Back to 1988

Chapter 137

Lu Feng entered the cafeteria, a few senior executives passed by and said hello, ordered a meal, sat down and asked, "Have you eaten?"

"I have eaten outside. In the current situation, I think we have to show our strength to the market. The southern market cannot enter. We need to stabilize the northern market. It is right to make more products. As long as the market has confidence, two thousand Wan is really a small idea, if it doesn’t work, just raise money.” Gao Zhiwei knew what he wanted to do, and said, “Wahaha is not Ren Qianbo, you can’t do it, let’s talk about it.”

"Who said I want to kill it?" Lu Feng said while eating, "You have learned a lot recently, but I don't know, we are living on Wahaha now, do you really think marketing is so simple?"

"I still think the mineral water you mentioned just now is hasty."

"You don't understand products, these are high-tech, don't get involved." Lu Feng ate his food.

Gao Zhiwei was amused by his talk, if he hadn't seen him squatting on the ground drinking a cup, he would have really believed in his evil, and couldn't help but laugh: "Don't frame me."

"No frame for you, I expect to launch no less than ten beverage products on the market in the last few months, conduct large-scale profit sharing, let agents promote them, and make activities. We now have a gap of [-] million yuan , it’s all a gap anyway.”

Gao Zhiwei had a bad feeling, he stared at Lu Feng with wide eyes, his heart trembling at this moment, and asked, "What do you mean it's a gap anyway?"

"How much is lacking is not lacking? Don't talk about making money now. We are a big company. As long as we are big enough, no one will dare to let us go bankrupt easily."

"The problem now is that we can't get the profits from dominating the entire market like you did when you killed Ren Qianbo's factory."

"Competition is good, always remember, no matter how far you are from the number one, follow it, and you will find that all the companies in front of you are dead, and you can surpass it only by finding an opponent yourself."

For Gao Zhiwei, Lu Feng's words are a golden match, and this is also the way for a company to survive. Those who have no goals and no competitors are all dead, but those who are struggling live peacefully.

In the afternoon, I held a meeting with the people in the design department, determined the packaging of the three products, and allocated raw materials for production as soon as possible. At the same time, I announced to the public that new products will be announced in the next few days.

Some small newspapers are still attacking each other, and even spread some rumors about the products and promotions of both parties, but on the surface it has been dealt with almost the same, and some major newspapers that sell nationwide have begun to notice that the two companies actually launched new products on the same day.

"Wahaha has released a new product that seems to replace the nutrient solution. It has not responded to Jiamei Foods' targeted proposal whether the nutrient solution belongs to medicine or food. Jiamei Foods has also been deeply involved in public opinion. Foreign laboratories, and then there are rumors that the other party’s capital chain gap is tight, and some people in the industry even pointed out that Jiamei Foods is already on the verge of bankruptcy.”

Zhang Fengxia tidied up the newspaper and read: "We asked the investment promotion offices in various places how to obtain the qualification of Jiamei Food, and how much land and policies we got, but all the departments were silent, and there were even rumors that the boss of Jiamei Food was for a certain person. An illegitimate child."

"Okay!" Lu Feng hurriedly told her to stop, he didn't expect that the current big newspapers would also make such frivolous news for the sake of circulation, and said, "The distribution will start today, right?"

"Yes, Wahaha's new product is also on sale today. It's called ad calcium milk. I heard that the promotion is the same as nutrient solution."

"This kind of propaganda is a piece of shit." Lu Feng snorted.

"You keep talking about marketing, so how do you plan to promote our new products? Isn't it the same old saying, healthy, high-end or something." Zhang Fengxia frowned for a while and said, "To be honest, I'm by your side After staying for such a long time, I feel that you are not very good at marketing, but you are very talented at deceiving people."

Lu Feng laughed, stood up and took a glass of water for himself, and said, "Do you want to learn some real skills?"

"Are you really capable?"

"Look down on me. Since you asked so much, I will show you my hand in a few days." Lu Feng sat down and said: "By the way, I will tell you a truth, no matter what kind of marketing, the best marketing is to spend money. How to spend money is an art."

Zhang Fengxia felt that what he said was somewhat metaphysical.

Wahaha has been keeping an eye on Lu Feng's new product, and immediately bought it back when it went online, but when people drank the Yakult product they named, there was only one thought in their minds, isn't this fucking AD calcium milk?
"This is plagiarism, blatant plagiarism!"

"Hurry up and break it down, call the police!"

There are three products in total, one bottle is tap water, and the remaining two bottles are ad calcium milk with a strong sweet and sour taste, and a bottle with a relatively light taste.

The police came and wanted to take away all the people in the R&D department. Someone must have leaked the secret, and they went online on the same day, but they were copied. This is simply an oolong incident.

