The god of the world

Chapter 235 Both Upgrade
After receiving his father's order, Ram looked for an opportunity to approach the Chinese female designer.

As a playboy, but also socially adept.

Soon, Ram found an opportunity to get close to Guo Bei at a fashion dinner.

As the hottest designer in the fashion circle today, the Agnelli family is not the only one who covets Guo Bei.

Even the Arnault family behind the LVMH Group also contacted Guo Bei many times, trying to lure her to LV and not give Gucci, a strong competitor, the chance to overtake.

Usually, Guo Bei seldom attends such dinners, and just concentrates on her work.

This time, Guo Bei was also invited by a well-known godmother-level celebrity in the fashion industry.

At the banquet, Guo Bei was undoubtedly the focus of all the stars.

"Miss Guo, can I have a chat with you?"

Lahm held a champagne glass with a graceful smile, and interrupted Guo Bei, who was talking with a female designer, with the elegance of a nobleman.

The female designer recognized Ram and tactfully moved out of her seat, leaving room for the two of them to talk.

"of course."

Guo Bei also knew the weight of the Agnelli family in Europe, so she kept a lukewarm attitude while chatting with Ram.

During this period, Ram also showed himself as much as possible.

As the heir of a large family that has been passed down for hundreds of years, Ram was completely trained according to the standards of the next generation of heads.

This shows how ambitious John Elkann is.

Don't look at Lahm's unrestraint, but in terms of knowledge and conversation alone, he is definitely a young talent.

Coupled with the background of the Agnelli family, the wealth is incomparable.

Ram's speed of changing girlfriends is not much slower than that of ordinary people changing clothes.

But these advantages of his didn't work at all in front of Guo Bei.

Guo Bei is not a little girl who has never seen the market.

Growing up in a wealthy family environment, the man is still a super rich man who is richer than the Agnelli family.

Even the dividend she gets from Gucci every year is much more than Ram's pocket money.

What Ram said, she was not interested at all.

This is the perfunctory response that she resisted impatiently in front of the Agnelli family.

But after a while, I saw that Ram still didn't want to stop.

"I'm sorry, I have other arrangements later, let's talk next time when I have time."

Guo Bei had no choice but to interrupt the eloquent Ram, turned around to bid farewell to the owner of the party, and left straight away.

Seeing Guo Bei's lack of face, La Mu couldn't help but look a little ugly.

"Hey, isn't this the 'sixth generation leader' of the Agnelli family?"

Jean Arnault, who was watching the theater not far away, smiled with a bit of sarcasm.

John Elkann's thoughts are well known.

But who made the Agnelli family have no successors, and the only direct heir, Andre, is a mud that cannot support the wall.

On the contrary, their family is thriving.

There are four men alone, and now they are also serving as CEO positions of several brands under the LVMH Group.

When Ram saw Gene, he couldn't help frowning, and said ironically, "I thought who it was, it turned out to be the fourth prince of the Arnaud family. I heard that your eldest brother is about to succeed?"

The elder Arnault had a total of four sons and a daughter, among which the eldest son and eldest daughter were both born to his first wife.

The second wife also gave birth to three sons for the old Arnault, namely Alexander, Frederick and Jean.

In the old Arnault's heart, he owed his first wife a lot.

From the fact that Princess D'Anfina was the first to be promoted to the director of the group, it is enough to see how much old Arnault dotes on this only precious daughter.

The eldest son, Antoine, was appointed CEO of Berluti.

The brand of Berluti can be regarded as a shoe brand for hundreds of years.

Prior to this, the LVMH group had no men's clothing brand.

And the old rival Kering Group, whose menswear has Brioni, has a very high reputation all over the world.

It is only due to the insufficient number of stores that the LVMH Group has the opportunity to catch up.

The elder Arnault clearly placed high hopes on his elder son for his appointment.

This is why the second wife kept blowing pillows, and the old Arnault included his second son Alexander in the scope of his successor's investigation.

