Huayu, my wife, I support myself

Chapter 403 403. Release 【Subscription】

at the same time.

The highlight of Jiaxing Media, even the "I'm Not Wanting the God of Medicine", which can be called a big project of the year, has finally officially entered the state of publicity when the Lunar New Year holiday is approaching.

Lu Chen said before that this movie is not suitable for the Spring Festival.

Therefore, the Lunar New Year file is also a good choice.

Regarding Lu Chen's decision,
Liu Shishi and others did not have any opinions.

And what Lu Chen said is right, this movie is indeed not suitable for the Spring Festival.

Although the Lunar New Year stalls are not as good as the Spring Festival stalls.

But it doesn't mean that the Lunar New Year stalls are less competitive.

The competition can be said to be quite fierce.

But at the same time, this is also the most suitable schedule for "I'm Not the God of Medicine".

In this regard, Liu Shishi and the others also felt that there was no problem, but Liu Shishi suggested: "I think we can do some screenings in our theaters. Didn't you say that "I'm Not the God of Medicine" is no worse than "The Hachiko of the Dog" ?"

"This proposal can be considered," Lu Chen said with a smile.

Regarding the quality of "I'm Not the God of Medicine", Lu Chen is quite confident.

If such a movie is not confident, it proves that there is something wrong with the movie market.

and so.

It's still possible to click on it.

If such a word-of-mouth work is not screened, is it necessary to wait until the release to ferment the enthusiasm?
That's definitely not worth it.

If it's in other theaters, Lu Chen might still find it troublesome, but if it's in his own theater.

No need to say hello to anyone at all.

Today's Jiaxing Media is no longer what it used to be.

Got Lu Chen's approval.

Liu Shishi quickly gave orders, and soon there was movement on Jiaxing Media's official Weibo.

For many people, this may be more shocking news than the completion of "Jurassic Park": "Jiaxing Media's "I'm Not the God of Medicine" is produced, and it is planned to be released in summer."

"I go."

"Do you want to be so exciting?"

"Director Lu's "Jurassic Park" has just finished filming, and "I'm Not the God of Medicine" has been produced here? Suddenly, as a fan of Director Lu's movie, the past two years have been very enjoyable."

"I finally waited for you. Fortunately, I didn't give up."

"To be honest, I don't want to watch this movie, but I can't find a reason why I don't want to watch it, so I'm going to bite the bullet and watch it."

"Brothers and sisters, it's time to try your luck."

"Ahhhh, can you stop ordering? Don't you think ordering is a very annoying thing?"

""I'm Not the God of Medicine" is finally coming. I've been paying attention to this movie since the beginning of preparations. Don't let me down."

"The king of Lunar New Year is about to be born."

The Internet exploded, countless netizens were discussing frantically, and some film companies in the industry that originally planned to release new films during the Lunar New Year were completely stunned at the moment. No one thought that their new films would touch To "I'm Not the God of Medicine", which was certified by Lu Chen.

This movie was already certified by Lu Chen during "Hachiko the Faithful Dog". Lu Chen said that this movie is no worse than "Hachiko the Faithful Dog".

Lu Chen basically doesn't talk nonsense,

therefore.

Many viewers or company leaders believed it.

Yes, they chose to believe that Lu Chen was not bragging.

The major domestic production companies can't forget the scene of "Hachiko" killing the Quartet before, and even several big productions were suppressed by it.

And it was suppressed so badly.

Basically no one was spared, and at the moment when several major domestic production companies cannot produce high-quality works, they have no way to stop "Hachiko".

This is the capital that Lu Chen dared to fight head-on with other production companies.

They are too strong.

Relying on one after another of high-quality movies, it has attracted wave after wave of audiences. Now, Fanshi movies have something to do with Jiaxing Media.

It will cause a series of movie-watching booms.

This is the scariest thing?

As soon as the news on Jiaxing Media's official Weibo came out, "I'm Not the God of Medicine" has attracted a terrifying popularity, and related topics, forums, etc. have been established early.

This is also the main reason why other studios want to avoid the edge!
Although they don't think that "I'm Not the God of Medicine" can take the entire schedule, but if they encounter it, it will definitely be affected.

and so.

In order to avoid being affected, they chose to avoid the edge.

Would it be embarrassing to avoid the sharp edge?

No no no.There is no shame in avoiding "I'm Not the God of Medicine". Even if it fails the fans' expectations, a delayed release will not hit it.

Today's "I'm Not the God of Medicine" is a behemoth.

This is the case for Lunar New Year movies.

Even some powerful directors in China would not easily compete with "I'm Not the God of Medicine".

no way.

The popularity of this movie has long been fueled by Lu Chen.

