Huayu, my wife, I support myself

Day [-].

The domestic box office of "Transformers 5" still failed to break through the 5 million mark.
At the same time, word-of-mouth has been defeated across the board, with Rotten Tomatoes scoring as low as 16%, IMDb scoring 5.5, and Douban scoring only 4.3.

On the one hand, the box office was unsatisfactory, and on the other hand, the word-of-mouth fell into the quagmire, which also made "Change 5" enter a situation of "open high and go low".

In fact, except for mainland China, the box office in other parts of the world during the same period is lower than that of "Transformers 4". the lowest one.

With such a box office result, for "Change 2.5", which cost 5 million yuan, "losing money" is already a certainty.

However, it's still the same sentence, everything can't be seen on the surface.

As the most influential super IP in the world, the ability of "Transformers 5" to attract money should not be underestimated.

On the one hand, the injection of Huaguo capital, such as various strategic cooperation, advertising placement, etc., will at least keep Paramount from losing money on this project;
On the other hand, the authorized sales of derivative products of the "Transformers" series have also become another big "money-absorbing weapon" besides the box office of the film.

As early as the beginning of June, Mtime.com was authorized by Hasbro to introduce, design and develop a series of Transformers derivatives in Huaguo, and the pre-sales are very good.

According to an industry insider, "Hasbro's has been sold out. After the order is booked in October, the sales may be better than that of "Warcraft."

Jiaxing Media.

However, making a movie so seriously is actually because of the terrifying influence of the movie itself.

Needless to say, how important "Jurassic Park" is to Jiaxing Media.

Ten thousand, twenty thousand, two million, twenty million, two hundred million...

Today's Jiaxing Media is also so strong.

Five original movies were made, which is enough to prove how cowhide this series is.Moreover, the box office of each film can get the top box office in the world.

Therefore, even though the competition in the same period was very fierce, Lu Chen was still worthy, not to mention, the opponent seemed not as strong as everyone imagined.

Therefore, peripheral derivatives have also been put on the agenda early.

With the hit of "Change 5", the numbers on the software seem to have been stimulated, rising steadily.

After that, in order to cooperate with the development of product lines, Hasbro continuously launched animated films, which also achieved worldwide success.

For example, Mtime.com, Catfish Culture, Wenjiao United, Shenzhen Interactive Spacetime...

"Jurassic Park" is another hit. The box office is obviously higher overseas than in the mainland.

For a while, it seemed that "exclusive authorization" was flying everywhere, and the authorization fee of hundreds of thousands or even millions of single products seemed to be unable to stop the crazy influx of capital giants.

Similar to Transformers routine, Lu Chen has also shipped these models to some big theaters.

"Pirate 5" opened its pre-sale earlier than "Jurassic Park", but its current pre-sale box office has just exceeded [-] million Chinese dollars!

It's not really coming to an end, but the attention of netizens is no longer on it. Didn't you see that everyone is discussing "Jurassic Park" and "Pirate 5" now?
Mostly Jurassic Park.

"Do not worry."

Zhao Mao nodded slightly,

While "Jurassic Park" and "Pirate 5" are about to be released, "Transformers 5" seems to have come to an end,

Judging from the effect of the pre-sale, this is indeed the case. Whether it is domestic or foreign, the pre-sale of "Jurassic Park" is directly twice as high as that of "Pirate 5".

It is conceivable how much influence this film has had on other directors.

As for the big guy Lu Chen mentioned,
There are huge dinosaurs, these models are about two meters long.

The live-action movie "Transformers" directed by Michael was released and earned 3.6 million U.S. dollars in the global box office. The toys in the film were also released simultaneously in the island countries and Ugly countries.

Lu Chen smiled: "You have to learn this from Zeng Jia. These figurines are not valuable gadgets in themselves. It would be too bad to wait until after the movie hits."

Compared with the pre-sale box office of "Jurassic Park", it seems to have lost its qualification as an opponent. Although "Jurassic Park" has not yet been released, the gap between them seems not to be that big.

As for "Jurassic Park", the domestic pre-sale alone has more than 2 million, and it is more to say that the pre-sale box office in other overseas places is added.

It seems so.