Alexander wanted to acquire Rimowa, a German high-end luggage brand, and Arnault spent 6.4 million euros to acquire 80% of its shares, making his second son the co-CEO.

RIMOWA is also under the leadership of Alexander, constantly playing cross-border with fashion brands, looking for celebrities to bring goods, and the sales growth is gratifying.

The old Arnold Long Yan Dayue sent his second son to the newly acquired Tiffany as the executive vice president.

Compared with Berluti, who is in charge of the older son, it is obvious that the second son who is in charge of Tiffany is more important to the old Arnault.

However, the big princess is not a fuel-efficient lamp.

Compared to Alexander and the three of them, Antoine was his younger brother.

Under the persuasion of D'Anfina, the old Arnault let Antoine take over LV and join the group's board of directors.

This undoubtedly shows that in this battle for succession.

The two children of the old Arnault's ex-wife are likely to eventually take charge of the entire Arnault family.

Gene smiled undiminished, and walked in front of Ram, but his voice was extremely cold: "The fashion industry is not something that your Agnelli family can intervene in, go back and sell your cars, if you dare to reach out, our Arnaud family will absolutely I will chop off all your claws!"

"Oh, let's see."

Ram clenched his fists, and knew that it was useless to just play tricks.

With the energy of the Arnault family, blocking them in the fashion circle is just a matter of one sentence.

There are 75 luxury brands under the LVMH Group, and the number of luxury brands under their family is less than one palm.

It was too late for them to transform. The luxury brands with potential in the market had already been carved up by those three companies.

What was left to the Agnelli family were just some down-and-out brands that were not well managed.

Among them, Armani is a rare top luxury brand.

Therefore, even knowing that the old man is gone, the status of the Armani brand may be shaken.

The Agnelli family also had to gamble!
Otherwise, if they miss Armani, they will have no chance to gain a foothold in the fashion circle.

……

Walk out of the banquet hall and come to the parking lot.

Ram is going to call the bodyguards to ask how the things they have been told are going.

Earlier, he had ordered his bodyguards to find an opportunity to tie Guo Bei to his residence.

As a playboy, it was the first time he encountered soft nails.

Ram couldn't care so much, so he could only get the person first.

Based on Lahm's experience, this woman's attitude is absolutely different after she gets her hands.

But until now, the bodyguard has not responded.

This made Lahm a little surprised, and couldn't help calling again.

"Beep beep..."

No matter how you call, there is no connection there.

"Damn it, nothing will happen, right?"

Ram instinctively felt a little uneasy, so he made a quick decision to leave here.

But before he got into the car, he passed out.

A basin of cold water was poured down, and he woke up.

Ram couldn't help shivering, and suddenly his eyes widened in horror.

At this time, he was fixed on the cross, and his hands and feet were bound with leather straps.

Although he has played like this before, but it was for young and beautiful girls.

If it were him, how could he not be scared to pee?

"Uuuuuuuuuuuuuuuuuu."

He struggled desperately, trying to explain to these people.

Looking at the ground again, the three corpses were the bodyguards he had sent out before.

Without exception, all of them were tortured until they were inhumane, and then shot to death.

He couldn't guess the origin of this group of people at all.

Fortunately, years of elite education allowed him to gradually regain his composure at this time.

This group of people has a sturdy build, and their skin colors are not uniform, including white, black and yellow.

But there is one thing in common, that is, the eyes they looked at him without the slightest emotion.

Immediately, Ram's heart became cold.

This kind of person was called a dead man in ancient times.

In modern times, top families like theirs also have private savings.

Every year, they would select a group of orphans, and through cruel training, they would instill in them the idea of ​​being loyal to the family from an early age.

He has no feelings, only obeys orders, and is much more loyal than ordinary mercenaries and bodyguards.

At critical moments, he can even block bullets for them.

His three bodyguards are such people.

This kind of bodyguard is quite difficult to train.

Only the direct descendants of the family are eligible to be equipped with this kind of bodyguard.

No matter how he wanders outside, he will take them with him inseparably.

But this time, he obviously failed.

