1993 Glamour at a Glance

Chapter 116 Earn ten times back (seeking subscription)
After leaving the Football Association, Song Yang confirmed one thing.

The negotiation between the Football Association and IMG has not yet been settled, because IMG requires a TV station to broadcast, so the Football Association wants to talk to CCTV about this matter.

Song Yang made an appointment with Zheng Wu to visit tomorrow, so he rushed to see Yuan Kun.

When he returned to the company, Yao Peihua had already complied with his request and dressed up brightly today.

"Has the private room in the restaurant been booked? Have you contacted Mr. Yuan and Mr. Zhang?"

"It's booked, they've all set off."

"Okay." Song Yang took out the plan from the cabinet in his office and walked out non-stop, "Let's go there first and wait."

The place to eat is a well-known restaurant not far from Jihailou, Baijia Xiaoyuan.

Qi Yuxuan, Song Yang, and the tall and bright Yao Peihua walked into the restaurant renovated from a courtyard house one after the other, entered a private room and said: "You have filmed commercials, but this time, in order to get Mr. Yuan to approve this plan, I'm counting it as a friendly performance of the company's employees to reduce costs, and I won't give you a lot of extra bonuses at that time."

"President Song is fine." Yao Peihua asked, "Should I wait for President Yuan and Teacher Zhang at the door."

"No need." Song Yang waved his hand, "I know Mr. Yuan very well, and this time is another opportunity to introduce Mr. Zhang to earn some money by shooting commercials."

Yao Peihua nodded: "Then I'll go and order the dishes first?"

"Okay." Song Yang's thoughts were actually still on the agency of the League A billboard.

It is possible to win this matter, but it will steal the meat of IMG.The other party is a giant. The full name is International Management Group. It may be the first marketing management company to enter the Huaguo market, and it specializes in the field of sports.A, Football Association Cup, CBA, etc., were all initially participated in by them.

Song Yang felt that it would be better to target CCTV's advertisements, but if the Football Association needed it, Song Yang could also accompany the bid.Perhaps using this as a bargaining chip, IMG can also exchange some advertising resources with better prices.

On the contrary, if the agency of the billboard is really taken down, not only will it have to pay a large amount of agency fees first, but then it will have to attract investment from all over the country and even at home and abroad to earn back.

Scorching Sun Advertising is still in doubt, and the customer accumulation is not enough.

After deciding on his ideas, Yao Peihua came back, reported to him what dishes he had ordered, and asked him if it was okay.

Song Yang looked at her and smiled: "As expected of you, you have eaten many high-end banquets."

"...Is the price too expensive?"

"It's okay. I chose this place because I didn't care about the price." Song Yang was very satisfied, "It's fine if I can make money back. Today's outfit is convincing!"

Yao Peihua didn't seem to hear the compliment, but asked: "Then will you introduce me to Mr. Yuan as a company employee, or as an advertising candidate like Teacher Zhang? I have to think about how to speak appropriately."

"I'll tell the truth. Your experience and honors are real, and she doesn't care where you work, she just cares if your image can help them build their brand."

Yao Peihua let go of her heart and said no more.

After a while, Song Yang said, "The person you dug..."

Yao Peihua also said: "I contacted..."

The two were stunned for a moment, Song Yang smiled and said, "You said, I'm also worried about this."

"Two friends work in Shanghai, and one is an advertising company in Guangdong. The one in Yanjing is fine. Those from other places have to come to Yanjing to meet and have a talk before making a decision. They are a bit worried."

"First, please send your resume as soon as possible." Song Yang thought for a while and then said, "Then contact Lin Wenxin. She is going to start the recruitment of Yanjing calendar girls. Please ask her to help introduce Yanjing's newspapers." , post a job advertisement."

Yao Peihua wrote down these things.

While talking, Yuan Kun and Zhang Li arrived.

Seeing Yao Peihua, Yuan Kun and Zhang Li were shocked.As long as she is present, this height and appearance are really too aura.

Song Yang introduced each of them, and then said to Yuan Kun: "Teacher Zhang has nothing to say about her temperament and acting skills. She is currently on the rise. Peihua is now working in my advertising company, but she is the third runner-up in the first model competition." , and have shot a lot of commercials. Mr. Yuan will spend a lot of money on the group transformation next year. With a small budget, I recommend Mr. Zhang to appear as the spokesperson of men's clothing. As for Peihua, I will help you reduce costs. "

"...I saw Mr. Zhang in "The Story of the Editorial Department", but in terms of temperament..." Yuan Kun looked at Zhang Li and hesitated to speak.

Zhang Li was a little embarrassed.

Although I have played other roles before, the drama "The Story of the Editorial Department" is too popular.The character played by Zhang Li, although named Zhao Yonggang, always exudes a "feminine" atmosphere.

The picture of taking out a neatly folded small handkerchief to fan the wind because of the hot weather can be described as pretty.

Song Yang couldn't help but laugh: "Mr. Yuan, Mr. Zhang is an actor! Mr. Zhang, come on, read this passage, and let Mr. Yuan see the ever-changing appearance of professional actors!"

