The god of the world

Chapter 215 Cheap Homemade Fertilizer
During the holidays of Lin Shen's family abroad, many blockbuster films were released at the same time during the Spring Festival in China.

After so many years of incubation, the box office potential of the Spring Festival stalls has been coveted by countless film and television companies.

Even though they knew that the proportion of their film schedule would drop significantly with the same schedule as "The Wandering Earth" produced by Forest Pictures, they still chose to face the difficulties.

They are just betting.

Everyone watching movies during the Chinese New Year, you Xingyi Cinemas can’t just show a Wandering Earth, can you?

If you really do that, it will be too ugly to eat.

Even the film department would not allow Xingyi Cinemas to do this.

Of course, they can only suggest, rather than forcefully issue orders.

The 1500 movie theaters under Xingyi Cinemas have created nearly [-] jobs.

I really offended the Xingyi theaters, and they put down their picks. Who will solve the jobs of 10 people?
Look at Mou Kang, which is the most obvious example.

When a company is large enough, even officials have to treat it with caution.

In recent years, although the box office of the Spring Festival stalls has been high, the attendance rate has decreased year by year.

The ordinary people have limited income, who can afford the sky-high price of 100 or 200 movie tickets in those black-hearted theaters.

The more popular the movie, the more these theaters dare to raise the price.

Just like "Hello, Li Huanying", after the word-of-mouth and box office broke out, some theaters took the opportunity to increase the ticket price, and some theaters in Beijing even sold it to 160 yuan.

For the Hollywood blockbuster "Reunion 4", the average ticket price for the pre-sale midnight show has exceeded 200 yuan, and the ticket price for the IMAX hall once reached 460 yuan, and it is still hard to find a ticket.

The higher the theater sells the tickets, the more money the film producers will naturally get.

As for the audience?

Who cares.

As long as they don't lose money.

As the ticket subsidy is directly cut off from the source by the above, no movie tickets lower than 19.9 yuan are allowed.

In the early years of the battle between Maoyan and Taopiaopiao, the scene of watching a movie at 6.6 yuan will never appear again.

"The Wandering Earth" is released during the Spring Festival, priced at 30 yuan in first-tier cities (Beijing, Shanghai, Guangzhou and Shenzhen), 25 yuan in new first-tier and second-tier cities, and 20 yuan in third-tier cities and below.

This fare is the only one in the Spring Festival stalls.

Generally, before the film is released, the film studio will release the standard settlement price in advance.

Most movies are usually priced at 40 yuan in the four major first-tier cities.

Below the first-tier cities, no matter whether it is a township or a second- and third-tier city, it will not be lower than 35 yuan.

Compared with the attendance rate, raising ticket prices can at least reduce their risk of loss as much as possible.

If the film studio does not agree to lower the settlement price, the theater will naturally not be so stupid as to subsidize it out of pocket.

In the end, only the audience can pay the bill.

"The Wandering Earth", as a film produced and distributed by Forest Films, naturally has absolute autonomy.

As long as the pricing is not lower than the above regulations, outsiders can't control them.

How other theaters set prices has nothing to do with Forest Films.

In short, Xingyi Cinemas took the lead in firing the first shot to rectify the cinema industry!
……

As a migrant worker in a first-tier city, it was hard for Pu Sijia to spend her thirties and first day with her family.

So I couldn't wait to make an appointment with the little sisters, and prepared to watch a movie together, go shopping, and have a good get together.

After working hard outside for a year, I didn't save any money.

Vision and consumption outlook have improved a lot.

Wait for Pu Sijia and the little sisters to finish discussing which movie to watch in the group.

Open Maoyan, Meituan and other platforms, and compare the prices of movie tickets during the Spring Festival, and people are instantly dumbfounded.

Her hometown is just a third-tier city.

But the ticket price of several movies in the afternoon show was about 80 yuan.

Expensive and scary!
"These unscrupulous theaters, it's best to close down immediately!"

Pu Sijia cursed a few words speechlessly, but was a little entangled.

In first-tier cities, she often watches a movie with her colleagues and friends.

White-collar workers in big cities naturally want to live a 'decent' life.

Although most of her monthly rent has to be handed over to the landlord.

But when I returned to my hometown, in front of my friends, I still wanted to show that I was doing well.

But a movie ticket is enough for a meal in a small restaurant.

Pu Sijia couldn't help but began to miss the days when she was in college, when she could go to the movies with her little sisters for just a dozen dollars.

