I can see big data

Chapter 221 Competitiveness

This evening, the finals on the Eastern Front finally started.

But this time these boys did not create miracles. Although Surin's tactics were very smart, they were still defeated by the score of 1:3 in the face of the Korean team's strong execution and abundant tactical reserves. Come.

However, Li Han thinks this result is actually not bad, but it takes a bit of regret to have the motivation to fight later. If you are invincible from the beginning, everyone will feel satisfied in advance, and the popularity of the game will also drop accordingly.

The popularity of this event is already quite high, and then it is waiting for other clubs to establish teams, and then gradually develop into a resident event like LOL.

The next day, when Li Han and Wang Man came to the cake shop, the branch of Mick's Coffee opposite had been removed, but Li Han knew that this matter would definitely not end like this.

Sure enough, after three o'clock in the afternoon, when he, Wang Man, and Li Jia were chatting with no customers in the store, the two of them suddenly opened the store door and came in.

Li Han gave a friendly reminder: "Today's boutique afternoon tea is already sold out?"

But when he turned around, he saw He Jiaxing following another man wearing an expensive suit, oiled hair, and gold-rimmed glasses. She whispered to the man, "This is it."

"I heard that you are the founder of Baizhe Cake Shop." The man stepped forward and stretched out his hand to Li Han, his eyes stayed on Wang Man and Li Jia for a while, and then he continued: "I am the person in charge of the domestic market of Mick Coffee. Han Jierui, let me cut to the chase, our company wants to acquire your brand, including all your current stores."

Li Han didn't shake hands with the other party, but just smiled slightly: "I refuse."

"Won't you listen to our asking price?" Han Jerry smiled and took out a handkerchief to wipe his hands to cover up his embarrassment, "[-] million, buy all your stores, brands and menus. I believe this price is very fair .”

"Two hundred million...?!" Hearing the asking price, Li Jia and Wang Man covered their mouths in shock.

"Sorry, you may think this store is only worth [-] million yuan, but I don't think so." Li Han said with a slight smile.

Han Jerui raised his eyebrows: "You mean, you think the price of [-] million is too low?"

"Two hundred million is of course a lot of money, but the future possibilities of this cake shop are more than that." Li Han replied without hesitation, "So, I refuse."

"Are you sure?" Han Jerry frowned slightly, pacing back and forth in the store with his hands behind his back, "Maybe you think that after a few more years of operation, the store will be bigger than it is now, but the reality is often not so smooth , you have to consider 'outside competition'."

When talking about this "outside competition", Han Jerui deliberately emphasized his tone, making it clear that he was threatening.

"You mean your Mick coffee?" Li Han sneered.

"I know you have Qiaokou Company and the company's billions of funds behind you." Han Jerry said with a calm smile, "But you have to know that our company is a large company with a market value of tens of billions of dollars. There are branches."

The other party specially emphasized the word "US dollars", and then continued: "This time our company will win the Chinese market. Are you planning to use all your company's funds to compete with us?"

"No, I won't spend the company's money casually for this kind of thing." Li Han said with a smile, "My own food company's [-] million funds are already enough, and maybe I can't even spend that much."

"Hmph..." Han Jerui finally couldn't help laughing, "Then we'll just wait and see."

After speaking, Han Jerui took He Jiaxing and left the store.

"Fake foreign devils..." Li Han smiled, and then turned to Wang Man and Li Jia, "I'm sorry, I think I should ask your opinions before refusing, after all, this amount of money is not a small amount."

"It's okay, anyway, you paid the money and business policy for opening the branch." Li Jia smiled, and then murmured, "But the money is really attractive..."

"It's okay, even if you ask me, I won't agree." Wang Man snorted coquettishly, wiping the plate in her hand. ?”

Li Han managed to set up the plan for so long, and now that the Liuli Handmade Hamburger branch and Baizhe Cake Shop have grown in size, it is naturally impossible to sell the brand of Bai Zhe Cake Shop at this time.

However, they can't take it lightly.

Since the fake foreign devil said so, he must have kept the second move, so after the cake shop closed, Li Han took Wang Man to the nearby Mick's coffee shop to inquire about information.

Now this store is completely different from before. There are many customers in the store, but the difference is that everyone is drinking and eating in the store, and there are not many people queuing up.

"Souffle, Tiramisu, Strawberry Daifuku..." Li Han frowned as he checked the new desserts on the menu.

"These desserts are all made and eaten now." Wang Man said with great interest, "The most delicious when they are just made."

