The god of the world

Chapter 151 Strategic Partners

On the opening day of Huoshe Yangcheng's first store, the shopping mall hung up huge promotional posters with words ranging from 100 to 30, which attracted the attention of many customers.

The restaurant opened at eleven o'clock, and it was just 10:30 at this time, and the number of people waiting at the door was already close to a hundred people.

The flower baskets lined up in a row are quite spectacular, and the male and female waiters are uniformly dressed in formal attire.

Although it is not a big-name product, it costs 1500 yuan for a set, and each person has two sets of work clothes.

From this attire alone, it is directly different from ordinary hot pot restaurants.

With a basic salary of 6000, a perfect attendance bonus of 2000, food and housing included, and five days off and two days off, are you afraid that you won’t be able to recruit people in Yangcheng?
In China, there are not many capitalists with a conscience like Lin Shen.

In this store in Yangcheng, the total number of employees in the front and back halls is 150. After all, it is a restaurant with an area of ​​1000 square meters. If there are fewer people, it will be too busy.

What's more, Lin Shen also promised to do five days off and two days off.

There are fewer people, how can we give everyone a two-day holiday.

This kind of treatment can be counted as one of the few in the domestic catering industry.

If calculated based on a monthly turnover of 500 million, employee salaries and welfare expenses alone will account for 40%, plus 40% of food cost, 15% of rent and water and electricity taxes, and the real profit is only a mere 5%.

Yang Shan didn't quite understand Lin Shen's thoughts.

If it is for the sake of word of mouth and popular scenes, it is fine to open the franchise later.

However, Lin Shen intends to take the direct management route.

It will take more than three years to recover the initial investment cost.

This does not take into account depreciation charges.

Otherwise, purely losing money and making money.

But the problem is, Boss Lin won't lose money at all.

The petty profits earned by the restaurant are not as good as a 0.1 point increase in word of mouth, and the system rewards them a lot.

Employees get good remuneration and will naturally work harder to serve.

Customers enjoy high-quality service and will naturally give it a very high evaluation.

And Lin Shen can also get systematic rewards.

Everyone is not at a loss, only the system is at a loss.

……

At eleven o'clock, the restaurant officially opened, and the waiters were busy all the time.

The restaurant was soon declared full.

Chinese people have one of the biggest characteristics, that is, chasing ups and downs.

Seeing that there are many people in the restaurant, even if there is a queue, everyone can accept it.

If there is no one inside, the price is cheap, and no one wants to try it.

What's more, the 100-30 discount is really attractive.

Earlier, Yang Shan had been marketing on Douyin many times, and she was looking for some well-known food bloggers, all of whom had 500 million followers.

Many young people in Yangcheng have some impressions of Huoshe even if they have never eaten it.

Now that Huoshe has come to Yangcheng to open a store, and it is still so cost-effective, you must join in and try it.

In more professional terms, there has been a lot of wind in Huoshe recently.

Good service, great taste, and high cost performance are the three major trump cards of Huoshe.

Especially college students, they are very fond of the brand of Huoshe.

Student parties all over the country can enjoy discounts during off-peak periods.

For example, there is a 69% discount for restaurants, and the [-]% discount for college students can also be discounted on this basis.

Equivalent to what concept?
[-]% off!
As a poor student party, I love Huoshe to death.

In Xiaohongshu, Douyin, Weibo, and Moments, there are college students everywhere spontaneously helping to promote it.

It's a pity that Huoshe's store opening pace is slow at present.

Students in many cities are hungry and thirsty, urging Huoshe to open a store as soon as possible under the official accounts of Weibo and Douyin.

Especially for the junior and senior student parties, the last bit of time for whoring is simply wasted.

The high turnover of Huoshe is also related to the fact that college students eat during off-peak hours.

It is true that if you play this way, you can make an order in the store and pay for it.

But all the college students who come to consume, there is no one who does not give five-star praise.

Absolutely 5 points, not afraid of the pride of this store!

Not inferior to Haidilao's service, super high cost performance, it is simply the gospel of the wool party!
Therefore, stores across the country can basically achieve a turnover rate of 600%, and it will be even higher on weekends.

As for store consumption, the new first-tier cities and above are 160 per capita, and the second-tier cities are 140 per capita.

On this basis, there is a 30% discount and a [-] yuan queuing subsidy during the peak period.

For the student party above the new first-tier cities, the per capita consumption during off-peak periods is only 80!

Even eating buffet is not so cheap.

But they thought that if they made a lot of money, Boss Lin was the real money maker.

It was a waste to be idle during non-peak hours.

And the student party, using this time period of consumption, has in disguise increased the turnover rate of the store.

Calculated on the basis of 80 per person, each table is calculated as 2 people, with 5 points of praise, the system will reward 480 yuan for one table.

So, Mr. Lin really made a lot of money.

