Entertainment, I only like to make movies

Chapter 360
outside world.

The entertainment media that has been waiting for a long time, the new media under Ali, are all in the dark.

The box office of 3660 million on the first day was like a fishbone stuck in everyone's neck, like a stick in the throat, extremely depressed.

Especially the new media under Ali, they are about to make a big fuss about "To Our Dying Youth".

A soft article full of flowers has already been prepared, and it only needs to wait for the box office data of the first day to come out, fill in the data and send it out.

However, it took 10 minutes for the box office to come out on the first day, and none of the new media dared to post soft articles.

the reason is simple!
The content of the article boasted too much, and it did not match the 3660 million box office on the first day of the movie, and it was about the same as the first-day box office of 5000 million or 6000 million.

This year is 2013, not before 2011. The box office on the first day was more than 3000 million, which is too average for the Chinese film market.

"Hurry up, hurry up, edit the article and send it out, and delete the phrase 'the first Chinese-language female director, the most successful Huadan in Chinese-language film history'."

"Damn it, 3660 million, it made us happy for nothing!"

"It's not good to be an actor, you have to look at the orthodox director!"

"Damn it, did Hengyu Media stop us? I went to see a movie during the day. It was really good!"

"3660 million is not too low. After all, it is Zhao Yanzi's first time directing. Let's see the follow-up box office trend!"

Doubts, doubts, and incomprehensible discussions are staged in turn on Ali's new media.

Countless media workers who stayed up all night complained while revising soft articles.

They fucking took off their pants, and that's it!

Compared with Ali's own family's returned products, other entertainment media are less polite.

Especially Hengyu's new media, which is making trouble behind the scenes, is so straightforward.

"The editor personally saw Zhao Yanzi's new work, and I can only say that it's so-so, and it doesn't meet my expectations."

["To Our Dying Youth", a terrible movie! 】

"Except for a few exaggerated jokes in the whole film, there is also the dick boy who silently loves the goddess deeply, which has nothing to do with youth!

A shy man who is ungrateful for profit, a narrow-minded pretentious man, a woman in white who is so stupid to die for love, and a nervous woman with a supporting role face who insists on playing the leading role, wasting my sister's hard-earned reserves Tears and tissues!bad movie! 0 marks! "

[The first half was smooth with 6 points, and the second half was poor with 3 points! 】

"The overall production standard is barely passable, the story relies on Li Qiang, the lines, surrealism and character are extremely bright spots.

In summary, Zhao Yanzi should come back and act, don't mess around! "

[Jerky, hot-blooded, a little bit harder movie! 】

"To Our Dying Youth directed by Zhao Yanzi is nothing more than playing the card of "National Memories", which is a bit self-cherishing.

This kind of deliberate nostalgia has also become a cliché of bad youth movies. Movies, as always, cannot do without scenes such as dormitories, classrooms, and stage parties.

The way of picking up girls is even more the same, it is just listed and pieced together with simple events from the entrance day to the graduation ceremony! "

[Inventory of the biggest poisonous point of "To Our Dying Youth"! 】

First: I want to ask classmate Zhao Yanzi, even if you want to advertise for Yili, you have to pay attention to the next generation!
If I remember correctly, the Yili bitter coffee that Zheng Wei ate on the boat was the newest package after the price increase a few years ago.

Classmate Zhao Yanzi, do you think there will be Yili bitter coffee in the era of playing Famicom and watching the Legend of the New White Snake?
Second: Except for Zhang Kai, there is no normal person in the film crew. The plot tells a story that is smelly and long, and everyone seems to be crazy.

Third: The heroine, female supporting role, and flashing female N are all fucking fakes in it, and they have no awareness of independent women at all.

[This is not my youth, absolutely not! 】

In less than an hour, various low evaluations and bad-mouthings flooded every corner of the Internet.

Moreover, the strength of bad-mouthing, evaluation and discussion are not brainless.

In order to black out "To Youth", Hengyu's new media specially sent people to watch the movie and record the shortcomings of the movie one by one.

This kind of immoral way of smoking is still learned from Enlight Media and Wang Changtian.

Back then, Wang Changtian used this method to defeat the opponent of "Painted Wall" "Legend of the White Snake".

Hengyu Media is learning and selling now, using it like a fire, and teaching Ali Pictures how to be a man.

The word-of-mouth of "To Youth" has not yet risen, and the momentum that Ali Pictures Group spent money to promote before the film's release also collapsed under the attack of Hengyu Media.

.........

