Entertainment, I only like to make movies

Chapter 491 Talent is not everything!
8500 million on the first day!
The results of "One Step Away" are also the result of Ali Pictures' full release.

Compared with the previous life, the box office on the first day was 800 million less, which is not much different. After all, in the previous life, many companies jointly issued it.

Although they did not break the [-] million mark, Jiang Min, Fan Luyuan, Zhang Qiang and others breathed a sigh of relief and were quite satisfied with the result, meeting their expectations.

At the same time, the new media under Alibaba Entertainment Group, China Film, Emperor, Dongyang One Step, and Wanda Films, four investors also began to build momentum for the film, sending high-quality film reviews for the publicity position.

Of course, the money is paid by Alibaba Pictures.

The joint distribution of the Four Seas series established by Ali Pictures, Moying, and Zhedong Xingfu Blueberry is even more aggressive, trying to fight a beautiful defensive battle in the film market.

Yes, it is defensive warfare!

Previously, "The Return of the Great Sage" turned out to be empty, but the latecomers can only stabilize the basic market and launch an attack on this peak.

"Contact me with more media, and you must create an absolutely popular phenomenon."

"Look for Hua Yi and Guang Xian, we spend money to hire their media and naval forces!"

"Speed, speed, how many times have I told you that the laying of materials under the line must be completed before midnight yesterday, what's going on with you?"

The headquarters of Ali Pictures, the publicity department, and the distribution department are noisy in the office area. Hundreds of employees are sitting in front of the computer, driving the water army to create the explosion of "One Step Away", and copying their mobile phones to contact all over the country. Great new media.

The strength of the joint distribution of the four seas is insufficient, and it is difficult to cover the film to all parts of the country and achieve all-round promotion.

Ali Pictures put most of its focus on the Internet, and invited entertainment media and new media to participate in the battle by spending money.

But this is not enough. There are more than 300 TV stations in the country, more than 40 theaters, and a total of 6500 movie theaters.

The TV stations and theaters in various places belong to the shortcomings of Alibaba Pictures, and the relationship between the two aspects is not deep.

Especially in theaters, if the relationship is not enough, unless the movie is really a hit, it is impossible to deliberately increase the schedule for a certain movie.

"One Step Away" had a box office of 8500 million on the first day, which obviously did not meet the standard of a big hit. The current attendance rate of theaters can accommodate the audience, and there is no need to increase the number of films.

The film schedule cannot be increased, and Alibaba Pictures can only start with publicity and distribution, so that more people can enter the movie theater and create a popular movie.

Then use the time of film word-of-mouth to bless the popularity, prompting theaters to adjust the number of films online.

There are many audiences watching, and your cinema has not enough seats, so you must not increase the number of films scheduled.

It has to be said that Ali Pictures is worthy of being an expert in playing big data. With precise calculations, it has found a way to shield itself from its own shortcomings.

The brand-new publicity and distribution model brought a new experience to the six investors of China Film Group, Wanda Pictures, Yilehu, Emperor, Dongyang One-step, Zhedong Happy Blueberry, and they all gave thumbs up to Ali Pictures.

Jiang Wen was even more dumbfounded. Seeing the hot entries on the Internet, she looked incredible.

After living half of my life, how can I still promote movies like this!
He was stunned for a long time, and said to Uncle Ge and Shu Qi with emotion: "The times are developing so fast, I never thought there would be such propaganda that doesn't need to be launched, but only relies on Internet bombing."

"Alibaba Pictures is an Internet company, and they have extremely powerful resources in this regard, and ordinary film and television companies can't handle it!"

Uncle Ge said happily, explaining the key point in one sentence.

Relying solely on online publicity, at present, only three companies in the country, Hengyu Media, Alibaba Pictures, and Tengxun Pictures, have this strength.

Huayi, Guangxian, Bona, and Wanda Films can't do it all!
The three of them talked and laughed, and couldn't help but talk about Ali Pictures, a sense of sight that a movie has found a good husband's family.

Leaving the palace.

After dinner, Fang Ziheng led Xiao Yueyue across the road in the courtyard outside the villa.

Xiao Yueyue can walk now, she is lively and active, and her greatest pleasure is to take Zeng Li out.