The media said this: "At the moment when "I'm Not the God of Medicine" whetted the audience's appetite for this movie, no one is willing to compete with Jiaxing Media's second "Hachiko", which is destined to be praised by the audience. Even several powerful directors took the initiative to avoid the edge."

The momentum is a bit scary.

In the end, Lu Chen and the others chose December 12st.

Days have no special meaning.

Just wanted to choose this.Regarding this arbitrary decision, the rest of Jiaxing Media did not have any opinions.

Go straight to get ready to do it.

As a result, within half an hour,
The news that Jiaxing Media arranged for "I'm Not the God of Medicine" to be released on December 12st was blown into the hearts of countless netizens like a tornado.

Of course, there are also major production companies.

"On December 12st, we will change the schedule."

"Push back half a month to avoid its sharp edge."

"Fortunately, we don't need to change it, but it's still a bit dangerous. Now we're going to increase the promotion of the film. After all, it's not certain that "I'm Not the God of Medicine" will be popular for a few weeks."

……

Some studios breathed a sigh of relief.

Some production companies are flying around.

However, compared with these production companies, the audience seems to have taken a reassurance.

Fixed file.

It means that the dawn of seeing this movie has come.

Besides.

What made the Internet even more lively was: "It's time to try your luck."

It's the same as the original "The Faithful Dog Hachiko".

Jiaxing Media draws lucky people from the official website and various fan bases.Send them movie tickets.

As for how to deal with the movie tickets of this group of people, Jiaxing Media will not forcibly intervene.

Of course, Lu Chen didn't forget his fans.

He also plans to make a wave in his Weibo fan group.

Beyond that, film critics and social and class representatives are of course essential.

of course,

When doing these things, the publicity has not been idle.

Although the news of the release of "I'm Not the God of Medicine" itself is very explosive, it has been spread by word of mouth from its own media and fans.

The existence of publicity is to attract more audiences. For Jiaxing Media, this kind of behavior is very necessary.

As the saying goes, if you can't bear to let a child catch a wolf.No movie will ignore the publicity because its own work is too famous...

On the contrary, even if the movie is well known,
Publicity is also very necessary, even for some blockbuster films, the more exaggerated the cost of publicity, there are even examples in the industry where the cost of marketing and publicity exceeds the film itself.

in fact,

When it comes to Lunar New Year films, as well as the original Spring Festival files, Xiangcheng Movies is still inseparable.

Of course, Xiangcheng movies were rarely released during the Spring Festival at the beginning, because everyone has the impression that everyone is busy paying New Year greetings to each other during the Spring Festival, and basically no movies are released.

The best-selling films in the early days of Hong Kong films were basically Bruce Lee and the Xu brothers. At that time, Xiangcheng movies were all ugly Chinese films. Xiangcheng was originally a westernized city, and many people celebrated Christmas, so at that time The most eye-catching Hong Kong films are all chosen to be released between Christmas and New Year's Day.

For example, "The Way of the Dragon", which broke the box office record, and Xu Guanwen's most famous "Half a Catty", both were released during the Christmas period at the end of the Gregorian calendar.

At that time, the concept of New Year's cards did not exist.

The first to start the concept of a New Year's film was Uncle Long's "Junior and Brother", which was released on February 1980, 2, a week before February 9, the first day of the Lunar New Year.

In order to echo the New Year's atmosphere, the poster of the film deliberately chose a lion dance background.

The film finally achieved a box office of 1000 million Hong Kong dollars. It was the first film in the history of Xiangcheng Films to break [-] million, and it also made the film industry realize the power of the Spring Festival file for the first time.

In 1981, Xu Guanwen was not to be outdone, and the starring "Modern Bodyguard" also chose to be released a week before the Spring Festival, and for the first time put forward the promotional slogan of "Lunar New Year movie";

In 1982, Xu Guanwen made persistent efforts, and "Best Partner" continued to be released as scheduled.

These two films were the box office champions of the year, and broke the 1500 million and 2000 million lines of Hong Kong films in succession.

Box office is the last word.

For three consecutive years, the annual box office champions of Xiangcheng Films have all belonged to the "New Year's Movies" in the Spring Festival file.

The concept of Lunar New Year films has thus been officially established in Xiangcheng, and it has become the most worthwhile movie to watch every year in people's minds.

The tradition of Lunar New Year films in Xiangcheng started and has continued.

Generally choose the Lunar New Year films released during the Spring Festival, the themes are nothing more than action and comedy, full of entertainment.

The films of Jackie Chan and Hui Guanwen happen to be of this type.

Later, many classics appeared in the Lunar New Year films of Xiangcheng Films, such as the series "Fortunately Wealthy" and a series of comedies by Master Xing.

However, the New Year's Eve films that audiences are most familiar with must be the "Happy Events" series launched by "Happy Events at Home" in 1992, which was almost made into a series.

