My 1995 Small Farm.

The former headmaster was right.

Even if each of the twenty-odd puppies Zhao Gang brought him sold for five thousand yuan, that would still amount to over one hundred thousand yuan.

What does 100,000 yuan mean in 1997?
Liang Yuemin's big house only costs 700 yuan per square meter. More than 100,000 yuan is more than enough to buy a nice house in the city. With a little renovation, it can be just like a villa.

Two litters of puppies sold for 100,000 yuan.

If ordinary people knew this, their jaws would drop.

Otherwise, why would the old director have gotten so restless and come all the way to find him? The old man isn't just sitting around doing nothing.

In response, Chen Ling only said that they were bred together with military dogs, and that they would get paid for them.

In fact, these past two days, it's been Liang Yuemin dividing the profits, and Liang Yuemin, Han Chuang, and others dividing the profits...

Chen Ling had long since become unmoved by those numbers.

He really didn't care about the small amount of money he made from selling the dog.

Sometimes, it's not that this person is arrogant or haughty; it's just that they've seen better things and a wider world, and they can no longer give the reaction that others want.

The old zoo director didn't react much to Chen Ling; he was just busy leading the children to bathe the tiger, which was quite admirable.

I thought to myself, no wonder Old Han said this kid doesn't care about money or fame. Now that I see it, it really is true.

After Chen Ling and the others finished bathing the tigers at the zoo, they were hungry.

They were getting ready to go out to find a place to have dinner, but Afu and Ashou absolutely refused to let Chen Ling leave.

Afu was still the same as always, using her charm to cling to Chen Ling, her two strong front paws wrapped around him, hugging and hugging him.

Ah Shou pretended not to understand human speech and blocked the big iron gate with his body, refusing to let it open no matter what they said.

They even pretended to be having a lot of fun with Rui Rui, rolling the pebbles around and making it seem like they weren't going to move them.

If Chen Ling hadn't known that it was most afraid of children causing trouble, she would have almost believed it.

At this moment, Rui Rui, Xiao Li Zi, and the other two were also hungry, so they shoved and pushed A Shou's muscular buttocks with great force.

Despite being drenched in sweat, Ah Shou remained motionless.

After all that fuss, Chen Ling leaned down and repeatedly assured them that he would bring them back in a month at most, once winter arrived.

This time when I go back, they can stay until the Chinese New Year.

Of course, Afu and Ashou couldn't understand such complicated words. Chen Ling had to use a lot of effort, coaxing and cajoling, to get them to let go.

After leaving the zoo, we ate something at Sun Yanhong's restaurant in the provincial capital, and then returned to the city without lingering.

It's worth mentioning that the restaurant in the provincial capital was jointly owned by Sun Yanhong and Yu Bangjin, so it didn't display the Fugui Mountain Villa sign.

Now, in addition to the signature dishes and so-called expensive aquatic products, a lot of wild game has also been served.

However, business wasn't as booming as in the city.

After all, Fugui Villa has become too famous lately.

Moreover, Sun Yanhong's signboard was put up early, so many people remember it.

You can tell it's authentic just by asking around.

Those poor imitators who followed couldn't replicate the taste, and even with the brand name, they couldn't make money.

In other words.

Having the name of Fugui Mountain Villa is not enough; quality and quantity must also be guaranteed, and the quality must be outstanding.

At that time, the concept of reputation didn't exist.

But no one is a fool; they can still distinguish between good and bad.

Take Liu Jiancheng and Wang Jusheng as examples.

This time, I also sold salted eggs, pickled vegetables, and chili sauce, and they sold out really fast.

As many as you display, you can sell them all.

To what extent did it eventually come to be?

People who came to buy things couldn't help but complain, saying that the items on their stalls were always sparse and there was no way to choose. They wondered why they didn't stock more goods when they could make money, and whether they were trying to gamble with their money.
This left the two of them both speechless, both amused and exasperated.

Heaven have mercy, they want to too.

