The god of the world

Chapter 155 The Light of Domestic Products
When Yuan Yuan followed the moving company's car to the outside of Dayi Villa, she was shocked by the magnificent scene in the North District.

In terms of area, the North District does not lose to the Huayuan·Yunhe Villa in the south.

There are only 23 villas in total.

Each building is far away from each other, and there are tall trees covering it, so it can be called an independent castle isolated from the world.

Under the leadership of the security guard, the moving vehicle was driving on the asphalt road in the community.

The surrounding buildings have different styles, and there are numbered villas at the door, which is an eye-opener for the moving brother and Yuan Yuan.

Any villa here is a super luxury house that ordinary people can hardly own in their lifetime.

After a while in the community, they were completely shocked by a villa built against a mountain.

The exquisite dream of all kinds of ivy is like a fairy descending from the mundane world.

Such a house can no longer be described as a villa, it can only be called a palace.

Originally, Lin Shen and Shen Han didn't have many things, they were just clothes.

Chen Ji and his group of bodyguards easily moved in two trips.

The villa has 5 floors and 8 bedrooms, all of which are suites, and there are three balconies alone.

There is a tea room, living room, and kitchen on the first floor, a large dining room, a wine and cigar hall on the second floor, and a spiral staircase connecting the two floors.

The standard audio-visual room, sauna room, and gymnasium of the mansion are all on the basement floor.

Two sunken gardens are deliberately and extravagantly designed to allow the breeze from the mountains to flow in naturally.

There is an outdoor terrace on the second floor, where you can watch the clouds fly away, and invite you to have a drink under the bright moon.

Yuan Yuan walked to the sunken garden outside the villa, looked at the private garden built next to the lake, and the private swimming pool of nearly 75 square meters.

The rockery fish pond, the water-friendly viewing pavilion, the wooden platform and the artistic water corridor connected by stone stacks and stepping steps are all beautiful.

Living in such a villa, it is really hard to be in a bad mood.

Unfortunately, she won't live long.

This villa has been empty since the renovation was completed.

In the mid-term, it was only used for one exhibition, also to find capable buyers.

Usually, people are sent to clean and store regularly.

It has been at least three or four years since the renovation, so naturally there is no smell of formaldehyde.

The fresh air in the mountains is also very good for Shen Han's recuperation.

As for the inconvenience of purchasing materials?

If you need anything, just make a phone call, and the property will help you purchase everything immediately and deliver it to your doorstep.

The kitchen appliances and even the bedding in the villa are brand new. Even if the exhibition was held before, only the first and second floors were open.

To be on the safe side, Lin Shen asked someone to clean it again.

……

New Year's Eve.

Lin Shen changed two mobile phones in a row before he could deal with a group of Yingying and Yanyan.

Shen Han, Yang Shan and Li Bei, who had just returned, looked at someone with a tired face and secretly laughed.

Playfulness also has a price.

Although he didn't go back there, Lin Shen wasn't worried at all.

With the halo effect of loyalty provided by the system, he is not afraid of a fire in the backyard no matter how he behaves.

After working outside for more than a month, I finally finalized the site selection and decoration plan for twelve hot pot restaurants.

Li Bei and Yang Shan both returned to Yangcheng at the same time.

Naturally, Lin Shen couldn't wish for it, and finally he could experience the joy of playing and singing day and night.

Shen Han didn't mind at all, and even repeatedly urged Lin Shen to consider taking care of her Yuan Yuan, but Lin Shen flatly refused.

If he really had any idea, it would take only a few hours to buy a plane ticket to go back to Shanghai, so why bother to attack the people around him.

On weekdays, there are only three of them at home.

Li Bei and Yang Shan came over to add some popularity to the villa.

Anyway, the villa is big enough to accommodate a few more.

Yang Shan looked at Shen Han's abdomen becoming more and more obvious, and felt envious in her heart.

She also tried hard, but it just didn't work.

Anyway, Lin Shen couldn't run away, and Yang Shan didn't bother to force it, just let it go.

……

After zero o'clock, the system sent New Year greetings on time.

"Ding, congratulations on getting [New Year's Gift Package] x1!"

Lin Shen didn't make complaints this time, the system was no longer named as before.

"Ding, congratulations on getting [Internet Comprehensive Investment Privileges] x1!"

"Ding, congratulations on getting [Internet Big Movie Investment Privileges] x1!"

"Ding, congratulations on getting [Film and Television Investment Discount Privileges] x1!"

"Ding, congratulations on getting [Excellent Employee] x5!"

"Ding, congratulations on getting [Limited Time Replacement Currency - Turkmenistan Manat (30 days)] x1!"