Noon on the 27th.

Zhao Yanzi ate something casually, with a gloomy face, and hurried to the headquarters of Alibaba Pictures.

Someone is discrediting the movie!
As soon as she entered the door of the executive meeting room, Zhao Yanzi told Zhang Wei her guess.

Zhang Wei also didn't sleep all night, with a slightly haggard look on his face, he said in a somewhat hoarse voice: "Mr. Zhao, you are right, there is indeed a group of trolls trying to smear the movie."

"The force of this water army is very strong, organized and disciplined, not weaker than the media power controlled by our Ali."

"Then what should we do? Do we just watch our opponents discredit "To Youth"!"

Zhao Yanzi panicked, her eyes widened.

Even the media power controlled by Ali can't beat the opponent. Isn't my "To Youth" over!

She looked at Zhang Wei, at Zhang Qiang, and then at Deng Kangming and Lin Weidong.

Yesterday, several people swore to guarantee her that even if the box office on the first day was lower, it would be fine.

The standard of the movie is not bad, Alibaba Pictures can use publicity to drive word-of-mouth, and boost the box office during subsequent releases.

It's good for a while, everyone is dumb!

Zhao Yanzi sighed inwardly, bit her lip, and pretended to be a delicate and pitiful gesture on the surface.

boom!
There was a sound of slapping the table in the meeting room.

Deng Kangming stood up and said in a hateful voice: "Hengyu Media must be playing tricks. They are the only ones in the industry who are against us Ali!"

Men, the worst thing to see a woman being wronged!

What's more, Zhao Yanzi, one of the four major stars, is a top star who is a shareholder of Alibaba Pictures.

Deng Kangming may be impulsive, but he is definitely a real man, and he fell into Zhao Yanzi's trap immediately.

Besides, he was already dissatisfied with Hengyu Media, so he naturally put the shit on the other party first.

Zhang Qiang glanced at the excited Deng Kang's name, and smiled wryly in his heart.

Not to mention, don't look at Deng Kangming's reckless personality, this time he really got it right.

According to various indications, the hacking of "To Youth" all points to Hengyu Media.

However, what is even more frightening is that, apart from the basic concealment methods, Hengyu Media's release of black material is very straightforward, and it has not passed around like Alibaba Pictures.

The other party, not afraid of revenge from Alibaba Pictures, blatantly declared war on them!
Thinking of this, Zhang Qiang tapped on the table, focused everyone's attention, and said in a deep voice, "Mr. Zhang, if the group increases its publicity, how likely is it to maintain the film's reputation and popularity?"

Zhang Wei's expression was startled, and he quickly calculated silently in his heart, and came up with a desperate probability.

"At most fifty percent!"

After reporting the probability bitterly, Zhang Wei leaned back on the sofa, like a deflated ball.

She knew what Zhang Qiang meant. If she could beat Hengyu Media through more publicity, then she would continue to spend money.

And if spending money can't boost the box office of "To Youth", then you can only find another way.

For example, confess to Hengyu Media!
The conversation between the two made Zhao Yanzi think about it for a while, thinking that the probability of [-]% was very good, and the head-on was very big.

She was slightly relieved.

Now that we are [-]% sure, we will continue to increase publicity.

Let Ali Pictures do its best to rectify the name of "To Youth" and her name!

Zhao Yanzi thought too much!

Deng Kangming's next words completely made her lose control of her emotions.

"No, we absolutely cannot confess to Hengyu Media or Fang Ziheng!"

"The volume of "To Youth" is at least [-] million, even if Hengyu smears the film behind its back, it will lose another [-] million at the box office.

[-] million less is [-] million less, and [-] million box office is not bad, which can fully prove the publicity and distribution capabilities of our Alibaba Pictures! "

"In other words, we lost tens of millions or hundreds of millions of publicity expenses in vain, just to win a sigh of relief, and to keep the [-] million box office of "To Youth"!"

Zhang Qiang smiled dismissively, and pointed out the key points of the incident.

According to Ali's big data calculations, if money is spent to control reviews, most of the negative reviews of "To Youth" can be erased, allowing the movie to maintain a box office of [-] million.

This data does not come out of thin air, it is based on the real film reviews of 3660 million on the first day of the film and zero box office.

But the current situation is that the movie is being targeted by Hengyu Media.

Spending money to control reviews depends on whether Hengyu Media will follow up. If the other party continues to smear, the publicity funds that Ali sucks in will be a bottomless pit.

