My 1995 Small Farm.

Chen Ling's special event was a huge success.

Let's not even talk about the envy and jealousy of other businessmen.

Realizing the situation too late, they all rushed to imitate it.

Unfortunately, the best time had passed, and they achieved very little.

Moreover, many people only recognize the products from Chen Ling's side.

After all, the quality is really good.

Even those salted duck eggs and pickled vegetables with chili sauce that were just there to make up the numbers are still better than the regular ones.

Sun Yanhong's phone was ringing off the hook, with calls coming in every single day.

There were all sorts of people: those seeking cooperation, those wanting to get to know Chen Ling and make friends.

The situation wasn't much better for Liang Yuemin.

Never underestimate a businessman's information channels.

Since Liang Yuemin launched the brand name "Fugui Mountain Villa", Sun Yanhong, who also used the same name, has naturally attracted attention. Her crayfish restaurant is just as famous.

So, Chen Ling and Chen Fugui, who are behind this, must be known to some people as well.

Even Chen Ling's network of connections has been thoroughly investigated.

Many acquaintances in the neighborhood have been harassed.

Even fishmongers like Du Guanghe get inquiries.

However, the local people's recognition of Chen Ling and his team's products is truly genuine.

Even nearby schools came to us.

They asked if it was possible to customize a batch of related commemorative albums, as well as stationery for students.

The main thing is that the 'celebration event' here was very grand and high-class.

And they all bear the name "Rich Farm".

They are clearly from the same company.

They thought they should get a batch first, as holiday gifts for their school's faculty and staff.

Then find the person behind it to design a batch of stationery and souvenirs to distribute to outstanding teachers and model students.

But Chen Ling was completely bewildered.

Buying things is simple: cash on delivery, no questions asked.

Why are you looking for custom-made small commodities? He's not from Yiwu, and he's not a designer.

...If it were him, he would definitely refuse such a thing without saying anything.

But now, Liang Yuemin is here.

Upon hearing that a school had approached them, asking them to not only buy things but also customize souvenirs, they agreed without hesitation.

Before Chen Ling could ask, Ying Wan told him the reason.

It was said that if it weren't for his idea to celebrate Hong Kong's return to China, it wouldn't have been possible.

Their original Coca-Cola business would never have been so booming.

It's not even a hit; it's barely breaking even.

In the market environment of the late 1990s, doing business without making a lot of money was considered a failure.

Moreover, people like Liang Yuemin, who harbor lofty ambitions and take it upon themselves to create their own national beverage brand that sells well worldwide, are even more so.

A lukewarm business, with Coca-Cola, Pepsi... and a relentless external environment.

They are also under a lot of pressure.

It's rare for someone to come knocking on our door now, especially one as coveted as a school. Why would we turn them away?
As for what customization, aren't those special editions already customized?

What's so difficult about that?

"Oh, so it was to expand sales channels."

Chen Ling feigned realization, but he was in a hurry to get home and catch sika deer for the children, so he had no time to think about this.

"Of course, I originally thought that following your idea might open up sales channels after the holiday and revive our business. I didn't expect it to be so effective."

The holiday hasn't even started yet, and the school has already come knocking.

Liang Yuemin said excitedly.

"In that case, we have to seize this opportunity. Now that we're in school, we need to get some discount coupons, vouchers, and little cards..."

Upon hearing this, Chen Ling finally took it to heart and offered a suggestion.

"Huh? What do you mean?"

Liang Yuemin's excited expression froze, not understanding what Chen Ling meant.

"It's a discount receipt, like 'Add a few dollars to get a bottle,' or a prize with 'Buy one get one free' written on the bottle cap. If you win, you can redeem a bottle for free..."

For the cards, use stories that students already know.

There are so many characters from Water Margin and Romance of the Three Kingdoms, it's hard to collect them all..."

Chen Ling then explained this in detail.

Liang Yuemin was initially puzzled by this new theory, but the more he listened, the more astonished he became, until he was completely dumbfounded.

"Brother, how do you think your brain works? How can you come up with so many great ideas just by slapping your head?"

It's no wonder Leung Yuet-man reacted so strongly.

At that time, there were relatively few marketing methods available.

There aren't that many fancy ways to play.

Nowadays, business competition is very direct and brutal, and marketing methods are not complicated.

Just as Chen Ling said.

The idea of ​​collecting cards to capture the student market was a marketing tactic that defeated Uni-President's Kangshifu.

That is, it was created after the millennium.

Not yet.

Chen Ling took it out beforehand.

Liang Yuemin was naturally deeply shocked upon hearing this.

When he first heard about this new way of playing, his scalp tingled, as if he were being electrocuted.

That was incredibly exciting.

He pulled Chen Ling aside and continued to ask her detailed questions.

For example, they might say something like, "If our product is just starting out in schools, shouldn't we offer more discounts to increase the chances of winning?"

Liang Yuemin has a high level of business acumen.

Once Chen Ling comes up with an idea, he can apply it to other situations and understand it immediately.

Gradually, the two of them started asking each other questions and adding their own points, and they even began to have a back-and-forth discussion.

Finally, Liang Yuemin couldn't help but exclaim, "Fugui, if you were to go into business, you would definitely be a business prodigy." Chen Ling just waved his hand dismissively, saying that he was just a theorist.

