What is a destructive midfielder?

Chapter 199 The little lion of the German team? (Daily transition, toxic plot.)
Euro 2016.

The three major sporting goods dealers are fighting hard.

Nike dominates the list.

As the Portuguese team triumphed all the way, "Soul Swap" co-produced by Ronaldo and football teenagers, because of its interesting ideas and inspirational plot, quickly detonated all over the world.

Puma is miserable.

Switzerland's sponsored jersey was torn five times during their match against France.

Adidas is not much better.

Their football "Beau Jeu" (Wings of France) in the group stage was kicked by the Swiss slugger Behrami.

However, the fence-rolling advertisements for each game drive a certain Asian brand completely crazy.

"Hisense, CHINA'S NO.1 TV BRAND."

According to relevant data, billions of people around the world know this Asian brand, not to mention the effect of "long tail" doubling exposure, and the value of advertising is immeasurable.

On the other side, the beverage marketing battle.

Coca-Cola easily crushed Pepsi again.

In addition to providing free ecological refrigerators and WIFI, they have also developed a mobile app that allows fans to purchase drinks through mobile phones during live games. After the payment is successful, the drinks will be delivered to the seats of the fans.

This European Cup is not only a feast for fans, but also a marketing battle without gunpowder.

Ile de Ré, France.

Adidas marketing director - Wexler, led the film crew and a group of staff arrived at the training base of the Spanish national team.

"If Messi and Suarez play Euros we'll break the 2014 World Cup sales record!"

"Mr. Wexler, we are about to break through. The popularity of this European Cup is beyond imagination!"

"Don't be limited to the year-on-year comparison, but the chain comparison."

"God, why can't Spain and Germany meet in the final."

Adidas is the jersey sponsor of the Spanish and German teams.

Nike is the shirt sponsor for France and Portugal.

Judging from the current grouping situation of the upper and lower halves, Nike has won for the time being.

The global sales of the championship team's jerseys are extremely terrifying.

After a long time.

The resident studio is set up.

Spanish stars came to the scene one after another.

Wexler kept smiling and greeted everyone warmly.

Especially Diego Costa, he is Adidas' number one striker in this European Cup.

The reactions of other stars are equally enthusiastic. Although there is no endorsement cooperation with Adidas for the time being, they may change their teams one day.

For example, Messi switched from Nike to Adidas.

suddenly.

Wexler saw the haunted figure in his dream.

Li Kang!

The European supernova that global sports brands have been pursuing for a long time!

If it wasn't for that damn Worrall asking for money
The person in charge of Adidas immediately gave up taking a photo with De Gea and ran over excitedly.

"Li, nice to meet you, you are more attractive than on the big screen!"

"We contacted your agent."

Wexler wanted to continue talking, but when he saw Li Kang's sneakers, he couldn't help but froze.

What little German brand?

The small local sponsor of Leverkusen?
Li Kang responded politely.

He hasn't signed a contract with any sports brand yet, he just wears the club's sneakers during training.

Shooting content is simple.

Just an hour later, Li Kang left the studio with his teammates.

Wexler was eager to say something, and quickly realized that the timing was not right.

"Damn it, didn't you tell him to contact his agent?"

"We have contacted, and the endorsement and sponsorship fee offered by the other party is too high, which is 200 million euros more than Pogba every year! And he is unwilling to sign a ten-year long contract, the Asian market? In the past 12 years, we have sponsored 10 national football teams. Yike’s market conversion rate in Asia is lower.”

"Mr. Wechsler, you have to keep calm. You need to be rational to invest! We must wait for the results of professional market data research. Maybe Spain will be sent home by the German team."

"We are a German brand, and we must not be exposed to signing sky-high contracts with opposing players before the game."

Wexler wanted to refute, but couldn't find any reason.

A small white hotel in the town.

The little assistant lay on the rattan chair, took a sip of soda, and felt the sea breeze blowing on his face.

He has gained a few pounds recently.

Life on the Isle of Ray was too easy.

As Li Kang's agent, the work intensity is really not high.

The strategic advice given by Worrall is simple: all advertising endorsements wait until Lee finishes playing the European Cup.

"Boss, I've already booked the tickets. Are you really not going to watch the match? That's a match comparable to the quality of the European Cup final!"