"It's a very smart choice..." Li Han sighed and said to himself: It seems that this Han Jierui is not just talking about it. Compared with He Jiaxing's marketing strategy, he has indeed caught the point more accurately.

The biggest difference between Mick Coffee and their coffee shops is that the stores are relatively large, and customers can choose to dine in, while their stores can only choose from the previous Jiaxing Coffee franchise stores. Take away.

But whether it's coffee or dessert, it's naturally the most delicious when it's just made.

Moreover, desserts such as soufflés need to be eaten within 15 minutes after they are made, otherwise they will collapse and taste bad, and the cost itself is actually very low, nothing more than milk, flour and soup, so the profit of a soufflé is very high. high.

These desserts take full advantage of the advantages of Mick Coffee and greatly increase profits without raising too much cost.

And that's not all that Jerry Han did. He even changed the coffee beans used in the shop to domestic coffee beans, but unlike their shop, they used coffee beans from Hai N.

"Good guy, such a big brand still wants to take advantage of the popularity of our store's domestic coffee, right? It's really shameless..." Li Han frowned and said to himself.

Next, as long as Mick Coffee finds some anchors to promote it, saying that he chose the domestic Hai N coffee beans according to the taste of the Chinese people, and then made more excellent handmade desserts, he will naturally take away the popularity of their shop. business.

If it is a normal situation, it will really divert the business of their store after a long time, but...

The situation is different now. With the official opening of Liuli Burger's branches, the business of the two stores can now flow with each other, and Mick's Coffee will definitely not be able to snatch customers away so easily.

It's just that it's hard to say what tricks the other party will use next.

In short, Li Han first ordered a soufflé coffee set, ready to see how the store is doing now.

Li Han ate the souffle in the cup and said to himself: "This taste is really good, and it has a melt-in-the-mouth texture, which is a bit like the Yunni we ate at Yijiaxuan."

"Souffle is very difficult to make." Wang Man frowned. "The dough can't be too dry or runny. The egg whites must be whipped just right, and the baking time must be very accurate. If there is a mistake in the middle, it will fail."

"It seems that Mick Coffee also hired a special pastry chef in the store." Li Han pondered.

He reckoned that Mick Coffee's desserts should be divided into two categories, one is ordinary desserts made by machines, and the other is special desserts like souffle, which are specially made by the pastry chefs in the store.

"No wonder the Mick's Coffee across from us is closed. It turns out that these guys also want to take the boutique route, so they have to reduce the number of stores, and open more branches when the heat rises..." Li Han said, picking up the coffee After taking a sip, a strong and exotic aroma diffused in the mouth, and the bitter coffee and the sweetness of the soufflé matched perfectly.

"It's really a bit competitive..." Li Han sighed, "Let's see who can last till the end."

After returning home at night, Li Han immediately ordered Liu Chang to start preparing for the linkage between the two stores.

The new store of Liuli handmade burgers has just opened, but because of the previous popularity, and the newly added Korean bibimbap, Japanese okonomiyaki and Chinese burritos, the business has been very good since the opening of the new store. .

Li Han believes that it is now possible to enter the linkage stage.

But in fact, the linkage effect was better than he imagined.

In just one week, this linkage model produced an excellent chemical reaction in the two brand stores. According to the customer big data of the two stores, the turnover rate of customers reached 34%, in other words, 1/3 of the customers are both The customer of Liuli Burger is also the customer of the cake shop.

The cake shop fills the vacancy of afternoon tea and desserts in the burger shop, and the burger shop fills the defect that the cake shop does not have diners.

The combination of the two perfectly makes up for each other's shortcomings, and at the same time creates more demand, so that they can continue to open branches to accelerate development.

Looking at this big data, Li Han knew that they could meet Mick Coffee.

At this time, Wang Man rubbed his little foot on his leg from the side.

"What's the matter Meimei?" Li Han looked at Wang Man curiously and asked.

"Husband, tomorrow is your birthday." Wang Man pursed her lips and smiled, "How do you want to live?"

"Ah, it's April [-]th..." Li Han sighed, clutching his forehead, "It doesn't matter, as long as we live with you two."

"Then..." Wang Man said with a naughty smirk, "Let's go back to junior high school tomorrow to do some bad things, and then I'll make you a cake when we get home. Let's celebrate together?"

"Sounds good." Li Han touched Wang Man's head and smiled.

(Don't believe those "Amicron is nothing more than that" nonsense on the Internet, whoever feels uncomfortable will know)
(End of this chapter)