the leading actors of "Battle of the Red Cliff" to go to more places, and I will contact as many publicity channels as possible, hoping to be able to be in the tight siege of "Thunderbolt". Under the circumstances, let "Battle of the Red Cliff" appear in front of movie fans."

Chen Gang sighed and said, "This is the only way to go now."

(End of this chapter)