Yao Peihua took out the proposal brought by Song Yang knowingly, and directly turned to the page of the planned TV commercial copy.

It looked like he had made preparations at the company in the morning.

Zhang Li was refreshed, it was a bit like an audition.

Yao Peihua pointed out that passage to him, Zhang Li nodded his thanks, read it twice, closed the plan and closed his eyes.

After a while, he opened his eyes, and the rough and thick male baritone sounded: "Lizi, you can stand scrutiny. Face is not just clothes. Professionalism is attitude, direction, and belief. Because of professionalism, it is naturally excellent. This is the first time we met , you will know the depth. Provis, professional in every aspect, success can be seen."

The lines are very good, and the eyes and acting are also very good.

Song Yang asked Yao Peihua to remind him that today is a suit brand, and Zhang Li also wore a suit and leather shoes.

Zhang Li, who is not yet 40 years old, is still handsome in appearance.Yuan Kun, a woman from Lu Province, felt his heart shake when Zhang Li gave out his lines in person.

Song Yang clapped his hands and applauded: "That's how it feels! Mr. Yuan, believe me, it's not appropriate to find actors and stars who are already popular, or Xiangdao and Wandao! On the contrary, Mr. Zhang, he will definitely become more and more famous in the next few years. It also gives the brand a sense of growing together with people.”

Zhang Li couldn't help looking at Song Yang: You seem to have more confidence in me than I do in myself.

"Peihua needless to say. Some people say that her eyes make you younger. If you get her hug, you will never be old. With this song and pictures, people who watched the advertisement Female consumers, who wouldn’t feel that way?”

Yuan Kun looked at Yao Peihua's big bright eyes, and her shocking appearance and figure that made women envious, and he didn't think of refuting.

The waiter came to serve the food, and Song Yang invited them to chat while eating.

"Provise's brand name contains my hard work, and I have also put a lot of effort into your group's development strategy. Mr. Yuan, who is from his hometown, you also know that my advertising company has just started. The first big client , I will definitely do my best!" Song Yang assured, "It can be said that if you leave this matter to me, you can feel more at ease than leaving it to anyone else!"

While chatting, Zhang Li also knew that this was not a small customer, but just about to start a group operation.

Annual sales are over [-] million.

In the 80s, Zhang Li acted in many plays.But the past two years have not been smooth.

Although it was only a one-time relationship, Song Yang treated him differently and introduced such a job, Zhang Li was very grateful in his heart.

The discussion at the dinner table was all about the promotion strategies of men's and women's clothing brands behind the Provis group. Zhang Li didn't understand these, but he would agree with them.

He is nearly forty years old, and he is no longer as sharp as he used to be.

This wasn't just a dinner, it might also be an opportunity, Zhang Li tried his best to win Yuan Kun's favor.

After the meal, Zhang Li left first, and Yuan Kun went to Song Yang's company to listen to him explain in detail the publicity plan for next year.

Why use the opportunity of League A to advertise on CCTV and the platform of the first-year football league at a low cost, why first use the Shandong City Football League to firmly grasp the ordinary consumer market in Lu Province, and why my mother-in-law acts as an agent for the Yanjing store Going all out, as well as the strategy of sponsoring the national team's clothing for next year's Asian Games, plus using the Yanjing store model as a model to provide uniform promotional materials for city agents across the country...

The program was, as always, professional.

Yuan Kun actually didn't understand who was more suitable as a candidate for the commercial, and he wasn't too entangled.

It's just that Yuan Kun and Yuan He, who started their businesses as township enterprises, are used to careful planning.

Regarding the investment of 150 million in brand promotion, this is because Song Yang left a deep impression on people before, and later came up with a plan that inspired the high-level managers in the factory.

Song Yang knew what the first-generation entrepreneurs like her were thinking, so he said: "Think about the sun god! That logo was painted with a little money, and the profit was so good later because it cost a lot of money. Big-ticket publicity. Mr. Yuan, everyone’s income is increasing now, and they all want to improve their lives. It’s better than in the past, and only things that are famous can be seen by others at a glance. No publicity, just picking a name is useless.”

"After my combination, your group will spend 150 million yuan on advertising next year, and if you don't earn more than ten times, then I will be ashamed to mention continuing to do your advertising services in the next year, and my brand of Sunshine Advertising will be considered a failure. Already!"

Yuan Kun heard it amused: "It took so much talking... You came up with the name. Since the factory has decided on the budget, you must be allowed to try it in the first year."

Song Yang laughed: "Although I have participated in the early stage work, I can't be complacent. I can't lack any of the preparations and things that should be produced. Mr. Yuan, so this matter can be settled? Tomorrow I will go to CCTV to talk, if you give me confidence, then I can lower their price!"

"It can be decided. There are too many things in the group, I will take the plan back, and they will feel at ease after reading the promotion." Yuan Kun looked at him with a smile, "Ten times the profit, you said?"

　Today is also tens of thousands, asking for a monthly ticket!
　　
　
(End of this chapter)