The more you smack, the more you will pay for the movie!
Alibaba Pictures will also be listed next year, just like "Manslaughter 2" Yu Hengyu Interactive Entertainment, "To Youth" is also the first film of Alibaba Pictures after the listing of Silence.

Hengyu Media has pinpointed the pulse of Alibaba Pictures!
If the cost of publicity is too high, even if "To Youth" makes a profit in the end, it will be difficult to hand over a beautiful answer sheet.

Although, Fan Luyuan told everyone the day before yesterday that the big entertainment group prepared [-] million publicity funds for the film.

[-] million, let them make it!
But as the CEO of Ali Pictures, Zhang Qiang doesn't think so, he doesn't want to be hard steel.

From his point of view, he is more inclined to make "To Youth" a smooth transition, use other methods to make the film profitable, and deliver a relatively good performance to the board of directors, shareholders, and the outside world.

This method is to confess to Hengyu Media.

Please Fang Ziheng let go and stop the smearing of "To Youth".

then.

Zhang Qiang took out a large data sheet and handed it to Zhao Yanzi. In her shocked and disbelieving eyes, she said in a manly voice: "Mr. Zhao, I can only wrong you. There is a difference of [-] million, but counting the tens of millions of additional publicity expenses, the profit is completely different after one round and one round.”

""To Youth" is an excellent movie, we can't let the movie be dusted, and we can't hand over a performance statement with high publicity and low profit to shareholders and the outside world.

After all, "To Youth" is the first master-controlled film after the launch of Alibaba Pictures, so it must not be too miserable! "

Zhang Qiangyu's earnest words seemed to be for the benefit of the movie, but they were actually slapping Zhao Yanzi in the face.

If you think about it with your toes, she must be the one who admits cowardice, Zhao Yanzi!
She is the director of the film, and also the second largest investor in the film, so it is natural for her to come forward to contact Hengyu Media!
Hateful, too hateful!
Zhao Yanzi figured it out, her heart was cold, she wished she could rush over and scratch Zhang Qiang's face.

She was very unconvinced, and fixedly looked at Zhang Wei, expecting him to say something.

Zhang Wei's eyes flickered, and she didn't dare to look at Zhao Yanzi. Long before the other party came to the group, she let the financial staff do a rigorous calculation.

8000 million box office, [-] million to [-] million publicity resources, after deducting the film cost, there is almost no profit.

With 5000 million box office and [-] million publicity resources, after deducting the film cost, "To Youth" will be one of the most profitable films since the beginning of this year.

Comparing the two, she, the chief financial officer of Ali Entertainment Group, is more inclined to choose the latter even if she is unwilling.

Anyway, she wasn't the one to confess!
Zhao Yanzi waited for a while, seeing that everyone was silent, he couldn't bear the unknown fire in his heart anymore.

She stood up abruptly, stared sharply at Zhang Qiang, Zhang Wei, and Lin Weidong, and said in a cold voice: "I, Zhao Yanzi, would not choose to admit love to Hengyu Media even if I jumped from here, absolutely not." !"

After finishing speaking, she was full of anger and left without looking back!

boom..
The door of the meeting room was closed.

Zhang Wei breathed a sigh of relief, took out his mobile phone and sent a message to Zhao Yanzi's manager, Chen Rong, and said softly: "Mr. Zhao is on fire, don't try to persuade her these two days, wait until the 28th."

"I think it will work. On that day, I will go with Mr. Zhao to the premiere of "Manslaughter 2" and meet Fang Ziheng together."

Zhang Qiang made a sound, showing a playful expression.

The conversation between the two did not hide Deng Kangming and Lin Weidong, and included Zhao Yanzi's character.

Everyone knows that what Zhao Yanzi just said was angry!
I have confessed to you once before, so it doesn't matter if I admit it again.

Only Deng Kangming smiled smugly, raised his hands and said, "Well, have I acted just now?"

"I can't help it. I saw Mr. Zhao's pitiful expression, so I wanted to help her.

Actually, I think we can confront Hengyu Media just once, there is really no need to be afraid of them! "

Zhang Wei waved his hand directly, stopped Deng Kangming who was furious, and said in a concentrated voice: "No, this time is different, this time we Alibaba Pictures can't afford to lose!"

"I can only wrong Mr. Zhao one more time. After the storm is over, we will find a chance to make up for her."

Speaking of this, Zhang Wei sighed softly: "Actually, if it wasn't for Gu Yong secretly hacking "Journey to the West Conquering the Demons" without telling us, this time we can indeed harden Hengyu.