In fact, the cartoon that can be called a childhood memory is itself an advertising cartoon launched by Hasbro and Sunbow Productions.

The original "Jurassic Park" can be described as a classic in the minds of countless people.

There are already countless exquisitely made and colorful dinosaur toys on the shelves on both sides of the ticket sales in major theaters.

Audiences seem to have given up on "Pirates 5."

The media are already making things ahead of time, saying that the result is already very clear, Hollywood blockbusters will eventually be overthrown by domestic monster blockbusters.You know, such a situation seems to have never happened before. Judging from the pre-sale box office, the audience seems to have given up on "Pirate 5".

Up to now, the pre-sale price has stopped rising, but with the assistance of these reporters, "Jurassic Park" has risen again.

It can be said that Spielberg has created a movie world full of infinite fantasy and possibility for children. "

Through a series of derivative product design and development, cross-border brand cooperation, online and offline activities, etc., the "Warcraft" derivative products quickly opened up the market among young consumers, making derivative products popular before the movie was released, which also made For the first time, the domestic market has seen the amazing potential of movie derivatives.

Driven by it, after 1988, Transformers toys were out of stock several times across the country.

Years later, Cameron once recalled this way: At that time, he was also eager to become a film director, but one step away eventually made him miss this opportunity.But looking back later, I found that fortunately, "Jurassic Park" was not directed by myself.

In addition to authorization.

At the same time, Tianmao has cooperated with Hasbro and Paramount to open derivative licenses to more than 30 brands of Tmall's official flagship store, and cooperate with the 618 promotion to promote customized products of Transformers such as Meizu, Casio, and L'Oreal. The best sellers, such as L'Oreal Men's Hydrating Mask Bumblebee series, sold more than [-] pieces in a single day.

"It looks pretty good."

I don't know, I was taken aback.

Even though Universal Pictures later firmly occupied the C position in Hollywood through the reshaping of the "Mummy" series of movies and the development of "Bourne Shadow" and other series of movies, it is still not as good as "Jurassic Park" brought it. to an unprecedented reputation.

and so.

It's not just the Miaoyan platform that is cooperating with Lu Chen and the others. Although the pre-sale of "Jurassic Park" opened the latest, its effect is not worse than that of "Pirate 5", and it is even more than twice as strong.

Jiaxing Media also has its own toy production factory, which is mainly responsible for the production of Jiaxing Media's movies or animation peripherals.

Therefore, as the most dreamy link in the derivatives industry chain with the most profitable space, the authorization of derivatives has also entered the layout of big companies such as BAT early.

"These…"

Therefore, in May last year, Mtime launched its derivative brand "Shadow Time" and won the exclusive copyright of "Warcraft" movie derivatives.

According to incomplete statistics, from the 80s to the present, Hasbro has earned nearly 50 billion yuan in China through peripheral products such as Transformers toys and posters.

And this year, just before the release of "Transformers 5", Mtime.com held the 2017 Transformers Fashion Ceremony with the theme of "Past·Present·Future". Theme clothing, Optimus Prime version charging treasure, flame pattern mobile phone case, Autobot tire charging treasure, Optimus Prime helmet version Bluetooth audio and other derivatives that are both collectible, cost-effective and multi-functional.

At present, the global box office of "Change 5" has exceeded 1.5 million dollars.

In 2007, that is when Lu Chen just debuted.

In order to attract adult audiences, the designer TAKARATOMY also launched the music equipment "Transformers Music Label", including iPod speakers and MP3 earphones in the image of Optimus Prime.At present, in addition to toys, the Transformers series has also authorized the development of various derivative products such as video games and fashion.

"Of course, it's already ready."

"That's true."

With the rise of derivatives service providers, the authorization of derivatives has become a "sweet pastry".

The reason is that there is a lot of room for profit from licensing, and authorized agents can share 8-15% of the sales of derivative products, so once they get scarce IP, they will become extremely strong.

such as.

In fact, it is the front-end derivative authorization that ushered in the Red Sea earlier than the derivatives trading market.

In fact, "Jurassic Park" is no longer needed to prove itself, and its pre-sale box office is enough to explain everything.

To be honest, Zhao Mao was also quite worried. Before the movie was released, so many dinosaur toys were bought. If they couldn't sell, wouldn't they just be in their hands?