Oh hoo?

After reading the introduction of several rewards, Lin Shen's eyes suddenly lit up.

The first reward is easy to understand. In addition to web dramas, he can invest in the production of web dramas in the future.

The so-called online variety shows refer to the variety shows produced by the three online platforms of Aiyouteng.

For example, "Wonderful Flower Talk" and "Tucao Conference" are not produced by TV stations.

You know, an excellent variety show has the same earning power as a movie.

And Lin Shen wants to establish a long-form video platform, so he must produce several popular variety shows and grab some users from other platforms.

With only online dramas and no variety shows, it is bound to be top-heavy.

There are many people who follow dramas, but there are also many people who only watch variety shows.

For the second reward, Lin Shen felt a little tasteless.

In the film and television industry, Wangda, which generally has a poor reputation, is at the bottom of the narrowest chain of contempt in the living environment of internal entertainment.

Many Wangda creators even use the video platform to try out the 6-minute "benefits", and start to produce Wangda whose length is completely different from the first 6 minutes to the subsequent film length.

Deceiving the audience in this way and maliciously consuming the popularity of the market naturally caused adverse effects.

It is estimated that the system also sees that Lin Shen will not be able to develop the movie market for a while, so give him some sweetness first.

As for the third reward, the truth made Mr. Lin almost jump up excitedly.

This film and television investment discount privilege is determined according to Lin Shen's current Shenhao system level.

Before that, when Lin Shen invested in film and television dramas, he tried to choose some low-cost ones to reduce his own investment budget.

In the eyes of outsiders, he only spent 6000 million to invest in "Yuci Xiaowuzuo".

As everyone knows, another 4000 million has been deducted by the system.

And the biggest use of this discount privilege is to allow Lin Shen to enjoy the discount of the current level, which greatly reduces the investment cost.

For example, Lin Shen's current system level is lv6.

If he invests in "Yuci Xiaowuzuo" now, he only needs to pay 2400 million to the system.

Even when he reaches lv10 in the future, he can prostitute the system for free without spending a penny.

Even if it is only [-]% off, for Lin Shen, the money saved every year is not a small amount.

The money saved can naturally be used to produce more film and television dramas and enhance the competitiveness of the video platform.

For the final reward, the time-limited replacement currency drawn, Lin Shen was a little bit less interested.

The exchange rate between Turkmenistan manat and RMB is only 1:2, far from the stimulation of the dinar suffix.

After all, there is nothing to say about whoring for nothing.

After the New Year's Eve, the binding quota for industry rebate crit privileges has also been refreshed.

Without hesitation, Lin Shen directly bound the 12 branches that were being renovated.

From now on, these 12 new stores can also enjoy the same rebate treatment as the current dozens of stores.

After the next year, Lin Shen will be able to enjoy the joy of earning tens of millions every day.

Upgrading is also just around the corner.

……

The current cold winter months are not suitable for opening new film and television projects.

The two crews are also intensively filming, trying to complete the filming before the year, and the editing will be completed and released after the year.

On the Lemon Film and TV side, the development of the long video app is also proceeding in an orderly manner.

The first version of the app has been successfully produced and is still being updated and tested repeatedly.

Everyone is very busy, except Lin Shen.

Take a walk with Shen Han in the community every day, so don't be too comfortable in your childhood.

After the new year, Li Bei bid farewell reluctantly and returned home reluctantly.

Yang Shan didn't want to go back to the patriarchal home, so she simply stayed here with Shen Han.

……

After nearly two years of development, Zhulu Media can be regarded as a well-known existence in the MCN organization.

Although Lin Shen's career map has long been inclined to other fields.

But it doesn't cost too much money to maintain the competition media.

Every month, the Shenhao welfare rewarded by the system-up to 1500 million virtual currency, can be used to buy traffic or give gifts to the anchor to increase popularity.

Or sell it directly to other companies, and the proceeds from the sale will be used for the daily operation of the company, basically without Lin Shen throwing money into it.

The company now has no fewer than 10 Internet celebrities with millions of fans.

Xu Na is the only one with tens of millions of dollars, and she is also the company's most profitable Internet celebrity, and one of the top ten Douyin streaming anchors.

From product selection to the operation of the live broadcast room, Zhulu Media has built a team that only a super anchor can have for Xu Na, which shows how much attention it has.

The money spent on Xu Na before and after is more than tens of millions?

Of course, the harvest is also full.

As we all know, the anchors with goods, especially the top anchors, make money in the billions.

Xu Na's live broadcast, every time it starts, can squeeze into the top ten of Douyin's list.

As a beauty anchor, Xu Na was not in a hurry to make money in the early stage. Instead, she slowed down after communicating with Xu Wei.