Now, he can only hope that the leader of this gang is a normal person.

After about ten hours?
During this period, he hardly took in a drop of water, and he was very hungry.

Even if you want to defecate, you can only let yourself excrete.

Suddenly, there was a sound of footsteps.

"Boss."

For the first time, this group of icy faces showed a humanized fanatical expression.

After seeing the person coming, Ram was stunned.

Because it was Lin Shen and Andre who appeared in front of them.

Seeing Andre, who was usually at odds with his father, turned into the most humble dog leg in front of this rich man in the East.

Ram couldn't help feeling humiliation in his heart.

Fortunately, he can clearly recognize the current situation, and now his life is still in the hands of others.

"Did your father make you do this?"

Lin Shen looked at Ram with a deep smile. He did have a good skin and a good family background, so he was naturally very popular with women.

"I'm sorry, I really don't know the relationship between you and Miss Guo."

Lahm naturally also guessed that the rich man in the East and the female designer of Gucci probably got together a long time ago.

Thinking about it now, he was cheated by his father.

If he had known about the relationship between the two, he wouldn't have dared to think badly about Guo Bei if he was killed.

Now, he can only hope that the other party will let him go.

As for Andre, there is no hope at all.

Even, Andre wanted to kill him.

"It's not your fault."

Lin Shen shook his head with a smile, and waved to the bodyguard next to him: "Untie him."

The bodyguard walked over with a blank expression, and untied all the belts around Ram's wrists and ankles.

Restoring 'freedom', Ram's legs were a little weak, and he sat down on the ground directly.

After a while, the blood gradually circulated.

Although he felt aggrieved, Ram didn't dare to show it.

"This is an employment agreement, sign it without any doubt."

"Employment agreement?"

Ram froze for a moment, obviously a little surprised.

After a closer look, this is an incomparably crude temporary employment agreement.

According to the agreement, he will work for the other party for one year, including but not limited to coordinating the acquisition of Italian brands by Kering Group.

If it really works, the other party will pay a lot of labor fees.

"If I sign this agreement, can I leave?"

Ram couldn't believe it, he didn't expect it to be so easy.

Lin Shen nodded with a smile, "Of course, the Agnelli family is my partner, and your father and I are also friends. These three bodyguards will be regarded as your family's apology."

Ram was skeptical, but when he saw three familiar faces on the ground, he felt chills for a moment, and quickly signed it.

In this moment, he became Andre's successor.

Just one Andre is not enough insurance.

In terms of wrist, Andre is far worse than John Elkann.

And Ram, as John Elkann's own son and only son, bears John Elkann's high hopes.

As soon as Armani was acquired, John Elkann couldn't wait to let Ram serve as vice president.

In the future, the entire Armani Group will definitely be handed over to Ram.

The three bodyguards in charge of the action are just a warning, and the Agnelli family will never dare to have such small thoughts in the future.

Bury Lahm's dark chess piece and cooperate with Andre on the bright side.

When the time is right, the entire Agnelli family will not be able to escape his control.

……

Guo Bei was completely unaware of all this.

Seeing Lin Shen appear, Guo Bei was very pleasantly surprised.

Usually when she went out, she would bring two female bodyguards with her, and there were more than a dozen of them secretly protecting her.

After the two got bored, Lin Shen simply raised his mouth.

Guo Bei was also taken aback, not expecting to be targeted by someone.

Thanks to Lin Shen's proper protection of her, the other party did not succeed.

"In the future, try not to attend unnecessary parties."

Lin Shen stroked Guo Bei's smooth and jade-like back, looked at her panting and charming appearance, and spoke with a domineering tone that could not be refuted.

"Know it."

Guo Bei is not keen on socializing at all, and this time it is really embarrassing.

Usually, she prefers to grow flowers and plants at home.

Flowers and plants, but no one has a complicated heart.

"I also watched the recent big show. The market feedback was very good, and you don't have to put too much pressure on yourself. You only need to hold two big shows a year."

