The ruthless emperor in the late Ming Dynasty forced Chongzhen to abdicate at the beginning

Chapter 289 Celebrating the whole world
While the south was busy with the imperial examinations, there was sudden good news from the capital. The imperial concubine gave birth to a prince on the eighth day of October, and the mother and child were safe.

The whole country was in an uproar for a while, and the whole country celebrated. People from all over the country spontaneously set off firecrackers and ran to celebrate. Especially the field troops and garrisons in various places held grand celebration ceremonies.

Almost all the soldiers in the entire Ming Dynasty were in a state of excitement, and they couldn't help being excited. His Majesty did not have a queen, and the imperial concubine gave birth to a prince. According to the tradition of the Ming Dynasty, the future succession to the throne is almost guaranteed.

And once the son of the red lady inherits the throne, it means that the future of their descendants will be guaranteed, especially Liu Fangliang and other anti-thief generals who have surrendered are the most excited.

On the contrary, the civil servants were crying in their hearts, but no one dared to show the slightest bit, and they didn't expect that the red lady's belly was so upbeat that she really gave birth to the prince.

Although Daming still had a concubine and not a concubine in front of the establishment of the elder but not the younger, the concubine Hong Niangzi was conferred by His Majesty in the Huangji Palace with an edict. At least she is an ordinary wife, not a concubine. His Majesty will establish a queen again in the future, and this prince's status as the eldest son will not be shaken in the slightest.

Because of this, these days, almost all scholars in the world are silently praying that the imperial concubine will give birth to a princess, but the reality is so cruel.

According to the custom, when the emperor's first eldest son is born, the world must be pardoned and celebrated together.

But what everyone didn't expect was that what was issued this time was not an edict of amnesty or tax exemption, but a [-]% discount on all products in the royal store for three days to celebrate with the people.

Such an alternative way of celebrating is really surprising and novel. As a result, within three days, more than 1000 royal shops across the country were almost uncrowded, and everyone went crazy.

All the goods in the royal shop were almost wiped out. There was no way, the goods sold in the royal shop, except for a small amount of luxury goods, were almost necessities of life.

For example, cotton cloth, salt, and grain. Although these three prices are much cheaper than before, they are still a bit too high compared to the income of ordinary people. Now the price is cut by half, and almost every household decides to buy a complete cotton cloth. , the family all made a new dress.

Rice, wheat, refined salt and coarse salt were all sold out on the first day, and even many people did not rush to buy them, but only cotton cloth was available, and until the end of the third day, there were still many large imperial stores Not sold out.

The reason why Zhu Cihong organized such a promotional event was really to let the people of the world get benefits and achieve the purpose of congratulating with the people.

The second is to set an example for the later emperors and completely abolish such things as amnesty and tax exemption. After all, these are government affairs.

The royal store is the private property of the royal family. He thinks it is more appropriate to celebrate in this way, and it can achieve the effect of universal celebration.

Judging from the feedback from various places, this is indeed the case. During these three days, the entire Ming Dynasty was almost more lively than the Chinese New Year.

"Your Majesty, the sales data of all the imperial stores have been reported and counted. Within three days, the total transaction volume was about 350 million taels, of which nearly a million pieces of cotton cloth were sold."

Liu Rushi came to the bedroom to report with a booklet in his arms, and his tone was also filled with excitement, obviously shocked by the huge transaction amount.

"So much, 300 million sold in three days?" The red lady who was teasing the child at the side suddenly opened her mouth wide in shock.

"Is it only 300 million?"

"It seems that the people of Ming Dynasty are still too poor, but at least there is no need to build new warehouses to stockpile cotton cloth. At least half a year will be worry-free."

Zhu Cihong was a little disappointed, the transaction volume of 300 million was not too much in his opinion.

This kind of direct half-price promotion is the first time in Daming. It is so attractive that it is absolutely beyond imagination. It also covers 300% of the prefectures and counties in Daming. However, the sales of only [-] million in the end can only show that the people of Daming are too big. poor.

"Your Majesty, according to the feedback from various places, the main reason is that there are not enough products in the imperial stores in various places, otherwise the sales should be able to double again."

Liu Rushi was quite surprised to see that His Majesty was dissatisfied, and explained immediately.

Zhu Cihong nodded: "This time it was indeed a bit hasty and the preparations were insufficient. However, although other products are out of stock, the cotton cloth has never been out of stock, and most of the people who buy cotton cloth are ordinary people. It can be seen that the purchasing power of ordinary people has reached the limit. The limit is that other commodities are sufficient, and those rich people take the opportunity to hoard refined salt and grain.”

"What Your Majesty said is very true. Almost all the refined salt this time was sold out immediately."

Liu Rushi also nodded, admiring His Majesty for being able to guess the general situation without looking at the data, for such an emperor who is wise and understands people's livelihood, it is difficult not to create a prosperous world.

"It seems that the production of table salt must be increased, especially refined salt. Let's talk about how much money is lost!"

Zhu Cihong waved his hands after speaking.

In ancient times, this kind of half-price promotion is definitely a business that loses money and makes money.

Liu Rushi's expression froze immediately, and he said cautiously with some embarrassment: "Return to Your Majesty, the loss is nearly 300 million."

"Ah! Selling 350 million, losing 300 million? This... this..."

The red lady opened her mouth even wider this time, as if she had seen a ghost, she accidentally made the children on the couch cry, and she was in a panic.

Seeing that Zhu Cihong was also amused, she secretly thought that this girl is really not suitable to be a good wife and mother, but she is reluctant to let those maids and wet nurses bring her.

"My concubine doesn't know that the profits of the products in the imperial store are not very high. If you give them a [-]% discount, it's half the price. It's normal to lose so much."

Zhu Cihong explained that he had already prepared in his heart.

The commodities sold in the imperial store, except for refined salt, other grains, and cotton cloth are all very low-profit. Originally, these commodities could be sold for 700 million, and should be able to earn around 100 million. All the costs are around 600 million, but now they only sell Out of 350 million, calculated, it should be a real loss of 250 million.

"Husband..."

The red lady saw that she lost so much money to celebrate the birth of her son, although she was very moved, but also a little heartbroken, she opened her mouth, not knowing what to say.

"Don't worry about my concubine, two to three million, how can it compare with our children?"

Zhu Cihong waved his hand indifferently, then looked at Liu Rushi and said, "If so, you should pay more attention to the management of the Huangdian, and save money as much as possible under the circumstances that the salary cannot be reduced, the price of the products cannot be increased, and the quality cannot go wrong. cost."

"It's Your Majesty."

Liu Rushi said hurriedly, but she was thinking in her heart, this is really going to let the horse run without feeding the horse, but this is also the time to test her ability, so not only did she not find it difficult, but she was full of fighting spirit .

"Well, we should put more effort into transportation." Zhu Cihong reminded, as for increasing the profit by increasing the variety of goods, it is unnecessary.

Royal stores, in addition to industrial products, it is best to sell a few commodities related to people's livelihood.

After all, the main purpose of Huangdian is to stabilize the price and prevent those profiteers from oppressing and exploiting the common people, profit is secondary.

(End of this chapter)