In the next time, just wait for "Jurassic Park" to prove itself,

To be stimulated by domestic audiences.

Although the opening was too late compared to the hope, the enthusiasm of the audience has not declined in the slightest.Apparently it has been provoked by this year's summer holidays. After a week, the pre-sales of "Jurassic Park" reached more than 2 million.
You know, it's just meow eyes.

This has also brought great inspiration to domestic manufacturers to find a suitable profit model.

After seeing this big guy, the audience will definitely be pleasantly surprised, and after rushing to take pictures, they will definitely buy a small one.Today, no one doubts whether the peripherals can be sold.

I haven't seen reporters predicting that "Jurassic Park" will take a few days to surpass "Change 5".

The popularity of Transformers in China began in the 80s, but it is difficult to say whether its popularity originated from the "Autobots! Transform! Go!" cartoons, or from those toys that can move and transform.

No one thought of it.

Although the toy has been criticized for "repainting" and the content of the animation is accused of being childish, every time a new toy is released, its sales are still considerable.

The domestic audience expressed dissatisfaction with why overseas box office surpassed domestic ones.

So, judging from this result.

It's only two days until the release of "Jurassic Park".

Importantly, this data is the combined data of domestic and foreign countries, not the data of Hollywood alone.

This is enough to explain a lot of problems.

As the saying goes, one of the signs of the maturity of the industry is the further refinement of social division of labor. In recent years, Huaguo, which started relatively late, has been involved in various links from derivative product authorization, design and development, production and supply, to brand marketing and channel sales. Both gave birth to the rapid rise of intermediary service providers.

The corner of Lu Chen's mouth curled up. For this Jurassic Park, he was heartbroken.

For "Jurassic Park", with the assistance of the reporters, the pre-sales increased again.

Inside Lu Chen's office.

The pre-sale pre-sale channel was opened a week ago. In order to open the pre-sale channel, Miaoyan specially organized a release countdown for the movie.

Losers do not lose.

Of course, the ratio is not one-to-one, but the momentum is enough to overwhelm other small dinosaur toys countless times.

The media that likes to make trouble directly calculated this data, and the pre-sale box office of "Jurassic Park" at home and abroad has reached more than 5 million.

Lu Chen picked up the two toys, looked at them carefully, and said with a smile, "Are the big ones customized already in place?"

Zhao Mao nodded.

That's the horror of this series.

While authorizing, they are also producing it themselves.

There will be such a thing.

With the rapid advancement of modern technology, the old screen characters of Universal Pictures, such as the vampire Dracula and The Hunchback of Notre Dame, seemed absurd in the early 90s.

"You know, if I were to shoot this movie, I might be more inclined to the exciting look and feel from the adult perspective, and I would make the scale bigger, probably with the horror of aliens and dinosaurs. Of course, this is for those who like It's not fair to the children of dinosaurs, and it wasn't until I saw Spielberg's "Jurassic Park" that I finally realized that I wasn't the best director for this movie.

If you want to select the Hollywood IP with the most commercial value in Huaguo in the past 30 years, if "Transformers" is ranked second, probably no one would dare to be the first.

Zhao Mao laughed and said, "It was all made according to your wishes. You see, Thunder Dragon, Pterosaur, Diplodocus, and the Tyrannosaurus rex that appeared in the movie can be said to have a variety of colors."

To put it bluntly, "Jurassic Park" is an important part of Universal Pictures' commercial map.

Movie derivatives include not only franchised products such as toys, video games, souvenirs, posters, accessories, etc., but also other forms such as disc distribution, pay TV on demand, games, etc., which can cover all aspects of the audience's life, whether it is The strength of dissemination, diffusion channels, commercial value, and collection value to the audience are absolutely huge.

"Boss, are you still as confident as ever?"

That is: "How long is it until the release of "Jurassic Park"" is waiting on the pre-sale interface.

Yes.These reporters are so idle,

And not only idle, but also very bold, many people put their bets on one day.

Seeing this situation, Lu Chen was taken aback.Do you trust him or dig a hole for him?

Well, Lu Chen chose the former.

But he believed in the latter, even if it was a hole dug for him, he would jump.