At that time, even if the Spring Festival movie tickets were at a premium, the maximum would be 40 yuan.

Looking at the current Spring Festival movie ticket prices, it is simply ridiculously expensive.

After struggling again and again, Pu Sijia decided to think about it again.

For the four little sisters, it costs 400 yuan to watch a movie, which is enough for them to go to Huoshe to have a feast.

Tired of work, Pu Sijia's favorite thing is to watch short videos.

Sometimes I'm lazy, so I just follow up a drama on the short video platform.

She herself occasionally shares some movie-watching experience.

Although she doesn't get many likes, and occasionally she is lucky enough to have a video with more than [-] likes, but it is enough for her to become a part-time blogger happily.

"Eh?"

Pu Sijia was a little surprised: "Happy Planet launched the ticketing system?"

As a senior movie fan, the short videos recommended to her are naturally related to movies.

The trailer of "The Wandering Earth" is pushed to all users of the platform in the form of an open screen advertisement.

The epic sci-fi blockbuster, plus the booking link at the bottom, made many people subconsciously click after seeing it.

"so cheap?"

When Pu Sijia saw that the fare was only 20 yuan, Pu Sijia thought she was dazzled.

After all, the price of movie tickets has been rising steadily over the years, which has deprived many people of their enthusiasm for watching movies.

Even, in order to save money on movie tickets, many people would rather not watch it, and wait until the video platform goes online to make up for it.

The price of a movie ticket during the Spring Festival is enough to open a video platform membership for several months.

After Pu Sijia quit Happy Planet and opened other booking platforms to do some research, she came up with an answer.

Only Xingyi Cinemas can enjoy such a low ticket price.

Moreover, no matter whether Xingyi Cinema is showing its own movies or other movies, the tickets are generally sold at the standard price required by the photo party.

Pu Sijia didn't think too much about it, and quickly entered the identity information of herself and a few little sisters, and then quickly grabbed four movie tickets with good positions.

"Sisters, I grabbed four movie tickets and only spent 80 yuan!"

Pu Sijia shared the good news with a few little sisters, feeling a sense of comfort in her heart.

The 20 yuan movie ticket for the Spring Festival stalls was probably only available ten years ago.

……

During Chinese New Year, everyone wants to bring their wives, children, parents, and go to the cinema to spend two hours of happy time.

Without any suspense, this wave of Xingyi theaters won directly.

The 1500 movie theaters across the country are all sold out, and the venues are full.

It not only saves money for opening and marketing, but also wins word of mouth.

When Pu Sijia and the others arrived at Xingyi Film City, it was located on the top floor of a large shopping mall in the city center. There was a long queue at the entrance, and hundreds of people sat in the rest area.

Pu Sijia couldn't help feeling that she hadn't seen such a lively scene in a movie theater for many years.

With ticket prices rising year by year, the enthusiasm of ordinary people for watching movies has long gone.

Especially young people, unless there is real explosive content, they can grit their teeth and enter the theater.

"Sijia, there is a milk tea shop in this movie theater?"

There was a little sister who was quite surprised to see a lot of people queuing up next to her.

"Really, Fire Tee, fire tea?"

Pu Sijia saw the familiar man's head, and immediately directed one of the little sisters excitedly: "Xiaoxiao, you go to collect the tickets, and I will queue up to buy milk tea."

Seeing Pu Sijia's turmoil, Xiaoxiao complained to the other two little sisters: "Sijia is almost thirty, and she is still chasing stars."

"Haha, I like Dong Lin too, but it's a pity that he has no fate with us."

"At least I'm happier than we are. Today I finally gave the child to his father to take care of him. I usually stay at home to look after the baby every day. I'm so depressed."

A little sister who married early expressed the sadness of a married woman.

I got the movie ticket from the ticket machine, and there was still about an hour before the opening, so I was not in a hurry.

However, there are no resting places in the lobby.

There were too many people queuing up, and many of them brought their families to join them when they heard that they could watch movies for 20 yuan.

Looking at the QR code on Xiaoxiao’s LED screen, I found that the price of this hot tea is quite reasonable.

Between 10 yuan and 20 yuan, it is completely within the range that everyone can afford.

Milk tea, especially the new tea drink brand, has the highest profit, with a gross profit rate of more than 60%.

Even Heytea and Naixue couldn't bear it anymore, and they cut prices one after another, dropping to the price range of 10 yuan to 25 yuan, which shows how much profit they had before.