"Dad..there..there"

In the small courtyard, Xiao Yueyue was wearing a thick pink jacket, holding her father's hand with her left hand, and pointing to the outside of the fence with her right hand, mumbling to go out.

"Honey, it's dark outside, we'll go tomorrow."

Fang Ziheng coaxed in a low voice, and pointed to a pitch-black place a few meters away from the street lamp.

Xiao Yueyue's innocent eyes flashed, she looked into the darkness, then shrank her short legs, and pulled her father to walk in another direction.

When they came to the front of the street lamp, the father and daughter were three meters apart from the fence and seven or eight meters away from the street lamp outside.

Xiao Yueyue raised her head slightly, raised her right hand, pointed at the street lamp and said softly, "Daddy...go there"

Fang Ziheng: "."

"Hey mom called us..."

"Baby, let's go back, mom calls your name."

Said, Fang Ziheng squatted down, picked up little Yueyue, pretended to be afraid and ran back home.

"Mother.."

Xiao Yueyue was taken aback again, looked at the lights at home, and obediently lay in her father's arms without saying a word.

She is still very frightened by her mother's power.

When entering the door, Xiao Yueyue poked her head out, glanced at the street lights outside, her little face was yearning.

After entering the room, Zeng Li had just finished taking a shower. When he saw the father and daughter coming back, he clapped his hands in fear and said, "Yueyue, it's time for you to sleep!"

"Well..." Xiao Yueyue narrowed her eyes and smiled, and stretched out her hand obediently to her mother.

Little clever ghost.

Fang Ziheng saw that his daughter was flattering Zeng Damei, and squeezed her little face in dissatisfaction: "Yueyue, do you want Dad to tell you a story?"

"No, mother."

Xiao Yueyue shook her head and pouted, she came to her mother's arms happily, and smacked her mother's face.

Then, she straightened up, raised her right hand again, and pointed at the street lamp outside through the gap in the floor-to-ceiling curtains.

"Mom, go out and play..."

"Be good, Yueyue, mom will take you out tomorrow." Zeng Limiao understood his daughter's thoughts, kissed her back, and nodded in agreement.

After getting her mother's affirmative answer, Xiao Yueyue was satisfied, her eyebrows and eyes were pleasantly surprised, and she was very happy.

Fang Ziheng witnessed this scene the whole time, and secretly sighed that the children nowadays are amazing, they will pretend to be pitiful and play tricks at a young age.

Much better than when he was a child!
When he was a child, he played with mud except for mud, and was beaten every day.

a quarter past nine.

After putting her daughter to sleep, Fang Ziheng and Zeng Li went back to the bedroom.

He turned on all the big lights, small lights, and bedside lights in the bedroom, took out a set of black yoga clothes from the cabinet, and smiled at Zeng Li: "Sister, wear this tonight."

"You're going to die, why are you turning on so many lights!"

Zeng Li gave him a charming look, took the yoga clothes and threw them on the bed, walked over and turned off the big lights on the ceiling, leaving only two small lights and two bedside lights.

In an instant, the light in the spacious bedroom dimmed, revealing a hazy and ambiguous atmosphere.

Zeng Li took off his pajamas, revealing his perfect figure. Seeing Fang Ziheng moving his feet and wanting to turn on the headlight, he said coquettishly, "It's getting late, hurry up and take a bath."

"okay."

Fang Ziheng smiled and began to take off his coat.

Zeng Li is more reserved than Concubine Lin and Andy, expressing love more tactfully.

"It's not too early" is her usual way of courtship.

bell bell..
At this moment, the phone in the coat pocket rang.

Fang Ziheng frowned when he heard the words, and took out his mobile phone to see that it was Li Xiaoshu, the publicity director of Hengyu.

"what happened?"

Zeng Li's eyes flickered, he stopped undoing his underwear, sat on the bed and stroked the silky yoga clothes and asked.

"fine.."

Fang Ziheng spoke softly, and swiped the phone to answer the call.

"Hey, what's up so late?"

"Boss, I'm sorry to bother you."

