I am the savior of China Entertainment

Chapter 80 Endorsement Style
Just after participating in a brand's New Year's event, Yuan Hua sat tiredly in the nanny's car with his eyes closed and rested his mind. The manager signaled the driver to drive to the airport, and then talked to Yuan Hua about the next itinerary.

"Tomorrow morning we have an event in Guangzhou, and we are going back to the capital in the afternoon. The company has a dinner party, and many big names in the industry will come, as well as a few big directors. Please say a few good words and try to make a good impression... "

Before the manager could finish speaking, Yuan Hua interrupted: "The one named Li He, how is he?"

"Huh? How about what?" The manager was puzzled. Li He and Yuan Hua were not in the same line, why did they suddenly care about this?
A trace of impatience flashed across Yuan Hua's face, and he said in a contemptuous tone: "I heard that he is very hot recently, and his popularity has surpassed mine. Most of the hot search headlines are his."

"It's just for a while, like him, he doesn't know how to manage fans, he doesn't know how to operate capital, and make connections.

Just relying on himself to enter the entertainment industry alone, it won't be long before he will be swallowed up by capital, and there will be no scum left. "The agent is very unfavorable to Li Hyuk.

"Single-handedly?" Yuan Hua opened his eyes, and there was a hint of amusement in his eyes: "Didn't it mean that Penguin is very optimistic about him? With the support of Penguin, a big capital, he has nothing to worry about."

"It's different. Penguin supports Li He, but after all, Li He is an outsider. Penguin doesn't know which is more important between this outsider and his own son. Now supporting Li He is only because of interests." The agent analyzed.

Yuan Hua didn't speak any more, he closed his eyes and continued to rest his mind, but a thought flashed in his heart that this Li He might become his strongest competitor in the future.

Li He didn't know that Yuan Hua was afraid of him, and he was still preparing for the next week's competition.

Mango Channel specially sent a film crew over to record some shots of Li Hyuk preparing for the competition.

Facing the camera, Lee Hyuk said: "I have prepared an original new song, hoping to bring a better experience to the audience."

"Why did you think of writing a new song?" asked the director.

Li Hyuk thought for a while and explained: "As a singer and a musician, you need to constantly innovate, so that you can continue to improve."

The director thought it made sense, and after the filming ended, he specifically told Li Hyuk, "I haven't seen many musicians who are as hardworking as you and keep creating."

The other singers also knew about Lee Hyuk's preparation of the original song, and they felt tremendous pressure.

No, the music circle wasn't so busy before, isn't it just a singer competition?Is it necessary to come up and engage in originality?
You know, the competitions are all covers of their own previous songs, or other people's songs, which the audience has heard.

But the original song will bring a great advantage to the competing singers, because the audience expects it.

Of course, the premise is that your song should be good, but can the song written by Li Hyuk be bad?

During the preparation period, Li Hyuk also accepted several endorsements.

Because of the outstanding performance at Tokyo Fashion Week and the exaggerated commercial performance of the first album that sold 165 million copies, many international big brands have taken a fancy to Li Hyuk.

One of the car brands Li He likes very much. Li He is a car lover. He didn't have this condition in his previous life.

But in this life, I have the conditions, and I have taken the time to learn the driver's license, how can I not be addicted to it!
This car brand is Li He's favorite Lamborghini, a world-renowned sports car manufacturer.

This time, Lamborghini is looking for spokespersons from the Huaxia region. After comprehensively investigating a group of Chinese stars, they finally selected five people as candidates for the endorsement.

These five people are the four returnees and Li He, who are the five hottest Chinese male stars from last year to the beginning of this year.

However, Lamborghini has some doubts about who will be the endorsement of the five people, mainly Yuan Hua, Lu Xiaohan, and Li He. These three candidates make it difficult for Lamborghini to choose.

"I think Yuan Hua is suitable. He is handsome, charming, and has an unruly personality, just like a bad boy, which fits the positioning of our Lamborghini."

"I think Lu Xiaohan is more suitable, because his delicate and handsome appearance is exactly the opposite of our brand's tough style, so he is suitable."

Many executives of Lamborghini China companies were noisy, and the conference room was messy and noisy like a chicken coop.

At this time, Chen Yu, who was the vice president of Greater China at the time, knocked on the table to calm everyone down.

"Everyone, everyone, listen to me, listen to me." Attention was drawn, and Chen Yu spoke: "I think that a brand spokesperson is not only enough to have an appearance, but also to have connotation and internality.

What are Yuan Hua and Lu Xiaohan?

But their business ability is not good, singing and singing are not good, acting is a mess, and even their poor performance on variety shows, I don't want to mention it. "

"What does Mr. Chen mean?" A senior executive asked.

Chen Yu knocked on the table and said, "I think it's just my personal opinion, and it's just for your reference. I think Li Hyuk is the most suitable spokesperson."

"Oh? Mr. Chen, explain why Li He is the most suitable." Feng Yuandao, the president sitting in the top seat.

Chen Yu cleared his throat, and explained: "Li He is a singer who just debuted last year, and his popularity has risen rapidly, he is not much worse than Yuan Hua and Lu Xiaohan.

The most important thing is that Lee Hyuk has outstanding talent, which is his inner nature. Now it seems that among the three, Lee Hyuk is the least popular and has the fewest fans. But looking back 20 years later, the most popular must be Lee Hyuk, who has inner talent. .

Ladies and gentlemen, do we want a long-lasting brand, or a short-lived meteor? "

Chen Yu's remarks made all the senior executives present think seriously. Branding requires a long-term vision. The reason why a brand lasts is because of its long-term development strategy.

Brand spokespersons should also consider the fit between their attributes and the brand. From this point of view, Li He, with his outstanding business performance and talent, is undoubtedly the most suitable spokesperson for Lamborghini.

In the end, the high-level meeting of the Greater China region passed a resolution to invite Li He to be the spokesperson.

In this way, when Yuan Hua was still courting the big directors, Li He stole one of his most assured endorsements. In addition to the McDonald's endorsement, this was the second endorsement brand that Li He pried away.

Lamborghini quickly approached Li He and started an endorsement negotiation with his manager Cheng Lixiang.

Such a big international brand is said to be famous, but the endorsement fee is actually not high.

The money given by many international big brands is actually not as much as that of domestic brands, but the reason why so many celebrities are still flocking to them is because the big international brands represent high-quality, and if you endorse this, it means that you are high-quality.

So Li Hyuk's endorsement price was suppressed a bit, and in the end the price negotiated was only 50 a year, and he signed a two-year contract.

In the endorsement contract, Li Hyuk needs to cooperate with the brand to attend several events, shoot two commercials, and shoot posters in the past two years.

The endorsement fees and activities are not the most important. Li He became the spokesperson of Lamborghini, and Lamborghini naturally wanted to create momentum for the spokesperson.

Therefore, the cover characters and cars of the Asian edition of the internationally renowned auto magazine are Li He and Lamborghini in the March issue.

To sum up, during this week, Li He gained both fame and fortune, and January 2016 went quite smoothly.

(End of this chapter)