It is different from most beauty live broadcast studios, which are used to "selling" live broadcasts and exaggerated efficacy propaganda.

Xu Na will quietly share with fans about the ingredients, cost and real efficacy of skin care products, and has accumulated a lot of loyal fans.

Unlike most live streamers, Xu Wei set up an Artistic brand after consulting with Lin Shen.

There are countless players on the domestic makeup track, and everyone knows how tempting the huge profits are.

Take facial masks as an example. A mask that costs less than 2 yuan a piece can be sold for 30 yuan, or even 40 yuan.

Even if the commission for the anchor is 30%, or even 50%, it is still a huge profit.

As for R&D investment?

nonexistent.

In the traditional concept, expensive = good.

Coupled with the endorsement of the anchor and the high discount, it must be a buy, buy, buy, grab it and earn it.

As for the effect, who will care?

Take Fuhaojia as an example. Among the 441 employees, there are only 6 R&D personnel.

For such a company, the annual net profit exceeds 6 million, which shows how easy it is for women to make money.

Another example is Huaxizi, Perfect Diary, which didn't start from marketing, and the profit is not high, so how can they spend billions of dollars in marketing every year.

Huaxizi’s concentric lock lipstick is priced at 219 a piece, and the real cost is less than 1/10, most of which is the shell cost.

Even a big brand like Chanel has an annual marketing budget of billions of dollars. Where does the money go?
Of course, it is necessary to smash advertisements, hold big shows, and shape one's own brand to be recognized by consumers. A lipstick costs 400 yuan, which is a super high brand premium.

It is not difficult for a brand to go from zero to more than one billion in sales online alone, but it is easy to be labeled as an "Internet celebrity label", which is difficult to achieve.

If you want to transform from a traffic brand to a powerful domestic brand recognized by the public, you must deploy offline.

The physical store is conducive to the product display and image establishment of the brand, and the key point is to improve the brand sales channel.

But if you want to open a store offline, you must have sufficient research and development capabilities and a wide range of SKU categories. You can’t sell a few lipsticks for a hundred square meters, right?
Loose powder, perfume, lipstick, mask, eye shadow, blush...

If you want to become a real domestic makeup brand, the road is not so easy.

……

Some time ago, Lin Shen injected a sum of money into ARTISTRY, spending 1.5 million to acquire Dongfang shares and an OEM factory under his name as the production base of ARTISTRY brand products.

Many cosmetics brands are at most responsible for product appearance design and online marketing, and the real production is these foundries that many people have never heard of.

Even foundries are now paying attention to scientific research investment.

Especially with the promulgation of the new regulations, many small and medium-sized foundries that fail to pass the R&D and play false concept propaganda are either eliminated or forced to increase investment.

Coupled with rising raw material prices, small and medium-sized foundries with low prices as their core competitiveness are naturally unsustainable.

In addition, cutting-edge brands are more willing to cooperate with large OEMs with great reputation and good reputation, so that OEMs can endorse the brand.

1.5 million, buying a foundry covering an area of ​​3 square meters is definitely not a loss.

The site of the factory is not small, and it can continue to expand in the future, and the production capacity can continue to increase.

Dongfang, which was acquired by Lin Shen, was also a beauty brand in the early days, and later transformed into an OEM\ODM business, with four emulsification preparation workshops for washing, skin care, soap and make-up.

There are also six filling and packaging workshops with a total of 25 production lines and a comprehensive production capacity of 1800 million pieces per month.

To be honest, such a production capacity is already quite large.

On the market, more than 80% are small and medium foundries.

Dongfang shares are completely ranked among the top ten foundries.

But this top ten is only the goalkeeper level, the kind that may be squeezed out at any time.

From the perspective of the cosmetics industry chain, Dongfang shares belong to mid-stream manufacturers.

Purchasing raw materials from upstream manufacturers, accepting orders from downstream cosmetics brands, and earning a lot of profits.

However, Dongfang shares are limited in size, and they are still the midstream manufacturers with the lowest profit, with a gross profit of only 25%.

The upstream raw material suppliers and direct-to-consumer brands have a gross profit of 80%.

What's more, Dongfang shares have no research and development capabilities.

The so-called Chinese Medicine Cosmetics Research Center is only presided over by a Master of Pharmacology from Sun Yat-Sen Medical University.

Among the leading manufacturers on the market, which one does not have dozens of Ph. Ds.

It's not advocating that high education means strong ability, but this is recognized in the market.

And in the foundry, Dongfang shares are also very embarrassing middle and bottom.

Lacking research and development capabilities, it is naturally impossible to follow the OBM model like several leading manufacturers.