After Zong Zong finished the meeting, he directly called the police and demanded that all the new products in the six factories of Camry Foods be seized, sales and production prohibited, and at the same time, Camry Foods was required to hand over the formula!
Du Qifeng and other six factory directors immediately stood up and rejected the request, and the local police also said that they were investigating.

The news was so explosive that the atmosphere of public opinion exploded in an instant. All the media played up a drama of commercial espionage. There were endless debates in the streets and alleys about whether Jiamei Foods copied Wahaha. Some people said it was just a coincidence. .

Lu Feng did not expect such a big reaction from Wahaha. He held a press conference and demanded that Camry Foods be seized on the spot. He even directly said that Camry Foods was a cancer in the industry and asked the whole industry to encircle and suppress it. More than [-] companies, large and small, responded that day. , Seeing to form an industrial alliance.

Lu Feng called Du Qifeng and at the same time sent Gao Zhiwei to be interviewed by reporters. Unexpectedly, a bigger melon exploded.

After the interview, the reporter found that Gao Zhiwei used to work in Wahaha, and his position was not low. Obviously, he might be the one who stole the formula.

Wahaha has already called the police and filed a lawsuit in the local court. After receiving the call from Lu Feng, Du Qifeng told reporters that if he wants to sue us, he needs to go to the designated court where we are located.

In the evening, several Wahaha lawyers said that they would sue locally and let Jiamei Foods come to Hangzhou. Jiamei Foods said that if we don’t go, they can come to my site and sue me if they have the ability.

One afternoon, phone calls and faxes were busy.

What Lu Feng didn't expect was that this matter actually appeared on the news from [-]:[-] to [-]:[-]. When Lu Feng was eating at home, he couldn't laugh or cry when he saw the announcer talking about this matter on TV.

"Why did the news broadcast happen?" Jiang Xiaoyan asked in surprise, "The factory is in conflict with others again?"

"Little things, let's eat."

"It's all here, is it a small matter?"

"Eat, eat!" Lu Feng didn't want to mention it.

Lu Feng didn't take it seriously, but he didn't expect Gao Zhiwei and the others to be so scared to death after watching the news, even Du Qifeng turned pale after watching it.

This matter is too big, it has been tossing for so long, it is no longer a matter of plagiarism, market competition, and most importantly, the thunder of the sixteen factories behind Jiamei Foods is about to explode.

Zhang Fengxia has been living in a hotel all this time, so she simply paid a monthly subscription. She was lying on the bed watching the news when the phone on the bedside table rang, and she answered, "Who is it?"

"Guess who I am." There was an old voice on the other end of the phone.

"Grandma, I guess."

Grandma's laughter sounded on the other end of the phone.

"You guessed it right!"

"Grandpa, why are you calling me when you have time?"

"I'm not free, I just watched the news. The factory you're in has been stealing the limelight recently. Grandpa told you, don't get involved too deeply."

"Ah?" Zhang Fengxia was a little surprised when she sat up. Grandpa was so cautious. Something big was going to happen. She said, "Is he too jumpy? .”

"You can't just look at business issues, but also the domestic situation. We are at an inflection point in history now. If he makes such a big fuss, we don't know whether he will get rich or be dragged out and shot."

Zhang Fengxia didn't expect the consequences to be so serious, so she chatted with her grandfather for a while and hung up the phone.

In the early morning of the next day, everyone in the whole factory was panic-stricken, and there were rumors everywhere that the factory was going to be ruined, and everything from the factory buildings and machines to those factories would be confiscated.

Not to mention the ordinary workers, even the top management were panicked. Lu Feng drove to the gate of the factory and saw people muttering in small groups.

"The factory has regulations. It is forbidden to hang around outside during working hours. Don't spread rumors. We have not been competing with Wahaha for a day or two. If you don't want to do it, you can leave." Lu Feng shouted loudly at the door.

Everyone shut up one by one, stood up and walked towards the factory. After entering the factory, Lu Feng's face was a little ugly, and he went to the production office and shouted: "The production director and the production manager each deduct three days' wages."

When passing by the finance department, he pushed open the door and said, "Go to the finance and personnel department to ask today, and anyone who wants to leave can pay the wages and leave as soon as possible. Whether it is the management or ordinary workers, wages will be paid on the spot. As long as it is on this day, don't leave." Whisper to me."

Just as Lu Feng entered the office, Gao Zhiwei walked in, along with several executives.

"Mr. Lu, things seem to be getting out of control. Many newspapers today have scribbled about me lurking in Wahaha, being a commercial spy, and being prosecuted."

"Sue it, you can sue, come to this city to sue, and if you can win here, I think he is amazing."

Standing at the door and seeing Lu Feng through the crowd, Zhang Fengxia was hesitating whether to tell him or not.

(End of this chapter)