1993 Glamour at a Glance

Chapter 149 Sensational
"If the various companies in Xiangdao work independently, the works of Xiangdao's entertainment industry will be completely overwhelmed by pirates in the CD era. If it is the case in the mainland, it must be the case in Xiangdao's local area!"

Song Yang still didn't speak out his idea first, but his words were astonishing.

Yue Huimin and Chen Qiang looked at each other, then smiled dryly: "Is Mr. Song serious?"

"It's because of the friendship between Brother Li and Mr. Le, and because of Chairman Chen's prestige in the performing arts circle of Xiangdao, that I dare to say so much." Song Yang looked at Chen Qiang, "Brother Cheng Long's endorsement fee of 300 million a year is not worth it." Question. In addition, if Mr. Le is interested, he can try the water first to see the power of this disc."

Chen Qiang opened his mouth slightly.

Is the mainland already so affordable?
The young Mr. Song had made so many preparations before, both to promote friendship and to imply his understanding of Xiangdao, and then he took out this CD and talked about VCDs. Chen Qiang thought he was laying the groundwork for bargaining.

As a result, he directly agreed to the price he proposed.

On the other hand, Yue Huimin looked at the CD, and then at Li Ru.

I saw Li Ru grinning: "Last year I listened to his persuasion before I left the foreign exchange in time. In the past six months, he has helped me earn more than 1000 million."

This is true.

Shangliu Clothing has changed the model and refreshed a new round of impressions.Although he has not returned to the peak, he can earn millions again in a month.

When Shenzhou paging station was launched, the whole city was a sensation. After Yang Ying’s endorsement was launched, the advertising resources were only spread in Yanjing City. The number of users has exceeded 3, ranking first among private paging stations in Yanjing.

For 3 users, the paging fee is paid every year; in addition, the agency’s Channel BP machine has sold nearly 4 units. It has been a little more than 2000 months since it went online, and its revenue has exceeded [-] million, which is indeed in India. money status.

Apart from various costs, Li Ru, as the major shareholder of Shenzhou Paging Station and the owner of Shangliu Clothing, did earn more than 1000 million in total.

Le Huimin looked at Song Yang with strange eyes: He made more than 1000 million for helping his friends, so how much did he make in half a year?
"Mr. Song, I don't know what you mean by testing the waters?"

Song Yang looked back with a smile: "I heard from Brother Li that Mr. Le is highly respected on the way of Xiangdao. I just talked about the current situation of Xiangdao. It is because if this kind of disc is pirated, Xiangdao is most likely to become a big It is obvious what kind of forces are making these pirated discs. The world is about to change, and everyone is thinking about the future."

Le Huimin's eyes sharpened.

Song Yang was still smiling.

"It seems that the relationship between President Li and President Song is indeed extraordinary." After a long time, Yue Huimin said lightly.

Song Yang didn't take it seriously: "After the scale of pirated discs, the cost of a finished product is less than 1 yuan. Referring to the current price of video tapes, it is no problem to sell a disc to a dealer for 3 to 5 yuan. This profit Rate, how many people are enough to be tempted? Brother Cheng Long and Chairman Chen both have personal experience, and there are countless grievances and grievances between the entertainment industry and various forces in Xiangdao."

Both Chen Qiang and Cheng Long remained silent.

Song Yang continued: "In the past, the method they used was nothing more than inviting well-known movie stars to make some movies, and they still followed the rules of this industry. But the threshold for making CDs is much lower than that of videotapes, and the profit margins are much higher. Who will go to the cinema to watch a CD with a price of three or five yuan rushing to the market? Who will buy a legal CD?”

Yue Huimin picked up the CD to watch again, and asked slowly, "Mr. Song, are you so sure that this VCD opportunity will completely kill the VCR and become an electrical appliance as popular as the TV?"

After all, this is just a new thing, and neither Le Huimin nor Chen Qiang know much about it.

"Mr. Le is very good at financial transactions and investments." Song Yang praised him first, and then said, "Mr. Le may not believe me, but the new thing has already been interviewed, and Mr. Le can see its potential. Next, nothing more than It’s just the process of lowering the price, and the process of increasing the number of CDs. It’s just a precautionary measure, and it’s worth trying first, right?”

"Mr. Song just mentioned the cost of pirated versions, but what about genuine ones?" Yue Huimin thought for a moment and said, "If the cost of the film company is much higher than that of pirated versions, then the problem is still unsolvable."

"The original version has the cost of filming and production shared equally, and there is the cost of using higher-quality discs, better recording technology, and more exquisite binding. Piracy will never end, so a new model is needed." Song Yang finally said again. Came here, "My suggestion is that in the face of this crisis that may destroy the film and television industry of Xiangdao, the film companies of Xiangdao should at least set down the rules."

"We have no control over the local market in Xiangdao, but in the mainland market, I already have a complete layout around this industry. Let ordinary consumers have smooth channels to buy genuine and good CDs with new and complete content. It's the first step in doing it well before pirated discs even existed."

