The Ten Years of Rebirth

The second round of financing of Douyu Live went very smoothly.

Various negotiations and discussions have been going on in the early stage.

And with the September symposium about the stars Mr. Xu, Douyu live broadcast jumped into the public's field of vision, and many people were tempted to download the APP on their mobile phones.

The form of mobile live broadcast broke into the vision of many people at a fairly rapid speed, further refreshing people's concept of "live broadcast".

The so-called "live broadcast" in the early years mainly refers to the live broadcast of news on TV, which is a means of disseminating information exclusively for the government.

It is difficult for ordinary people to become live broadcast users.

But since around 2012, many computer-side live broadcast platforms have gradually emerged. The YY platform, which has been the smoothest, has even been listed successfully, and then broke into the field of mobile live broadcast. The current scale is not smaller than that of Douyu Live. .

When Cheng Shaojie was working as a winger, he was doing live broadcast related business, and he has been deeply cultivating in this field for the past few years.

Although the project on the winger's side failed, the accumulated experience, contacts, and resources of high-quality anchors, with the support of the stars, made him rejuvenate in just half a year.

After Douyu Live was separated from the live broadcast of station B, only half a year later, the number of registered users exceeded 800 million, and the number of simultaneous online users on the platform reached more than 100 million at its peak.

Having this data within half a year of its launch also brought the second round of financing to an end quite smoothly.

After finishing the signing ceremony of the financing contract, Cheng Shaojie found Xu Xing in the office of the Ocean International Building and briefly reported the situation.

"Currently, the data growth of Douyu live broadcast is very healthy. Wechat traffic is tilted, and there are audiences accumulated in the early stage of Bilibili's live broadcast. So far, everything is going well."

Cheng Shaojie said, "However, YY is also chasing closely. We and them have been spending a lot of money to find big anchors with fan bases, burning money very quickly."

"Burning money is not a problem." Xu Xing touched his chin and said, "But try to find a way to leverage more traffic with a small amount of money."

"Well, we are currently promoting several promotion methods, Mr. Xu, is he interested in taking a look?" Cheng Shaojie said while handing over the documents in his hand.

Xu Xing simply looked through it, and it probably contained some live events, promotional activities, and content promoted on other platforms.

So Xu Xing asked: "Which aspects are the content on the live broadcast platform mainly focused on?"

"It's mainly about games and beauties. The audience traffic is concentrated in these two sections." Cheng Shaojie said, "Games can be divided into many types, and the traffic of the small internal sections is more than that of other unpopular sections."

Games have a natural advantage in the category of live streaming.

Especially for some games that are more enjoyable to watch, after the development, it is very likely that some viewers obviously don't play this game very much, but they still occasionally find time to watch the live broadcast of this game.

Compared to playing by yourself and then being abused, it is more comfortable to watch the anchor play. Anyway, no matter the anchor abuses others or is abused, the audience can watch it very happily.

As for beauties...you know everything.

In the beginning, one of the main reasons for attracting viewers to watch the live broadcast on the Internet was the traffic in this area.

Edge shots are always the fastest way for new software to attract users.

"Games, especially competitive games, or those with various leaderboards, contact relevant players and invite them to broadcast live." Xu Xing said, "In addition, set up name change fees and achievement bonuses. The anchors on the list can get a name change fee directly if they change the name of the game to Douyu Live xxx.

"Then, based on factors such as the time of listing and the gold content of the list, the corresponding listing bonuses are set up."

"In addition, we have our own mobile games. You can discuss with Tianshu Games, first find a game to hold events, test the waters, and gain some experience by the way."

"The beauty live broadcast is mainly divided into dancing and singing, and some activities are also held separately, and by the way, they will be promoted offline, especially some art academies, music academies, dance academies and the like."

The business of live broadcasting is very deep, and Xu Xing only gave a few directions.

At the specific implementation level, Cheng Shaojie, an old fritter, is in control, so he will not make specific arrangements.

As for the operation of changing the name of the game, it really caught Cheng Shaojie's eyes.

After all, if you want to win over the audience of the corresponding game, it is indeed the most convenient to start directly in the game.

If those skilled and high-level players all appear in the game under the name of "Douyu Live xxx", once the number increases, it will be an invisible platform promotion.