……

Liu Linyu, the general manager of Tee Mall, came here specially to deliver a flower basket.

Seeing the overwhelming popularity of Huoshe's 11th branch, the first store in Yangcheng, I was also speechless. It felt even more exaggerated than the opening of Haidilao.

"Boss Lin, your store is really prosperous, and even the popularity of the shopping mall has been driven by you a lot."

"Mr. Liu has won the prize, just to make a profit at a loss."

Lin Shen smiled faintly, and announced his wealth in a muffled voice.

Liu Linyu smiled and said: "You are too modest. I wonder if you are interested in reaching a further strategic cooperation with our group. In terms of rent, we can give you a little more discount."

"Oh?"

Lin Shen became interested, "Mr. Liu might as well talk about it."

"That's right. Our group also has a lot of commercial projects across the country, and we also have a few places for strategic partners every year. The group will give some preference in terms of rent and building publicity resources."

"I can report Mr. Lin's Huoshe brand here. If you can pass the review of the headquarters, your Huoshe will enter other Tianhe City projects in the future, and the rent will be greatly discounted at that time."

"It's roughly the same as Haidilao. However, Haidilao has not been able to do it in the past two years, and it is not as good as it was before."

Liu Linyu finished speaking with a smile, giving Lin Shen time to think.

It can be said that this is beneficial and harmless to Lin Shen.

In the hot pot industry, Haidilao's rent ratio has always been a myth and has never been surpassed.

Usually restaurants, rent accounted for 25% of revenue.

Haidilao, on the other hand, only accounts for 4% of its revenue. The average store area is about 500 square meters, and the annual rent is only 130 million yuan, which includes related expenses such as property fees.

No way, they have a brand effect, and they will have an advantage in negotiating with shopping malls.

In particular, shopping malls with poor customer traffic have to ask Haidilao to enter the market, and they also have to subsidize decoration and waive rent for several months.

In addition to years of free decoration and free rent, there is also an exclusive elevator to facilitate its 24-hour operation, as well as the support of resources such as outdoor billboards in shopping malls.

In short, reach the level of Haidilao.

The position between shopping malls and brands has been reversed.

With the current size of Huoshe, it is somewhat idiotic to want to get the treatment of Haidilao.

Even Haidilao would not regard Huoshe as a strong enemy.

Even if Banu, which has made its fortune by relying on Pengci Haidilao, is far behind Haidilao in terms of scale and revenue.

"Okay, then Mr. Liu will work hard."

Lin Shen made a quick calculation in his mind, and there was no reason not to take advantage of this kind of advantage.

"It's not hard, then I won't bother you much here."

Liu Linyu shook his head with a smile. If recommending Huoshe to the group can drive customer traffic, this can be regarded as one of his achievements.

Otherwise, do you really think he is idle?
……

After the noon peak period, many students came here especially, and the seats were still full.

Lin Shen and his group sat in a private room and ate hot pot.

With Shen Han around, he chose the mandarin duck pot.

When Yang Shan heard that Liu Linyu intended to recommend them to Tianhe City Group, her eyes lit up immediately, "That's great, our current rent is still high, if we can become their strategic partner, let alone the rent can be reduced by 20 %."

"However, Teemall's commercial projects are limited. We will open 12 new stores in one go next year, and Teemall can satisfy up to four stores here."

Lin Shen smiled and comforted: "The boat will be straight when it reaches the bridge. These shopping malls can see how popular our stores are now. Even if they don't work next year, they will give in sooner or later when there are more stores in the future."

"That's true, but to open 12 stores in one go, the capital required is not a small amount."

Yang Shan was a little worried, fearing that there would be problems with Lin Shen's funds.

"Don't worry, the funds will be available soon."

Lin Shen patted his chest with a calm expression.

The system's designated industry rebate crit authority limits binding to one store per month, but can also withdraw the binding quota for the whole year at one time.

This year's 12 places have been exhausted.

In less than two months, we will enter the new year.

At that time, the binding quota will naturally refresh.

Because the area of ​​each of their stores is about 1000 square meters, it will naturally be much more expensive than the rent of Haidilao.

If we work hard, the annual rent + property fee for a single store will be controlled at 400 million, which should not be a big problem.

12 stores, the rental cost is 4800 million.

For decoration, it is calculated based on 300 million for a single store, which is 3600 million.

Add up, but only 8400 million.

According to his current earning speed, it only takes less than 10 days to raise enough start-up capital to open a store.

When these 12 stores open, he will be able to earn 1400 million a day by then!
Hiss... the daily income is tens of millions!
Thinking about the speed of making money, Lin Shen couldn't help drooling.

Even if he burns money, Lin Shen can still build a long video platform that is not weaker than Ayouteng.

Let me ask, how many investors can burn nearly 50 billion yuan a year like Lin Shen, and it's easy?
In Aiyouteng, only Goose Factory can hold on.