Without the previous citations, Hengyu's smearing of "To Youth" this time will not be too much, at most it is a ladder for "Manslaughter 2".

Not to mention the ability to organize a huge navy, and the action is extremely fast, we Alibaba Pictures can handle it! "

Zhang Qiang nodded, agreeing with what Zhang Wei said.

A tick for a tick!
"To Youth" was robbed, and when Gu Yong stepped down and confessed to them, it was already foreseeable.

Only a few of them know about Ali's dirty tricks of discrediting "Journey to the West: Conquering the Demons", and they still keep it from Fan Luyuan.

Otherwise, Fan Luyuan would never have been so arrogant the day before yesterday, granting them [-] million publicity funds.

After Zhang Qiang and the others made a decision, they continued to increase publicity according to the plan, and asked their new media to do their best to criticize "To Youth".

They want to try to steal chickens and see how determined Hengyu Media is this time!
Hengyu Media has already made a perfect plan, one wave after another of crazy black movies, and even changed the way to ask Guangliang Media to take action.

On the entertainment information channels of hundreds of TV stations in prefecture-level cities across the country, it brought invisible low-evaluation publicity to the movie.

The next day, Saturday, the box office of "To Youth" increased, reaching 3900 million in a single day.

On the third day, the single-day box office dropped to 3200 million due to the involvement of hundreds of TV stations in prefecture-level cities.

On the fourth day, that is, May 5, the single-day box office of "To Youth" fell below 28 million, and only got 3000 million.

At this time, Zhao Yanzi's anger was exhausted, and he fell into worry about gains and losses.

Zhang Qiang called and invited her to attend the premiere of "Manslaughter 2", she agreed without even thinking about it.

"Mr. Zhao, I have wronged you. Don't worry, Ali Pictures will definitely compensate you for your wrongs in the future, and you won't suffer too much loss!"

"I understand. It's just Mr. Zhang. I'm worried that even if we confess to Hengyu Media and ask Fang Ziheng to give us a high hand, he may not buy it!"

Zhao Yanzi made a faint sound, remembering the scene of Hengyu unilaterally dismissing her as the lead actress in "Hong Kong囧" before, that scene of being aggressive and unkind.

That decision must have been made by Fang Ziheng!
On the other end of the phone, Zhang Qiang thought for a while, and tentatively said: "Why don't Mr. Zhao ask Secretary Zhang to come forward, and Fang Ziheng will definitely buy it if the old man comes forward."

"Uncle Zhang Zhang!"

Zhao Yanzi was stunned again.

After a while, she was extremely unwilling to speak: "Mr. Zhang, favors will always run out, and this time I used "To Youth".

It won't work if anything happens next time. Do you really think that Alibaba Pictures and Hengyu Media can coexist peacefully and help each other? "

"Sorry, Mr. Zhao, I made a slip of the tongue!"

Zhang Qiang was choked, and retreated in embarrassment.

Five p.m.

Hengyu Media Group held a grand premiere ceremony for "Manslaughter 2" at the Dongzhimen flagship store of Hengyu Cinemas.

Fang Ziheng took several pillar artists under the group to greet the guests in person at the entrance of the theater's screening hall.

Celebrities, entertainers, and executives of film and television companies from all walks of life came one after another to support "Manslaughter 2".

The 1200-seat large-scale screening hall was empty and crowded.

Six o'clock in the evening.

Director Han of China Film Group, and a middle-aged man in his early fifties came together.

It was Kang Pei who had dealt with Fang Ziheng many times.

The official leader of the new Film Bureau.

Behind the three of them, Zhang Qiang and Zhao Yanzi followed step by step, the purpose was self-evident.

The eyes of Andy next to him flashed, bumped into Fang Ziheng, and said in a low voice: "The leader has already stepped forward, so accept it as soon as you see it."

"Don't worry, I have a measure."

The corner of Fang Ziheng's mouth was raised, and he dropped a word, striding forward to greet him, cupped his hands and said with a smile: "Welcome Director Han and Director Kang. Ziheng is very grateful. Come, come, invite the two leaders."

Without even looking at Zhang Qiang and Zhao Yanzi, he led the two leaders into the screening room on his own.

Zhang Qiang took the initiative to greet him, but he just nodded lightly, with an attitude of not coming to me.

This time!
He has to give Ali Pictures a little bit of color.

Even if there is an intercession from the leader, Ali Pictures has to leave something behind. You can't come and leave when you want!

(End of this chapter)