"The seats are of course the stands of the Spanish team. No, we are Germans."

"It's okay, I can make a fortune by reselling the tickets."

hang up the phone.

The little assistant shook his head vigorously, subtly thinking that Li Kang would definitely be able to advance, but the other side was the German team.

As a West German, he felt very conflicted at this time.

Due to historical reasons, the new generation of Germans will subconsciously avoid the word "**".

But as German football is full of honors in international competitions, the most primitive and simple emotions deep in people's hearts are unconsciously awakened.

Damn football, how can it have such magic power.

That night.

Li Kang received a message from Claudia.

The two rarely communicate online.

The content of the information is very simple, it is nothing more than greeting the current situation, and inquiring about the customs of Lei Island by the way,
He quickly sent photos of the small handicrafts he bought locally.

Thousands of miles apart.

Can still feel the other person's smile.

With Li Kang's excellent performance in the European Cup, Veltins was unable to support the high endorsement renewal fee, and the investment in advertising funds could not violate the laws of the market.

The former Leverkusen talented young player has stepped out of the North Rhine and is about to become the hottest superstar.

There may be fewer and fewer opportunities for the two to meet in the future.

After the transfer for the new season is completed.With the blessing of the team's overall strength, Li Kang may not even find a reason to "recharge".

There is no reason to meet.

There is no need for a reason not to meet.

He will go to new environments, meet new things, and meet new girls.

Time is like sand, no matter how beautiful people are, they will eventually become passers-by
It's a pity that the other party is not a kind person.

'Will you come back to see me on the North Rhine? '

'meeting. '

Li Kang touched his temple subconsciously, vaguely recalling the muzzle of the gun under the night in the ancient town.

Catalan television.

Enrique was once again a special guest.

The Barcelona coach looked haggard.

"Yes, Mr. Bosque has completed the reform of the Spanish national team."

"I am on the same path as he is pursuing."

"Spain's achievements in this European Cup confirm my guess: the era of control is over."

"This summer window, Barcelona will invest close to [-] million euros in signings! We will complete the overall replacement of the team."

"Lee is a very good midfielder, but not irreplaceable for Barcelona."

"The German team is the real test for Spain. Ter Stegen is no worse than Neuer, but he has no chance to play."

"Yes, Barcelona have a lot of good players."

"La Masia's No. 4? Mr. Cruyff left Barcelona a precious legacy. With the development of the times, this legacy is in the wave of football change."

Enrique said it was up to him, and it was almost too late to stop.

It's ok.

The German team is a very strong opponent.

As for bragging about Ter Stegen?Not responsible at all.

Anyway, as long as Neuer is there, the Barcelona goalkeeper has no chance to play at all.

German team station.

Love is very sad.

Neuer suffered a sphincter injury and was unable to play against Spain.

The German team has three goalkeepers in this European Cup.

Assistant coach Sorge comforted:

"Boss, Ter Stegen is in very good shape."

"That boy Neuer has been scored by Lee several times. Ter Stegen will not be threatened too much under the protection of Boateng and Hummels."

"His ability to play the ball is much better than Leno."

On the training ground not far away.

Leno spread his hands: "Li's shooting angle distribution last season? The coaching staff has already given statistics, you go to the goalkeeper coach, don't bother me, I really don't know his shooting habits!"

He really doesn't know.

He even thinks Lee Kang himself doesn't know about his shooting habits.

Ter Stegen angrily said: "We are a team, you should not show this attitude."

Some German media once joked: If there is no Neuer in the world, Ter Stegen and Leno will be the new generation of "Kahn" and "Lehmann".

The two also avoided talking about each other in public interviews.

Boateng quickly grabbed the Barcelona goalkeeper.

"Okay, okay! You two stop arguing, Li is a midfielder, why should he be studied as a striker?"

"He rarely plays as a finisher with the national team."

"You have to respect Leno, he is the only goalkeeper in the German team who has not been attacked by Lee."

　I don’t know why, but it’s hard to get into the mood when I get home. I’m sorry, sorry, let me explain: why Chinese is not used in some places, or the nouns are used incorrectly.

　　Because the review is very strict recently.

　　
　
(End of this chapter)