The other two can only bow down.

……

Liu Linyu reported Lin Shen's Huoshe to the group headquarters and applied for the qualification of a strategic cooperation city. It didn't take long before he received the approval reply from the headquarters.

Obviously, it's not that Tianhe City doesn't know anything about Huoshe.

In the search index on the Internet, Huoshe is also rising steadily, with full potential.

Teemall also has two commercial projects in Guangzhou, one in Panyu and one on BJ Road, and a commercial complex in Tianjin and Shencheng.

If Huoshe enters these four commercial projects in Tianhe City, the rent will be 20% lower than that of other brands on the market. In addition, there will be occasional free resources for outdoor billboards.

In Yangcheng alone, there will be three Huoshe stores in the future.

Both BJ Road and Tianhe City in Panyu have a good flow of passengers. Just as the renovation period is over, the binding quota on the system side can also be refreshed.

Before that, Yang Shan was busy training the personnel.

When there are more follow-up stores, the supply chain should also be put on the agenda.

For example, the Ximeng sheep industry base built by Xiabu in Inner Mongolia, and the peanut base invested in Qingdao, both want to control costs from the source and ensure reliable quality after they are expanded.

At present, there are only a dozen stores in Huoshe, and it is too early to talk about the supply chain.

However, when the number of stores exceeds 100 or 500 in the future, the supply chain must be put on the agenda.

With the funds in place, Yang Shan and Li Bei had no choice but to set off to find a location for Huoshe's branch.

In the early stage, it is enough to ensure that each city above the new first tier has 2 stores.

Guangzhou is an exception. After all, Teemall is very sincere and offers very attractive rental discounts, so it will open two additional stores.

2 in Shenzhen, 2 in Wuhan, 1 in Shanghai, 1 in Tianjin, 1 in Hefei, 1 in Hangzhou, 1 in Beijing, and 1 in Chengdu.

Except for Shenzhen and Wuhan, only one more store is planned to be opened in the future, all of which have Huoshe stationed in the city before.

The core business districts of each city are limited, and opening two stores is just enough not to divert each other.

As for second-tier cities, opening a store is enough.

The number of places in the early stage is limited, and those cities with stronger spending power will naturally be given priority.

As soon as the two left, the house seemed a little empty.

However, everyone is young.

You can let go of the relationship between children and things first.

Taking advantage of Shen Han's still being able to go out, Lin Shen deliberately took Shen Han to the crew to have a look.

The first stop was the filming of "Imperial Gifts" in Hengdian.

As for "White Night Chasing the Murder", the start is scheduled to be in the capital, which is too far from them.

Shen Han's current situation is not suitable for flying.

Besides, costume dramas are much more interesting than modern dramas.

What is Hengdian the most?
That must be the ensemble.

All of them dreamed of being a star, eating boxed lunches, waiting for noble people to take a fancy to them, and became famous all at once.

Although the dream is good, the reality is cruel.

In terms of acting skills, students in major classes at least have an offline guarantee.

It can be said that there are only a handful of people who can climb from group performance to leading role.

This time, Yuci Xiaowu was selected as the candidate, and he didn't use all the newcomers, but directly raised a level and chose Jiaxing's Huang Mengying.

In terms of remuneration, Jiaxing also gave a friendly price, after all, it was the heroine, and only received 300 million.

Now Yang Mi revealed that she was going to leave, and Reba also reported that she was poached by the outside world many times.

Jiaxing also urgently needs to train newcomers, so as to make up for the loss after the two left.

In this case, when an outside project came to the door, it directly took out the resources of the heroine.

Jiaxing almost didn't even think about it, and directly took over the drama for Huang Mengying.

The salary of 300 million is [-]% off compared to Huang Mengying's previous quotation.

However, the script is really good.

Huang Mengying doesn't act, but some people are willing to take it.

Su Xiaotong, the heroine of the original drama, directly raised her salary from 10,000+ to a starting price of 500 million based on this drama.

Sometimes, the so-called top stream really only needs one blockbuster drama.

The big fire depends on your life, it just refers to whether there are any projects that can explode and find you.

Mr. Lou's relationship is still very strong, and he personally found several important supporting roles.

In addition to supervising the use of the crew's funds, Zhong Xia cooperated with Lou Jian very much in other aspects.

Lou Jian's directing skills have been proven, so Lin Shen is naturally very relieved.

The remuneration of the two male and female protagonists was reduced to 300 million by Zhong Xia, which is equivalent to less than 10 per episode.

Naturally, the salaries of the other supporting roles will not be that high.

Therefore, the remaining 5000 million will be used to serve Huadao and the background.

The male and female protagonists are not as immature as the original acting skills.

To be famous in the circle, at least have some acting skills.

With Lou Jian's teaching, the audience can still watch it.

(End of this chapter)