I am the savior of China Entertainment

Chapter 67 Reached Release Cooperation with Sony Music

Early in the morning after New Year's Day, Li He took Yang Xiaoqi to the nanny car that picked him up, and returned to Shang Hai's Fantasy studio.

When Li He and the others arrived, Deng Ziqi had already arrived and visited the studio under the guidance of Fan Nuoxuan.Seeing Li He coming back, Deng Ziqi hastily stepped forward to shake hands with Li He and say hello.

"Hi Li He, I'm Deng Ziqi."

Li He smiled and said: "I'm Li He, do you still need to introduce yourself? How many young people don't know you now! Cousin, why don't you come out when you see your idol?"

Yang Xiaoqi was chattering about what it would be like to see an idol in the car just now, but now she was shy, and she slipped out from behind Li He timidly: "Sister Ziqi, can you sign me?"

"Haha, this is your cousin? She's so cute, of course, what's her name?" Deng Ziqi asked with a smile.

"My name is Yang Xiaoqi..." Yang Xiaoqi replied.

Deng Ziqi happily signed his name on the poster prepared by Yang Xiaoqi, and took a photo with Yang Xiaoqi, Yang Xiaoqi's fans were completely satisfied.

"Okay, let's go play! I have work to discuss with your sister Ziqi." Li He asked Yang Xiaoqi to play by himself.

After getting the autograph and group photo, Yang Xiaoqi became more obedient and went to play.

Li He and Deng Ziqi sat down and chatted in the reception room, Deng Ziqi said to Li He: "Your performance at the New Year's Eve concert was outstanding, even my assistant applauded you."

"I won the award, and you are not bad. I remember that when you performed, it was the time when Dragon TV's New Year's Eve concert had the highest ratings." Li He also complimented.

"I can't compare to you. In fact, I came this time to invite you to sing." After the greetings, Deng Ziqi went straight to the point and proposed the purpose of this trip.

Deng Ziqi also has a good creative ability. Many of her songs are written by herself. Being able to invite songs this time also shows that she recognizes Li Hyuk's creative strength.

Li He didn't shirk either: "Wait a minute..."

When he came to his office, Li He found the scores of several Cantonese opera songs and showed them to Deng Ziqi when he went back.

Looking at the score that Li He brought over, Deng Ziqi seemed to have seen a peerless treasure, and couldn't wait to flip through it, the more he read it, the more he liked it.

"I didn't expect you to have your own understanding of the creation of Cantonese songs." Deng Ziqi exclaimed.

Li He replied casually: "Hong Kong and Taiwan music circles are the enlightenment of my musical journey. I have sung many popular Cantonese songs. Later, I also tried to compose myself. I just wrote these few songs. Take a look."

"Not bad, not bad, especially this song "Wedding Invite Street", I like it very much." Deng Ziqi was very satisfied and couldn't wait to give it a try.

"Just right, let's go to the recording studio, try to sing a few lines." Li He brought Deng Ziqi to the recording studio.

Although it is the New Year's Day holiday, people who work in entertainment-related industries will not have a holiday.

At this time, the studio is still very busy, and the popularity of each star is inseparable from the team behind it.

Controlling reviews, communicating with the media, buying popular searches, planning marketing, etc., sometimes certain publicity methods and even celebrities themselves cannot make the decisions.

But Li Hyuk is the boss, so he doesn't have this trouble. If he doesn't agree with the publicity plan, the people in the studio can't implement it.

Previously, the marketing department submitted a gossip hype plan, which was rejected by Lee Hyuk. As a "powerful" star, he does not need external force to increase his popularity.

Deng Ziqi is very satisfied with Li Hyuk's songs, and her record company will come to discuss the copyright of the songs.

Li Hyuk's current song is about 20 yuan, which is already the price of a first-line creator.

Because there were still announcements, Deng Ziqi didn't stay long and returned to Hong Kong Island in the afternoon.