"The second step is that after the appearance of pirated discs, genuine discs need to have another selling point. This, if the cooperation can be established, I will share my suggestion."

"The third step, if the Xiangdao film and television industry realizes the power of pirated CDs, then it's time to break stereotypes and unite at least in the field of CDs. It doesn't matter whether it's in the form of an association or in other ways, at least to reduce the cost of pirated CDs." to a space where their profit margins are not big enough.”

"The new model I envisaged is that Xiangdao Film and Television Industry will at least raise the threshold for leaking original high-definition film sources in the form of an association in the field of optical discs. In terms of distribution cooperation, adopt a model of authorized distribution or plus sales revenue, and make the production If the cost and risk are spread out, at least a licensing fee can be earned.”

"Brother Li and I just want to try the authorized distribution of Hong Kong Island's film and television dramas and music videos in the mainland." Song Yang concluded, "Endorsement, advertising, copyright, distribution, our cooperation with friends in Xiangdao's entertainment industry will be All-round. For this matter, we have sufficient funds prepared here. We are confident that we can give the highest price for the threshold of licensing fees."

Chen Qiang was speechless secretly.

No wonder he agreed to an endorsement fee of 300 million yuan. It turned out that the bigger purpose was here.

As soon as he thought of some figures, Song Yang said: "The year before last, the overseas revenue of Xiangdao Films reached 18 billion Hong Kong coins, most of which came from video tapes. Last year, this figure dropped by more than 1 million yuan." , What is the reason, in fact, friends in Xiangdao also know it? The video theaters in the mainland have blossomed everywhere, and the box office of the movie theaters in the mainland was 20 billion yuan the year before last, and only 13 billion last year!"

Song Yang smiled confidently: "Believe me, when the CD comes out, this number is not at the end. No matter how good the new movie is, even if the common people are richer, the box office of the mainland and Xiangdao will be restored in the next few years. Back to the scale of only a few hundreds of millions, shrinking by half is at least."

During the period just now, Song Yang was almost the only one talking freely.

Yao Peihua saw that the three people from Xiangdao, including Cheng Long, all looked solemn at what he said, and slowly pushed up the plain glasses that had slid down a bit.

She also listened very attentively just now.

And now Sun Ruigen is even more clear about how big a game they have planned for Sanyou Electronics.Will the most popular Hong Kong movies in the Mainland authorize VCD discs, a new thing that replaces video tapes, to Sanyou Culture for distribution in the Mainland?The market with a total scale of nearly 10 billion is not only occupied by Sanyou Culture, but even if it is only a small half, it is a huge supplement to Sanyou Electronics' VCD player.

And according to his understanding of Song Yang during this period of time, the young boss's marketing idea has never been just to sell any product alone.

If Mr. Duan hadn't figured out the routine of buying a suit and getting a BP machine but earning cash back from the paging station, he wouldn't have figured it out.

At this time, Sun Ruigen naturally also thought of Song Yang's proposal about Xiaobawang's learning secrets to cultivate a supply chain of learning cassettes.

The same reasoning: some products need to add content to enhance their selling points.

Li Ru patted his bald head: "Okay! This kid can explain the truth better than me. He has made it clear, Brother Le, why don't you contact Xiangdao Film Company directly, because this is an industry involving the whole industry. This matter is related to the livelihood of many people in the future and the immeasurable merits. As for us, we don’t need to discuss it with each other. If you want to make a fuss, we are willing to help establish the rules first. The three steps you mentioned, There is also a new model, which word is it?"

"Moat." Song Yang smiled, "Before the appearance of pirated discs, step by step to dig up the moat of genuine discs."

Hearing this vivid explanation, Chen Qiang said with a heavy heart: "Amin, this matter really needs to be prepared for a rainy day. It is said that the box office appeal of the two-year biweekly schedule is extremely strong. Our Xiangdao movies are in their heyday. The reason is that the box office is still declining."

"This is because the labor cost in the mainland is low, and the price of video recorders has been pushed down to the level of 2000. When the video recorder first came out, it was more than 5000, and the price of VCD player has not exceeded [-] when it was first released. After the scale of production increases, the competition The price will quickly hit the thousand yuan level or even lower." Song Yang raised three fingers, "In three years at most, the annual shipment of VCD players will quickly hit tens of millions. This means that at least every year there will be new Millions of families are added, and the frequency of going to the cinema to watch movies is greatly reduced."

"...Mr. Song, is this figure exaggerated?"

"Exaggeration?" Song Yang smiled and exchanged glances with Li Ru, and then said, "I don't know about the others, but our Sanyou Electronics family has planned a fund of 2 million yuan, and strives to increase the production capacity to 500 million yuan per year within three years." tower."

He also looked at Cheng Long and smiled, which made Cheng Long feel a little nervous.

What Song Yang laughed was that Cheng Long later endorsed Aiduo VCD.

And Aiduo VCD was three years later in 1997, and its annual sales exceeded 1000 million units.

It's just one family.

At that time, there were more than a hundred large and small VCD manufacturers?

(End of this chapter)