Lin Shen transferred Guo Bei to Gucci as the creative director, but Wu Yue often talked about it.

Originally, Wu Yue had high hopes for Chloe, and also hoped that Chloe could catch up with Gucci and LV under the leadership of Guo Bei.

Fortunately, Guo Bei was parachuted directly to Gucci as the creative director.

This is beyond a thread.

Previously, Kering Group placed high hopes on Gucci, wanting to increase Gucci's sales to 150 billion euros, and fired the veteran Michel who had made great contributions.

In order to find a suitable creative director, I changed seven or eight of them.

It was not until Guo Bei took office that he regained the recognition of consumers and received unanimous praise.

In the fashion industry, the job of a creative director can be said to be thankless.

Not to mention the completion of at least four big shows a year, he is also responsible for business lines such as ready-to-wear, accessories, perfume and beauty.

So, Guo Bei didn't go to Lin Shen and the others before.

Most of the creative directors are able to work for two years, very few.

If it is another creative director, it must be a lot of pressure.

But Guo Bei's identity is naturally extraordinary.

Not only did he receive Gucci's 5% net profit dividend, but he also directly signed a lifetime agreement with Gucci.

In the next few decades, Gucci will not easily change designers.

Just like Karl Lagerfeld is to Chanel, he is the soul of the latter.

In the circle of creative directors where being fired is a common occurrence, Guo Bei's treatment is simply enviable to countless colleagues.

The top luxury in the fashion circle, Gucci's lifetime contract!
Any fool can see that Kering is trying to turn Guo Bei into a second Karl Lagerfeld.

Stable working environment, favorable salary.

At present, the number of big shows has been reduced to two, so that Guo Bei has more rest time, so that she can freely display her talents.

As a designer, Guo Bei's treatment is undoubtedly the highest standard in this circle.

In addition to being moved, Guo Bei can only reciprocate with actions.

……

the other side.

Ram returned home and told about the relationship between Guo Bei and Lin Shen.

As for the three bodyguards, they were not the focus of their attention at all.

On the surface, Ram still looks like that.

In private, his loyalty to Lin Shen far exceeds that of his family.

"I know about this. As long as you make achievements with Armani, I can let you take charge of the Fiat Group."

John Elkann was very decisive and called Andre, who is now the chairman of Palermo, directly.

"Jeep's sponsorship fee for Palermo will increase by another 1000 million per year."

Although they didn't make it clear, they both understood each other, and this was an apology.

Previously, Jeep became Palermo's chest advertiser, with an annual fee of 2000 million euros, which has been controversial by the media and fans.

Even giants like Juventus have a fixed sponsorship fee of 2500 million euros per season.

At present, Jeep's sponsorship fee has increased by another 1000 million euros, which completely surpasses Juventus.

In order to avoid the trouble of Juventus fans, John Elkann also increased the sponsorship fee of 1000 million euros for Juventus.

Anyway, it's left-handed and right-handed, and it's all their own property.

For a Serie B team, the income from commercial sponsorship is close to [-] million euros, and I am almost envious of those teams of the same level.

Even the Serie A relegation team does not have this ability to absorb money.

A group of fans who were planning to watch Palermo's jokes suddenly found out in surprise.

The strength of many young players newly promoted to the first team in Palermo has already achieved the level of gaining a foothold in Serie A.

A wave of five consecutive victories directly made Palermo crazily grab points.

Coupled with the loss of the top few teams, it gave Palermo hope of upgrading.

With Andre in charge, some ghosts and monsters naturally dare not find Palermo.

Many fans know how dark Serie A is.

The two teams that were taken down by Lin Shen got a place in the play-off after a frenzied rush for points.

Use the relegation team lineup of the five major leagues to play in the sub-level league.

I dare not say that it is a championship, at least it is a level of steady upgrade.

West Second Playoffs.

Malaga, ranked 6th, drew Almeria, who was ranked 3rd.

In the first round, Xu Bo led Malaga to defeat.

With a total score of 5-1, Almeria was cut off.

Lin Shen specially went to watch this game.