We've already received two months' worth of stockpiled goods, but it's still not enough to meet demand. What more can we ask them to do?

Salted eggs are all thanks to those from Chen Ling's estate.

Normally, the supply is already sufficient.

Because salted eggs aren't just duck eggs; some are chicken eggs too.

But who knew it would sell out so quickly this time?

People at the stalls were all holding up money to sell.

Needless to say, Wang Jusheng was another one.

They don't even have a factory; for the past two months, it's just Sun Yanhong helping them sell.

His family didn't have much stuff.

I put everything out there to join the fun, and it sold out in two and a half days.

His mind went completely blank.

I kept screaming in my head, "I'm so stupid, I'm so incredibly stupid! When it comes to making money through business, I should have just listened to Fugui. Why listen to anyone else? I should have listened to Fugui and had Qiaoling build a factory long ago."

It turned out that he had come to the city with Chen Ling, but Yu Bangjin and others had made him lose confidence.

Those people all chimed in, saying that pickled vegetables were a small business and not worth getting involved in.

Now look at it, where is it not worth it? It's clearly those people who are incompetent.

The seven-day National Day holiday has passed.

With the return of Hong Kong Island to China, although the event was supposed to last for ten days, the number of visitors was significantly reduced, and the so-called "return celebration special" gradually became deserted.

However, while consumers were lukewarm, the big bosses gradually became excited and enthusiastic.

Next came their battlefield.

This year, with Hong Kong's return to China, Chen Ling's various marketing tricks have truly set a great example for others to learn from.

Not an exaggeration.

It was tantamount to opening the door to a new world for them.

Although Chen Ling himself didn't seem to feel anything.

Indeed, even though Liang Yuemin had this understanding, he didn't pay much attention to these things.

All he cares about now is the production, production, and reproduction of instant noodles.

The market demand for braised beef noodles is so great that people from other provinces are coming to seek cooperation, and the supply cannot meet the demand.

He even temporarily put aside the progress on the Coca-Cola project.

They put all their effort into making instant noodles.

Another thing is to make up stories.

Besides giving a brief interview on CCTV in the past few days, he is even thinking of publishing it in a newspaper.

It was sent out in the form of a storytelling session.

The story should be interesting, and the theme should be heartwarming.

Although it is adapted from Chen Ling's Hunter's Notes and combined with Zhao Yubao's essays, the core is still to be positive and even moving.

Simply put, whether it's an animated film or this story, it needs to have some "inspirational" elements.

In an era of content scarcity, where the market is dominated by content like Reader's Digest and Storytelling, inspirational stories are very popular, and there are audiences everywhere.

Even someone as mediocre as Chen Ling had a vague understanding of the concept.

That is, in this day and age, if a celebrity doesn't give news interviews or appear on mass media platforms for a year or two, they will quickly disappear from the public eye.

They will gradually be forgotten by the public.

In other words, if you want to expand your business in this day and age, and even expand it nationwide or overseas, you need to be frequently in the public eye and become well-known to the public.

How to do it?

It's simple, just advertise.

Not only do they need to advertise, they also need to advertise on CCTV.

Not only do they need to advertise on CCTV, but they also need to tell a touching story on CCTV.

Not only will they be on CCTV to tell their stories, but they will also have animated films related to those stories broadcast on CCTV.

This combination of punches is enough to scare you, isn't it?
Are you worried that the audience won't find anything memorable about it?
The idea was started by Liang Yuemin. Chen Ling picked out these few people, gave them a quick pep talk, and then handed them back to Liang Yuemin.

Liang Yuemin was happy to do it; he enjoyed the feeling of building a career.

Chen Ling lost interest.

Liang Yuemin tried to persuade him to tell more about his experiences in the mountains and to make the story more perfect, but he felt his mind went blank.

There's no way around it; when it comes to this, even my brain wants to slack off.

