I am the savior of China Entertainment

Chapter 262 Copyright Changes
"Hello, everyone, I am Hu Kan, the least popular UP master in the music area. A few days ago, the 2018 Golden Melody Awards announced the latest nomination list.

Asian Pop King Lee Hyuk's Eight Degrees of Space was nominated for eight categories, including Best Mandarin Album, Single of the Year, Best Lyricist, Best Composer, Best Arrangement, Best Mandarin Male Singer, Best Album Producer, best single producer.

Everyone knows that last year's "Fantasy" was a big success, winning ten awards including the best Mandarin male singer.

Since the release of "Octave Space", Lee Hyuk has been criticized. Many music critics think that the quality of this album is not as good as the previous one, and Lee Hyuk is just repeating himself.

The rankings show this objectively. So far, Lee Hyuk has released three albums. "Fantasy" has a score of 9.5 on Douban and 98.5 on Hupu. It is the number one album in the history of Chinese pop music albums.

Even "Kiss Goodbye", the best-selling song god Zhang Xueyou, and the album of the ancient god Deng Lijun are all under "Fantasy".

Li Hyuk's second album is "Jay", with a score of 9.1 on Douban and 96.5 on Hupu.

The lowest is "October Space", with a Douban score of only 8.6 and a Hupu score of only 88, which is the lowest among the three albums. "

Hu Kan Music made an analysis of "Octave Space" and gave his own point of view: "I think "Octave Space" is an underestimated masterpiece, and the quality is slightly worse than "Fantasy". But it is not lost to "Jay", I believe the Golden Melody Awards will give it a fair recognition."

The video of Hu Kan Music has been recognized by many fans. Fans all think that the quality of "October Space" is good, and it is those music critics and media who criticize.

"My favorite is Lee Hyuk's album, it's a real masterpiece! The first three hit me three times in a row."

"I really like Octave Space."

"The media is shit, do they know what music is?"

"The cover design of this album is so handsome, I lick the screen like crazy."

"There are posters of "Eight Dimensions" posted in my room. Why is it that Li Hyuk is handsome and can sing well? Not to mention good singing, the most important thing is creative talent."

Most of them like "Octave Space" very much, and of course there are also ordinary fans who don't like it and think the album is mediocre.

As Li Hyuk said, music aesthetics is a very subjective thing. Some people think "The Most Dazzling Ethnic Style" is good, while others think it's very rustic.

It doesn't matter, as long as someone likes and appreciates it, it is the best compliment to a musician.

This year's Golden Melody Awards is scheduled to be held on June 23rd, which happens to be Li Hyuk's grandmother's birthday. Li Hyuk decided to take his grandmother to the Golden Melody Awards and celebrate her birthday with his trophy.

After my cousin Yang Xiaoqi found out, she clamored to go with her, and was almost beaten by her uncle.

"As long as you do well in the college entrance examination, I will take you there after the exam." Li He promised.

"Really?" Yang Xiaoqi opened her eyes wide.

"Of course, I keep my word." Li He laughed.

"Great, I'm going to review." Yang Xiaoqi yelled excitedly, and ran up to review her homework.

Aunt complained to Li He: "You spoiled her, this kid is spoiled by your cousin."

Li He smiled: "I'm her elder brother, and my younger sister is just for pampering."

"Whatever you want," the aunt gave Li He a white look.

Grandma was very happy to know that her grandson was attending his most important awards ceremony. The old man deliberately took out the beautiful clothes she hadn't worn for a long time from the closet and packed them up early.

Uncle Yang Jianhua originally wanted to buy new clothes for grandma, but Li He dissuaded him: "Grandma looks good enough in this outfit, there is no need to buy new clothes."

Grandma also said: "I'm just going with my son, I don't need to dress so nicely."

Fantasy Records, in addition to Lee Hyuk being shortlisted for the Golden Melody Awards, Liu Jiayi was shortlisted for three awards: Best Newcomer, Song of the Year, and Best Vocal Album.

The little girl was also very excited. When she came to the mainland from Taiwan to develop, she never expected that one day she would be shortlisted for the Golden Melody Award and become the nominee for the award.

This is an honor for Liu Jiayi, who has dreamed of participating in the Golden Melody Awards since she was a child.