However, she posted a photo of herself and Li He on her personal Weibo, and also revealed that she and Li He had reached a cooperation agreement.

Fans of Deng Ziqi are naturally rejoicing. Li He is one of the hottest male stars recently, and he also has creative strength. The cooperation between the two is a strong alliance.

However, Deng Ziqi did not disclose the specific details, and everyone does not know what kind of cooperation agreement the two have reached.

After sending Deng Ziqi away, Li He and Fan Nuoxuan talked about some studio matters. After the negotiations on overseas distribution broke down at the end of December, Sony Music did not give up and quickly expressed their willingness to contact.

At the same time, Warner Music and Universal Music came to express their willingness to act as an agent for overseas distribution.

"I think Sony Records is the most suitable. After all, the main markets of Warner Music and Universal Music are in Europe and the United States, and Asia is still the territory of Sony Records." Fan Nuoxuan said.

Li He asked: "Is the distribution share still not going to drop?"

"Sony Records is biting 40.00% of them and won't let go. I think it's hard to make them change their mind." Fan Nuoxuan rubbed her temples, the negotiation with Sony Records made her exhausted.

Li Hesi pondered: "The key to our problem now is to gain word of mouth. Europe and the United States don't consider it, but in the cultural circle of East Asia, I believe that Chinese songs still have a certain popularity foundation."

"You mean, agree to their conditions?" Fan Nuoxuan was a little unwilling.

"It's nothing to promise! What Sony wants is the distribution rights of the two albums. When the contract is over, we will have a foundation of popularity in the island country of Bangzi, Southeast Asia and other places. At that time, a better contract will come to our door." Li Hyuk Said.

"OK, then next time we negotiate, I will relax a bit and reach a cooperation as soon as possible." Fan Nuoxuan agreed.

In fact, it stands to reason that most record companies in the mainland do not have the ability to distribute overseas, but record companies in Hong Kong and Taiwan still have this ability.

But what is strange is that none of the record companies from Hong Kong and Taiwan approached us.

Thinking about it carefully, it is not surprising that the glorious era of the record industry in Hong Kong and Taiwan coincided with the golden age of the Chinese music scene. At that time, record companies in Hong Kong and Taiwan had channels in the island country, Southeast Asia, and even the Chinese market in Europe and the United States.

But with the end of the golden age of the music scene, the record industry in Hong Kong and Taiwan declined accordingly. Now that they can hold a little market share, they are already very strong, and they are simply unable to expand overseas markets.

At the same time, the record entertainment company of Daoguo Bangzi gradually occupied the market, and the leader among them was undoubtedly Sony Records.

At the end of the New Year’s Day holiday, Sony Music started the second round of negotiations with Fantasy Studios again. The negotiations went very smoothly. Sony Music won the overseas distribution rights of Lee Hyuk’s two albums released by Fantasy Studios in the future, including "Jay " inside.

A cooperation agreement was reached. In order to promote Lee Hyuk and his album, Sony Music specially arranged for Lee Hyuk an opportunity to sing as a guest on stage to participate in the Tokyo Fashion Week performance.

Given this opportunity, Li He was naturally willing, so he took it.

The 2016 Tokyo Fashion Week will start in mid-January, Lee Hyuk, as a special guest star, will perform on stage when the models are on the catwalk.

From this perspective, Sony Music's request for a 40.00% share is not a lion's mouth. Tokyo Fashion Week may not be as famous as Milan Fashion Week and Paris Fashion Week in the world.

However, as the largest fashion week in Asia, it still attracts countless fashionistas and ordinary audiences to watch it every year.

Moreover, compared with the weird fashion styles in Milan and Paris, Tokyo Fashion Week is more down-to-earth and more in line with oriental aesthetics.

Many popular Japanese styles spread from this fashion week.

With the opportunity to be on this stage, Lee Hyuk has the opportunity to let more people know himself in Asia, so as to promote his music works.

Music is not just music, it is often inseparable from commercial operation and promotion.

(End of this chapter)