"It's no big deal. After "One Step Away" won 8500 million box office on the first day, Alibaba Pictures suddenly became high-profile, and they used the Internet"

On the phone, Li Xiaoshu seemed to hear the dissatisfaction in Fang Ziheng's tone, and quickly said the matter.

Then he asked in a low voice: "Chairman, look, do you want to make a move?"

"No, they can't make any waves, we just watch the show."

Fang Ziheng laughed dumbfounded, and stopped Li Xiaoshu's thoughts.

As the saying goes, Ali Pictures has produced Hengyu's films several times. As the director of publicity, Li Xiaoshu hated Ali Pictures to the core and always wanted to find a chance to get revenge.

This time is an excellent opportunity. The announcement of "One Step Away" seems to be extremely hot, but in fact there is a very drawback.

Word of mouth for the movie!
For online promotion, the most important condition is not to publicize and distribute resources, but whether the word-of-mouth of the movie can be strong.

All the flower work done by Ali Pictures is based on the condition that "One Step Away" had a box office of 8500 million on the first day, and the film standard was first-class or above.

Once the word-of-mouth of the movie is not good, the false popularity of the publicity will soon be punctured by reality.

After all, the box office is the real deal.

If the word-of-mouth is not good, the audience will not buy it, and the box office will inevitably plummet. It is useless for Alibaba Pictures to spend money on publicity.

Li Xiaoshu saw this and planned to carry out a surprise attack, to discredit "One Step Away".

No need!
No need at all!
Fang Ziheng attended the premiere of the film yesterday, and he already knew it well, Hengyu Media didn't need to do anything, just wait quietly.

"Tell everyone, don't act rashly, just watch the show quietly and eat melons."

"clear."

Li Xiaoshu was overjoyed and guessed what.

With the eyes of the chairman, he must have seen the way of "One Step Away".

This movie is likely to hit the street!

.........

The phone hangs up.

Fang Ziheng turned off the phone, took off his clothes, and smiled wickedly at Zeng Li.

"Sister, why are you standing there?"

"I haven't changed into my yoga clothes yet, I'll take a shower soon."

"Got it, let's go"

Zeng Li gave him a blank look and sat on the bed to change his clothes without moving his body.

In the next three days, as Fang Ziheng expected, the box office of "One Step Away" on the next day, third day, and fourth day will be released together.

7200 million on the next day, 9600 million on Saturday on the third day, and 7500 million on Sunday on the fourth day.

In the four days of the first weekend, the total box office was 3.28 million.

Three hundred million in four days.

Although the single-day box office did not exceed [-] million in a single day like the several blockbusters controlled by Hengyu, it also proved Jiang Wen's strength, and the box office appeal was enough to rank among the top in the country.

Come out together, and there are real movie reviews of the movie!

The real film critics are not so polite. The word-of-mouth of "One Step Away" is polarized. The audiences who like it are amazed, and regard the film as the highest, thinking that it is the best film they have ever seen.

More mainstream audiences sneered at the movie, scolding Jiang Min for messing around, making the movie so cloudy and foggy, it was lonely after watching it!
The faintly collapsing word-of-mouth has cast a dark cloud over "One Step Away", which also surprised Alibaba Pictures.

However, the box office in the first week was good after all. Fan Luyuan, Zhang Qiang and others did not panic and continued to increase investment in publicity.

In Fan Luyuan's view, word of mouth is not all right, as long as the box office trend is stable, you can get 3 to 4 million in the next week, and another 3 to 4 million in the follow-up.

It is enough for the total box office to exceed 10 billion. Alibaba Pictures guarantees a minimum of [-] billion. After deducting the publicity and distribution expenses, the box office revenue will not lose or make money.

However, Alibaba Pictures was successfully listed, and the stock price growth can be faster than box office money!

Of course they do!
12 month 22 day.

Ali Pictures ushered in a head-on blow, and Fan Luyuan, Jiang Min and the others were completely stunned.

2200 million!
In the new week, the fifth day of the film's release, the single-day box office was 2200 million, while yesterday, Sunday, December 12st, the single-day box office was 21 million.

Comparing the two, the box office fell by as much as 71%!

So terrifying!

Ali Pictures, the six main controlling parties, Jiang Min and the film's main creators were all dumbfounded.