The players on the field are also very hardworking.

The big boss supervises the battle, who dare not work hard?

At the end of the first round, Lin Shenlongyan was very happy, and directly threw out bonuses.

Starting players and the head coach, each 10 euros, a total of 120 million euros.

Substitute players and assistant coaches, 5 euros each, totaling 100 million euros.

In one game, 220 million euros were thrown out.

This is a legend in West Second Division.

What's more, if you win the next game, the bonus will be doubled.

Just ask, the team is stronger than the opponent.

Even more lured by bonuses, fools will not work hard.

Not surprisingly, facing Girona, who is No. 4 in the Second Division.

Throughout the game, a magnificent 5-0 victory allowed Girona to stay in the second division again.

And Malaga returned to La Liga again after a lapse of 12 years.

When the referee blew the whistle, the whole city boiled instantly.

The sound of horns rang through the sky, and jubilant fans were everywhere.

The live broadcast footage was given to Lin Shen and the club CEO Casado more than once.

Both of them also smiled, especially Casado, who let out a long sigh of relief.

Thank you so much, the team has finally been promoted to La Liga!
As an old man of the club, Casado does have feelings for Malaga.

"Boss, look at the signings for the new season..."

Casado asked for instructions cautiously, he didn't dare to play tricks in front of Lin Shen.

"As for the transfer, you should communicate more with Xu Bo. In addition to the income from selling people, I will give you an additional transfer budget of 1000 million."

Lin Shen's positioning of Malaga is a transfer station to help his players with excellent templates level up, so naturally he will not invest too much in Malaga.

Even a transfer budget of 1000 million euros is enough to surpass most small La Liga clubs.

La Liga is not the Premier League, except for Real Madrid, Barcelona, ​​and Atletico Madrid, all of them are very poor.

What's more, the three young players who have the template of Messi, Neymar and Mbappe have already been arranged by Lin Shen.

As long as the summer window opens, he will join Mallorca on loan and occupy three foreign aid places.

For these three people, the liquidated damages are all set at 2.5 million euros.

No matter how high it is, other teams can't afford it.

This number has just been stuck at the limit of the rich team's itch.

Malaga's smooth upgrade here naturally put a lot of pressure on Sanjay.

Serie B has more places in the play-offs than West B, and it will take three rounds in total to determine the final Serie A spot.

Palermo in the second half of the stage seemed to ignite the passion of the whole Sicily.

The scene of the offensive has attracted countless fans of Palermo.

Especially in the absence of a Serie A team in Sicily, Palermo seems to be the hope of the whole island!

The nearly 100-year-old Barbera Stadium is already full of seats today.

There are also real-time broadcasts by many domestic media, and another Chinese coach has gained a firm foothold in the Apennine Peninsula.

If Palermo can be promoted, both La Liga and Serie A will have Chinese coaches.

Compared with players, the position of head coach is even more scarce.

The position of the coach of the five major leagues has never appeared from a Chinese.

In the first two rounds of play-offs, Palermo, ranked 8th, shocked countless people.

Two big victories, showing a strength that is not what this level should have.

In particular, the young striker Arlodi scored 15 goals in the second half of the game. In the first two rounds of play-offs, he even staged two hat-tricks in a row.

Ben Yedder's characteristics are dexterous and balanced left and right foot skills, amazing ability to grab points and awareness of running positions.

Even among Serie A forwards, Ben Yedder ranks in the top 10.

Arlodi, who has Ben Yedder's template, even killed indiscriminately in Serie B.

Facing No. 3 Lecce, Arlodi did not perform a hat-trick again.

But the stunning performance of two goals and one assist still made him the MVP of the game.

Just by looking at the number of scouts on the sidelines, you can tell how many teams are interested in him.

Only 19 years old, has this kind of strength.

It shouldn't be too much to sell for 6000 million, right?

Palermo's promotion to Serie A made the whole of Sicily feel like an erupting volcano.

Sicily, with a population of 500 million, finally ushered in a Serie A team!
(End of this chapter)