It's just that Li He and Liu Jiayi are full of confidence, but his success in this year's Golden Melody Awards was doomed long after the end of last year's Golden Melody Awards.

With the Golden Melody Awards approaching, though, there are a few things to keep in mind.

The first thing is that after the failure of the Penguin acquisition, the works of the singer band under Fantasy Records will be launched on the other three music platforms on Children's Day on June [-]st.

Immediately, these platforms ushered in a big carnival, especially Li He's fans, who are also users of these three platforms, were the most excited.

At the same time as the launch, Lee Hyuk's third album "Octave Space" officially ended the sale of digital albums and switched to VIP mode.There are many fans who are very dissatisfied with the VIP system and complained about it many times.

This is indeed an environmental disadvantage in the Chinese pop music scene. After spending money on albums, they still need VIPs to listen to them.What's even more exasperating is that after the digital album is sold within the sales period, it is converted to a VIP free strategy model.

That is to say, I spent tens of dollars to buy an album, but what I got was the right to listen to it one to two years in advance. What is the use of this?
The most irritating thing is that after I bought the album, if one day my VIP expires, I can't listen to the album I bought, which is simply unreasonable.

There are many reasons for this phenomenon. The first is the imperfection of the digital copyright market, irregular contracts between copyright owners and digital music platforms, and so on.

On foreign digital platforms such as Amazon and Apple Music, after a digital album is purchased, it can be listened to permanently without VIP.

However, this model is somewhat unacceptable in China. Foreign countries have a strong sense of paying for the genuine version. With the release of digital albums, countless fans will support the genuine version.

Under such circumstances, the audience of the album is still very wide, and there is no need for a free VIP strategy to attract fans.

But many domestic listeners who are accustomed to free are not even willing to pay for VIP, let alone buy digital albums.

For example, the digital album sales of "October Space" reached about 645 million copies. For the convenience of calculation, after excluding repeated purchases, about 600 million music fans bought the album, so the audience is 600 million.

Considering that these 600 million audiences are likely to share this album with people around them, each person sharing it with five people is only 3000 million audiences, which seems a lot.

But compared to Huaxia, which has a population of 14 billion, these 3000 million people are almost nothing.

However, if it is converted to a VIP free strategy, QQ Music currently has 8 million registered users. After removing duplicate registrations and invalid and inactive accounts, the number of active users is about 2.5 million.

Li He is also the main singer of QQ Music. With 2.5 million people, [-] million people have listened to his music.Considering that there are not many singers that can be heard in the Chinese music scene, the [-] million is to say less,

Today, the copyright has been extended to four platforms, and the digital music shares of these four platforms account for more than 90.00% of the market, which means that the audience area will expand.

Therefore, the VIP free strategy, the purpose of the record company is to expand the audience, and then convert it into potential album buyers.

Moreover, according to the listening volume and popularity, the digital music platform will also settle the share with the record company every quarter, which is also a long-term income.

Of course, some friends may say that since you want to expand the audience of songs, it is better to implement a free strategy.

First of all, making an album is not doing charity. Regardless of whether it is for music or art, the primary purpose of making an album is always commercial success.

Secondly, it’s all free, and there’s no profit, so who cares about making music?Is it possible to use love to generate electricity?

If Jay Chou used love to generate electricity, he would have been submerged in the tide of the record market long ago, and he would not have the status of a god later.The same principle applies to Li Hyuk.

However, sometimes digital music platforms are too greedy. No, it is more appropriate to say that they are greedy all the time. For example, QQ Music launched a super membership model. Ordinary members only need 15 yuan a month, and super members actually need 40 yuan.

Before Penguin acquired Fantasy Records, they wanted to upgrade Lee Hyuk's songs to a free music library for super members. Of course, Fantasy Records rejected such an unreasonable request.

It is estimated that behind the acquisition, there may be reasons for this.

　Struggling to get up and code a sheet, dizzy and dizzy, and unable to sleep, dare not go to the hospital if the symptoms are not serious.

　　Everyone should also take care of your health. We must spend the last two days of 2022 safely, welcome the arrival of the New Year, and wish everyone a happy life.

　　There will be another chapter in a while...

　　
　
(End of this chapter)