The OEM model refers to the fact that the foundry is only responsible for order-to-order production, and does not need to consider R&D capabilities at all. It is also the survival mode of many small and medium-sized factories.

In the ODM model, the R&D capability becomes the core competitiveness, which is met according to the R&D demands put forward by the downstream brands.

To put it bluntly, ODM is better than OEM than personalized customization.

For example, Huaxizi has a production order for a loose powder.

A foundry with scientific research capabilities is naturally more likely to win this big order.

Without scientific research ability, we can only find some cutting-edge brands, or start-up brands with insufficient strength.

The OBM model represents a company that started as an OEM. When the R&D strength reaches a certain level, it starts to take the route of its own brand.
At this point, in essence, it has formed a certain competitive relationship with downstream brand owners.

No longer just, a single supplier and customer relationship.

Among the local foundries, only the top three top-ranked factories have this qualification.

If Dongfang shares had this ability, they would not have sold it to Lin Shen at all.

The expansion of production capacity is also a bottomless pit.

The capital investment for a complete production project (including workshops and production lines, warehouses, and office buildings) will be at the level of [-] million yuan.

Even if it is just a production line, the capital investment is tens of millions.

Lin Shen directly purchased 10 mask production lines from the system. The production lines provided by the system are all fully automatic and will integrate eight sets of traditional processes. The production capacity is double that of ordinary production lines, with a daily production capacity of 24 pieces.

The number of operators has also been reduced from 50 in ordinary production lines to 4, and the automated real-time detection function will make the product qualification rate as high as 99.99%.

With such a strong effect, the price is twice as expensive as the traditional production line, and a fully automatic production line costs 2000 million.

Before the loss, I got a limited-time replacement currency, and my daily income doubled to 1800 million.

Lin Shen was willing to buy 10 fully automatic production lines for the production base of ARTISTRY.

Even the lack of formula that Dongfang shares had been lacking before, the system gave the best solution.

Ordinary facial mask costs 2 yuan per piece. Long-term use has the effect of moisturizing and repairing the skin.

High-quality facial mask, the cost is 20 yuan/piece, long-term use has the effect of removing acne, whitening, and eliminating scars.

The perfect mask costs 100 yuan per piece, and it has the effect of delaying skin aging after long-term use.

After reading the program provided by the system.

The corner of Lin Shen's mouth twitched slightly, always feeling that the system was fooling him.

Lin Shen: "Are you sure it will work?"

System: "100% effective, if there is any problem, I will guarantee compensation."

Lin Shen gave a thumbs up.

The system has said so, it must have an effect.

But the word "long-term" somewhat made Lin Shen feel uncertain.

Fortunately, the system explained that after using it for a month in the early stage, you can see obvious results.

But it needs to be used continuously in the future to maintain this effect.

Theoretically, if a female consumer uses Perfect Mask for three years, she will be at least three years younger than her peers.

Weed!

This effect is really a bit scary.

What are women most afraid of?
It's not that he is rich, but his appearance is already old.

Playing the system like this will definitely make those noble ladies willing to invest in their own face.

Those thousands of pieces of masks on the market are definitely not half as effective as the perfect masks provided by our own system.

Reasonably speaking, this kind of mask should sell for 1000 sheets, shouldn't it be too much?

For those female stars and the rich and powerful, 1000 masks are completely affordable.

If they really see the effect, they will spread the word of mouth, and the effect will be better than spending a lot of money on advertising.

Lin Shen will not be so conscientious for ordinary facial masks, 20 pieces.

In terms of hydrating and moisturizing, as well as repairing the skin, it beats all the masks on the market, and the price is definitely not too high.

If it doesn’t have the effect of shit, it’s so good that I’m ashamed to sell it for 40 pieces, but he only sells it for 20. It’s absolutely sincere.

As for the high-quality facial mask, it must be provided to female consumers above the middle class. It costs 20 and sells for 200, which is very reasonable.

The perfect mask is a special product, 1000 pieces, no second price.

Windfall?

That's right.

No huge profits, who does business.

In the market, which beauty brand is not profiteering.

Besides, as far as the masks provided by the system are concerned, they all have real effects.

Even if it is tested, Lin Shen is not false.

It doesn't make sense, only those foreign makeup brands are making a lot of money in China, and a mask can cost hundreds or thousands.

Not only to lay and sell in the country, but also to go abroad, enter the European, American, Japanese and Korean markets, and become the real light of domestic products!

　A small face mask, so huge profits, interested book lovers can search for the boss of Fu Erjia, go to eat first, come back to see if I can write another chapter.

　　
　
(End of this chapter)