Later, Liang Hongyu asked him again, saying that Xiao Han, who was making the animation, would be coming over tomorrow, and she wanted to ask him about the main theme and how to connect it to the story. The old lady then asked him what he thought. Chen Ling had to use his brain now, thinking, "Uncle Han tracks endangered wild animals and plants, and he's deeply saddened by the gradual extinction of many rare species..."

Why not just bring up the concepts of environmental protection and the protection of wild animals and plants?

Although it's a bit early for now.

But the story doesn't need to be so explicit.

In cartoons, children can express these ideas through their own voices.

Ok……

Then we can bring up the legend of my father-in-law, the "Ginseng and Platycodon grandiflorus goddess," to warn people against over-exploitation and destruction, and to emphasize scientific development.

That's the general idea; the rest is up to them to figure out.

He sketched and wrote down his idea on paper, reorganized his language, and avoided coming up with anything too advanced.

Then it was given to Liang Yuemin.

Liang Yuemin was surprised. "I asked you for advice, but you ignored me and were being lazy."

As soon as my mom asked you, you came up with a great idea.

Could it be that this kid has already figured out their relationship?

Then he went to Liang Hongyu and told her about it. The old lady was very proud when she heard it and said that was true. After all, she was his aunt. Even if the child didn't know about their relationship on the surface, he must feel close to his aunt.

Blood is thicker than water, after all.

Being the older cousin is still quite different, after all, there's a generation gap.

This left Liang Yuemin utterly speechless.

I thought to myself how lucky it was that my mom didn't drink, otherwise, with her impatient manner, she would have let it slip one day.

After he came out of his parents' room, he carefully checked to see if the chubby boy was eavesdropping, afraid that the loose-lipped little thing would tell his uncle.

Definitely. If the little fat boy knew that Chen Ling was his father's cousin, he would probably be more excited and happy than anyone else. It would be strange if he could keep quiet about it.

On October 9th, two days before a CCTV reporter was scheduled to interview Liang Yuemin.

Han Shaobo, also known as Han Ninggui's cousin, the one who made cartoons for Heiwa and Xiaojin, came over.

His sister works at the city television station, where she met Liu Yinhuan.

A few days ago, Liang Yuemin called his sister to discuss the animated series for Chen Ling's family. Then, Xiao Han drew some animated characters such as Heiwa Xiaojin, Xiaobai Niu, and Xiaoqingma and gave them to Liang Yuemin to use on the instant noodle packaging.

I also designed instant noodle bags for him, making them look incredibly stylish and fashionable.

He was overjoyed to see Chen Ling that day.

He could not usually contact Chen Ling, as writing letters was too slow and the distance was too far, but he often heard news about him from television news, newspapers, or from his friends.

Then, inspiration would occasionally spring to mind based on Chen Ling's messages.

Upon arriving, Liang Yuemin took out the thesis written by Chen Ling, which included the theme of "protecting the environment and protecting wild animals."

His eyes almost popped out of their sockets.

This perfectly and concisely expresses his idea.

They agreed without prior consultation.

Han Shaobo is not an uneducated person.

Ever since he first obtained Chen Ling's Hunter's Notes and started making animations for the two legendary dogs, Heiwa and Xiaojin, a vague idea began to sprout in his mind.

I feel like something's missing.

It can be used as a finishing touch or to elevate the theme.

But the words just won't come out.

It's impossible to clearly summarize those unseen and intangible thoughts.

After all, he was not clear about the current situation of wild animals and plants, and this concept had not yet been popularized at that time.

Although the concept of a protection law was proposed quite early.

It existed as early as the late 1970s.

But who acts according to that?
Have it?

No.

Around 2010, they still went hunting in the mountains.

Not to mention these days, most people still don't know these things.

Without this awareness, one cannot speak out as casually as children in later generations.

Chen Ling didn't notice Han Shaobo's strange behavior at this time. He just went over and patted him on the shoulder enthusiastically, saying, "Little Han, those cartoon characters on the instant noodles don't look quite right."

It's a bit different from, well, from, the original manuscript you showed me."

"Huh? Oh, that one, the commercial one, it's definitely a bit different from the animated one."