Even if other players are not interested, after a long time, they can have a subconscious awareness of the size and means of Douyu live broadcast.

"Is that possible to contact the game official? We can do some joint promotional activities." Cheng Shaojie added.

"It's fine, you can arrange it yourself." Xu Xing said.

In fact, he doesn't worry about anything else. The only thing he worries about is that competitive games with a relatively large domestic audience, especially those on the computer side, are mostly monopolized by Tencent.

The trick of changing the name is really easy to use, but if Tencent is more straightforward and asks the internal name change system to block the word "fuyu", it will be more disgusting.

However, at present, Tencent has not yet entered the live broadcast industry, and the risk in this area should not be so high.

After seeing off Cheng Shaojie, Xu Xing finished handling the trivial matters at hand, then got up and went to the WeChat department to have a look.

Focusing on the advancement of the red envelopes for the Spring Festival Gala, after confirming that they were correct, he wandered over to Tianshu Games again.

The map of "Special Exercise" has been roughly made, but the scene still needs to be adjusted and optimized, but if you just want to experience it, there is basically no problem.

Xu Xing tried to play the current rough version, but he can only say that he didn't have a good experience.

There is still a lot of room for optimization in the impact feeling of firearms, the recoil force, and the perspective and body feeling of mouse control.

Different gun fighting games have different specific feel, some are harder, and the action is not very real.

Some feel softer, and the body feel is closer to the real situation. Correspondingly, the requirements for pressing the gun and lifting the gun are relatively high.

This aspect is also related to the physics engine of the game itself, and also related to the calculation method of ballistics.

When different calculation methods are involved, the difference in feel at the operational level will be quite large.

Fortunately, Xu Xing didn't expect to polish it to perfection in a year, especially when he was developing other games at the same time.

In contrast, for the new game that was handed over to Gong Ao before, the project team has already been formed. The work of the previous year was mainly the preparatory tasks and basic running-in.

The game project is a MOBA mobile game with the same world view as "Myth Comes into the World", and the project name is tentatively named "Myth Returns".

Post-modern summoners will summon the heroic souls of mythological characters from ancient myths to participate in battles in the present world. The general world view belongs to the ultimate stitch monster, which is Xu Xing's bad idea.

"Mr. Xu, the development of Return of Mythology is estimated to take a short time. After all, MOBA games are all terminal games. How to transplant them to mobile games still needs to be explored."

Gong Ao rubbed his hands and said, "However, we strive to enter the internal testing stage before the end of next year, and it will not exceed the beginning of 2015 at the latest."

"Well, there's actually no need to be too cautious about this." Xu Xing said, "As long as there are not so many bugs that affect the normal game experience, it doesn't matter to enter the closed beta earlier."

"MOBA games, whether it is playability or balance, have to obtain data from the attempts of a large number of players, so that further optimization can be made slowly, and it doesn't have to be done behind closed doors."

"In particular, there is a big difference between mobile games and PC games. Many conclusions that have become a consensus on PC games may not hold true in mobile games."

"So I have two basic requirements for MOBA mobile games. One is light-weight operation. It is necessary for players who have never been exposed to this type of game to get started as quickly as possible."

"The second is absolute fairness. No krypton gold elements outside the game are allowed to disrupt the strength of the characters in the game, that is, you can't buy strength by spending money."

"If you do these two things well, other problems can be slowly revised and improved."

Today, as the League of Legends is growing, the charging model of selling skins without selling strength has proved its feasibility.

It’s just that when it comes to mobile games, whether the pure competitive nature will make mobile game players willing to spend for a skin appearance is still unknown in the market.

But since Mr. Xu said so, Gong Ao will not object, after all, for a person like him who is a bit pursuing, he can abandon the strategy of buying strength with krypton gold, of course, he is happy to see it succeed.

After walking around the game department, Xu Xing was about to go back to the office, but he saw Xu Niannian in the art director's office.

Judging by the way she is communicating with Yu Youjia, she probably has accepted part of the work.

Since Xu Niannian went back to school to prepare for the postgraduate entrance examination, the position of art director of Tianshu Games was handed over to Yu Youjia.