And the audience, the insiders of the film industry.

Everyone was in a daze, staring at the 2200 million data in a daze.

There is Chen Daren in front, and Wu Baige in the middle.

Is it
Re-boarding the altar, Jiang Min, whose butt is not hot, is about to fall?

……

The next day.

An article titled "The Fallen Famous Director" became a trending topic on Weibo.

The article counts the number of famous directors and great directors of Chinese-language films in the past 20 years, as well as the well-known works they shot.

Then the topic changed, and they took out the methods of Chen Daren, Wu Baige, and Jiang Wen, and compared the three people's past classics and blockbuster movies.

The main point is a joke, the famous director has fallen, and Jiang Wenjiang's talent is exhausted!
Different opinions on the Internet, a comprehensive interpretation of this article.

Fang Ziheng, who returned to the Sanqingshan Film and Television Base, also took the time to read the analysis of Jiang Wen in the article.

how to say?

There is no doubt about Jiang Wen's talent!
Any audience who has seen his films, even if they are harsh, will not be stingy in praising his talent.

Before the preparation of "Let the Bullets Fly", Director Han of China Film Group was preparing for the filming of "The Founding of a Nation" and wanted Jiang Wen to play the No. [-] great man.

Everyone knows Jiang Min's beliefs, as soon as she heard that she could play her idol, she agreed without saying a word.

However, after reading the movie script, he hesitated, saying that he could not play a great man, and his image and temperament were not up to standard.

In the end, he gave up this opportunity and made a guest appearance at the top of the military unification.

But it was precisely because of this audition and the opportunity to try out the script that Jiang Wenmou came up with an idea.

Not long after, the first draft of "Let the Bullets Fly" came out!

The story of a bully-like bandit, leading a group of his own brothers, deliberately trying to overthrow the landlord is freshly released.

From this point alone, we can see Jiang Min's extraordinary talent!
But talent has certain limitations. It doesn't mean that you can do an unfamiliar job well if you are talented.

The so-called art industry has a specialization!

A movie with so much going on.

A single script contains story, overall structure, turning points, lines, shots, expected images, and so on.

And once a person touches a field beyond his familiarity, no matter how talented he is, he will inevitably overturn.

After all, among the three famous directors, Lao Mouzi, Chen Daren, and Feng Xiaogang, which one has no talent, it should be overturned.

Jiang Min is no exception!

With a total investment of [-] million yuan, "One Step Away" can't just say that the movie is risky. If you ask me to direct it, you have to be prepared to lose money to spend it.

Because there is an advance, since we know that the risk is high, we can control and reduce the cost of the film in a rigorous planning way, so as to avoid some unnecessary risks.

It's not that Fang Ziheng wants to brag about himself. In his opinion, if "One Step Away" is placed under the control of Hengyu Media, it will top the sky with an investment of 2 million yuan.

2 million, including the post-publicity expenses!
In the last life, the producer and producer of the film, Ma, was interviewed by the media and publicly said: In addition to the announcement, the total investment of "One Step Away" exceeded 3 million.

"One Step Away" is to make the best movie regardless of the cost. We concentrate the best resources in the world on "One Step Away", and every penny spent in the film will be seen by the audience; and Every penny spent by the audience will be worth more than money.

Whoever believes this is an idiot!

A commercial film, you tell me that it doesn't care about the cost?
It is nothing more than the fact that the six investors, China Film Group, Emperor Group, Yilehu, Dongyang One Step, Wanda Films, and Zhedong Xingfu Lanhai, have chosen Jiang Min and are willing to believe that he can bring more profits to everyone.

You know, before "Let the Bullets Fly" came out, these film and television companies Jiang Min had contacted all of them, and only Emperor and Emei Film Group were willing to invest.

Other film and television companies were not optimistic about Jiang Min and refused to invest in "Let the Bullets Fly".

Capital gravity!

The reason why everyone invests in "One Step Away" is for profit.

The movie failed, and the box office did not meet expectations. As a director, there is nothing anyone can do about being pulled down from the altar.

This situation is not something that audiences who like Jiang Min's movies can control, but it is left to the market to decide.

Again, there are specializations in the art industry.

Talent is not everything!
(End of this chapter)