If I were to actually do it myself, I wouldn't have the ability.

He merely experienced the prosperity of later generations and picked up scraps of others' ideas.

At the same time, I am amazed that this is truly a great era for getting rich overnight.

People these days are just too naive.

Unlike later generations who have been exposed to various marketing tactics, this is different.

Now, in the market, whatever the sellers feed, the buyers eat.

No matter how the seller promotes it, people are still naive and foolish enough to actually believe it.

For example, products like Lao Bai Jin and Life No. 7 rely entirely on hype for their effectiveness, yet people believe the claims after seeing the advertisements and rush to buy them.

"You're still just talking theory?"

Leung Yuet-man was speechless. Now that Hong Kong Island has returned to China, how much money has everyone made? Even the local big bosses are green with envy. If this is all just theoretical talk, wouldn't they, as seasoned businessmen who have been in business for many years, be ashamed to death?

Then he laughed and said, "Then you should practice your military strategy on paper a few more times in the future, and make our Fugui Manor famous as soon as possible."

Then I heard the name 'Fugui Villa' again.

Chen Ling felt deeply ashamed and said, "Let's change the name of this sign."

Liang Yuemin refused to agree to anything, only saying how good the name was, and then pulled him aside to say that he should quickly give him some money this time, so that he would have enough money to buy a shop in Beijing.

Chen Ling felt helpless as the topic was forcibly changed.

Little did he know that Liang Yuemin was his cousin, and that his aunt had repeatedly instructed him to take care of his younger brother.

The consequence of knowing nothing is that he always feels that Liang Yuemin using his family's farm name as a brand name is something he is unworthy of.

The main point is to make him seem like the boss.

Even if they asked me to share some secret recipes like 'instant noodle sauce packets' or 'beverage formulas,' we could just split the profits later; it wouldn't have to be like this.

Liang Yuemin is really too honest.

"Sigh, fine, we'll change it then. But since our products are going into schools, we need to strictly control their hygiene and quality..."

Chen Ling sighed and said, "I'll try my best to get drinks and cola ready before the New Year."

Since I've gotten involved myself and even started going into schools, I naturally have to ensure the quality and not corrupt the children.

Furthermore, we also need to go to Dongtian to quickly prepare suitable beverages.

We cannot let students drink industrial waste that is full of artificial flavorings.

of course.

He himself is not particularly noble.

I just feel that if you want to take money from students' pockets, you have to have a clear conscience.

Liang Yuemin understood his thoughts and readily agreed.

Not only had Chen Ling mentioned this to him before, but they also had this idea when they started their own national brand.

in other words.

They shared the same philosophy, which is why Chen Ling was willing to help him with the formula.

Otherwise, just because of a good relationship, they wouldn't have used all sorts of recipes.

……

There was only one day left until National Day in 1997.

The return of Hong Kong to China coincided with National Day.

Such a grand event made their business even more booming.

The business of salted eggs and pickled vegetables also benefited, not to mention Sun Yanhong's restaurant.

They're making a fortune every day.

Han Chuang, Liang Yuemin, Wang Qingzhong, Wang Jusheng, Liu Jiancheng...

This large group of people have been experiencing both pain and joy these past few days. They've been working from dawn till dusk until their voices are hoarse, but every single one of them is full of energy.

There's no way around it, business has been so good these past few days, it's been incredibly profitable.

Chen Ling received a share of these business deals.

Liang Yuemin is right.

After the holiday, Chen Ling will have no problem buying two good shops in Beijing with the money he receives.

However, Chen Ling was only interested in the very beginning, enthusiastically joining everyone in selling goods and counting money.

They thoroughly enjoyed the thrill of getting rich overnight.

After having their fill, they lost interest.

In addition, he was preoccupied with the idea of ​​going back to the mountains to hunt deer.

Rui Rui hadn't seen Wang Susu for two days in a row and kept making a fuss about wanting his mother, making him increasingly difficult to appease.

Chen Ling no longer had the energy to spend much time in the city.

He just called again to ask when Liang Hongyu would be back, then took the brat and drove back.

The return journey by land was bumpy and arduous.

They put the car away in the cave and took Rui Rui on a journey involving both trains and waterways.

Compared to simply traveling by land, Rui Rui definitely preferred and was happier this way.

The father and son returned home happily.

Nothing much is happening at home.

Even the plowing was done by the Lynxes using rotary tillers.

We just need to plant winter wheat in a while.

I don't know if it's just my imagination, but after only two or three days away, when I came back, Kang Kang and Le Le seemed to have grown a little older than before he left.

The third child, Kang Kang, who was particularly thin, cried even louder.

There's nothing for him to worry about.

The only thing I heard from my family is that the two Japanese devils have been following the village kids around the farm lately, playing and looking at the puppies.

This morning, besides watching the puppies, I was also teaching the children to sing the national anthem while Shen Jiayi was teaching them.

They sang along enthusiastically.

They said they also wanted to celebrate National Day.

This made the villagers even kinder to them.

"The Japanese also sing their national anthem to celebrate our National Day?"

When Chen Ling heard about this, his face was full of strange expressions. They really know how to play games. Did they misunderstand these two Japanese devils?