Xiao Han snapped out of his daze and chuckled sheepishly. "Brother Chen, I've heard about you again. People say you use a weasel to catch a deer. I wouldn't dare put that in an animated film..."

People would say it's too fake.

"Yeah, that's right, we can't show this to kids."

"Brother Chen, when are you going to the mountains to leave me some good stuff? Like deer antlers or bones, anything is fine. I like collecting little trinkets."

When Xiao Han first went to the village, he wanted to buy Chen Ling's pair of wild boar king tusks.

Those of them who are involved in the arts seem to genuinely enjoy collecting things.

"Okay, this is no small matter. I'll ask someone to get you something even more fun another day."

Chen Ling smiled warmly, saying that he could get him all sorts of artifacts made from human bones from the Hawker's place, and it was just a matter of whether this kid dared to take them.

"By the way, my family has two more babies. When you come over, you can draw a family portrait for us. Professor Zhong said he would draw one, but his portraits are too formal for the kids to understand."

"Okay, that's easy to say. When the theme song for the animated film is decided, I'll draw it. Hehe, I just don't know if I can make it in time for the full moon celebration."

This kid clearly knows a lot about Chen Ling's family; he even mentioned the full moon celebration.

"Look at what you're saying, how could you not make it? Even if you don't make it, we'll still make up for it with a feast."

Chen Ling laughed and said, "Anyway, everyone's busy this year, so I won't set a date according to the traditional full-term rule. We can just get together with our friends when everyone's less busy."

"This is good, this is good..."

Xiao Han nodded repeatedly, then suddenly slapped his forehead: "Oh dear, I almost forgot, about the animated film theme song, Brother Chen, you mean..."

"Yes, I did say that. I've found someone. She's a new apprentice of mine. The young lady has a good singing voice, but her voice hasn't recovered yet. She recently returned to Beijing and will be back soon so we can arrange for her to start singing."

The person Chen Ling was referring to was Shen Jiayi. After acknowledging Chen Ling as her master, she was overjoyed simply because he asked her to sing for her family's animated films, regardless of what he taught her.

With the National Day holiday and the return of Hong Kong to China, her parents were going home, so she went back too. She told Wang Susu that she wanted to compose a good song and lyrics when she got back.

It should be suitable for children to listen to, and also suitable for children to learn to sing.

"That's good. It's not that I'm rushing you. It's just that the theme is easy to add and the plot is easy to work out. The plot already has the meaning of protecting the environment and protecting wild animals and plants. Now we just need to change the lines and make it clear... and then with the matching song, it can be broadcast right away."

"So fast? Oh right, my sister-in-law told me about it, but I forgot."

"Yes, you can watch it now. I'll take you to watch a couple of episodes."

Xiao Han extended a very enthusiastic invitation.

"Alright, alright, let's go take a look, let's go take a look."

Chen Ling's eyes lit up: "An animated film featuring my dog ​​as the main character? I have to see it beforehand!"

Liang Yuemin and the others didn't have time to say anything the whole time; they were immediately pulled away to watch cartoons.

Luckily, it's not far away, just near the TV station.

So it wasn't a wasted trip.

Xiao Han's companions helped Liang Yuemin polish the story in a few words.

This greatly boosted Liang Yuemin's confidence.

Simply put, it's nothing more than the propaganda stories of later generations.

It was while hunting in the mountains, staying overnight deep in the mountains, and cooking instant noodles that I suddenly had this idea.

What would happen if I added some sauce?

To my great surprise, I came up with braised beef noodles.

This is exactly the same as what would happen if I used hot pot broth to make fried rice.

It became commonplace in later generations.

But people are just so naive at that time.

Before gimmicks became widespread, these old tricks were still the most popular.

As for going into the mountains to hunt and cook instant noodles... well, don't worry about the details, as long as someone believes it.

At this time, CCTV's credibility is at stake.

After being featured on CCTV, very few people even questioned or investigated the matter further. (End of Chapter)