As one of the founders of the previous design studio, Yu Youjia, as Xu Niannian's good partner, is definitely not bad in terms of personal ability.

If it was because I was a college student before, I might have been a little immature, but now I can stand on my own.

When Xu Xing passed by the art director's office, the two people inside happened to be chatting.

"So what's your situation now?" Yu Youjia finished dealing with the matter at hand temporarily, and finally had time to ask this.

Xu Niannian at the side helped me with some things, and when my best friend asked me this, I immediately looked helpless: "What else can I do, I have to let that bastard hug me left and right."

"You're really willing..." Yu Youjia touched his forehead and sighed, "Since Xu Xing and Jiujiu broke up before, why do you want to let go?"

To be honest, Yu Youjia was really worried about her stupid best friend.

If Xu Niannian really gave up on this idea, came out of that state of mind, and completely decided to stop this idea, Yu Youjia would definitely support him with both hands.

After all, the fact that I fell in love with my younger brother has already made this relationship difficult, let alone now that my younger brother has a girlfriend.

But since Xu Niannian couldn't let go of this relationship, Xu Xing broke up after a jealous showdown.

Then no matter how much you feel that you owe or are too much, it’s all like this. Of course, you must first firmly hold your own happiness in your hands.

Girls sometimes have this attitude of helping and not helping, especially when substituting Xu Niannian's perspective, the younger brother who has been guarding for so many years is suddenly picked by others, and it is really hard to bear mentally.

Although Yu Youjia also felt jealous and wronged, but Xu Niannian was not wronged?

In the final analysis, that guy Xu Xing made a mess.

As a result, now she has to wrong Nian Nian again, willing to wait for Xu Xing to redeem her jealousy, and Nian Nian pretends to be generous that I don't care.

Thinking of this, Yu Youjia became furious: "You can live with jealousy, can't you get rid of Xu Xing? It's all because of him who is going to die now."

Xu Niannian smirked, just joking along with her words: "Okay, okay, then I'll elope with jealousy and abandon Xu Xing."

"Just talk about it." Yu Youjia gave her a white look, "So what now? Jealously forgave him?"

"I said I didn't forgive, but it feels about the same." When Xu Niannian talked about this, he was a little listless, with his upper body lying on the table, and his hands were stretched straight and drooping on the table, "Why did it become like this? ?”

"Ask yourself that question." Yu Youjia hated that iron cannot be made into steel, "When Xu Xing finished his college entrance examination, you should show your cards directly and let him know what you want, so there won't be so many troubles later."

"Who made you have to wait for graduation, have a showdown with your family first, and bear the pressure from your parents alone."

"In the end, you want to protect him too much, but he doesn't need you to protect him at all."

"Now that I'm a big boss, I don't shy away from hugging left and right."

Xu Niannian was a little embarrassed for Xu Xing, and said in a low voice, "It's already like this, so don't bring up the old things again."

"Actually, what I mean is." Yu Youjia sighed, "One vinegar is enough."

"Men are that kind of virtue. The more tolerant you two are, the easier it will be for a man to take an inch."

"Now you two are slowly accepting each other, what about after that?"

"If Xu Xing is fascinated by other goblins again, and love is so desperate that he can't leave him, are you going to accept a third girl?"

"If you really want to face the reality." At this point, Yu Youjia couldn't say anything, covered her face and sighed, feeling like she was talking nonsense, but finally said, "You and vinegar should go early Tie up Xu Xing, let him calm down, and don't go outside to make troubles again."

Yu Youjia's words are in line with reality.

Xu Niannian on the side bowed his head and listened, and finally just whispered: "It's an accident to be jealous, Xu Xing will definitely not have anything else."

Yu Youjia became angry when she heard this, and glanced at her: "I advise you to stop talking nonsense, and the flag will be set again at that time."

As soon as these words came out, Xu Niannian shut up immediately.

[Friendship py]: "My Devil Slaying Knife Wants to Be the Female Lead"——

Xu Cheng's Demon Slaying Knife often taught him that a wise man does not fall in love, so when faced with many confessions, he refused without hesitation.

One day Xu Cheng wanted to respect him as a teacher, but he was rejected, and he was waiting to ask the reason.
"Because masters and apprentices cannot get married."

A certain knife said so.