The evolution of the Lunar New Year stalls in the Mainland is the birth of Feng's comedy.

After that, the Lunar New Year file was directly built into a brand.

As time goes by,
online,
Film critics and even representatives of all social classes who have received invitations to the screening of "I'm Not the God of Medicine" have posted their movie tickets.

And Jiaxing Media is also preparing to start ordering screenings.

First of all,

The shows must be concentrated in their own theaters.

The quality is there, Lu Chen is too lazy to cooperate with other theaters, not to mention the cooperation requires a series of adjustments...

Time just passed by day by day.

In early November.

"I'm Not the God of Medicine", which countless people have been looking forward to, has finally started its premiere.

Lu Chen, Liu Shishi and even all the main creators of "I'm Not the God of Medicine" attended the premiere event. Of course, the guest lineup was also very impressive, including Sihuadan.

Lu Chen didn't intend to be the host this time.

This time, Teacher Sa was finally free, so he directly opened up the audience, and with a few words, everyone laughed out loud.

"We all remember Hachiko."

When the premiere ceremony was at its climax, Sa Beining asked Lu Chen: "Do we need to prepare tissues this time?"

"It can be prepared!" After thinking for a while, he said, "However, I believe that many people don't need it."

Everyone in the audience listened to Lu Chen's answer very seriously.

When the current play was about the same, Sa Beining snapped his fingers: "Having said so much, I believe that the audience at the scene is the same as me, and they are very impressed with this "I Am Not Going to Go" which claims to be able to compete with "Hachiko". "The God of Medicine" is full of expectations. So now let us sit in our respective seats and prepare for a new movie journey."

The audience in the audience burst into warm applause.

The movie begins.

The main line of the story told in "I'm Not the God of Medicine" can be roughly summarized as follows:
A frustrated middle-aged man, by smuggling generic drugs from India, started from being mercenary, and finally gained self-salvation by helping patients sincerely.

At the beginning of the film, Cheng Yong, played by Xu Zheng, is the image of a divorced little boss who is so downcast that he can't even afford to buy a pair of sneakers for his son.

He has made a mess of his life, is unkempt, abused domestic violence against his ex-wife, was forced to close the shop because he couldn't pay the rent, and had no money to operate on his seriously ill father.

How such a protagonist can get out of the quagmire of life constitutes the "impossible task" that the protagonist must complete throughout the main line of the film.

By chance, a chronic myelogenous leukemia patient who couldn't afford the sky-high price of genuine special-effect drugs approached the male protagonist who made a living by selling unidentified Indian sexual function health products, hoping to purchase cheap special-effect generic drugs produced in India.

Faced with the realistic economic pressure and the huge benefits that smuggling of Indian medicine can bring, Cheng Yong chose to try his own method and take the risk. In the end, he became the agent of this Indian medicine in China by accident, enjoying the benefits brought by smuggled medicine. While making a lot of money, he also broke away from the state of being alone and formed a funny and eccentric smuggling group.

In this smuggling group, there is a submissive new father, a dancer who raises her sick daughter alone, a rebellious yellow-haired boy who ran away from home, and an old pastor who always talks about the Lord.

It is just such a few people with different personalities and different circumstances, because of terminal illness and "fake medicine", come together, face life and life and struggle to continue breathing.

In fact, the film does not only focus on the down-and-out middle-aged male protagonist, but uses his encounters as clues to draw out these vivid characters with their own characteristics. In addition to the smuggling group of the protagonist, there are also drug dealers who cannot afford drugs. Inexpensive leukemia patients, unscrupulous counterfeit drug dealers, sanctimonious genuine drug agents, haggard police officers who solve crimes, etc., revolved around "surviving" and performed the appearances of all beings on the screen.

After successfully selling Indian medicines for a period of time, under the pressure of being caught by the police, Cheng Yong disbanded the smuggling group he created in the same way as breaking up his relationship, and transformed himself into a decent businessman with his own workshop, earning hundreds of thousands of dollars a month. The boss of the day.

But this film is not a story about offenders using their resourcefulness to get out and escape legal sanctions. The sick friend committed suicide in despair because of no medicine and finally touched Cheng Yong. He recalled his accomplices and once again took the risk of selling Indian medicines. This time, he is no longer out of profit, but out of a simple heart to save people.

At the end of the film, the middle-aged man, who became a result of smuggling drugs, lost his hard-won friend again, gave up the custody of his son, dispersed his own family wealth, and finally paid Bell to prison for breaking the law. the price.

But, the helplessness of this movie is that it doesn't matter who you think about it from.It is understandable for the poor to buy smuggled drugs from India if they want to survive; Cheng Yong does not want to go to jail to protect his life, which is reasonable;

No one is wrong, but everyone is wrong. Selfishness is the original sin of human beings, that's all.

(End of this chapter)