Daming heir

Chapter 81 Hunger Marketing
Today, the legal tender of the Ming Dynasty is only Baochao.

Although it has been the 24th year of Hongwu, the currency system of the country has not been as smooth as Zhu Yuanzhang thought, but money and silver are used in large quantities.

But the legal status of Baochao is unshakable.

Even, the Ariake Banknotes are the only legal tender.

A hundred guan banknotes is equivalent to 100 taels of silver.

As soon as this person yelled out, he wanted to pay 100 taels of silver to buy ice jade jelly, which was a hundred servings.

As soon as this remark came out, the people around were suddenly shocked.

Although everyone knows that today, there will be those rich and wealthy people who will come to try something new, but no one thought that these people are so rich.

It's just a thing to cool off, and you can spend 100 taels.

Immediately, another steward who came to buy ice jade jelly for the master's family stood up with a displeased expression: "You belong to someone's family in Nancheng, right? I don't think there are many ice jade jelly here. Your family I have to buy a hundred copies, how can I wait for others to buy again?"

Someone stepped forward, and the people behind immediately pointed to the person who bought a hundred copies of Bingyu Jelly.

"Your family is the only one with money? My family will buy [-] copies!"

"Why, whose family has less money? My family has packed all the ice jade jelly in Chang's shop today!"

In an instant, the atmosphere of fighting for wealth spread instantly, and the stewards of each family began to clamor, no one wanted to lose to the other.

The surrounding people reacted, and the people who were about to snap up the ice cream and ice cream as soon as possible also stopped and gathered around to watch the excitement.

At the scene, the battle of words began to rise to a fight of fists and feet.

The shopkeeper of the Chang family finally brought his buddies and squeezed into the arena, blocking everyone in front of the stalls where the ice jade jelly was placed.

Under the glaring gaze of everyone, the shopkeeper of the Chang family wiped the sweat from his forehead and said loudly: "Everyone! Everyone! Just listen to me!"

In this Yingtian City, everyone can't look up and see down.

Everyone knows who is the main family behind the business of each family.

This Chang family's shop is the business of the Kaiping Palace, and now the head of the Chang family is still Kai Guogong.

Seeing the shopkeeper of the Chang family open his mouth.

The housekeepers who were about to fight stopped, and silently looked at the shopkeeper of the Chang family.

"The shopkeeper said, what is the explanation for this ice jade jelly?"

"It can't be said that whoever is rich, let his family buy it."

"Isn't this blind to people!"

The shopkeeper of the Chang family had a smile on his face, and explained: "Everyone, everyone has also seen that the price of this ice jade jelly is so high. There has never been one in China, but there are three...the number is only so many."

While explaining, the shopkeeper of the Chang family looked apologetically at everyone present: "Furthermore, my family owner also said that this product has a unique taste and a unique style. For such a product, it is better to enjoy it alone than to enjoy it together. With so many, it is decided that each family can only buy ten copies at a time, if there is an extra one, it will be more fair."

High price limited sale!

The few people present who were already arguing with each other were dissatisfied when they heard this.

"Why? Your Chang family is... That can't be said, we can't buy things even if we have money."

"Ten copies? My master has thirteen rooms, Mrs. Ru, you asked me to buy ten copies back, how do I divide them?"

"There are more than 20 young masters and young ladies in my family, ten is definitely not enough."

Someone on this side disliked it enough, but someone on the other side helped the Chang family speak up.

"How come? People don't have enough hearts to swallow elephants like snakes?"

"What's the matter with ten shares? I think it's the most fair for Chang's shop to do this. Chang's is really a kind family!"

"You're so clamoring? Who told your master to be an old man, seventy and eighty, and marry so many wives?"

"And your family, the farm outside the city is not as big as the butthole, dare to give birth to so many young masters and ladies? I'm not afraid that even the coffin boards will be divided when the person in charge leaves!"

Seeing that they had reached the point where they were scolding each other, the shopkeeper of the Chang family hurriedly raised his hands.

There was a begging expression on his face, and then he said in a low voice: "You all must know which nobleman made this thing, right?"

When everyone heard this, they immediately nodded.

Needless to say, everyone knows that some noble person in the palace made this thing.

Seeing the tense expressions of everyone, the shopkeeper of the Chang family nodded in satisfaction, with the corners of his mouth slightly raised: "I also want to tell you the truth, the purchase limit for each family today is ten copies. That's what he said. For what, I don't think I need to say it." Alright."

Hearing this, everyone suddenly gasped.

Only now did he react.

Some people speculated in a low voice: "Is it for the fun of the people?"

Bang!
Immediately, someone nearby patted the back of the head of the person who spoke.

Then he squinted at him with contempt on his face: "Just know, shut up!"

Then he looked at the shopkeeper of the Chang family, and said kindly on his face: "Ten copies, anyway, I bought it back today, and I can buy it again tomorrow."

"Yes, yes, such a rare thing, how can we monopolize it? Naturally, everyone should enjoy it together."

"Yes, yes! I think so too!"

After knowing who made the rules, the stewards of the wealthy families in the city no longer dare to say which family has more money and which family should monopolize the ice jade jelly.

The steward of the Chang family gave up his seat with a smile all over his face.

"Since this is the case, everyone should line up and forget about it in the next few days. Probably every store can buy it, so don't worry. It's just that the recent food is not satisfying, so come back tomorrow."

In the blink of an eye, order was restored in the Chang's shop.

And opposite Chang's shop, on the second floor of the teahouse facing the street.

Outside the door are two pro-military guards, and the room is near the window.

Standing three figures, it is Zhu Yunxi leading Xie Jin and Sun Cheng.

Looking at the fiery scene in Chang's shop opposite downstairs, Xie Jin couldn't help but admire: "His Highness's handwriting, wherever it goes, is so extraordinary and eye-catching."

Zhu Yunxi smiled slightly: "It's just a small trick, and it's just using their psychology. The more they want, the more they restrict them, and they have to raise the price, so that they can feel that this deal has not suffered a loss, so that they can make money." We’ve been making money ever since.”

Xie Jin withdrew his gaze from the opposite side, and looked sideways at Zhu Yunxi: "Your Highness thinks that you can use this method in the future to make money from these people?"

make money?

Isn't it a very simple thing?
Zhu Yunxi met Xie Jin's gaze from outside, and said quietly: "Tomorrow, the sales volume of ice jade jelly will be halved because of some disturbances in the palace today."

Since you want to play the means of hunger marketing, you must play to the end.

Those who didn't buy enough today will definitely buy more tomorrow.

With a piece of ice jade jelly named by the emperor's imperial pen, there is no need to worry about selling it these days.

Xie Jin's eyes shrank suddenly. He had never heard of such a marketing method, and it was the first time he saw it in his life.

If it weren't for Zhu Yunxi's identity, he would definitely be able to conclude that the other party would become the richest person in Ming Dynasty one day just based on this incident.

Zhu Yunxi shook his head with a smile on the other hand: "Besides that, there are backhands..."

Xie Jin was even more shocked and puzzled: "What else?"

(End of this chapter)