After queuing for about half an hour, I got four cups of milk tea.

Asking the little sister to take some photos for herself, Pu Sijia worked hard for half an hour.

Although Pu Sijia is not particularly interested in sci-fi films, this film rarely makes them completely attracted by the compact plot, and even has a feeling of eye-opening.

Can domestic sci-fi movies be shot to this level?

It's incredible!

It only cost 20 yuan to see such an excellent movie.

Pu Sijia and a few little sisters felt that this wave was a bloodbath.

In other words, I also watched movies and drank milk tea.

Can't we not have a hot pot meal?

Coincidentally, Huoshe also opened a store in the city where they are located.

Due to the limited consumption potential in the city, Huoshe opened a store, but the business exploded.

Another day of queuing up.

In the past two years, Huoshe has surpassed Haidilao in the hearts of young people.

The delicious food is not expensive, and it is [-]% off at every turn. It doesn't talk about martial arts.

Especially among college students, the popularity of Huoshe is overwhelming.

Many college students from ordinary families can earn a lot of money by working and studying on weekends.

As for the service attitude, there is nothing to say.

After watching a movie, drinking milk tea, and eating hot pot, the per capita consumption is only 100.

As for the few theaters that cost 80 a piece, only fools went to join them.

When she got home, Pu Sijia couldn't wait to edit the video footage shot today and upload it to Happy Planet.

By the way, Amway is one of the few fans of her, and she must go to the wool when she has time.

No one can say for sure whether there will be so-called common people entrepreneurs who will ask their superiors to force Xingyi Cinemas to raise ticket prices.

……

As many people expected, someone did have a wrong mind.

Several theater chains launched a small-scale trial to protest Xingyi Cinemas’ malicious low-price sale of movie tickets.

It's hard to say, it wasn't inspired by someone behind it.

But in the face of absolute strength, they are just a bunch of jumping clowns.

As far as the above is concerned, as long as the overall situation is not chaotic, the price is high or low, that is your company's own business.

Even in a sense, Xingyi Cinemas is activating the increasingly sluggish movie viewing market.

No, several official media criticized several theaters for raising ticket prices without a bottom line, and focused on praising Xingyi Cinemas’ contribution to reshaping the movie market’s ticket prices.

So far, other theaters have also died down.

With the help of low ticket prices, the number of viewers of "The Wandering Earth" has increased rapidly. After word of mouth spread, more people walked into the theater to support this domestic sci-fi masterpiece.

The box office of "The Wandering Earth" even surpassed several movies in the same period.

10 billion, 20 trillion, 30 trillion...

In the end, it successfully broke through the 50 billion mark!
Excluding the 2% service fee of the online ticketing platform, the box office is 49 billion.

The 49 billion split box office also allowed Forest Pictures to make a lot of money.

As a self-produced film released by Forest Pictures, the box office after deducting 5% of the film's special funds and 3.3% of the special business tax is 44.93 billion.

In this part of the box office, Huaying will deduct 1% agency fee.

Don't ask why, just give the money and you're done.

When it is the turn of the cinema and the producer to share the accounts, the two parties generally follow the 57:43 account sharing model.

There's nothing to say about that either.

The popularity of Wandering Earth does not need to reduce the share to increase the proportion of films.

Relying on the advantages of lower prices, better decoration, and location in the CBD, the market share in the Spring Festival stalls is as high as 37%.

This also means that, of the 25.62 billion to the theaters, Xingyi Cinemas can get 9.47 million.

When Xingyi Cinemas was first acquired, their annual box office was only this amount.

But now, this is just the box office they get for one movie.

The real big head is still in the hands of investors.

Unlike other films, investors are also subdivided into producers and distributors.

The Wandering Earth is completely self-produced and released by Forest Films.

The so-called distribution is nothing more than persuading theaters to release a certain film and increasing the proportion of films scheduled.

Distribution companies in China are not as strong as the Big Six in Hollywood.

In many cases, you have to pretend to be a grandson in front of the theater company in order to win a considerable proportion of the films you release.

In terms of distribution, is there a stronger company in the film and television industry than Guanhai Group?

There are Weibo and Happy Planet online, a traditional media platform, and an emerging short video platform.

Offline, there are Xingyi Cinemas, 1500 movie theaters, the leader in the cinema market.

Compared with Guanhai Group, Wanda is not only inferior in its ability to make films.

On the online announcement, Guanhai Group can also turn Wanda into a scum in seconds.

According to the 43% accounting ratio, the income of Forest Pictures is 19.32 billion.

The production cost of Wandering Earth reached 5 million, and the publicity cost was only 1.5 million.

Regardless of Xingyi Cinemas, the movie made a net profit of 12.82 billion!
A movie earns 13 billion in blood, almost 2 million US dollars.

To be reasonable, such an amazing return on investment is one of the few in China.

Regardless of the main theme, it can almost be regarded as the ceiling of domestic movies.

With this movie, Jiang Ye became famous!
Become the hottest meat and potatoes in the film and television industry.

Jiang Ye alone made more than one billion yuan for Forest Pictures.

In addition, in the past two years, many excellent directors have emerged.

In the field of TV dramas, Aiyouteng has no power to fight back.

Before domestic audiences have recovered from the shock of Wandering Earth, Forest Films once again officially announced a big news.

Jiang Ye will direct an epic super sci-fi masterpiece "Inception". This film will be shot with IMAX cameras, and the production cost will be as high as 3 million US dollars!
3 million US dollars, what concept?
In Hollywood, it can be considered a super blockbuster.

In China, it has shocked countless people and made them look forward to it.

Many film and television companies are not optimistic about Forest Pictures' big money this time.

Although Jiang Ye has the background of "The Wandering Earth", it also has a strong box office appeal.

But for a $3 million blockbuster, the cost recovery must be at least close to $9 million.

Even if Forest Pictures still distributes its own films, it will not be able to make much money relying on the domestic film market alone.

Even, the possibility of losing money is very high.

Other companies that originally wanted to rely on their relationship to get involved were frightened and hurriedly stood aside.

It is a recognized fact that no super blockbuster movie can be made in China.

Heartbroken and helpless.

But this time, Jiang Ye got a high shooting budget that made countless directors jealous.

Regardless of whether it can make money or not, this kind of super blockbuster, even if it just shows its face, is excellent.

If you have the opportunity to walk the red carpet of Oscar once, it will be worth it in your life.

Many veteran kings recommended themselves one after another, hoping to have the opportunity to participate in this movie.

The movie with the highest single-production budget in history has completely stirred up the domestic entertainment circle, causing countless people to find connections and try to plug people into the group.

Even Yang Mi, who had been in shadow for a long time, was a little moved.

Not to mention Reba, who is currently filming "Rise of Fame", showing courtesy to Lin Shen in the video if she has nothing to do, her careful thinking is obvious.

If you can act in a $3 million super blockbuster, regardless of the box office and word of mouth, this life will be worth it!

There are too many people who miss the heroine.

But in front of Guanhai Group, they can only discuss in a good voice to see if they can win this role.

They don't have the guts to play other small tricks.

……

It wasn't until mid-February that Lin Shen returned home with his family.

Some well-informed people want to visit at the first time.

The position of heroine is naturally left to Reba.

Fertilizer does not flow into outsiders' fields.

Reba's acting skills are not bad now, and her appearance is also in line with the aesthetics of Europe and the United States.

Jiang Ye did not refute this.

Reba, who returned to China for filming early, could hardly contain her excitement when she heard the good news revealed by Yang Mi, and wished she could fly to Lin Shen's side immediately.

"Sister Reba, what good news, so excited?"

The leading actors in the crew are also smart people.

It must be great news that can make Reba's top flow excited.

In the current entertainment industry, is there anything more exciting than the casting of "Inception"?
"Well... it's not convenient to disclose at the moment."

Reba still remained sober, and did not directly tell the news about getting the heroine.

"Reba, don't hide it from us, the casting was successful?"

Yin Zheng was also very gossip in his heart, so he asked questions for everyone.

"Well, the specific role has not yet been determined."

Reba also noticed that this group of people would not give up without revealing some inside information.

"The heroine, or the second female lead?"

Yin Zheng was envious in his heart, but he also understood.

It was rumored in circles that Reba's rumored target was probably the chairman of Guanhai Group.

If there is that one who makes the move, even if the heroine is given to Reba, who would dare to say no.

"Currently, the second female lead has been decided, and it will depend on the specific audition situation later."

Reba was also afraid of provoking them.

Just a female number two made their eyes turn red with envy.

If it means that she gets the heroine, why don't she envy these people to death?
(End of this chapter)